This document outlines Euroopt's proposal to address the problem of limited sexual health education for youth in Belarus. Euroopt will launch a marketing campaign to:
1) Encourage parents to learn about sexual health so they can talk to their children, by printing QR codes on receipts that link to an educational website.
2) Develop an integrated marketing solution including a website with educational content, tests for parents, and discounted loyalty rewards based on test results.
3) Measure the success of the campaign based on website traffic, test completion rates, increased loyalty program usage, and growth in ready meals sales. The goal is to improve sexual health knowledge and outcomes for youth.
A two-part report published in February 2004. Part one details and analyses the results of a MORI poll, which found that 84% of parents felt that companies targeted their children too much. It also sets out the Family and Parenting Institute’s recommendations and looks at how other countries approach the issue. Part two presents the full report of a conference on marketing to children, which brought together opinion formers and policy makers in an open debate on the topic.
A two-part report published in February 2004. Part one details and analyses the results of a MORI poll, which found that 84% of parents felt that companies targeted their children too much. It also sets out the Family and Parenting Institute’s recommendations and looks at how other countries approach the issue. Part two presents the full report of a conference on marketing to children, which brought together opinion formers and policy makers in an open debate on the topic.
Insights from 2,000 American consumers explain - How retail stores could safe...imogenkw
A survey of 2,000 American consumers suggests how retail stores can safely reopen for business as the Coronavirus lockdown eases. Three key insights demonstrate how Covid-19 will change retail for now and in the future.
Report by retail technology Qudini: Provider of appointment booking and virtual queuing software.
(Apologies for the low resolution, the file is high res until uploaded. Feel free to get in touch for the high res file: info@qudini.com)
Empowering patients and health professionals through digital contentVanksen
From the innovations developed by international laboratories (use of AI and machine learning, biopharma, digital health…) to the latest international reforms designed to widen the access to care, all arrows point to the same direction: health has become an increasingly important topic, and even more so since the pandemic.
Vanksen’s experts zoomed in to try and understand the ways in which digital levers can empower pharma players around the world.
Experience taught us that marketing and communication have different rules if you are the CDO or CMO of a European lab. It is strictly forbidden to target patient audiences with content advertising subscription medication. So, what can they do?
https://www.vanksen.com/en/insights/empowering-patients-health-professionals-through-digital-content
Module 15 Creating a Seniors Food Marketing Strategy.pptxcaniceconsulting
Pitfalls of Marketing & Branding to the Senior Market
Senior-market marketing often falls into the trap of depicting senior clients as frail, helpless, or inactive.
For example, a marketing study (2018) on people aged 65 and older in Japan, Germany and France found that 73% of the respondents feel that they are often stereotyped in advertising (e.g., being depicted as less autonomous).
Baby Truths - The first mobile app to track your baby's growthjtclarkdesign
The first mobile app for new parents that provides educationally important, concise, specific knowledge about newborns as an supportive means to inform new parents, improve health and to prevent problems later on in childhood.
Since their birth, babies require so much care in order to be in good health. Most of the time it is difficult for mothers to follow all the instructions given to them. Sometimes they don’t even know what the right thing to do is. Our mobile application helps mothers deal with their babies. It will also include a social network where mother’s can share their experiences.
Food: breastfeeding instructions,types of artificial milk suitable age, transition of food at each age,the food to avoid in case of allergies
Health: Allergies, medication history, hospitalizations, transfusion,and dentition
The anthropometric parameters, the normal psychomotor developments with competences the child should acquire at each stage.It will contain alarms to remind the mother of the date of medical check.She will get notification and SMS via operator service
Advice:There will be a set of instructions to help mothers deal with small health problems
Extras: a diary, different wallpapers and a quiz game
World Children Consumer Market is bigger than the GDP of India. This presentation is about How children as a consumer behaves & influence the buying behaviour of their parents or guardian. Here it is also expalined the different stages where a child go through a phase of silent observer to independent buyer.some case studies are also expalined.
Effective Digital Strategies for Your Food Business. This presentation gives no-brainer and free resources you can use in doing digital marketing and social media marketing for your food business.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Young Cannes Lions_4_2017_Client presentation
1. Get ready to talk to your child
Ruslan Mamysh & Mariya Vernikovskaya
March, 2017
2. Euroopt. Who we are
“Euroopt” is the largest retailer in Belarus. It is
comparable to Aldi in Germany, Tesco in the UK,
Carrefour in France. Every day about 1 000 000 of
Belarusians (>1/10 of the population), make
purchases in the stores of "Euroopt" across the
country.
• Chain of stores with the lowest prices in the country
(According to The National Academy of Sciences of Belarus data),
which is especially important in times of economic crisis
• Flexible discount program with special conditions for the
most vulnerable segments of the population
• Unique customers database. Once a customer gets our
loyalty card, he/she fills out the form with his/her name,
age, address and family information. Then we can use this
data to send targeted ads and news
• Unified pricing and assortment policy in all stores across
the country
• Wide range of private label products (more than 1500 SKU)
and ready products (more than 1000 SKU)
454 stores
in 124 localities
all over Belarus
3. Problem
Youth and adolescents’ knowledge of sexual and
reproductive health is limited and replete with myths.
Educational programs on safe sexual behavior and
reproductive health for secondary and professional
schools are still being developed in Belarus. There are
limited amount of places where young people can get
professional and open advice on the matters in question.
• Young people aged 15-24 years are about 11,6% of Belarusian
population. 2010 cases of sexually transmitted diseases and
1375 abortions were registered among youth under 19 in 2015.
More than half of HIV cases were accounted among 15-29
aged youth in 2015
• Young people make decisions and behavior choices without
necessary knowledge in this complex field of relations what is
often unsafe for their health and can affect their future.
• It is necessary for parents to begin dialogue with their children
about sexual and reproductive health and sexual behavior but
mostly they also don’t have enough knowledge and don’t know
what to say and when they should start such a dialogue
Insight
“Parents will be
ready to talk to
their children and
give them right
information about
the problem in
case they are
advanced on the
issue themselves”
4. Solution
“Euroopt” gets about 20% of its profit from ready
products selling. These products are: ready-to-eat
dishes, ready-to-cook food, bakery. All the items are
cooked in culinary shop of stores.
1. We select targeting audience from our database: men and
women 32+ aged with more than 1 family members as we
expect them to have 14+ aged children
2. If one of the targeted customers buys ready-to-eat or ready-
to-cook products or “Euroopt” bakery we print a special QR-
Code on his/hers receipt with a motto of the campaign (in
case the customer uses his/her loyalty card)
3. When the customer scans the QR-Code with the smartphone,
he/she is redirected to the website where he/she can read
information about sexual education of teenagers and get
some smart items of the issue
4. There is a self-assessment test on the website where the
customer can check his/her knowledge on the issue and
understand if he/she is ready to talk to their children. The
result of the test provides the customer with the discount
(from 1% to 5%) on their loyalty card for the next purchase in
any of “Euroopt” stores
Tip
Belarusians often
keep so called “home
bookkeeping”.
They collect and
examine their receipts
to check family
expenses
5. How it works
Go to
Euroopt
Buy ready-to eat or
ready-to-cook products
or our bakery
Use your loyalty
card
Get a receipt with
QR-Code on cash-
desk
Visit the website
and learn
information about
safe sexual behavior
and reproductive
health and a manual
“How to start a
dialogue with a
teenager”
CHECK YOURSELF!
Take the test on the
issue
The result of the test will show
what discount you will have for
the next purchase in “Euroopt”.
The better result – the larger
discount
6. Job to do
We expect the Agency to make an integrated decision for
the campaign.
1. Creative part
You should create a motto of the campaign for us to print it on
receipts. The main idea: when you buy ready dishes you release
some time to learn important information (so you won’t tell you do
not have time for it). Then you will be ready to talk to your child
2. Design part
Create a package design for ready dishes. It should be striking
and bright to make such products more competitive and more
preferable for customers
3. Digital part
Develop the website for the campaign and create all necessary
content: official data, information on the issue, special tips,
manual for parents of children of different ages, self-assessment
tests. The website should have both desktop and mobile versions.
Tone of voice
Friendly but
informative.
You can
subcontract
psychologists,
pediatricians and
teachers
7. Expected results
1. For society
Prevention of sexual illiteracy of adolescents and reducing
the consequences of this illiteracy
2. For customers
Special discounts and awareness of the issue
3. For “Euroopt”
The increase of turnover and customers’ loyalty
Marketing
budget
30 000 USD
KPI
• 30 000 unique visitors of the website per day in 2 weeks after the
launch of the Campaign
• 75% of visitors will pass the test
• Grow number of purchases using loyalty cards by 34% in a week
• Increase share of ready products in “Euroopt’” turnover by 2.1% in
2 months
