This document summarizes information about the A&W restaurant brand. It notes that A&W is the #1 brand of root beer but relies heavily on the Baby Boomer generation. It has over 1200 restaurants, mostly in Canada and the US. The document then discusses A&W's competitors and market share. It identifies problems as lack of brand awareness and resonance in the US and losing touch with its history. Finally, it proposes solutions such as refocusing on the US market, incorporating history into stores, implementing brand management, developing A&W-specific menu items, and improving organizational cohesion.
This presentation has identified strategic goals and directions at Mcdonald as a case study, also included the details explanation of the objectives of each strategic goals
This presentation has identified strategic goals and directions at Mcdonald as a case study, also included the details explanation of the objectives of each strategic goals
Marketing strategy of the GOD of this earth. I have made this presentation in terms of BCG matrix and Porter's five forces. Please give me feedback. Thankyou!!!!!
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Presented by Melissa Mohr of Dr Pepper Snapple Group, this deck discusses not only Dr Pepper's family of brands but also explores some of the differences between Dr Pepper, Pepsi and Coke and how the smaller company competes on a grand scale.
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
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The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
Presentation on a case study (Starbucks In 2012: Evolving Into A Dynamic Global Organization)
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Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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A&W Brand Strategy
1. BUSI 438
Team 2 :
Katie Johnson
Christian Mayes
Jill Diblin
Ben Taylor
2.
• #1 brand of root beer
• Reliance on Baby Boomer generation
• First fast-food company
• 1200 restaurants: over 750 in Canada, more than 450 in U.S. and
overseas
“Our core beliefs are simple; deliver high quality food, provide an
excellent working environment and above all create an enjoyable All-
American family experience.” – Paul Hollands, CEO
The Current A&W Brand
3.
Fast Food Industry- Market Cap: $55,145.3B
Leaders: McD’s ($1,127.5B), Starbucks ($494.5B)
-A&W(235.84M), Sonic (587.14M)
Competition and Industry
4.
Lack of brand resonance and awareness (not gaining
market share in the U.S.)
Losing touch with their history
Being listed as a dying brand is unacceptable
Lack of structure among franchise and informational
sources
The Problem
“A&W is worth a stop, if for the root beer
alone.” –ePinion Reviewer
5.
• Change mission statement
• Focus on U.S. stores
• Incorporate A&W history & local elements in store
• Implement brand management system
• A&W specific menu items
• Brand extensions and opportunities
• Consolidate the information on the Internet
• Better communication between franchisees and
management
Proposals
6.
Current Mission Statement:
“To make A&W the #1 burger choice of the Baby Boomers and the
fastest growing and most successful burger business in Canada.”
• Make applicable to all nations and generations
• Allow the statement to be applied in all situations and
endeavors
Redefine the Mission
7.
• Stop all overseas expansion
• Shut down any stores that are not successful
• Use those funds for U.S. market reentry and advertising
Focus on U.S. Stores
8.
• All of the A&W stores to have a consistent design & layout
• Features like the “Good Times” timeline wall in new stores
• Create each A&W specific to area
Incorporating A&W’s History
9.
Conduct surveys every six months until positive
feedback, then continuous tracking
• Offer incentives for participation
• Questions such as: “What do you think of when you see
A&W?” or “If A&W and another quick-service
restaurant was side-by-side, which would you choose
and why?”
Brand Management System
10.
A&Wesome Menu Items
• Items you can only find at
A&W
• Historical references (The
Original Root Beer float)
• A&W Root Beer specials (i.e.
Friday floats, $1 large root
beer, etc.)
• Featuring one item that is
specific to each area it’s in
11.
Sponsor a MLB team
Charity –Feeding America
Brand extensions
• Candy
• Dessert toppings
• Condiments
Brand Opportunities
+
12.
International Website
• Menu items (listing, nutritional info, supplier info,
etc.)
• History
• Investor information
• Franchising information
Internet Presence
13.
Communication within the brand between franchisees and
upper management
- Annual or semi-annual franchisee meetings with
top management
-Increase uniformity across stores in terms of look
-Franchisee oversight board
Organizational Cohesion
14.
The Result
• Refocus the Organization
• Increase Performance
• Increase Brand Equity
• Increase Revenue, Add Value, and Increase
Customer Satisfaction
