Dr Pepper plans to integrate social TV advertising into The Big Bang Theory to help promote the brand's uniqueness and history. The strategy aims to increase awareness and sales by promoting Dr Pepper's products and 1885 founding date through ads, product placement, and contests during the popular show. This is expected to help Dr Pepper appeal to younger demographics and potentially increase sales by $5-10 million in the US and $1-5 million in new international markets. Key elements of the marketing strategy include positioning Dr Pepper as a family friendly product through its association with The Big Bang Theory.
As a student at the University of Houston, I developed a fully-integrated media plan for Dr Pepper with a focus on both a national target, as well as a local target. This plan, as well as the presentation was awarded first place in a a media plan competition at the University.
As a student at the University of Houston, I developed a fully-integrated media plan for Dr Pepper with a focus on both a national target, as well as a local target. This plan, as well as the presentation was awarded first place in a a media plan competition at the University.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
Performed in-depth analysis on the Johnnie Walker brand to understand its current customer base and marketing strategy. We evaluated the strengths and weaknesses of the brands positioning and posed several solutions to strengthen the brand image, increase brand awareness, and enhance brand perception to create higher sustainability.
Workshop to help brand leaders write brand plans that everyone in the organization can follow. Case Study, using fictional “Gray’s Cookies” brand to complete a Brand Plan, which is the final stage of our overall Beloved Brands planning process.
This Presentation is prepared by Rahul Ladiya Student of Maulana Azad National Institute Of Technology (NIT) BHOPAL under the guidance of Prof. Sameer Mathur of IIM Lucknow.
Dr Pepper Snapple Group Branding presentationAMA_SanAntonio
Presented by Melissa Mohr of Dr Pepper Snapple Group, this deck discusses not only Dr Pepper's family of brands but also explores some of the differences between Dr Pepper, Pepsi and Coke and how the smaller company competes on a grand scale.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
Performed in-depth analysis on the Johnnie Walker brand to understand its current customer base and marketing strategy. We evaluated the strengths and weaknesses of the brands positioning and posed several solutions to strengthen the brand image, increase brand awareness, and enhance brand perception to create higher sustainability.
Workshop to help brand leaders write brand plans that everyone in the organization can follow. Case Study, using fictional “Gray’s Cookies” brand to complete a Brand Plan, which is the final stage of our overall Beloved Brands planning process.
This Presentation is prepared by Rahul Ladiya Student of Maulana Azad National Institute Of Technology (NIT) BHOPAL under the guidance of Prof. Sameer Mathur of IIM Lucknow.
Dr Pepper Snapple Group Branding presentationAMA_SanAntonio
Presented by Melissa Mohr of Dr Pepper Snapple Group, this deck discusses not only Dr Pepper's family of brands but also explores some of the differences between Dr Pepper, Pepsi and Coke and how the smaller company competes on a grand scale.
Marketing strategy of the GOD of this earth. I have made this presentation in terms of BCG matrix and Porter's five forces. Please give me feedback. Thankyou!!!!!
Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional.
They are coming to YOU to learn.
This paper potrays the history and evolution of Mc Donald’s into India and the challenges faced by the firm and its marketing strategies in India and how it had overcome the challenges and been able to triumph over its last great frontier by providing the country-specific products by 70% indianistation of its products
This will provide you with an ideal format for how to lay out a Long Range Strategic Plan with the vision, purpose, values, big idea, strategies, and tactics.
Our team worked to make an advertising booklet with a brand activation plan for Harvest Snap Peas. In our plan we made ad placements and marketing recommendations for Harvest Snap Peas.
An overview of the UK Mums audience on PiQ. We built an audience of over 40k tweeters who self-identify as 'mums' in the UK and their network of influence. Track the conversations, interests and people that make this community tick.
&samhoud food is een innovatieve en vanuit visie gedreven start-up die mensen wil inspireren om meer groente te eten. Dit doen ze door het gemakkelijker en aantrekkelijker te maken om verantwoord te kiezen: met lekkere en verrassende producten van groente. Marieke van der Heijden neemt ons mee in de zoektocht en de uitdagingen waar zij voor staan om de groente-innovaties van 2-Michelinsterrenchef Moshik Roth naar de wereld te brengen. En om op die manier samen met klanten, consumenten en leveranciers te bouwen aan een betere toekomst. &food is oa bekend van de Tomeato Burger, een hamburger die smaakt naar vlees maar gemaakt is van groente.
In my Advertising course, I worked with four other students on a comprehensive advertising campaign for Boomchickapop popcorn. We did extensive research and strategy development in order to come up with the creative concepts.
Advertising plan book for a campaign focused on increasing sales for the Five Guys Brand. This book includes a new slogan for the company and research that was conducted in order to appeal to two target audiences, along with media choices within an allocated budget of 18 million dollars.
Many businesses, institutions and food pantries are striving to offer healthy, local, and sustainable food choices, but how can we encourage and excite eaters to make the healthy choice?
This webinar explores the role of promotion in healthy food choices, offer simple best practices and provide examples of promotion of in school, hospital, retail, and food pantry settings. Participants will learn about key concepts in healthy food promotion and gain some innovative ideas and resources they can use to engage and excite eaters in any setting.
Join Ecology Center, Groundwork Center for Resilient Communities, and Taste the Local Difference as we explore ways to promote healthy, local, and sustainable food efforts at your business, school, hospital, or food pantry!
A complete digital marketing strategy presentation for Whole Foods Market UKKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Jan '24), worked for three months and presented a complete digital & social media marketing strategy for the Whole Foods Market UK.
9. Expected Penetration
Greater Sales through Increasing Awareness of
Company by:
Promoting Dr. Pepper history, products, and
uniqueness
Could increase sales between $5-10 Million
Entering New Market
Australia, the
U.K., Canada, Germany, Spain, and a host of
South and Central American countries
Could increase sales $1-5 Million
10. What you need
How we can help
Employ strategies
Projected Results
11. Marketing Strategies:
Corporate Image
Big Bang Theory will allow Dr. Pepper to be viewed
as:
1) A family 2) that 3) that is
friendly appeals to a young and
product large hip, tasty and
younger refreshing.
demographic
17. For a fun, refreshing soda with that little
something extra
“ Dr. Pepper lets me have fun “Dr. Pepper’s taste is awesome! It picks
and makes me feel refreshed!” me up and has a taste all its own.”
Dr Pepper has you covered with 23 flavors
of bubbly fun in every gulp.
Making the idea of a soda more flavorful and refreshing since 1885.
With the refreshing, classic taste of Dr. Pepper, you have so many reasons to drink a soda that is just as unique as you are. With choices ranging from Diet Dr. Pepper
to cherry, vanilla, and of course the classic, you can find one just for you. Find Dr. Pepper at any market, liquor store, even at your nearest vending machine
and enjoy the experience today! Check out our website, Follow us on Twitter, like us on Facebook, or see us on YouTube to get all the latest Dr. Pepper updates
and to chat with other Dr. Pepper lovers about how fun and refreshing Dr. Pepper is for you!
Enter this code Pepper17C
on our website, Facebook, Twitter, or your local market
Web: www.drpepper.com/Pepper17C, to be entered into a drawing to win 2 free cases of Dr. Pepper!
Facebook: facebook/Pepper17C
YouTube: youtube/Pepper17C
Twitter: @drpepper Taste what you love, Love what you taste
Show to cashier: Pepper17C
Phone us: 1-800-Pepr17C
29. This presentation was brought to you by:
University of Southern California
USC Marshall School of Business
Professor Ira Kalb
A project With Initiative For Dr Pepper
