The document discusses a proposed digital literacy app called Project Pie for parents of children aged 5-13. It outlines key insights from interviews with parents who struggle to communicate with their children about responsible screen time. The interviews revealed that parents found the app's instructions unclear and some felt uncomfortable with the conversation approach. The document also presents a business model canvas and financial model, estimating the app needs 8,600-17,200 monthly users to break even on its $30,000 fixed costs. Next steps include acquiring early adopters, testing the concept, and updating the website to track user data.
Grant Hosford - Tablets, Tablets Everywhere! But Do They Help Kids Think?SeriousGamesAssoc
Tablet adoption has skyrocketed and there has been a push to create meaningful content for these devices. However, so far the results have been mixed with only few stand out companies creating fun, engaging apps that actually teach something while many, many others create mediocre or even inappropriate content.
So, should we be concerned? Yes, and no. And are more good things coming? Yes!
PlayCollective is a global research and strategy group focused on the impact of changing media and technology on education and entertainment for children and families. For the last two years, PlayCollective has also partnered with Digital Book World to track the growth of e-reading among families with children ages 2-13 and parents’ increasing belief in the beneficial power of ebooks. Join David Kleeman, PlayVangelist for PlayCollective, to get some insight on how parents', teachers', and kids' attitudes toward digital media are changing and what today's brands and tech companies are integrating into their products and content for both the home and the classroom.
Insight Strategy Group provides research and consulting services to big brands and media companies. CEO Stacey Matthias will take a look at general kids' digital media trends and how books fit into larger digital ecosystem. She'll look at how, when, where kids are consuming their books, games, movies, and video; and she’ll examine how child development impacts media consumption at each stage, and the role of books at each level.
Grant Hosford - Tablets, Tablets Everywhere! But Do They Help Kids Think?SeriousGamesAssoc
Tablet adoption has skyrocketed and there has been a push to create meaningful content for these devices. However, so far the results have been mixed with only few stand out companies creating fun, engaging apps that actually teach something while many, many others create mediocre or even inappropriate content.
So, should we be concerned? Yes, and no. And are more good things coming? Yes!
PlayCollective is a global research and strategy group focused on the impact of changing media and technology on education and entertainment for children and families. For the last two years, PlayCollective has also partnered with Digital Book World to track the growth of e-reading among families with children ages 2-13 and parents’ increasing belief in the beneficial power of ebooks. Join David Kleeman, PlayVangelist for PlayCollective, to get some insight on how parents', teachers', and kids' attitudes toward digital media are changing and what today's brands and tech companies are integrating into their products and content for both the home and the classroom.
Insight Strategy Group provides research and consulting services to big brands and media companies. CEO Stacey Matthias will take a look at general kids' digital media trends and how books fit into larger digital ecosystem. She'll look at how, when, where kids are consuming their books, games, movies, and video; and she’ll examine how child development impacts media consumption at each stage, and the role of books at each level.
ATD International Conference and Expo: GamificationZsolt Olah
"Isn't gamification just sugarcoating boring elearning content?" was a session about what gamification is and where to start if you're in learning and development. (abbreviated content slides)
Bringing Gaming into Classrooms at Scale - Andy Cargile, Senior Director of U...SeriousGamesAssoc
This session will explore the complexity of implementing game-based learning pedagogies in classroom environments. Delivering research on current tools and techniques being used in classrooms in North America, the session will discuss the best practices to help engage students, support teachers and explore strategies with software to help with this transition.
ATD International Conference and Expo: GamificationZsolt Olah
"Isn't gamification just sugarcoating boring elearning content?" was a session about what gamification is and where to start if you're in learning and development. (abbreviated content slides)
Bringing Gaming into Classrooms at Scale - Andy Cargile, Senior Director of U...SeriousGamesAssoc
This session will explore the complexity of implementing game-based learning pedagogies in classroom environments. Delivering research on current tools and techniques being used in classrooms in North America, the session will discuss the best practices to help engage students, support teachers and explore strategies with software to help with this transition.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
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- Clean Energy Plans?!
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- Tools to quantify the value of Passive House
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Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
3. Over 100 million
families with children age 5-13 in United States in
2018 who have access to digital devices
https://blog.euromonitor.com/2013/11/kids-as-digital-consumers-growing-impact-of
-the-under-15-consumer-segment.html Team Artboard
4. “If I have a choice, I wouldn't have any devices at
home, but that's the reality we have to face.”
– Susan, mom of 12-year-old and 4-year-old daughters
“Our son spends too much time on games.”
– Alex and Andy, parents of a 7-year-old son
Team Artboard
7. $90.9 million to $223.1 million
Global Parental Control Industry Revenue from 2018 to 2028
http://bi.galegroup.com.ezproxy.sfpl.org/global/article/GALE%7CAA120479507?u=sfpl
_main&sid=summon Team Artboard
8. “We usually get into argument at bed time. She
questions why she has to stop and go to sleep.”
– Irene, mom of an 9-year-old daughter
“I started using the parental control app to set rules,
my son thinks it’s for babies, but he’s not able to
manage himself’s time.”
– Noelle, mom of 15-year-old and 13-year-old sons
“Screen limit tools are not for long term, we still need
to talk to them some day.”
– Yammie, mom of a 7-year-old son
Team Artboard
9. 0~11 years old
Parent’s
Limitation
Heavy use of parental control
software
Fewer limits than before
Follow the rules Question and disobey parents'
rules, sometimes look for ways
to break the rules
Not able to understand the
meaning of time and self-control
Learning and thinking about the
meaning of time and self-control
Children’s
Conformity
Children’s Critical
Thinking Ability
10~13 years old
Team Artboard
10. "While advanced digital education for children remains
deficient, the demand for control and blocking solutions
remains high, and is creating a highly fragmented, ad-hoc yet
competitive market for parental control vendors. Over time,
however, as the digital knowledge gap closes, educational
solutions will feature much more prominently in the market
for child online protection.”
– Michela Menting, senior analyst at ABI Research
http://bi.galegroup.com.ezproxy.sfpl.org/global/article/GALE%7CAA120479507?u=sfpl
_main&sid=summon Team Artboard
11. “I’m comfortable talking about the digital [time and
content], but I’m worried that it’s too plain for her.”
– Irene, mom of an 9-year-old daughter
“I have tried to communicate with him, but he might
have forgotten it after a while.”
– Noelle, mom of 15-year-old and 13-year-old sons
Team Artboard
12. Parents of children who are
10-15 years old and use
digital devices
Parents don’t know how to
communicate the meaning of
responsible screen usage to
their children
PEOPLE PROBLEM
Team Artboard
15. “I like him to do research projects online instead of playing
games.”
“I want my daughter to do writing rather than only playing games.”
David
a father of 10 yrs old girl
Team Artboard
Tracy
a mother of 11 yrs old son
17. “Youtube for example, is not simply passive usage, children
create content and communicate about social issues.”
Patricia G. Lange
Anthropologist
studying how people use digital media
Tracy
a mother of 11 yrs old son
"The game is involved gun, so I don’t like it. But he thinks the game
is about teamplay and strategy."
Team Artboard
20. Interview process
Place: Boba Guys
Basic rules: No interruption involved, observation only.
Parent :Alex
Daughter: Ann(10)
Team Artboard
21. Interview process
Step 1: Collecting Datas.
Step 2: Categorization.
Step 3: Discussion and Observations.
Team Artboard
22. Interview process
Step 1: Collecting Datas.
Step 2: Categorization.
Step 3: Discussion and Observations.
Team Artboard
23. Interview process
Step 1: Collecting Datas.
Step 2: Categorization.
Step 3: Discussion and Observations.
Team Artboard
24. Interview result
● Constantly use it
Parents side:
Alex: "I would use it everyday
because it just like ask her,
“how’s school today?"
25. Interview result
● This activity helps me to
visualize the how the gap that
we have looks like.
Parents side:
Alex: "We have different
understanding on the defining
of active and passive usage."
Team Artboard
26. Interview result
● It can helps me to track the
change of her interests .
Parents side:
Alex: "I understand what she
interests at."
Team Artboard
27. Potential Concerns
Parents side:
● Unclear to our text
instruction
● The value may be hard to
see in short time.
Quote:
Alex: "What should I do
next?"
Alex: "She's independent.
She has her own way of
thinking."
Team Artboard
28. Potential Concerns
Parents side:
● Unclear to our text
instruction
● The impact maybe hard to
see.
Quote:
Alex: "What should I do
next?"
Alex: "She's independent.
She has her own way of
thinking."
Team Artboard
29. Potential Concerns
kid’s side:
● Unclear to our text
instruction & categorizing
● The way that his dad talk is
not comfortable
Quote:
Alex: "I don’t like he yelling
me during conversation."
Team Artboard
30. Potential Concerns
kid’s side:
● Unclear to our text
instruction & categorizing
● The way that his dad talk is
not comfortable
Quote:
Alex: "I don’t like he yelling
me during conversation."
Team Artboard
31. Summary of Interview
what works
● Usage
● Bridge the communication
● Knowing the gap and each other thinking
what doesn’t works
● Instruction
● Communication atmosphere
38. Financial Model
Variable Cost
App Store Commission Rate
30% (15% after a year for in-app
purchase subscription model)
https://developer.apple.com/app-store/subscriptions/
Team Artboard
40. Financial Model
Breakeven
Revenue per download
$ 3.49 ~ $ 1.74
https://developer.apple.com/app-store/subscriptions/
Fixed Cost
~30K
Revenue per month
~30K
Users per month
?
= x
=
Team Artboard
41. Financial Model
Breakeven
Revenue per download
$ 3.49 ~ $ 1.74
https://developer.apple.com/app-store/subscriptions/
Fixed Cost
~30K
Revenue per month
~30K
Users per month
8.6K ~ 17.24K
= x
=
Team Artboard
44. Next Step
1. Acquisition - Find early adopters
2. Test and iterate the concept
3. Update website (single point access to keep track of user data)
Team Artboard
45. Thank you :)
Team ArtboardAsher CEO | Elvin CTO | Ruitao CMO | Tara CFO