This document outlines a proposed sports guide app to help teenagers and adults learn how to play sports without paying for classes. User research found that people want to learn sports to impress others but don't know how without classes. The proposed app would provide instructions on how to play various sports. A marketing strategy of social media advertising, flyers at schools, and word of mouth is outlined. Technical experts found the app idea to be feasible to build within 3 months.

1. By
Cailyn cummings, alex, kenny koko, alpachino
samule

2.  What is the background situation you are
addressing? Describe the context users are
experiencing.
 Example:
- Buzzer Buddiez:
- Who? Students
- What? Students are studying for exams
- When? 7am
- Where? Student dorm
- Why? Late night cramming, student likely to
oversleep
 Who will the App help?
 Anyone aged 13+
 What is the situation behind the problem ?
 People don’t know how to play a sport but need to
 When does the problem occur?
 everyday
 Where does the problem occur?
 Anywhere
 Why does the problem occur?
 People want to impress someone else by playing a
sport but don’t know how to .
 Need/want to know how to play a sport.
Background information

3.  What specific problem do people encounter in
that situation? Use the results from your user
research
 Examples:
- Buzzer Buddiez: your alarm does not work and you
are thus late for: school, work, exams, doctor etc
problem
Need/want to know how to play a sport but don’t know
how
Want to impress other people by know how to play a
particular sport

4. QuestionKey question
 The key question our team is trying to answer
is:
“How can you learn a sport without paying for
classes?”

5. You can pay for classes that teach you how
to play a sport but we can help in a short a
fast way
Key insight statements

6. My team hi5 apps is developing a sports guide app to help
teenagers and above who want to know how to play a
particular sports(s) but do not know how with the help of the
sports guide app
Mini elevator pitch

7. 50% said they would rate this app a 3
40% said they have experienced a problem
like this
40% said they would download this app
55% said they would recommend this app to
family and friends
77% of the people that took the survey were
aged between 13-15
User Profiles- What we found out
about our users

8. there is nothing out on the market like our
app as most are if you want to watch sports
or play a sport quiz
Competitors or alternative solutions
hat already exist in the market

9. MVP user stories
 Teenager User story:
“As a teenager, I want to be able to know how to play a sport
quickly and easily and not having to waste time going to
classes as being a teenager my schedules are very busy”
 Parent User story:
“As a parent, I want to be able to let my child be able to play a
sport but I am unable to pay for classes and my schedule is very
busy therefore taking time to take my child to classes is not idle”

10. Key wireframes

11. Data Feasibility
 The data that is required for this app is web browser
 authorization is required
Technical Feasibility
 Our solution is technically possible to build
 a professional developer could build it in less than 3
months
Data and Technical
Feasibility

12. Business Case
Business case hypothesis:
“We think that people aged 13+ will fund our
app as it is unique and original as well as useful ”
Business model choice:
Statement: hi5 apps will operate on a business
model in which all users pay.
We discovered from our survey that users are
willing to pay £1.00for the sports guide app.

13. Marketing Strategy
Our team will use these marketing strategies:
 Advertising on social media e.g.
Facebook and Twitter.
 Flyers- Hand out flyers to local schools.
 Word of mouth as news travels fast.
 Adverts as more people would likely to
become more aware of the app

14. Wildcard
We asked a professional what he thought
about the app and he said it is a brilliant
idea and very unique.
We also asked student and teachers about
the app and received positive realistic
feedback