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Presentation - Team Artboard - 9.28
- 1. Markets Lessons Learned TeamArtboard Asher | Ruitao | Tara | Elvin
- 2. Hypothesis Parents of childrenof 6-12 years old could benefit from the better ways to: ● teach children to gain self-control when using digital devices ● keep children protected from negative content on the Internet and are willing to pay for ● an educational experience for parents/children. ● a service that creates a safe and healthy digital environment.
- 3. Primary research: Scheduledinterview (First week) Intercept Interview (Second week) Secondary Research (include market research, competitive research) Research Method
- 4. Who we spokewith: Parents who have children age 4-13 Where: Oakland Ice Center, Downtown San Francisco, Alameda Interview
- 5. Bruce: “I reallyconcern about the content they are reading. Like sexual content or violence content is not allowed for them watching. I think It is fine for adults, not for children.” Andy and Alex: My son spend too much time on games.” Interview
- 6. Kevin: “If yourestrict, then they are going to do it.” Alice: “If they go to their friends’ home to sleep over, we can not control them whether they play pads or not.” Jessica: “I want to learn how to teach my kids of self-control on games. I read articles online and PTA Facebook group post. But that’s not very effective to me.”
- 7. Parents of childrenaged 6–13 who has just started to use digital devices Parents don’t know how to raise the children’s awareness of time spent on digital devices A digital product that visualizes children’s screen time to the family, helping them communicate how to properly spend time on digital devices PEOPLE PROBLEM PRODUCT Molecule
- 8. Behavior/mental health software ImagefromGoogle RelatedMarkets Parental control software
- 9. Parental control softwareBehavior/mental health software ImagefromGoogle Related Markets
- 10. With children whohave access to digital devices Over 100 Million (age 5-13 in 2018) https://blog.euromonitor.com/2013/11/kids-as-digital-consumers-growing-impact-of-the-under-15 -consumer-segment.html Market Overview
- 11. Children (0-14) populationgrowth rate 3.9% (age 0-14 as 2013-2022) Adding potential customers for consumption of technology services 1.9 billion https://blog.euromonitor.com/2013/11/kids-as-digital-consumers-growing-impact-of-the-under-15 -consumer-segment.html Market Overview
- 12. http://bi.galegroup.com.ezproxy.sfpl.org/global/article/GALE%7CAA120479507?u=sfpl_main&sid=s ummon $ 90.9 Million in2018 Global Parental Control Industry Revenue Market Overview
- 13. http://bi.galegroup.com.ezproxy.sfpl.org/global/article/GALE%7CAA120479507?u=sfpl_main&sid=s ummon $ 90.9 Million in2018 $ 223.1 Million by 2028 expanding at a CAGR of 9.4% Global Parental Control Industry Revenue Market Overview
- 14. http://bi.galegroup.com.ezproxy.sfpl.org/global/article/GALE%7CAA120479507?u=sfpl_main&sid=s ummon "While advanced digitaleducation for children remains deficient, the demand for control and blocking solutions remains high, and is creating a highly fragmented, ad-hoc yet competitive market for parental control vendors. Over time, however, as the digital knowledge gap closes, educational solutions will feature much more prominently in the market for child online protection.” – Michela Menting, senior analyst at ABI Research Market Overview
- 15. 4.2 billion Internet userin the world 1.4 billion Internet users under 18 https://www.unicef.org/publications/files/SOWC_2017_ENG_WEB.pdf https://www.internetworldstats.com/stats.htm TAM
- 16. https://www.unicef.org/publications/files/SOWC_2017_ENG_WEB.pdf https://www.internetworldstats.com/stats.htm ~ $ 90.9Million Revenue estimation TAM
- 17. https://www.futuremarketinsights.com/reports/parental-control-software-market Parental Control MarketValue Share by Region in 2018 (%) 36.9% North America region, mainly US and Canada NA parental control market revenue = $90.9M × 36.9% = $33.5M TAM $90.9M SAM
- 18. £1M Revenue at the2-year mark https://screentimelabs.com/silicon-gorge-alive-well-bristol-screen-time-labs-chalks-million-po und-turnover-two-year-mark/ TAM $90.9M SAM $33.5M SOM Screen Time Labs Parental Control Software Startup Founded in 2013
- 19. Screen Time Labs ParentalControl Software Startup Founded in 2013 £1M Revenue at the 2-year mark https://screentimelabs.com/silicon-gorge-alive-well-bristol-screen-time-labs-chalks-million-po und-turnover-two-year-mark/ Screen Time Labs’ 2nd-year Global Annual Revenue = £1M ($1.31M) ÷ 2 = $650K TAM $90.9M SAM $33.5M SOM
- 20. Screen Time AppRevenue in App Store by Region in August 2018 (%) 29% Screen Time iOS App revenue estimated in US and Canada in August 2018 https://sensortower.com/ TAM $90.9M SAM $33.5M SOM Screen Time Labs’ 2nd-year NA Annual Revenue = $650K × 29% = $189K
- 21. Screen Time Labs’2nd-year NA Annual Revenue = $650K × 29% = $189K 29% Screen Time iOS App revenue estimated in US and Canada in August 2018 https://sensortower.com/ Screen Time Labs’ 2nd-year Estimated Market Share = $189K ÷ $33.5M = 0.564% TAM $90.9M SAM $33.5M SOM
- 22. What would beour market share in 2 years? It’ll be higher because... ● Educational solution is more profitable in the future ● A modest calculation ● NA is not Screen Time Labs’ focus It’ll be lower because… ● Educational solution is riskier with few good industry examples ● Screen Time Labs ran well (they got acquired in 2016) ● We only cover one platform for MVP TAM $90.9M SAM $33.5M SOM
- 23. 0.5~1% Our estimated NAmarket share in 2 years Our 2nd-year NA Annual Revenue = $33.5M × 0.5%~1% = $168K~336K TAM $90.9M SAM $33.5M SOM What would be our market share in 2 years?
- 24. TAM Global Parental Control SoftwareMarket Revenue $90.9M SAM NA Parental Control Software Market Revenue $33.5M SOM Our Estimated Revenue in 2 years $168K~336K Yay!
- 25.