Team Artboard! Yay!

1. Children’s Digital Literacy

2. Problem
People
Product

3. Target Audience
Concept Validation

4. 1. Brainstorm new audience 2. Continue on parents group

5. Brainstorm New Audience
Characteristic
● Time management
● Multiple digital devices
● Digital assignments
Brainstorm new audience
● College students
● Social media users
● Digital gamers
● High school students
● officers

6. Problem
People
Product
Pivoted Molecule

7. Storyboard & Demo Video

8. Really Minimal Viable Product

9. RMVP
Content Categories
Active/Passive Content Usage
Communication prompt for parents

10. Landing Page

11. Landing Page

14. Customer
Development
Reactive Testing
Concept Validation RMVP Validation

15. “I don't want to argue with them
every hour, every minute."
Interviews
"My tool is Asian tool, I teach my
children the Asian way."
Dawn
a mother of a 10 yrs old and a 8
yrs old boys
Kay
a mother of a 11 yrs old girl

16. Kay : "It's not the way I'm going to do."
Dawn: "This method has its limitation.
Parents are too busy to discuss with
children."
Interview Unvalidated Assumptions
Parents find visualization is
helpful for them to
communicate with children
about digital devices usage.

17. Google Form

18. Google Form

19. Google Form

20. “It’s a constant struggle.”
2nd round Interviews
“I regretted that I let them use it in the
first place. But there is no turning
back."
Irene
a mother of 9 yrs old girl
Noelle
a mother of 15 yrs old and 13 yrs
old boys

21. Parents are not satisfied with their current
communication method.
Parents think visualization is helpful for
communicating with their children.
Concept Validation “We usually get into argument
at bed time. She questions
why she has to stop and go to
sleep.”
– Irene
“I started using the parental
control app to set rules, my
son thinks it’s for babies, but
he’s not able to manage
himself’s time.”
– Noelle

22. Parents feel that their current control solutions
on limiting children’s screen time don’t work.
Parents think visualization is helpful for
communicating with their children.
Concept Validation “I’m comfortable talking
about the digital [time and
content], but I’m worried that
it’s too plain for her.”
– Irene
“I have tried to communicate
with him, but he might have
forgotten it after a while.”
– Noelle

23. Parents feel that their current control solutions
on limiting children’s screen time don’t work.
Parents are not satisfied with their current
communication method.
Concept Validation
“This is neat. She can see
content in groups and look for
patterns.”
– Irene
“I’m excited about this since
he’s a visual kid. It compares
what he thinks he did to what
he actually did.”
– Noelle

24. What to Keep
Active/Passive Content Usage
Content Categories
Communication prompts for parents
“For me, as a parent, it’s
helpful to look at the
Active/Passive Content
Usage.
– Irene
“It’s interesting to let her
think about the time spending
on Active/Passive Content.”
– Irene

25. What to Keep
Active/Passive Content Usage
Content Categories
Communication prompts for parents
“It’s easier to see her
interests when I see the
grouping pattern.”
– Irene
“I am not sure what is so
engaging about the screen
for my son.”
– Noelle

26. What to Keep
Active/Passive Content Usage
Content Categories
Communication prompts for parents
“This helps me to understand
my daughter and start
conversation with her.” (When
she saw the RMVP)
– Irene
“I feel separation between
parents and children. This is a
connect point for us.”(When
she saw the RMVP)
– Noelle

27. Active/Passive usage is not black
and white
What to Change
“I don’t mind if things fall
into gray area. How would
you categorize those
‘interactive consumption’,
like Minecraft?
The pie chart forces you to
categorize them [in black
and white]”.
-Irene

28. Long term visualization to help parents see
patterns
Create intervention when children are using the
device to help them better manage screen time
Prompt children to think and communicate with
their parents
New Opportunities
“It would be interesting to see
how the content change reflects
their interest change.”
-Shiro
“Will I be able to compare today’s
usage with yesterday?”
-Irene
“Can I see this in a weekly basis?
The data seems accumulative.”
-Noelle

29. Long term visualization to help parents see
patterns
Create intervention when children are using the
device to help them better manage screen time
Prompt children to think and communicate with
their parents
New Opportunities
“When they’re too engaged, it’s
hard to put it away. I hate that I
have to stop something.”
“She will do her homework for a
while and then digress.”
-Irene
“He is on his phone and laptop all
the time. I feel that he really
needs to learn time
management.”
-Noelle

30. Long term visualization to help parents see
patterns
Create intervention when children are using the
device to help them better manage screen time
Prompt children to think and communicate with
their parents
New Opportunities
“I want to make her question the
content, think about the validity
of the content.”
“I want her to be comfortable with
talking to me.”
“If you feel angry, why is that?”
-Irene
“I feel separation between
parents and children. This is a
connect point for us.”(When she
saw the RMVP)
-Noelle

31. Better algorithm for
categorizing digital
content usage
Refine MVP

32. Better algorithm for
categorizing digital
content usage
Refine MVP
Compare weekly usage

33. Better algorithm for
categorizing digital
content usage
Refine MVP
Compare weekly usage Provide suggestions
and conversation
prompts for both
parents and children