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Testing 1-2-3
Children’s Digital Literacy
Asher CEO | Elvin CTO | Ruitao CMO | Tara CFONov 9, 2018 Team Artboard
Team Artboard
Value Proposition
Pie
will help children use digital devices more responsibly
by encouraging constructive communication between parents and children.
Team Artboard
RMVP
Team Artboard
Content Categories
Active/Passive Content Usage
Communication prompt for parents
Hypothesis
Team Artboard
Children will learn to be wiser about screen time from having constructive
conversations with their parents
Testing Method
Team Artboard
Remote interviews
In-person Interviews
Interviewees
Noelle
Mom
2 sons (age 13 and 5)
Team Artboard
Irene
Mom
A daughter (age 9)
Susan
Mom
2 daughters (age 12 and 4)
Yammie
Mom
Son (age 12) Daughter (age 8)
Tracy
Mom
Son (age 11)
Expert Interview
Team Artboard
Patricia G. Lange
Anthropologist
studying how people use digital media
Now let’s imagine...
Team Artboard
Now let’s imagine...
Team Artboard
Now let’s imagine...
Team Artboard
.
Now let’s imagine...
Team Artboard
..
Now let’s imagine...
Team Artboard
…
Now let’s imagine...
Team Artboard
….
Now let’s imagine...
Team Artboard
…...
Team Artboard
Learning
Different definition for
active and passive use?
Only parents are talking?
Team Artboard
Learning
Different definition for
active and passive use?
Let them decide!
Only parents are talking?
Visualize children’s
thoughts
Change
Team Artboard
A family activity of putting usage
data on the spectrum of
active/passive usage to invite
open-ended communication
MVP Refinement
Team Artboard
Key Use
Organize
Compare
MVP Refinement
Team Artboard
Key Use
Organize
Compare
Hypothesis
Team Artboard
● A spectrum will help the parents and the kid to understand the
content that has both active and passive usage involved.
● Seeing each other’s arrangement can help parent and kids to
understand each other.
Interview process
Place: Boba Guys
Basic rules: No interruption involved,
observation only.
Parent :Alex
Daughter: Ann(10)
Team Artboard
Summary of Interview
what works
● Usage
● Bridge the communication
● Knowing the gap and each other’s thinking
what doesn’t work
● Instruction
● Communication atmosphere
● Hard for kids.
So * hard……. o_0
Team Artboard
Too much contents to
arrange and consider for
both side to think.
Ask Top 5 instead
include all of them.
MVP Refinement
Team Artboard
MVP Refinement
They all have different
understanding about active
and passive content
Ask them arrange from
what most like to most
dislike.
Change
Team Artboard
Family activity
Parent and child arrange content
based on their interests
Communication prompt for parents
Parent’s thought Child’s thought
Hypothesis
Team Artboard
● As they see the different arrangement of the content usage, they
will start a conversation naturally.
● Parents and children will have an equal conversation discussing
their thoughts about the screen usage.
● The activity is helpful for them to understand each other and
improve their relationship.
Testing Method
Team Artboard
Intercept Interview
Where: AT&T Park (The Bay Area Science Festival Teen Area)
When: Nov. 3 (1:00 PM-4:30 PM)
Interviews
Team Artboard
Interviews
Team Artboard
User Tests
Team Artboard
User Tests
“As a parent, knowing her interests and turn it to
a positive and productive way is my
responsibility.”
"I like the activity because I can tell my mom what
apps I used and the reason why I am interested in
them."
Nicky’s mom
Jade
Team Artboard
Team Artboard
Learning
Not clear about next step
after the conversation?
Too boring to arrange
the screen usage?
Not enough to build up
self-governing skills?
Team Artboard
Learning
Too boring to arrange
the screen usage?
Turn it into an
interesting game
Give them a goal
Not clear about next step
after the conversation?
Not enough to build up
self-governing skills?
Let children realize how
screen time relates to
interest-growing
Brainstorming
Team Artboard
Now let’s imagine...
A story about growing interests
Team Artboard
Now let’s imagine...
A story about growing interests
Team Artboard
Now let’s imagine...
A story about growing interests
Team Artboard
Now let’s imagine...
A story about growing interests
Team Artboard
Now let’s imagine...
A story about growing interests
Team Artboard
Now let’s imagine...
A story about growing interests
Team Artboard
Team Artboard
Where should we be in?
DESIGN FOR PARENTS DESIGN FOR CHILDREN
Team Artboard
Coming soon...
DESIGN FOR PARENTS DESIGN FOR CHILDREN
Pie
Thank you :)
Team ArtboardAsher CEO | Elvin CTO | Ruitao CMO | Tara CFO

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Test 1.2.3