2. USE. LOVE. REPEAT.
We Make Products
That Work
We pride ourselves on our meticulous selection of natural ingredients to ensure they are both gentle on the
hair and deliver results.And we believe that what we leave out of our formulations is as important as what we
put in.That’s why you won’t find ingredients like salt,paba,parabens,gluten and DEA in any of our products.
Innovation in hair care is our passion. With over 25 years of handcrafting professional salon products, we
understand the complexity and intricacies of different hair types and are committed to researching new
solutions using better ingredients that will make an immediate and noticeable difference in your hair.
3. We Create A
Different Standard
Of Beauty
We don’t think of beauty in the traditional sense. It’s more than how
you look. At AG we’re most inspired by simplicity and confidence.
While we look to magazines and runway shows for hair trends,
it’s the girl reading the magazine that we are drawn to and the
effortless style we see on the street outside the show that truly
fascinates us.
We approach everything we do with an air of simplicity and grace.
It’s the common thread that is woven throughout our brand – from
our bottles and merchandising materials to our website and imag-
ery. Simple,natural ingredients that deliver healthy hair with unpreten-
tious style. Nothing is more beautiful.
USE. LOVE. REPEAT.
4. USE. LOVE. REPEAT.
We Give Back
Real beauty comes from real purpose. Since 2008 we’ve built 5 schools and raised over $1.5 million
through the sale of our products and the generous donations from salons we service. We work with the
local communities to build these schools and 100% of our donations go directly to the projects.
Learn more at womenleadingchange.ca
5. THIKK WASH
volumizing shampoo
Thikk Wash’s weightless formulation effectively boosts volume
in fine to medium hair by using an abundance of body building
panthenol, keratin and silk proteins.
THIKK RINSE
volumizing conditioner
Fine hair needs weightless conditioning. Thikk Rinse is
infused with body building volumizers like panthenol, keratin
and silk protein to nourish fine hair without weighing it down.
ROOT THIKKENING SERUM
for fine to thinning hair
Dramatically improve the volume of fine or thinning hair, starting
directly at the root. Enhanced with our highest concentration of
AG’s Regenerative Complex, containing clinically proven pea
sprout extract coupled with ginseng and ginger, creating and
maintaining the optimal environment for healthy hair growth
and fuller looking hair.
THIKKENING LOTION
for fine to very fine hair
Ultra lightweight Thikkening Lotion contains a high concentration
of AG’s Regenerative Complex as well as powerful strand
volumizers to plump the individual hair shaft, resulting in
instantly thicker looking, more lustrous hair.
SPRAY BODY
soft-hold volumizer
Fine hair hates weight. Spray Body is an alcohol-free, soft-
hold volumizer specially formulated for very-fine-to medium
hair. Packed with volumizing and body building panthenol.
Volume factor: 2 of 5
FOAM
weightless volumizer
Foam boosts fine-to-medium textured hair with feather-light
volume while adding softness and shine. Alcohol-free and
humidity-resistant, Foam discourages frizz and provides effec-
tive thermal protection from hot tools. Volume factor: 3 of 5
HIGH & DRY
matte volume & finish
Get second day hair with first day volume. High & Dry’s powder-
free, non-sticky and lightweight formulation is designed with
“high grip” dry texturizers to create instant volume and texture
with a matte finish. Volume factor: 3 of 5
BIGWIGG
root volumizer
Get directly to the root of flat, lifeless hair. Bigwigg is specially for-
mulated to actively support hair where it needs it most, at the root.
Alcohol-free, Bigwigg doesn’t dry out hair and is the ideal volume
booster for all hair types and lengths. Volume factor: 4 of 5
PLASTIQUE
extreme volumizer
Coarse, heavy hair needs support too. Gravity-defying
Plastique is formulated especially to give thick hair a boost
with unbelievable volume. Plastique is also ideal for a chic,
high shine, slick back look. Hold factor: 5 of 5
Volume
AG’s Volume category delivers light, airy and uplifting products that provide volume and fullness to otherwise flat hair. AG’s proprietary
all-natural Regenerative Complex has been infused into each product, helping to rebalance the growth cycle while creating the
optimal environment for healthy hair growth.
USE. LOVE. REPEAT.
6. USE. LOVE. REPEAT.
Colour Care
Coloured hair is kept radiant and healthy with our exclusive CARE (Colour and Radiance Enhancing) Complex.
A unique blend of natural ingredients extends the life and vibrancy of colour,
providing protection against UVA/UVB rays.
COLOUR SAVOUR
sulfate-free shampoo
Colour Savour’s sulfate-free, mild formulation gently cleanses
hair with a rich, luxurious lather. Proteins and herbal extracts
soothe and repair, while our exclusive CARE Complex
provides both UV and free radical protection resulting in
longer lasting colour.
COLOUR SAVOUR
colour protection conditioner
This rich, creamy conditioner contains a blend of protein,
amino acids and moisturizers to feed, repair and revitalize
coloured hair. It contains AG’s exclusive CARE Complex,
providing both UV and free radical protection helping extend
the life of hair colour.
STERLING SILVER
toning shampoo
Specially formulated to eliminate brassy, yellow tones from blonde
and silver hair. This mild toning shampoo removes dullness and
brassiness, leaving hair looking cleaner and brighter.
STERLING SILVER
toning conditioner
Formulated to eliminate brassy yellow tones from blonde and
silver hair with its unique violet base, our toning conditioner
provides intense moisture, condition and luster to hair.
BB CREAM
total benefit primer
BB Cream is the go-to, multifunctional hair primer, filling,
smoothing, moisturizing and protecting hair against heat
styling appliances and colour fading with AG’s exclusive
CARE complex. This super rich, silky priming cream
prepares and protects the hair prior to styling, evening-out
porosity and leaving hair feeling thicker and healthier.
DEFLECT
fast-dry heat protection
Deflect defends hair from the damaging effects of heat styling
appliances while dramatically reducing drying time. Infused
with Abyssinian Oil, ultra-light Deflect adds smoothness, slip
and shine while helping to protect and extend the vibrancy of
hair colour with AG’s exclusive CARE Complex.
TEXTURE SPRAY
defining & finishing spray
Ultralight Texture Spray creates tousled, texturized styles
while taming frizz and flyaways. Enhanced with AG’s
exclusive CARE complex, Texture Spray protects hair
colour against damaging UVA and UVB rays and can be
layered throughout the day providing incredible shine
and definition. Texture factor: 4 of 5 / Hold factor: 3 of 5
AERODYNAMICS
lightweight finishing spray
Fast-drying, fine-misting Aerodynamics provides medium
hold, high shine and low-alcohol. Aerodynamics is the ideal
working spray and brushes from the hair effortlessly with zero
buildup. Hold factor: 3 of 5
ULTRADYNAMICS
extra-firm finishing spray
Ultradynamics is the total-package finishing spray providing
extra-firm hold, fine mist, humidity resistance and high shine.
For added volume, spray and layer as you build your style.
Hold factor: 4.5 of 5
7. SMOOOTH
sulfate-free argan & coconut shampoo
Hyper-rich coconut and argan oil are blended in a mild and
gentle sulfate-free formula, bathing hair in creamy nourishing
lather while calming, smoothing and adding shine.
SLEEEK
argan & coconut conditioner
This lavish conditioner transforms hair from coarse and
kinky to sleek and smooth. Formulated with hyper-rich
coconut and argan oil plus moisturizing shea butter, Sleeek
hydrates each strand, coating hair and leaving it shiny and
irresistibly touchable.
THE OIL
argan smoothing oil
Rich in organic Moroccan argan oil, AG’s The Oil adds
indescribable softness, shine and slip to all hair types.
Lightweight and non-oily, The Oil won’t weigh hair down
or discolour blonde hair. Smooth Factor: 4 of 5
SET IT STRAIGHT
argan straightening lotion
Argan-infused Set it Straight wastes no time getting to work,
tackling waves head-on, while you smooth and straighten
effortlessly. This humidity-resistant straightening lotion keeps
hair smooth and frizz-free all day and is also an effective
thermal protector. Smooth Factor: 5 of 5
FIREWALL
argan shine & flat iron spray
Firewall provides high shine plus a smooth protective barrier
between your delicate hair and your searing flat iron, smoothing,
protecting and preventing breakage while controlling unruly hair
and flyaways. Infused with argan oil, Firewall lets your iron slip
seamlessly through your hair as it adds incredible shine.
Smooth Factor: 5 of 5
FRIZZPROOF
argan anti-humidity finishing spray
A great hair day can easily be ruined by heat, humidity, mist or
rain. Frizzproof locks out frizz and creates an invisible, weightless
shield over your hair. Infused with argan oil, Frizzproof holds and
retains your style while leaving hair shiny, silky and smooth.
Hold Factor: 2 of 5
SMOOTHING BALM
argan shine and frizz control
Instantly eliminate frizz and flyaways and polish your look.
Smoothing Balm is infused with 90% naturally-derived
ingredients including three African oils. Packed with vitamins
and antioxidants, argan, marula and mongongo oil work
together, providing triple the frizz control, high intensity shine
and an ultra-smooth finish. Extremely lightweight and non-
greasy, Smoothing Balm is perfect from roots to ends.
USE. LOVE. REPEAT.
Smooth
Infused with the miracle of argan oil, every product in AG’s Smooth category works to make thick, coarse or
kinky hair velvety soft and frizz-free. Nutrient-rich ingredients leave hair noticeably
smoother and healthier.
8. USE. LOVE. REPEAT.
Keratin Repair
AG’s Keratin Repair category is specially formulated to restore hair’s core strength, improving elasticity and
reducing breakage in chemically straightened, coloured and distressed hair. Fortifying proteins
repair the hair’s cuticle and reverse the signs of damage.
REFUEL
sulfate-free strengthening shampoo
Refuel’s sulfate-free, salt-free formula gently cleanses, nourishes
and restores life back into dry, damaged hair. Keratin amino
acids provide long-lasting strength and touchable softness.
RESTORE
daily strengthening conditioner
Restore bounce and add a soft, silky look and feel to your hair
with our decadent Restore Daily Strengthening Conditioner.
Restore hair structure and condition from the inside out, allowing
your fingers to glide effortlessly through your hair.
RECONSTRUCT
intense anti-breakage mask
This intensely rich and luxurious conditioning treatment
reconstructs extremely dry, damaged and chemically treated
hair, restoring hair’s elasticity. Packed with keratin amino
acids, silk proteins and shea butter, Reconstruct repairs the
structure of your hair, rejuvenates the scalp and provides
nourishing moisture. Hair is left soft, radiant and full of life.
REPAIR SERUM
keratin anti-breakage sealant
Reinvent dry, damaged hair with Repair Serum’s keratin-rich,
leave-in formula. This lightweight serum works overtime to
reduce breakage and increase elasticity. Hair is left silky,
glossy and irresistibly soft.
REVAMP
keratin volumizing finishing spray
Revamp Volumizing Spray supports incredible body with
long lasting hold and a fine misting formula. Hair restructuring
keratin amino acids build bigger, thicker, stronger hair, while
our unique humidity resistant formula retains maximum
support and volume. Hold Factor: 4 of 5
9. RE:COIL
sulfate-free curl care shampoo
Caring for curls means giving them the moisture and
definition created by our gentle, sulfate-free, salt-free curl care
shampoo. Re:coil Shampoo’s lavish formula includes our Curl
Creating Complex (C3) which hydrates and encourages curl
and natural bounce, while controlling frizz and adding protein
for strength and body.
RE:COIL
curl care conditioner
Nothing conditions and cares for curls like the ultra-rich
formula of Re:coil conditioner. Keratin moisturizes and fortifies
every curl, while our Curl Creating Complex (C3) adds healthy
bounce, maximum hydration and a frizz-free finish.
RE:COIL
curl activator
Nothing defines, maintains and moisturizes curls like AG’s
Re:coil. Rich in our exclusive Curl Creating Complex (C3),
Re:coil separates and holds without stiffness or stickiness,
even in high humidity. Curl/hold factor: 3 of 5
DETAILS
defining cream
You have the curls, now get them under control. Details is
infused with AG’s Curl Creating Complex (C3) to calm frizz,
define curls, add texture and shine with soft control.
Curl/texture factor: 1 of 5
BEACH BOMB
tousled texture
Beach Bomb creates bombshell-worthy waves that are
natural, full of texture and incredibly sexy. This lightweight,
alcohol-free cream is infused with keratin protein, silk amino
acids and our Curl Creating Complex (C3) to condition and
keep your hair healthy while you enjoy your natural, beachy
waves. Curl/hold factor: 2 of 5
CURL TRIGGER
curl defining spray
Ideal for fine hair, Curl Trigger instantly creates moisture-rich
curls and waves. Formulated with our exclusive Curl Creating
Complex (C3) and fortified with sea vegetable extract, this
curl defining spray encourages soft, loose curls and waves.
Curl/hold factor: 3.5 of 5
MOUSSE GEL
extra-firm curl retention
Our lightweight Mousse Gel provides firm-hold curl retention
and definition with long-lasting shine. Silk protein adds
moisture, strength and elasticity, while panthenol conditions
and adds body. Curl/hold factor: 4 of 5
SPRAY GEL
thermal setting spray
Spray Gel creates long lasting, flexible hold and shine. Can
be used with curling irons, hot rollers, or a round brush and
blow dryer to create soft or firm curls. Loaded with silk and
keratin protein for strength, Spray Gel also acts as a thermal
protector and will not stick to irons. Curl/hold factor: 5 of 5
LIQUID EFFECTS
extra-firm styling lotion
Specially formulated for thick, coarse or harder to control
hair, Liquid Effects can be used as a foundational tool to get
control of your hair. Long-lasting hold and humidity-resistant,
this alcohol-free lotion is loaded with proteins to bring back
elasticity, strength and natural curl to your hair.
Curl/hold factor: 5 of 5
USE. LOVE. REPEAT.
Curl
Whether it’s waves, curls or kinks, we know they need special attention. Every product in AG’s Curl category is specially formulated
with our exclusive Curl Creating Complex (C3) infused with tomato extract and rice amino acids to enhance curls with
bounce and definition while providing intense moisture and frizz-controlling nutrients.
10. USE. LOVE. REPEAT.
Moisture
AG’s Moisture category is formulated to rescue dry, parched hair and revitalize locks deprived of essential
moisture. Protein and humectant-enriched formulas quench dry hair, leaving it nourished with
renewed strength, elasticity and shine.
FAST FOOD
sulfate-free shampoo
Finally, a fast food that’s good for you. Fast Food sulfate-free,
salt-free shampoo is unbelievably rich and full of moisturizing
lather, providing extreme hydration to chronically dry hair
while being light enough for all hair types. For optimal results
follow with our nourishing Fast Food leave on conditioner.
FAST FOOD
leave on conditioner
Fast Food feeds, smoothes and calms frizzy, thick or coarse
hair instantly. Potent humectants and abyssinian oil do double
duty to moisturize and help smooth split ends while adding
weightless condition and shine to dry, lifeless hair.
XTRAMOIST
moisturizing shampoo
Restore softness, manageability and shine with this gentle,
salt-free, hyper-moisturizing shampoo. Xtramoist is specially
formulated with a potent blend of hydrating honey extracts
and sodium PCA plus keratin protein and silk amino acids to
restore moisture, balance, strength and shine.
ULTRAMOIST
moisturizing conditioner
Infused with the essential humectants vital for effective mois-
turizing, Ultramoist is the perfect conditioning reinforcement.
Honey extracts, sodium PCA and silk amino acids wrapped
in a luxurious cream treatment instantly rehydrate, revitalize,
restore and transform dry, dull, lifeless hair.
CONDITIONING MIST
detangling spray
Spray in condition and leave out tangles with this ultra-light
herbal formula. Conditioning Mist instantly detangles without
buildup or residue, leaving hair soft, shiny and bouncy. Also
ideal for children with tangles.
11. SIMPLY DRY
style refresher for all hair types
Simply Dry Shampoo works on every hair
type and colour. Natural rice and tapioca starch
soak up excess oil, leaving hair revitalized
Perfect if you don’t wash your hair every day,
but want it feeling refreshed.
BLONDE
style refresher and root touch-up
Blonde Dry Shampoo spans the entire
spectrum of blonde, seamlessly covering
roots between salon visits. Natural tapioca
starch soaks up excess oil, leaving hair
revitalized. Perfect if you don’t wash your
hair every day, but want it feeling refreshed.
LIGHT BROWN
style refresher and root touch-up
Light Brown Dry Shampoo spans the entire
spectrum of light to medium brown, seamlessly
covering roots between salon visits. Natural
tapioca starch soaks up excess oil, leaving
hair revitalized without white powder residue.
Perfect if you don’t wash your hair every day,
but want it feeling refreshed.
BRUNETTE
style refresher and root touch-up
Brunette Dry Shampoo spans the entire
spectrum of brunette, seamlessly covering
roots between salon visits. Natural tapioca
starch soaks up excess oil, leaving hair
revitalized without white powder residue.
Perfect if you don’t wash your hair every day,
but want it feeling refreshed.
USE. LOVE. REPEAT.
Dry Shampoo
Meet your colour match with four flavours of Dry Shampoo. Go back to the basics with Simply Dry Shampoo or choose one of three
multifaceted Dry Shampoo Root Touch–Ups that blend with your hair colour. Natural tapioca starch soaks up excess oil, while hydrolyzed
silk protein adds moisture and shine. Perfect if you don’t wash your hair every day, but want it feeling refreshed.
12. USE. LOVE. REPEAT.
Style
AG’s Style category has you covered. From a multitasking Shampoo & Body Wash that invigorates your senses and a
high performance Conditioner & Shaving Lotion that simplifies your morning routine, to a full range of
grooming products for every hair type, we help define your look.
SHAMPOO & BODY WASH
invigorating cleanser
AG’s ultra-rich shampoo and body wash combination gently
cleanses while restoring vitality and invigorating the senses.
Natural menthol crystals cool and stimulate, promoting a
healthier scalp and fuller, thicker hair.
CONDITIONER & SHAVING LOTION
invigorating lotion
Save time in the shower with this conditioner/shaving lotion
combo. Stimulating menthol cools and stimulates, promoting
a healthier scalp and fuller thicker hair. Hydrolyzed oats soften
coarse beard hair, allowing for a closer shave while helping
reduce razor burn.
CONTROL
anti-dandruff shampoo
Control shampoo is an extremely effective anti-dandruff
treatment containing more than twice the active ingredients
and none of the tar of other dandruff shampoos – in fact
Control is formulated with the maximum active ingredient
allowable without a prescription.
ACTIVE INGREDIENT: zinc pyrithione 2%
WAXX
high shine pomade
This moldable pomade adds intense shine, separation and a
polished finish in short- to medium-length hair. Also perfect
for smoothing flyaways. Hold factor: 1 of 5
STUCCO
matte clay paste
Stucco’s non-greasy, moldable formula let’s you create a
unique texturized matte finish to any style. Natural, oceanic
sea clay enhances separation while it conditions the hair.
Hold factor: 2 of 5
INFRASTRUCTURE
structurizing pomade
Infrastructure’s silky microfibres provide structure and texture
with incredible volume. Ideal for short to medium length hair,
Infrastructure is humidity resistant and adds the ultimate
shine. Hold factor: 3 of 5
STYLINGJEL
firm hold
This clean, non-sticky gel sets, sculpts and styles hair with just
the right amount of natural hold and shine. Alcohol-free and
humidity resistant, Styling Jel will not build up or flake on the
hair. Hold factor: 3 of 5
HARDJEL
extra-firm hold
Ideal for edgy styling with enormous shine, extra-firm Hard Jel
has all-day staying power. Alcohol-free and humidity resistant,
Hard Jel is guaranteed not to build up or flake.
Hold factor: 4 of 5
WELDINGPASTE
extreme hold
Welding Paste means business. For major structure,
steel-strength hold and humidity resistance, Welding Paste
delivers. Our extreme hold paste is alcohol-free, won’t build
up and rinses effortlessly from hair. Hold factor: 5 of 5
TEXTURE PASTE (AVAILABLE SEPTEMBER, 2015)
pliable pomade
Pliable yet firm, Texture Paste creates a casual unfussed
look with natural sheen. The ideal pomade for short to
medium length hair, it provides long lasting hold and
incredible separation, but is never, stiff, sticky or greasy.
Hold factor: 3.5 of 5
MOLDING CREAM (AVAILABLE SEPTEMBER, 2015)
sculpt and style
Mold, sculpt and set your style in any hair length, adding
texture and a polished shine as you work to create a long
lasting look. Molding Cream distributes easily through the hair
and washes out effortlessly. Hold factor: 4 of 5
