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Elumen Sales Brochure

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Goldwell Products Elumen Hair Colours Online Marketin http://dogakuaformarket.com

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Elumen Sales Brochure

  1. 1. get the light of a new color ELUMEN Hair Color Superior Technology. Illuminating Hair. GOLDWELL COSMETICS 981 Corporate Boulevard Linthicum Heights, MD 21090 USA 1100 Courtneypark Drive, Unit 1 Mississauga, Ontario, L5T 1L7 Canada Hotline for Technical Assistance 1-800-333 CHIC (U.S. and Canada) In Quebec Call: 1-888-246-3670 Mon. 9:00 am - 5:00 pm E.S.T. Tues. - Fri. 9:00 am - 6:00 pm E.S.T. Sat. 9:30 am - 3:00 pm E.S.T. www.elumen-haircolor.com Goldwell is available exclusively to professional salons in... Australia / Austria / Belgium / Canada / Croatia / Cyprus / Czech Republic / Denmark Estonia / Finland / France / Germany / Greece / Hong Kong / Hungary / Indonesia / Italy Japan / Korea / Latvia / Lithuania / Malaysia / Mexico / Netherlands / New Zealand Norway / Poland / Portugal / Russia / Singapore / Slovania / South Africa / Spain / Sweden Switzerland / Taiwan / Turkey / United Kingdom / USA / Yugoslavia 81159Copyright2003Goldwell 6603/Elumen Sales Brochure 2/6/08 3:13 PM Page 1
  2. 2. A Revolutionary New Hair Color ELUMEN: Experience: Breakthrough patented technology, developed exclusively for professional stylists worldwide The first high-performance, oxidant-free hair color without ammonia, without peroxide, without mixing No damage - a color as gentle as the best semi/demi hair color available Outstanding vibrancy, shine and durability 105 effects without mixing - quick and easy to apply with 21 shades + clear Elumen - seeing is believing. 6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 2
  3. 3. A Revolutionary New Hair Color ELUMEN: Experience: Breakthrough patented technology, developed exclusively for professional stylists worldwide The first high-performance, oxidant-free hair color without ammonia, without peroxide, without mixing No damage - a color as gentle as the best semi/demi hair color available Outstanding vibrancy, shine and durability 105 effects without mixing - quick and easy to apply with 21 shades + clear Elumen - seeing is believing. 6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 2
  4. 4. Elumen at a Glance ELUMEN: Brilliant shine Vibrant shades Long lasting durability No damage Be a part of the revolution of hair color. ELUMEN Hair Color Superior Technology. Illuminating Hair. A New Hair Color Category On Its Own Expand Your Opportunities: Offer a unique service and stand out from the crowd Give your clients reds that stay red, blondes that stay true and coppers that stay intense - address these and the many other wishes of your color clientele Address your non-color clients with the benefits of Elumen Gain new clientele as your existing clients become walking billboards for your salon Raise your revenue by increasing your color service price - join salons worldwide who are enjoying success … welcome to the world of Elumen. ELUMEN Semi-Permanent Color Demi-Permanent Color Permanent Hair Color Temporary Color increasingintensity/durability increasing hair damage 6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 3
  5. 5. Elumen at a Glance ELUMEN: Brilliant shine Vibrant shades Long lasting durability No damage Be a part of the revolution of hair color. ELUMEN Hair Color Superior Technology. Illuminating Hair. A New Hair Color Category On Its Own Expand Your Opportunities: Offer a unique service and stand out from the crowd Give your clients reds that stay red, blondes that stay true and coppers that stay intense - address these and the many other wishes of your color clientele Address your non-color clients with the benefits of Elumen Gain new clientele as your existing clients become walking billboards for your salon Raise your revenue by increasing your color service price - join salons worldwide who are enjoying success … welcome to the world of Elumen. ELUMEN Semi-Permanent Color Demi-Permanent Color Permanent Hair Color Temporary Color increasingintensity/durability increasing hair damage 6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 3
  6. 6. Expressive Fashion Clients Client’s Desire: - “I want my fashion shade to last longer!” Benefits with Elumen: - Offer intense fashion shades with long durability, extreme shine and vibrancy Your Service Options: - Permanent “Power Color” Blonde Clients Client’s Desire: - “My hair is stressed from highlifting and highlighting. I want my toner to last and not go brassy.” Benefits with Elumen: - Offer beautiful and durable blonde tones - No additional damage or stress from oxidation - Brilliant long-lasting shine and improved hair structure Your Service Options: - Permanent “blonde toning” / color refreshing - Gloss treatment Semi/Demi Permanent Clients Client’s Desire: - “I want more durability and color performance but don’t want to damage my hair.” Benefits with Elumen: - Longer durability and color depth - No damage from oxidation - More intense, but still natural grey blending Your Service Options: - Damage-free permanent hair color Elumen - Brilliant for Business Different customers - different benefits. A look at the service options with Elumen. Versatility Each Elumen shade can achieve striking results on a variety of levels Without mixing, Elumen offers 105 opportunities to illuminate hair color With mixing, the versatility is endless 10 09 08 07 06 05 04 03 02 GK@all KK@all RR@all RV@all VV@all BB@all NA@2 NB@4 NB@5 AB@6 BV@6 NG@6 BG@6 BK@6 BR@6 KB@7 BG@7 BG@8 BK@9 GB@9 AB@9 BASESHADE P U R E D E E P B R I G H T L I G H T 6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 4
  7. 7. Expressive Fashion Clients Client’s Desire: - “I want my fashion shade to last longer!” Benefits with Elumen: - Offer intense fashion shades with long durability, extreme shine and vibrancy Your Service Options: - Permanent “Power Color” Blonde Clients Client’s Desire: - “My hair is stressed from highlifting and highlighting. I want my toner to last and not go brassy.” Benefits with Elumen: - Offer beautiful and durable blonde tones - No additional damage or stress from oxidation - Brilliant long-lasting shine and improved hair structure Your Service Options: - Permanent “blonde toning” / color refreshing - Gloss treatment Semi/Demi Permanent Clients Client’s Desire: - “I want more durability and color performance but don’t want to damage my hair.” Benefits with Elumen: - Longer durability and color depth - No damage from oxidation - More intense, but still natural grey blending Your Service Options: - Damage-free permanent hair color Elumen - Brilliant for Business Different customers - different benefits. A look at the service options with Elumen. Versatility Each Elumen shade can achieve striking results on a variety of levels Without mixing, Elumen offers 105 opportunities to illuminate hair color With mixing, the versatility is endless 10 09 08 07 06 05 04 03 02 GK@all KK@all RR@all RV@all VV@all BB@all NA@2 NB@4 NB@5 AB@6 BV@6 NG@6 BG@6 BK@6 BR@6 KB@7 BG@7 BG@8 BK@9 GB@9 AB@9 BASESHADE P U R E D E E P B R I G H T L I G H T 6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 4
  8. 8. A Compact Assortment with Unlimited Shade Possibilities ELUMEN: 21 shades plus Clear Every shade is suitable for use on several levels = 105 target colors All shades are intermixable = unlimited possibilities Pure: Intense Fashion Shades Deep: Deep Dark Shades NA@2 Bright: Brown Shades with Fashion Character AB@6 Light: Beautiful Beige Base Color with Iridescent Effects KB@7 GK@all NB@4 BV@6 BG@7 KK@all NB@5 NG@6 BG@8 RR@all BG@6 BK@9 RV@all BK@6 GB@9 VV@all BR@6 AB@9 BB@all Color Shy Clients Client’s Desire: - “I would like to slightly change my hair color and cover my first greys but I am afraid of damaging my hair.” Benefits with Elumen: - Natural results without looking “dyed” - Extremely gentle - no damage - Brilliant shine Your Service Options: - “Gloss treatment” - “Tone-on-tone treatment” Color Refresh Clients Client’s Desire: - “I want my hair to have better condition and my vibrancy and shine to last longer.” Benefits with Elumen: - Repair effect for colored hair - Fuller hair structure - Brilliant shine and lasting color Your Service Options: - Color refresher Male Clients Client’s Desire: - “I would like to try something different with my color but, I do not want to look like I dye my hair!” Benefits with Elumen: - Natural results that revitalize hair color - Grey blending Extra-benefits for men: - More textured and fuller hair structure - New, unique application technique Your Service Options: - Natural blending - Tone-on-tone treatment Used by itself or in combination with oxidative hair color, highlift color and decolorizer – Elumen offers a variety of new possibilities. 6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 5
  9. 9. A Compact Assortment with Unlimited Shade Possibilities ELUMEN: 21 shades plus Clear Every shade is suitable for use on several levels = 105 target colors All shades are intermixable = unlimited possibilities Pure: Intense Fashion Shades Deep: Deep Dark Shades NA@2 Bright: Brown Shades with Fashion Character AB@6 Light: Beautiful Beige Base Color with Iridescent Effects KB@7 GK@all NB@4 BV@6 BG@7 KK@all NB@5 NG@6 BG@8 RR@all BG@6 BK@9 RV@all BK@6 GB@9 VV@all BR@6 AB@9 BB@all Color Shy Clients Client’s Desire: - “I would like to slightly change my hair color and cover my first greys but I am afraid of damaging my hair.” Benefits with Elumen: - Natural results without looking “dyed” - Extremely gentle - no damage - Brilliant shine Your Service Options: - “Gloss treatment” - “Tone-on-tone treatment” Color Refresh Clients Client’s Desire: - “I want my hair to have better condition and my vibrancy and shine to last longer.” Benefits with Elumen: - Repair effect for colored hair - Fuller hair structure - Brilliant shine and lasting color Your Service Options: - Color refresher Male Clients Client’s Desire: - “I would like to try something different with my color but, I do not want to look like I dye my hair!” Benefits with Elumen: - Natural results that revitalize hair color - Grey blending Extra-benefits for men: - More textured and fuller hair structure - New, unique application technique Your Service Options: - Natural blending - Tone-on-tone treatment Used by itself or in combination with oxidative hair color, highlift color and decolorizer – Elumen offers a variety of new possibilities. 6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 5
  10. 10. Breakthrough Technology For Vibrant and Lasting Results ELUMEN: Direct Color Dyes Elumen works only with pure, acidic direct dyes Direct dyes are the most vibrant and intense of all dyes … for outstanding brilliant results. A Unique Penetration System Keeps direct dyes separated, allowing them to penetrate the closed cuticle and “glide” inside the hair Dyes are protected deeply inside the hair from external influences … for extraordinary long lasting and intense colors. Hair Color Based on Physical Principles Elumen dyes are held inside the hair by a kind of magnetic attraction No oxidation, no peroxide, no ammonia is needed … for extra-mild, damage-free color results. Elumen Color Care Specialized Care for Illuminated Hair A technologically advanced hair color deserves technologically advanced at-home color maintenance. Elumen Color Care Products, Wash, Care and Treat, are pH- adjusted to complement the Elumen technology: Acidic pH-value secures Elumen color pigments within the hair during shampooing and conditioning Care levels complement Elumen colored hair - and hair receives the care it needs Elumen brilliance and shine are maintained longer - bleeding of hair color is reduced Care Shampoo Light Leave-In Conditioning Spray Intensive Rinse-Off Treatment 6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 6
  11. 11. Breakthrough Technology For Vibrant and Lasting Results ELUMEN: Direct Color Dyes Elumen works only with pure, acidic direct dyes Direct dyes are the most vibrant and intense of all dyes … for outstanding brilliant results. A Unique Penetration System Keeps direct dyes separated, allowing them to penetrate the closed cuticle and “glide” inside the hair Dyes are protected deeply inside the hair from external influences … for extraordinary long lasting and intense colors. Hair Color Based on Physical Principles Elumen dyes are held inside the hair by a kind of magnetic attraction No oxidation, no peroxide, no ammonia is needed … for extra-mild, damage-free color results. Elumen Color Care Specialized Care for Illuminated Hair A technologically advanced hair color deserves technologically advanced at-home color maintenance. Elumen Color Care Products, Wash, Care and Treat, are pH- adjusted to complement the Elumen technology: Acidic pH-value secures Elumen color pigments within the hair during shampooing and conditioning Care levels complement Elumen colored hair - and hair receives the care it needs Elumen brilliance and shine are maintained longer - bleeding of hair color is reduced Care Shampoo Light Leave-In Conditioning Spray Intensive Rinse-Off Treatment 6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 6
  12. 12. Applicator Comb - Quick and simple application - Fits directly onto Elumen and/or applicator bottle - Ideal for application close to scalp Nozzle - Suitable for off the scalp work for thick and curly hair Brush and Bowl - Ideal for creative techniques CurvBoard - Multi-functional color board for professional color placements that follow the natural shape of the head Innovative Tools New Ways to Professionally Apply Hair Color ELUMEN: Applicator Comb and Nozzle Brush and Bowl CurvBoard The Proof Intense, brilliant color with superior durability Sparkling Shine from a Repair Effect – Another Elumen Benefit Porous areas in the hair reduce shine The astringent effect of Elumen’s acid formula reduces the porous areas within the hair The result: sparkling shine, brilliant color results and improved hair structure Hair colored with a conventional direct dye Hair colored with an oxidative hair color Hair colored with Elumen Hair treated with an oxidative hair color Hair treated with Elumen Hair Color Virgin hair Porous hair prior to the application of Elumen Clear Porous hair after the application of Elumen Clear Damage-free results – no peroxide – no ammonia 6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 7
  13. 13. Applicator Comb - Quick and simple application - Fits directly onto Elumen and/or applicator bottle - Ideal for application close to scalp Nozzle - Suitable for off the scalp work for thick and curly hair Brush and Bowl - Ideal for creative techniques CurvBoard - Multi-functional color board for professional color placements that follow the natural shape of the head Innovative Tools New Ways to Professionally Apply Hair Color ELUMEN: Applicator Comb and Nozzle Brush and Bowl CurvBoard The Proof Intense, brilliant color with superior durability Sparkling Shine from a Repair Effect – Another Elumen Benefit Porous areas in the hair reduce shine The astringent effect of Elumen’s acid formula reduces the porous areas within the hair The result: sparkling shine, brilliant color results and improved hair structure Hair colored with a conventional direct dye Hair colored with an oxidative hair color Hair colored with Elumen Hair treated with an oxidative hair color Hair treated with Elumen Hair Color Virgin hair Porous hair prior to the application of Elumen Clear Porous hair after the application of Elumen Clear Damage-free results – no peroxide – no ammonia 6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 7
  14. 14. High Performance Hair Color Innovative Products The Future of Professional Hair Color ELUMEN: Hair Color Sealer Hair Color Reducer Skin Stain Remover Pre-color Treatment for Highlifted/ Highlighted Hair Return - An Intensity Reducing Tool Prepare - Boost Longevity, Brilliance and Color Intensity on Stressed Highlifted / Highlighted Hair Elumen Return is an option to gently reduce or remove Elumen hair color in a purely physical process, ideally directly after the application. As with permanent oxidative hair color, the degree of Return depends on the shade used and the hair structure prior to application. Return reverses the polarity within the hair to a negative charge Negative Elumen dyes are repelled from the hair Elumen is removed or reduced gently Neutralizes the negative charges inside the hair Creates ideal charge condition inside the hair for the Elumen service Improves durability, brilliance and intensity Also an ideal tool for quick acidification after fresh highlights Re- polarisation Elumen Prepare is a pre-color treatment specifically designed to prepare heavily damaged highlifted / highlighted hair for Elumen hair color. 6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 8
  15. 15. High Performance Hair Color Innovative Products The Future of Professional Hair Color ELUMEN: Hair Color Sealer Hair Color Reducer Skin Stain Remover Pre-color Treatment for Highlifted/ Highlighted Hair Return - An Intensity Reducing Tool Prepare - Boost Longevity, Brilliance and Color Intensity on Stressed Highlifted / Highlighted Hair Elumen Return is an option to gently reduce or remove Elumen hair color in a purely physical process, ideally directly after the application. As with permanent oxidative hair color, the degree of Return depends on the shade used and the hair structure prior to application. Return reverses the polarity within the hair to a negative charge Negative Elumen dyes are repelled from the hair Elumen is removed or reduced gently Neutralizes the negative charges inside the hair Creates ideal charge condition inside the hair for the Elumen service Improves durability, brilliance and intensity Also an ideal tool for quick acidification after fresh highlights Re- polarisation Elumen Prepare is a pre-color treatment specifically designed to prepare heavily damaged highlifted / highlighted hair for Elumen hair color. 6603/Elumen Sales Brochure 2/6/08 3:14 PM Page 8
  16. 16. get the light of a new color ELUMEN Hair Color Superior Technology. Illuminating Hair. GOLDWELL COSMETICS 981 Corporate Boulevard Linthicum Heights, MD 21090 USA 1100 Courtneypark Drive, Unit 1 Mississauga, Ontario, L5T 1L7 Canada Hotline for Technical Assistance 1-800-333 CHIC (U.S. and Canada) In Quebec Call: 1-888-246-3670 Mon. 9:00 am - 5:00 pm E.S.T. Tues. - Fri. 9:00 am - 6:00 pm E.S.T. Sat. 9:30 am - 3:00 pm E.S.T. www.elumen-haircolor.com Goldwell is available exclusively to professional salons in... Australia / Austria / Belgium / Canada / Croatia / Cyprus / Czech Republic / Denmark Estonia / Finland / France / Germany / Greece / Hong Kong / Hungary / Indonesia / Italy Japan / Korea / Latvia / Lithuania / Malaysia / Mexico / Netherlands / New Zealand Norway / Poland / Portugal / Russia / Singapore / Slovania / South Africa / Spain / Sweden Switzerland / Taiwan / Turkey / United Kingdom / USA / Yugoslavia 81159Copyright2003Goldwell 6603/Elumen Sales Brochure 2/6/08 3:13 PM Page 1

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