The document reviews key viral video trends and popular advertisements from 2013, focusing on insights and shifts in social media sharing. Notable trends include the rise of short-form content, prankvertising, and real-time marketing, as well as the overall decrease in shares for top videos compared to 2012, despite a rise in total shares across the viral chart. The analysis identifies specific viral triggers that contributed to the success of the year's most shared videos, including emotional impact, humor, and topical relevance.

1. Viral Video Trends // 2013

2. INTRO
Welcome to VAN’s end of year insight report, a round up of the key
emerging viral trends and top videos of 2013.
This document is comprised of:
• Brand insights
• Top 10 video round ups
• UGC insights
• Key trends
• Social media sharing stats
We used TubeRank, VAN’s viral planning tool, to analyse some of the
most popular ads of 2013 and break down the main viral triggers and
conversation points that made them so successful.

3. INTRODUCTION - VIRAL BRAND TRENDS, 2013
Key Brand Observations
It’s that time again. As we head into the new calendar year, brands
and agencies alike are looking back at the advertising trends of the
past 12 months and trying to figure out what the year ahead will
bring.
Whilst it’s true that 2013 has been noticeably lacking the kind of epic
landmark events that gave 2012 so many viral classics, it’s fair to say
this past year has still seen it’s fair share of hits.
We’ve witnessed some strong themes emerging in the social video
sphere; from the birth of Vine and Instagram video leading to a new
wave of short form content, to the rise of ‘prankvertising’ and a surge
in popularity of experiential marketing and big budget stunts.
We’ve taken the data from over 1,000 of the most shared videos of
2013 that made it into VAN’s weekly Viral Chart to break down the
key trends of 2013 and help brands and agencies predict the shape
of the viral landscape in 2014.
SOCIAL VIDEO INSIGHT REPORT - Viral Trends // 2013
PAGE 1

4. INTRODUCTION - VIRAL BRAND TRENDS, 2013
Key Brand Observations
Evian’s Baby and Me became the most viral video of 2013, clocking
up over 1.3 million shares across Facebook and Twitter. Interestingly
it’s still way behind last year’s number one ad by The Invisible
Children, which managed a total of over 9.6 million shares, making it
the most popular branded video of all time.
The mean average number of shares for the top 10 actually dropped
from 1,774,399 in 2012 to 807,382 in 2013 (a decrease of 54%). This
is largely due to the individual success of big hits like Kony 2012, A
Dramatic Surprise on a Quiet Square and Ken Block's Gymkhana
Five.
Despite the fact that sharing was down across the top 10 videos of
2013, overall sharing across the whole viral chart was up by nearly
9%.
SOCIAL VIDEO INSIGHT REPORT - Viral Trends // 2013
PAGE 2

5. TOP TEN MOST SHARED VIRAL ADVERTS - 2013
Video
Evian
Baby
and
Me
Shares
1,288,218
Views
Share
ratio
Video
Shares
67,101,826
1:49
Dove
690,366
74,188
Geico
1,162,599
Hump
Day
Camel
Pepsi
MAX
1:15
65,801
897,053
18,938,118
Test
Drive
Volvo
Trucks
The
Epic
Split
776,804
Telekine<c
Coffee
Shop
Surprise
99,417
Kmart
Ship
My
Pants
Go
Pro
58,934,258
1:65
1:58
60,389,915
1:79
575,385
20,155,037
1:33
19,128,002
1:39
15,906,985
1:34
18,483,624
1:43
38,549
448,310
38,905
Kmart
454,703
Show
Your
Joe
50,433,250
Share
ratio
71,236
Fireman
Saves
KiNen
69,729
MGM/Thinkmodo
1:42
43,278
833,838
39,744,441
Real
Beauty
Sketches
Views
PhoneBloks
PhoneBlocks
13,301
378,475
53,663
(2013 Budweiser Super Bowl Ad has now been set to private so is not featured in the top 10 run down.)
SOCIAL VIDEO INSIGHT REPORT - Viral trends -2013
PAGE 3

6. 2012 VS 2013 - WHICH YEAR PRODUCED THE MOST HITS?
Top 10 most shared videos over the past 2 years (2012 / 2013)
Year
Brand
Video
Shares
Views
Share ratio
2012
Invisible
Children
Kony
2012
9,639,664
94,343,014
1:10
2012
Turner
Benelux
A
DramaOc
Surprise
on
a
Quiet
Square
1,539,377
39,398,102
1:26
2012
DC
Shoes
Ken
Block's
Gymkhana
Five
1,514
843
35,750,159
1:24
2013
Evian
Baby&
Me
1,362,406
67,101,826
1:49
2013
GEICO
Hump
Day
Camel
1,228,400
18,938,118
1:15
2013
Pepsi
MAX
Test
Drive
940,331
39,744,441
1:
42
2013
Volvo
Trucks
The
Epic
Split
903,567
58,934,258
1:65
2013
MGM/Thinkmodo
TelekineOc
Coffee
Shop
Surprise
876,221
50,433,250
1:
58
2012
Tomorrowland
Official
A[ermovie
862,808
31,893,309
1:37
2012
OK
Go/Chevrolet
Needing/Ge^ng
851,321
23,231,482
1:27
SOCIAL VIDEO INSIGHT REPORT - Viral trends // 2013
PAGE 4

7. WHAT DOES AN AVERAGE VIRAL CHART VIDEO LOOK LIKE NOW?
HEINEKEN
2012
THE SWITCH
RAY-BAN
SUPER CLEVER SUNGLASSES ILLUSION
Despite the fact that the mean
number of shares for the top 10
videos has dropped since 2013,
overall sharing across the chart
over the past 12 months has
increased.
1,851
14,636
VIEWS: 889,029
Based on the median averages*
for video views and shares,
here’s what a typical trending
Viral Chart branded video looked
like in 2013 compared to 2012.
2,123
16,260
2013
VIEWS: 1,498,105
* Due to the fact that the median average tends to be skewed by a handful of big hits each year, the median average gives a more accurate picture of sharing trends across the chart as a whole.
SOCIAL VIDEO INSIGHT REPORT - Viral trends // 2013
PAGE 5

8. VIRAL TRIGGERS - TOP 10 BRAND VIDEOS
What made the top-10 video ads of 2013 so sharable?
According to VAN’s viral planning tool, TubeRank, in order for a video to go viral it
needs to score highly in two important areas; conversation triggers, (the viral
sharing points that give people a reason to talk about the video); and
communities of interest, (specific groups of people for whom the video would be
of particular interest.)
This year’s top-10 hits all tick some of the classic viral sharing boxes that we
would expect to see in a trending video campaign...
1
The Kawaii Factor
Evian’s Baby and Me has become the most shared branded video of the year
and it’s not hard to see why… Cute babies always score highly on the list of
viral triggers. Cute babies dancing to a catchy pop song is even better. Throw
in the quirky element of adults grooving with miniature versions of their
younger selves and you’ve got some powerful conversation starters.
Not only did this video score highly on the Kawaii/ LOL and WTF scales, but
the fact that it was set to a catchy remix of “Here Comes the Hotstepper”
made the video of particular relevance to pop culture and music enthusiasts.
Plus, ads with strong sound tracks always do particularly well in the viral
chart because of their music video style nature which encourages viewers to
watch again and again.
SOCIAL VIDEO INSIGHT REPORT - Viral trends // 2013
PAGE 6

9. VIRAL TRIGGERS - TOP 10 BRAND VIDEOS
2
Topical Relevance
Remember the popularity of Rebecca Black’s Friday? It became one
of the most shared videos of 2011. Why? Because it was WTF
hilarious, ripe for parodying and most importantly scored highly for
topical relevance. Every time that special day of the week came
around, we’d see a huge surge in sharing activity as people
celebrated the unofficial soundtrack of the weekend. The exact same
pattern has been recorded for Geico’s Wednesday loving Hump Day
Camel.
Despite scoring relatively moderately in terms of views, the share
ratio for Hump Day Camel is significantly higher than any other ad
released this year - with one in fifteen people who watched it sharing
the link on Facebook or Twitter.
A quick glance at Google Trends shows that every Wednesday, like
clockwork, there is a sharp spike in search traffic. This kind of cyclical
sharing pattern is contrary to the normal viral curve, which tends to
peak sharply within the first few weeks of release and then gradually
tail off. However the continued weekly relevance of the ad kept it
topical and turned it into a meme that people loved to share again
and again.
SOCIAL VIDEO INSIGHT REPORT - Viral trends // 2013
PAGE 7

10. VIRAL TRIGGERS - TOP 10 BRAND VIDEOS
3
IRL Reaction Footage
Prankvertising has become one of the new industry buzzwords of 2013.
Terror, hilarity and the kind of cringeable scenarios that can bring a poor,
unsuspecting member of the public to their knees and leave them
weeping on the floor in terror, tick exactly the right kind of boxes to get
people sharing.
We’ve found that videos that elicit strong emotional reactions from
viewers tend to score the highest in terms of viral sharing triggers and
both Pepsi’s Test Drive and Thinkmodo’s Coffee Shop Stunt fulfill this
criteria nicely.
4
Emotional Impact
Whilst practical jokes are a great way to capture reactions such as shock,
fear and hilarity, they rarely touch on the more delicate emotions at the
other end of the spectrum; joy, sorrow, and the many subtle nuances of
the personality. Dove’s Real Beauty Sketches proved so successful
because is harnessed the viral power of a good story. Dealing with the
common problem of female body image and mixed notions of what should
be considered attractive, it managed to tell a moving story with a powerful
message that viewers wanted to share.
Go Pro’s Fireman Saves Kitten also scored highly for emotional impact.
The heroic rescue mission of the fireman who resuscitated the tiny kitten
was both heartwarming and super cute, making the video highly sharable.
SOCIAL VIDEO INSIGHT REPORT - Viral trends // 2013
PAGE 8

11. VIRAL TRIGGERS - TOP 10 BRAND VIDEOS
5
LOL, LOL, LOL!
In many ways, Kmart could be considered the king of the viral brands in
2013, managing to get two videos into this year’s top -10 rundown. The
retail store giant is a total newcomer to the viral scene, but ever since
the unprecedented success of Ship My Pants back in April, the brand
has clocked up a series up trending hits.
So what made Ship My Pants so popular? The answer is a simple blend
of childish humour and a clever play on words. The ‘LOL’ factor is
undeniably the most powerful viral sharing trigger on TubeRank. People
love to laugh and they love to share jokes so videos that score highly
for comedy always do well.
SOCIAL VIDEO INSIGHT REPORT - Viral trends // 2013
PAGE 9

12. 2013 - BRAND TRENDS
Key Viral Video Advertising Trends in 2013
2012 was undoubtedly THE year of epic media events; with the Olympic Games,
Euro Championship, US elections and Felix Baumgartner’s record-breaking
Stratos Jump providing fodder for a whole string of awesome viral campaigns. In
contrast 2013 has been somewhat quieter. However, whilst the past 12 months
may not have seen the same level of individual viral smash hits, we’ve noticed
some strong emerging trends across the social media landscape.
The launch of Vine back in January and the subsequent release of Instagram
Video have opened up a whole world of mobile content sharing that looks set to
have a huge impact on video advertising in years to come.
We’ve seen an increasing trend of brands hijacking popular memes in their ad
campaigns, the rise of real time response marketing and a new wave of public
prank videos.
We’ve analysed the data of the top trending ads from the past 12 months to
break down some of the key emerging viral video trends.
SOCIAL VIDEO INSIGHT REPORT - Viral trends // 2013
PAGE 10

13. 2013 TRENDS - REAL-TIME & RAPID RESPONSE MARKETING
Viral ‘Trendjacking’
Topical advertising is nothing new but real-time and rapid–response marketing
has become an increasingly popular strategy for companies looking to tap into
internet culture and use trending topics to raise awareness of their brand.
The success of Oreo’s now famous viral response to the Super Bowl blackout
back in February raised the bar for marketers looking to leverage trending
news stories, but the Harlem Shake phenomenon that kicked off just weeks
later has become one of the most prominent examples of the wide scale
adoption of an internet meme into mainstream advertising culture.
It’s clear that marketers are becoming increasingly aware of the tactical
benefits of campaigns that tap into trending memes. However, with the
average meme half-life getting shorter and shorter, brands need to be pretty
quick off the mark if they don’t want to become yesterday’s news. We saw it
happen to the Wonderful Pistachios brand when it attempted to ride the viral
coattails of the Gangnam Style craze during the Super Bowl, (good idea,
shame it was about 2 months too late!).
Of course there are some trends that you simply can’t predict, but planned
spontaneity is key when it comes to trendjacking. The emergence of short form
video formats that can be quickly churned out by advertisers has lead to more
and more brands upping up their attempts to insert themselves into real-time
conversations. We’re expecting to see much more viral trend jacking in 2014.
SOCIAL VIDEO INSIGHT REPORT - Viral trends // 2013
PAGE 11

14. 2013 TRENDS - MOBILE VIDEO SHARING
The Rise of Short Form Content
Mobile video sharing apps have skyrocketed in popularity this year:
from the early contenders like Viddy and Social Cam, to Twitter’s
Vine and more recently, Instagram Video. The result has been a
barrage of creative ads and artistic snippets of content that tell quirky
stories and offer a fleeting glance into peoples’ lives.
Vine and Instagram now boast around 200 million users between them
and these short form video formats have opened up a new world of
possibilities for advertisers.
We’ve seen hugely original campaigns from the likes of Oreo, Target
and Samsung (to name just a few) and more and more brands are
embracing the challenge to tell their story in 15 seconds or less.
The short form video trend has resulted in a resurgence in popularity of
stop motion animation, gif style footage and sneak peak product
teasers, with the simplistic style helping to humanise brands, giving
them a more personal face that consumers can relate to.
The user friendly nature of mobile video apps has also lead to an
increase in brand related UGC footage. More and more companies are
encouraging their fans to create and upload their own clips, generating
conversations and increasing user engagement with brands.
SOCIAL VIDEO INSIGHT REPORT - Viral trends // 2013
PAGE 12

15. 2013 TRENDS - EXPERIENTIAL MARKETING & PUBLIC PRANKS
Tears and Terror Score Big Wins for Brands
2013 has seen an unprecedented rise in experiential marketing stunts, with
brands becoming increasingly aware of the power of capturing real life
physical experiences and emotions.
We saw the likes of Dove’s Real Beauty Sketches and Coca-Cola’s Small
World Machines become massive viral hits with campaigns centred around
telling the story of shared human experiences, but one thing’s for sure – in
the word of public marketing stunts, prank videos are king!
Hidden camera shenanigans have been one of the biggest trending viral
themes of the year so far, so much so that we’ve actually seen the birth of a
new word to describe them – “prankvertising”. Amongst this year’s big hitters
are Pepsi’s Test Drive and NIVEA’s Stresstest and LG’s Meteor Strike (to
name just a few). But what is it about practical joke videos that make the
interweb so keen so share them?
We had a look through the viral chart data and the best viral ratios always
come from clips that provoke a strong emotional response in a viewer. It can
be anything from laughter to shock and disbelief, and filming people’s
reactions to public stunts is a clever way to tick some of those boxes. Not
only do prank videos capture genuine responses to what are often pretty
extreme situations, but they also encourage people to empathise with the
characters and think about how they would have reacted. Plus, they’re
usually pretty damn funny!
SOCIAL VIDEO INSIGHT REPORT - Viral trends // 2013
PAGE 13

16. 2013 TRENDS - CONTENT IS KING
The Evolution of Branded Storytelling
The internet is full of distractions, so now more than ever, companies
need to be smart if they want us to listen up.
The solution to this has been for brands to start seeking permission to
gain our attention. Instead of focusing on simply delivering a branded
message, they’ve begun finding new ways to tell stories and curate
content that inspires viewers and drives conversations.
2013 has seen a rising trend of advertisers acting more like publishers.
We’ve witnessed global giants like Coca-Cola and Red Bull place an
increasing importance on their content marketing strategies, creating
original custom videos dedicated to raising awareness of the brand by
using dynamic storytelling. Of course, all the corporate information and
branding is still prominent, but the emphasis is on creative content that
appeals to a wide range of audiences.
It’s not just advertisers who are blurring the lines either. Publishers too
are increasingly becoming involved with content creation for brands, with
large media houses like Vice launching new initiatives to help create and
distribute unique digital advertising, playing a dual role of publisher and
ad agency for brands.
SOCIAL VIDEO INSIGHT REPORT - Viral trends // 2013
PAGE 14

17. 2013 TRENDS - NEW KIDS ON THE BLOCK
The Rise of the Underdogs
Every year we’re used to seeing the same familiar faces trending in the
viral brand chart and as expected, 2013’s top -10 run down is full of ads
from big global companies. However, the past 12 months have also
brought with them some surprising viral successes from a couple of not
so usual suspects.
2013 has been a pretty momentous year for KMART. The huge success
of Ship My Pants back in April catapulted it into the viral limelight,
clocking up over 20 million views and putting the retailer on the
YouTube radar. Since then, KMART has gone on to enjoy several more
huge hits garnering upwards of 2 million views each, (a far cry from the
kind of engagement the brand had previously experienced online) and
making KMART one to watch on the viral scene.
We’ve also seen a couple of hugely successful one hit wonders from
some relative newcomers; Toilet bowl deodorizer brand, Poo-Pourri
went viral back in September with the hilarious product launch video,
Girls don’t poop; start up mobile tech firm, PhoneBlocks released an
innovative new crowd sourced campaign to help design and fund an
open platform customizable mobile phone; and tampon delivery
company, Hello Flow, went from zero to hero with the awesome Camp
Gyno ad.
SOCIAL VIDEO INSIGHT REPORT - Viral trends // 2013
PAGE 15

18. TOP SOCIAL MEDIA NETWORKS FOR VIDEO SHARING IN 2013
Percentage of video sharing across social
networking platforms in 2013
The social media landscape is constantly changing and 2013 has
seen a huge surge in social video innovation.
With so many unique online communities out there, brands and
agencies need to think carefully about which networks are best for
distributing social video links. Here at VAN, we’ve analysed data from
over 1000 of the top trending viral videos that featured in our weekly
Viral Chart in 2013 to get a better understanding of how social video
links are shared across the web.
Unsurprisingly, Facebook and Twitter are way ahead of the
competition when it comes to video sharing, but they’re not the only
contenders. The past 12 months have seen over 5% of shares of the
top trending virals come from Google+, with Stumble Upon now the
4th most popular source of viral chart video shares.
But when it comes to a straight comparison between Facebook and
Twitter, Facebook wins hands down, accounting for 82% of shares
compared to just 11% from Twitter.
Pinterest = <1%
LinkedIn = <1%
Delicious = <1%
Stumble Upon = 1%
Twitter = 11%
SOCIAL VIDEO INSIGHT REPORT - Viral trends // 2013
Google+ = 5%
Facebook = 82%
Research from Bitly has also revealed that the average half life of a
link on Twitter is 2.8 hours, on Facebook it’s 3.2 hours. So you can
expect, on average, an extra 24 minutes of attention if you post on
Facebook.
PAGE 16

19. INTRODUCTION - UGC AND ENTERTAINMENT VIRAL TRENDS, 2013
Key UGC observations
We’ve already taken a quick look at the top trending ad campaigns of 2013,
and whilst it’s true that brands haven’t quite managed to hit the same viral
heights reached by some of last year’s big winners, it certainly has been a
pretty epic year for homemade and entertainment content on YouTube.
There’s been a big rise in popularity of fun educational and instructional
videos from the likes of Vsauce and ZeFrank, with AsapSCIENCE rising
from relative obscurity last year to become one of the most popular YouTube
Channels of 2013 so far in terms of the number of videos that have made it
into the UGC Viral Chart.
We saw US astronaut, Chris Hadfield’s series of video broadcasts from
space turn him into an over night YouTube star; discovered the viral power
of goats; watched as Daft Punk’s single, ‘Get Lucky’, became the latest pop
sensation to inspire a string of musical tributes; learnt what noise a fox
makes; and of course witnessed the awesome viral phenomenon of the
Harlem Shake. Not to mention all the cute videos, funny pranks and down
right weird stuff that’s been popping up in the viral listings every week.
Lets take a look at the most popular UGC and entertainment videos from
2013...
SOCIAL VIDEO INSIGHT REPORT - Viral trends // 2013
PAGE 17

20. TOP TEN UGC AND ENTERTAINMENT VIRALS - 2013
Video
Tonight
with
Ylvis
Shares
4,561,407
What
Does
The
Fox
Say
2
1,348,805
How
Animals
Eat
Their
Food
1,088,489
A
Pep
Talk
from
Kid
President
935,537
THE
NFL
:
A
Bad
Lip
Reading
BBC
5
290,441,888
1:59
Chris
Hadfield
641,807
Space
Oddity
Kenneth
Håkonsen
658,265
Will
&
Jaden
Smith,
DJ
Jazzy
Jeff
and
Alfonso
Ribeiro
Rap
6
88,730,583
1:60
30,370,170
1:44
84,993
SOCIAL VIDEO INSIGHT REPORT - Viral trends -2013
52,519
599,220
Pumpcast
News
309,408
551,204
1:23
10
Emo<onal
baby!
Too
cute!
53,599
RSVLTS
9
19,404,098
Harlem
Shake
(army
edi<on)
Alain
Leroux
1:25
8
44,144,300
Shares
Tonight
Show
7
76,656
751,762
Views
Share
ratio
19,431,438
1:27
95,205,061
1:134
21,140,886
1:23
27,748,016
1:46
21,322,329
1:36
71,580
118,976
BadLipReading
4
Video
142,416
Soulpancake
3
Share
ratio
373,761
MisterEpicMann
Views
544,289
Goats
Yelling
Like
Humans
41,300
PAGE 18

21. VIRAL TRIGGERS - TOP 10 UGC VIDEOS
If we’ve learnt anything from the success of Gangnam Style last year, it’s
that the interweb loves a crazy pop music video. So it’s not surprising to
see that the jewel of the 2013 UGC crown is another #WTF song classic.
What does The Fox Say was initially released as a joke by two Norwegian
brothers, aka Ylvis, to promote their comedy TV talk show back in
September. Since then the video has garnered over a quarter of a billion
views, launching the pair into international stardom. They’ve even
released an illustrated children’s book based on the song that’s already
set to become a best seller!
So what made the video so insanely popular? Well, the answer is that
classic recipe of a catchy tune and a simple dance routine that’s just
crying out to be parodied. Throw in a comedy dose of WTF randomness
and you’ve got a guaranteed hit that people can’t wait to share. Love it or
hate it, there’s no denying that What Does The Fox Say has become THE
viral sensation of 2013.
At number two with over 1.3 million shares, is a comedy sketch about How
Animals Eat their Food. Created by MisterEpicMan, the deadpan
demonstration of the dinner table etiquette of animals has become the
quintessential example of homemade awesomeness this year. In terms of
TubeRank conversation starters, it’s packed full of viral triggers, scoring
highly for WTF and LOL (two of the strongest viral talking points). It’s
original, random, hilarious and nonsensical – exactly the kind of thing the
interweb loves!
SOCIAL VIDEO INSIGHT REPORT - Viral Trends // 2013
PAGE 19

22. VIRAL TRIGGERS - TOP 10 UGC VIDEOS
Elsewhere in the list, we’ve seen 9-year old Robby Novak, aka Kid President,
capture the hearts of the interweb with his series of inspiring words of wisdom.
Both Cute and Moving, the pint sized speaker has become the unofficial
motivational speaker of the year.
Also trending at the top of the UGC chart... Chris Hadfield’s series of zero
gravity broadcasts for the Canadian Space Agency have single handedly
turned 2013 into the year that space travel became cool, (ok it was already
pretty awesome but Hadfield has seriously upped the ante); The Harlem Shake
started yet another viral dance craze, triggering thousands of video tributes
from all over the world; and screaming goats that sound like humans became
the new meme of the year.
The UGC Chart is famously unpredictable, but we can’t wait to see what little
nuggets of interweb awesomeness 2014 brings!
SOCIAL VIDEO INSIGHT REPORT - Viral Trends // 2013
PAGE 20

23. TOP UGC YOUTUBE CHANNELS OF 2013
Channel
PewDiePie
Smosh
JennaMarbles
Nigahiga
RayWilliam
Johnson
Subscribers
Description
18,284,161
Eccentric
Swedish
gamer
Felix
Arvid
-­‐
specialises
in
video
game
commentary
and
“Let’s
Play”
videos.
14,673,458
Comedy
sketch
channel
featuring
web
duo
Ian
Hecox
and
Anthony
Padilla.
11,765,814
American
entertainer
and
top
female
YouTuber
-­‐
series
of
YouTube
blogs
on
makeup,
fashion
and
life.
11,108,099
Comedy
sketches
and
music
videos
based
on
trending
pop
culture
references.
10,561,090
American
video
blogger
providing
commentary
on
trending
viral
videos.
SOCIAL VIDEO INSIGHT REPORT - Viral trends // 2013
Channel
Subscribers
Description
10,261,225
Number
one
video
network
for
gamers
around
the
world,
featuring
gameplay
videos,
trailers
and
more.
ERB
8,896,660
Video
series
pihng
historical
and
pop
culture
figures
against
one
another
in
a
rap
baNle
format.
FreddieW
6,778,510
Just
some
cool
dudes
making
videos
with
rad
FX.
6,725,763
Comedy
channel
best
known
for
its
‘React’
videos
including
Kids
React,
Teens
React
and
Elders
React.
6,193,339
Educa<onal
videos
featuring
Mind-­‐Blowing
Facts
&
The
Best
of
the
Internet.
Machinima
TheFineBros
Vsauce
PAGE 21

24. A BIT MORE ABOUT VAN
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platform is used by leading agencies and brands across the world, and was created by the founders of award-winning viral agency
Rubber Republic.
To find out more about VAN’s work, read this Forbes review, visit www.JoinVAN.com, or try one of our products:
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Our Viral Ad Network can ensure
your video gets the coverage it
needs. We offer guaranteed views
across our network of over 15,000
publishers. We can also offer
advertorial placements & other
bespoke publisher partnership
solutions.
We offer a range of tools to help
individuals and teams learn the art of
social video. Our regular
#KittenCamp events, agency training
workshops & online tutorials can
help you build your knowledge (and
have a LOL too).
Our TubeRank app provides a model
to help you plan a successful (and
shareable) social video. VAN also
provides insight in the form of trend
analysis and benchmarking data for
specific online communities /
verticals.
We provide a platform for the
commissioning of social video with
VAN’s Creator Network. The network
consists of a selection of handpicked
video producers, YouTubers and
web publishers; and allows a range
of social video collaboration.
Book your ticket for our next event
Explore TubeRank
Come and collaborate
SOCIAL VIDEO INSIGHT REPORT - Soft drinks & alcohol // November ’13
Distribute your next video with VAN
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