“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
The majority of urban consumers in Brazil, Russia, India and China is highly aware of a multitude of German brands. However, there is great potential to further exploit the strengths of German brand origin in these growth markets. This is a key finding of globeone’s first BRIC Branding® Survey.
In total, more than 4,000 consumers in the 20 most important cities in BRIC were interviewed throughout the first half of 2011 about their awareness, preference and purchase frequency of German brands.
globeone Emerging Markets Brand Survey - English Versionglobe-one
Brands from South Korea, Brazil, Russia, India, and China are still often hidden giants in Europe
German consumers are still relatively unfamiliar with champion brands from emerging markets. Only one-third of German consumers can spontaneously name a brand from South Korea, Brazil, Russia, India, or China. Brands from the emerging markets surveyed generally show major weaknesses in the traditional values like quality, reliability, and sustainability. However, German consumers see potential for brands from emerging markets and expect even stronger brands to emerge especially from South Korea and China. Also brands from Brazil can build on untapped positioning potential.
Those are the results of globeone’s representative study on the perception of emerging market brands by German consumers. In total, 1,000 German consumers were interviewed in June 2013.
globeone BRIC Branding Survey - China Editionglobe-one
The majority of urban consumers in China is highly aware of a multitude of German brands and holds a strong preference. Most interesting: The higher the income, the stronger the perceived appeal of German brands. However, some weaknesses also appear: In general, the recognition of the origin of German brands still holds improvement potential.
In total, over 1,000 Chinese consumers from Beijing, Shanghai, Canton, Wuhan and Chengdu have been interviewed. The China results are part of globeone’s comprehensive BRIC Branding Survey with 4,000 consumers-interviews in the 20 most important cities in China, India, Brazil and Russia.
“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
The majority of urban consumers in Brazil, Russia, India and China is highly aware of a multitude of German brands. However, there is great potential to further exploit the strengths of German brand origin in these growth markets. This is a key finding of globeone’s first BRIC Branding® Survey.
In total, more than 4,000 consumers in the 20 most important cities in BRIC were interviewed throughout the first half of 2011 about their awareness, preference and purchase frequency of German brands.
globeone Emerging Markets Brand Survey - English Versionglobe-one
Brands from South Korea, Brazil, Russia, India, and China are still often hidden giants in Europe
German consumers are still relatively unfamiliar with champion brands from emerging markets. Only one-third of German consumers can spontaneously name a brand from South Korea, Brazil, Russia, India, or China. Brands from the emerging markets surveyed generally show major weaknesses in the traditional values like quality, reliability, and sustainability. However, German consumers see potential for brands from emerging markets and expect even stronger brands to emerge especially from South Korea and China. Also brands from Brazil can build on untapped positioning potential.
Those are the results of globeone’s representative study on the perception of emerging market brands by German consumers. In total, 1,000 German consumers were interviewed in June 2013.
globeone BRIC Branding Survey - China Editionglobe-one
The majority of urban consumers in China is highly aware of a multitude of German brands and holds a strong preference. Most interesting: The higher the income, the stronger the perceived appeal of German brands. However, some weaknesses also appear: In general, the recognition of the origin of German brands still holds improvement potential.
In total, over 1,000 Chinese consumers from Beijing, Shanghai, Canton, Wuhan and Chengdu have been interviewed. The China results are part of globeone’s comprehensive BRIC Branding Survey with 4,000 consumers-interviews in the 20 most important cities in China, India, Brazil and Russia.
Automotive Industry Analysis of the Big 3Matt Blair
During a course at the Kelley School of Business at Indiana University, we were tasked with forming a descriptive analysis of the automotive industry and identifying opportunities for improvement.
The Spain AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
Automotive Intelligence for Professionals: The Spain AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The Germany AutoBook helps you to identify new customers in the Automotive industry in Germany and provides key contact information.
Automotive Intelligence for Professionals: The Germany AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
Project at HEC Montréal with the intent to create an International Marketing Plan for a company that is not yet present in the individually chosen target markets. We worked on Skoda and chose Brazil, South Africa and the Philippines as potential target markets.
Automotive Intelligence for Professionals: The Mexico AutoBook includes company profiles with contact information of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The Mexico AutoBook helps you to identify new customers in the Automotive industry in Mexico and provides key contact information.
The Italy AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
Automotive Intelligence for Professionals: The Italy AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
Brands from South Korea, Brazil, Russia, India, and China are still often hidden giants in Europe
German consumers are still relatively unfamiliar with champion brands from emerging markets. Only one-third of German consumers can spontaneously name a brand from South Korea, Brazil, Russia, India, or China. Brands from the emerging markets surveyed generally show major weaknesses in the traditional values like quality, reliability, and sustainability. However, German consumers see potential for brands from emerging markets and expect even stronger brands to emerge especially from South Korea and China. Also brands from Brazil can build on untapped positioning potential.
Those are the results of globeone’s representative study on the perception of emerging market brands by German consumers. In total, 1,000 German consumers were interviewed in June 2013.
Consumers, Culture, Media, and Brands - Guest lecture pt. IIHenri Weijo
How consumers have evolved as readers of media texts and what this means for brands. A guest lecture by Henri Weijo (http://www.facade.fi) at the Helsinki School of Economics. Course: Brands in Strategic Marketing.
Automotive Industry Analysis of the Big 3Matt Blair
During a course at the Kelley School of Business at Indiana University, we were tasked with forming a descriptive analysis of the automotive industry and identifying opportunities for improvement.
The Spain AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
Automotive Intelligence for Professionals: The Spain AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The Germany AutoBook helps you to identify new customers in the Automotive industry in Germany and provides key contact information.
Automotive Intelligence for Professionals: The Germany AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
Project at HEC Montréal with the intent to create an International Marketing Plan for a company that is not yet present in the individually chosen target markets. We worked on Skoda and chose Brazil, South Africa and the Philippines as potential target markets.
Automotive Intelligence for Professionals: The Mexico AutoBook includes company profiles with contact information of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The Mexico AutoBook helps you to identify new customers in the Automotive industry in Mexico and provides key contact information.
The Italy AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
Automotive Intelligence for Professionals: The Italy AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
Brands from South Korea, Brazil, Russia, India, and China are still often hidden giants in Europe
German consumers are still relatively unfamiliar with champion brands from emerging markets. Only one-third of German consumers can spontaneously name a brand from South Korea, Brazil, Russia, India, or China. Brands from the emerging markets surveyed generally show major weaknesses in the traditional values like quality, reliability, and sustainability. However, German consumers see potential for brands from emerging markets and expect even stronger brands to emerge especially from South Korea and China. Also brands from Brazil can build on untapped positioning potential.
Those are the results of globeone’s representative study on the perception of emerging market brands by German consumers. In total, 1,000 German consumers were interviewed in June 2013.
Consumers, Culture, Media, and Brands - Guest lecture pt. IIHenri Weijo
How consumers have evolved as readers of media texts and what this means for brands. A guest lecture by Henri Weijo (http://www.facade.fi) at the Helsinki School of Economics. Course: Brands in Strategic Marketing.
LG Corporation formerly Lucky-GoldStar is a South Korean multinational conglomerate corporation. It is the fourth-largest chaebol in South Korea. It is headquartered in the LG Twin Towers building in Yeouido-dong, Yeongdeungpo-gu, Seoul.LG makes electronics, chemicals, and telecom products and operates subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus and LG Chem in over 80 countries.
Running head AN UNDERSTANDING OF THE TARGET MARKETS .docxSUBHI7
Running head: AN UNDERSTANDING OF THE TARGET MARKETS 1
AN UNDERSTANDING OF THE TARGET MARKETS 2
BMW
Introduction
As the BMW Group (n.d.) highlighted, the origin of BMW trickles back Karl Rapp and Gustav Otto. In the year 1916, there was the merging of Flugmaschinenfabrik Gustav Otto Company to Bayerische Flugzeug-Werke (BFW) at government behest. Relatively, in the year 1917, the Rapp Motorenwerke had evolved to Bayerische Motoren Werke (BMW) GmbH before becoming an AG; Public Limited Company in the year 1918 (BMW Group, n.d.).
The Product Life Cycle
The Living Media (2017) highlighted that this cycle has four stages.
The Introduction Stage
The source observed that this is the most expensive stage of a company that seeks to introduce a new product and BMW is no exception. Before starting off this stage, it is worth determining the needs of the consumers to come up with a product that satisfies such desires. The Automotive Intelligence (2007) notified that in the efforts to ensure that there are no mistakes made in the introduction stage, BMW had even set a location; Engineering Centre (FIZ) in Munich which serves as a location for all people brought together for the purpose of developing a product, suppliers included. It is a requirement to determine the characteristics of the target market.
Demographic characteristics
Abougomahh (2005) stated that the demographic characteristics are the reflection of the elements such as the size of the population as well as its features. These characteristics of the population may stand for the age, marital status and the education of the particular target market (Abougomahh 2005). In manufacturing a vehicle, BMW must take cognizance of these aspects concerning the market they target. Nica (2013) informed that the BMW's i8 targeted the consumers who were mostly men and of the age of 35 years old. On the other hand, if targeting families, there would be a replication of the same in the design of a vehicle.
Psychographic Segmentation
Lamb, Hair, ad McDaniel, (2009) opined that these characteristics stand for the aspects touching on the personalities, motives and even the lifestyles of the consumers. It is worth highlighting that when it comes to BMW, there is the reflection of the same with regards to the designs of their products. Getting back to the BMW's i8 the same vehicle targets the individuals who are tech-savvy; not only like to enjoy the experience of driving but also express caution concerning the responsible driving (Nica, 2013).
The analysis of the psychographic and the demographic aspects help in the better understanding of the consumer needs and the replication of the same in the modeled designs of vehicles.
The Growth Stage
In this stage, one thing that stands out is that there is the aspect of the growth in the sales and the same on profits. The Living Better Media (2017) highlighted that the ...
Bayerische Motoren Werke AG, commonly known as BMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916. BMW is headquartered in Munich, Bavaria, Germany.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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globeone Brand Snapshots - South Korea
1. Cologne Shanghai Beijing Mumbai São Paulo Singapore Seoul
Emerging Market Brands Survey
Brand snapshots – South Korea
August 2013
2. 2
Samsung Electronics
Interesting insights
As one of the global top brands in consumer electronics, Samsung spent a record-breaking € 8.7 billion on
marketing in 2012. The company also uses innovative ways to promote its products and just signed an unparalleled
deal with global megastar Jay-Z: Samsung bought one million copies of his new album and made it available as free
download for users of Samsung smartphones, resulting in considerable media attention for the artist and Samsung.
Source: gazprom.com
1969Founded
ElectronicsIndustry
Seoul, South KoreaHeadquarters
~ 84%Revenues abroad
Revenues € 136 billion (2012)
~ 221,700Employees Source: www.samsung.com/sec
of best-known
South Korean
brands in Germany
Source: globeone Emerging Market
Brands Survey
#1 98%
of German
consumers know
Samsung
Source: globeone Emerging Market
Brands Survey (aided awareness)
3. 3
KIA Motors Corporation
1944Founded
AutomotiveIndustry
Seoul, South KoreaHeadquarters
~ 82%Revenues abroad
Revenues € 31 billion (2012)
~ 40,000Employees
Interesting insights
KIA is one of the fastest-moving global automotive brands, increasing its brand value by 50% in 2012 (Interbrand). It
focuses on good design, quality & fun-to-drive and it won four ‘red dot’ design awards (2013). KIA has approached
each market with localized offerings. In Europe, it runs a design center in Frankfurt for localization and sponsors
sports games such as UEFA Championships to build brand awareness for mass markets in Europe.
Source: www.kia.com/kr
of best-known
South Korean
brands in Germany
Source: globeone Emerging Market
Brands Survey
#2 97%
of German
consumers know
Kia
Source: globeone Emerging Market
Brands Survey (aided awareness)
4. 4
Hyundai Motor Company
1967Founded
AutomotiveIndustry
Seoul, South KoreaHeadquarters
~ 83%Revenues abroad
Revenues € 57 billion (2012)
~ 86,400Employees
Interesting insights
Hyundai Motor Company is the world’s fourth biggest car manufacturer and among Interbrand’s Best 100 Global
Brands. In the European market, it is introducing new types of small vehicles and design-focused models which are
customized for European consumers. One of its main branding strategies is football sponsorship (FIFA World Cup,
UEFA EURO, etc.) combined with marketing activities like the opening of Hyundai Fan Park, a Euro Test Drive.
Source : www.hyundai.com
of best-known
South Korean
brands in Germany
Source: globeone Emerging Market
Brands Survey
#3 97%
of German
consumers know
Hyundai
Source: globeone Emerging Market
Brands Survey (aided awareness)
5. 5
LG Electronics
Source: www.lge.co.kr
1958Founded
ElectronicsIndustry
Seoul, South KoreaHeadquarters
~ 86%Revenues abroad
Revenues € 36 billion (2012)
~ 86,700Employees
of best-known
South Korean
brands in Germany
Source: globeone Emerging Market
Brands Survey
#4 94%
of German
consumers know
LG
Source: globeone Emerging Market
Brands Survey (aided awareness)
Interesting insights
LG is a high-end electronics manufacturer, ranking no. 2 in television and no. 3 in cell phone sales worldwide. LG
conducts various marketing activities such as sponsoring exhibitions at Germany’s Gamescon, Formula 1
sponsorships, or 3D TV installations for sports pubs. It launched ‘The World Record Campaign’ in 2012 to share LG’s
focus on product excellence, innovation and technical excellence starting with India as first destination.
6. 6
Hankook Tire
Interesting insights
Hankook Tire is the 8th largest tire company in the world. It is increasingly gaining brand recognition with its
premium image, emphasizing in particular its high-performance tires. Sports marketing is one of its main
approaches to enhance brand awareness. It extended the exclusive tire sponsorship for Deutsche Tourenwagen
Masters in 2013 and is partner of Germany’s Borussia Dortmund and the UEFA Europa League.
1941Founded
TireIndustry
Seoul, South KoreaHeadquarters
~ 80%Revenues abroad
Revenues € 4.9 billion (2012)
~ 17,500Employees Source: www.hankooktire-press.com/
of best-known
South Korean
brands in Germany
Source: globeone Emerging Market
Brands Survey
#5 45%
of German
consumers know
Hankook
Source: globeone Emerging Market
Brands Survey (aided awareness)
7. 7
Korean Air
Interesting insights
Korean Air has been running multiple marketing programs to grow as a global airline. It has developed global
partnerships for better service and network such as in cooperation with KLM, Myanmar Airways, or Czech Airlines.
It founded ‘SkyTeam’, the global airline alliance and sponsored various international sporting events such as the
2013 PyeongChang Special Olympics Winter Games.
1969Founded
AviationIndustry
Seoul, South KoreaHeadquarters
Revenues abroad
Revenues € 8.3 billion (2012)
~ 20,800Employees Source: kr.koreanair.com
n/a
of best-known
South Korean
brands in Germany
Source: globeone Emerging Market
Brands Survey
#6 38%
of German
consumers know
Korean Air
Source: globeone Emerging Market
Brands Survey (aided awareness)
8. 8
SsangYong Motor Company
Interesting insights
Since Mahindra&Mahindra (India) acquired a majority stake in SsangYong, the synergies between the two resulted
in increasing export activities by 50% in 2012. In Europe, SsangYong is launching models designed to meet the
European taste of diverse usability. SsangYong actively exposed the brand and models in the Geneva Motor Show
2013 and is planning to especially promote its premium SUV vehicles.
1954Founded
AutomotiveIndustry
Gyeonggi-do, South KoreaHeadquarters
~ 65%Revenues abroad
Revenues € 1.9 billion (2012)
~ 4,400Employees Source: www.smotor.com
of best-known
South Korean
brands in Germany
Source: globeone Emerging Market
Brands Survey
#7 25%
of German
consumers know
SsangYong
Source: globeone Emerging Market
Brands Survey (aided awareness)
9. 9
Kumho Tires
Interesting insights
Kumho Tires, one of the world's leading tire manufacturers, focuses on active motor sports marketing to effectively
and efficiently improve its brand image. Therefore, Kumho is expanding its motor sports activities in Europe, North
America, Australia, and China. The company also supplies racing tires to the Masters F3 and is an exclusive partner
to German football club Hamburger SV.
1960Founded
TireIndustry
Seoul, South KoreaHeadquarters
~ 74%Revenues abroad
Revenues € 2.7 billion (2012)
~ 11,000Employees Source: www.kumhotire.co.kr
of best-known
South Korean
brands in Germany
Source: globeone Emerging Market
Brands Survey
#8 17%
of German
consumers know
Kumho Tires
Source: globeone Emerging Market
Brands Survey (aided awareness)
10. 10
Hanwha Chemical Corporation
Interesting insights
Hanwha Chemical has the vision of being the “Global Chemical Leader 2015” generating revenues of over € 6
billion. Hanwha’s strategy is to build a brand recognized and trusted by customers worldwide by globalizing its
operations and enhancing company value. Accordingly, it has been expanding the production bases outside of
Korea and has broadened the product portfolio by active overseas partnerships and acquisitions such as Q-Cells.
1965Founded
Petrochemical, solar energy etc.Industry
Seoul, South KoreaHeadquarters
n/aRevenues abroad
Revenues € 2.4 billion (2012)
~ 2,600Employees Source: Hanwha Chemical Sustainability Report 2013
of best-known
South Korean
brands in Germany
Source: globeone Emerging Market
Brands Survey
#9 4%
of German
consumers know
Hanwha
Source: globeone Emerging Market
Brands Survey (aided awareness)
11. 11
Amorepacific
Interesting insights
Amorepacific’s launches products of innovative technology and carefully chooses high-end distribution channels to
keep the premium image (e.g. Sephora in France). The company localizes the brand to meet local tastes. For
instance, it hired the French fashion designer Lolita Lempicka to launch a perfume which ranks within top 10
perfumes in France. It also expanded its luxury portfolio by acquiring the French perfume Annick Goutal.
Source: us.amorepacific.com
1945Founded
CosmeticsIndustry
Seoul, South KoreaHeadquarters
~ 16%Revenues abroad
Revenues € 1.9 billion (2012)
~ 10,500Employees
of best-known
South Korean
brands in Germany
Source: globeone Emerging Market
Brands Survey
#10 1%
of German
consumers know
AMOREPACIFIC
Source: globeone Emerging Market
Brands Survey (aided awareness)