Tata Consulting Services (TCS) is India's largest IT services company, founded in 1968. It has over 300,000 employees globally and annual revenue of $15.5 billion. TCS provides a wide range of IT services and digital solutions. It has a presence in 44 countries and major clients include GE, JP Morgan Chase, and Walmart. While TCS has experienced steady growth, it faces threats from increasing salaries and competition from other Indian and global IT firms. The company aims to strengthen its position by expanding into new markets and through strategic acquisitions.

1. COMPANY ANALYSIS
- Prathik Shetty

2. INTRODUCTION
 The advent of the internet, email and lately, e-commerce increased the need for the IT industry
 Customer centric market, need for service at fingertips
 Customer service and break-through technology and maintenance for companies is provided by
the IT industry
 Leading contributor to the GDP in India
 Major exporter in India
 Provides employment to one third of the population.
 Firm grip on the Indian market

3. PEST ANALYSIS
POLITICAL
-Lowering of corporate tax
-Digital India
-IT Act, 2000
-Entry into SEZ
-Change in government has little impact
ECONOMIC
-Inflow of foreign currency
-Affected by Rupee appreciation
-Increasing usage of domestic products and
services boosting revenue
SOCIAL
-Indian labour is cheap and skilled
-Lot of educational institutes and universities
-Good demographic dividend
-Second highest English speaking population
TECHNOLOGICAL
-Digitalization of business benefits the IT
industry
-Quest to prevent technological obsolescence

4. COMPANY DESCRIPTION
 Tata Consulting Services (TCS) is an Indian multinational IT and consulting firm founded in the
year 1968 by J.R.D Tata providing business solutions to their clients to transform their digital
business.
 Founded by Jamshedji Tata and currently headed by Cyrus Mistry having a revenue of about 7.7
lakh crore
 Mission
To help customers achieve their business objectives by providing innovative, best-in-class
consulting, IT solutions and services.
 Values
Leading change, Integrity, Respect for the individual, Excellence, Learning and sharing.
 Operates in 44 countries and headquartered in Mumbai, Maharashtra
 Natarajan Chandrasekaran - CEO & MD
 Rajesh Gopinathan - CFO
 Vice President - Ajoyendra Mukherjee heads the Global HR department

5. SHAREHOLDING PATTERN
Indian corporate bodies
73.81%
Indian Trusts
0.08%
Mutual funds
0.94%
Financial Institutions
0.04%
Central/State Government
0.02%
Insurance companies
3.81%
FII
16.84%
Individuals
4.26%
Other trusts
0.2%

6. FINANCIAL PERFORMANCE AND COMPETITORS
 India’s leading IT company in terms of revenue and manpower
 Major clients - GE, JPMC, Wallmart, RBS, Cisco, ING to name a few
 Manpower of more than three lakh employees as of April 2015. One out of three employees in
TCS is a female and it has about 8 percent employees of foreign origin
 Revenue, as of the previous fiscal year, was about 15.5 billion USD*
 Profit of more than 3 billion USD in the same year*
 The operating income was about 3.7 billion USD for the said year*
 Major competitors - Infosys Ltd., Wipro, HCL, Tech Mahindra, Mphasis
 Closest competitor in the Indian market is Infosys, with a revenue of more than 8.5 billion USD*
 The Quarter 1 result for the year 2015-16 reported a revenue growth of about 3.5 percent*
*Source: https://en.wikipedia.org/wiki/Tata_Consultancy_Services

7. PAST PERFORMANCE

8. SWOT ANALYSIS
STRENGTHS
• Steady performance in market so far
• Extensive global research
• Strengthened BPO
• Strong presence in Indian as well as global
market.
WEAKNESSES
• Large number of manpower
• Absence of operation in South America
OPPORTUNITIES
• Growing Indian and global IT market
• Changing consumption of Indian consumer
• Age of innovation
• Increased operation in South American and
Chinese markets
THREATS
• Increasing salary for the huge number of
manpower
• Competition from low cost Chinese IT firms.
• Change in value of dollar affects revenue.
• Growth of foreign firms.
• Their clients are setting offices in India (e.g.
BT)

9. COMPANY STRATEGY
 Increase their verticals by entering more markets and increasing their client list
 Deliberate effort to shift from the saturating European and US markets and entering into South
American and Chinese market
 More focus on customer centricity and strategic acquisitions
 Offices and research centers are being set up around the globe to increase their global presence
and to study the global market
 Recent acquisitions like Alti SA, TKS – Teknosoft, TCS Management, Comicrom , SITAR
 Their operations are classified as:
 Existing major markets
 Growing markets
 Organizational infrastructure
 Industry solutions for domain specific solutions

10. REFERENCES
 https://en.wikipedia.org/wiki/Information_technology_in_India
 https://en.wikipedia.org/wiki/Tata_Consultancy_Services
 http://www.tata.com/
 http://www.tcs.com/worldwide/india/locations/office-locations/Pages/default.aspx
 https://en.wikipedia.org/wiki/Digital_India
 http://www.slideshare.net/
 http://www.tcs.com/
 http://www.tata.com/htm/Group_Investor_GroupFinancials.htm
 http://www.moneycontrol.com/company-facts/tataconsultancyservices/shareholding-pattern/TCS
 http://economictimes.indiatimes.com/markets/stocks/earnings/infosys-beats-tata-consultancy-services-in-
revenue-volume-and-growth-in-north-america-in-q1/articleshow/48154758.cms
 http://www.moneycontrol.com/financials/tataconsultancyservices/financial-graphs/operating-profit-ebitda-
percentage/TCS