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This slide show walks you through the benefits of participating in PersonalInjury.com. If you are a personalinjury lawyer and you want more leads, here is an opportunity you don't want to miss. Get in on the ground floor.
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This document provides guidance on developing a color palette for a website. It recommends starting with an existing photograph and extracting colors from it. A color worksheet is presented to select colors in the sRGB color space. Tools are listed for checking color contrast and generating color palettes, including color.adobe.com, coolors.co, and color.hailpixel.com. Examples of website color palettes are shown using neutrals with accents, monotones, warm colors, cool colors, and complementary colors. Resources for working with color in code and color theory are also referenced.
(Part 4 of 6) Top Google ranked "Search engine optimization expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include understanding how to increase rankings through various SEO tactics.
This document provides a summary of a presentation on mining social media and public records for information. The presentation covers search tips for Google and Bing, how to find people and company information, and reviews various social media sites that can be used. It provides examples and screenshots for how to use search operators, search engines, and social media platforms to find specific information.
The document contains 46 lines that repeat the same email address - "Bayardo - lvergaravalero@gmail.com Durham, NC (USA)" - on each line, suggesting it is a list of contact information for an individual named Bayardo located in Durham, North Carolina.
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The document discusses various topics related to freelancing, outsourcing, search engine optimization (SEO), occupational safety and health (OSH), and HTML. It provides information on creating profiles on freelancing platforms and marketplaces, basics of SEO including on-page and off-page optimization techniques, potential workplace hazards, and instructions on building basic web pages using HTML tags. The document also covers forum posting, guest blogging, link building strategies and tools for monitoring search engine results pages (SERPs).
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This document provides checklists and templates to help with digital planning and social media goals. It includes sections on setting up digital profiles and platforms, conducting competitor research, identifying target audiences and the content they seek, finding content sources, developing hashtags and keyword plans, and website redesign considerations. The overall aim is to provide essential information and tools for developing an effective online strategy.
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This document provides an overview of Search Influence, an online marketing firm. It discusses Search Influence's history since 2006 helping over 1,800 clients compete online. It also summarizes Search Influence's team size and reputation as a top local search expert. The remainder of the document outlines key concepts in search engine optimization (SEO), including the importance of keywords, content, links, and social signals in influencing a site's organic search rankings on Google. It emphasizes delivering high-quality, relevant content and attracting natural links and social shares to take advantage of Google's goal of providing the best search results.
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Website Design for 2012: Customer Focused Websites
1.
2. Irdc n W o m?
n out —
t io ha I
Michael Flint
Owner, Metropolis Creative in Boston
B.A. in Graphic Design from R.I.T.
I have 3 kids
I like to brew beer and play hockey
3. Irdc n
n out
t io
Metropolis Creative has been helping
companies build brands through web, print
and graphic design for over a decade.
www.metropoliscreative.com
4. T dy G a:
oa’s ols
• Website design is process-based
• Most site improvements can be
made through simple coding and
content changes
• Messaging is key
• We will discuss post-launch
marketing
www.apple.com 2012
5. T in A ot
h k bu :
• How old is your website design?
• Have you been involved in a website
design process?
• How well do you understand Social
Engagement?
• Search Engine Optimization (S.E.O)?
• Responsive Website Design?
www.apple.com 1997
Via http://www.archive.org
6. Poes a e g
rcs Mr t
: k in
A good website design needs a good
process
• Brand rediscovery/definition
• Define your target audience(s)
• Define your messaging (UVP), and prioritize
• Define your CTAs (and prioritize them)
7. Poes it Acit t e D sn
rcs Se r e u & eig
: h cr
Site Mapping
The legend we follow from start to finish
Wire Framing
Placement of elements defining the hierarchy.
Visual design
Transforming the rough wireframes into sleek designs.
8. U it f a a Eoo y we a e
ne o Fir cnm — ir r 1
d r fm
9. U it f a a Eoo y we a e
ne o Fir cnm — ir r 2
d r fm
10. U it f a a Eoo y we a e 2
ne o Fir cnm — ir r r
d r fm
11. U it f a a Eoo y fadsn
ne o Fir cnm — inleig
d r
12. BnfiaI uac G op Se hs
ee l sr e ru - kt e
ic n n c
13. BnfiaI uac G op D sn
ee l sr e ru – eig 1
ic n n
14. BnfiaI uac G op D sn
ee l sr e ru – eig 2
ic n n
15. BnfiaI uac G op F aD sn
ee l sr e ru - inl eig
ic n n
16. Poes oin & ee p et
rcs C d g D vl mn
: o
• Content Management
System
• How often and who will be
updating the site?
• Content types
• Social
• S.E.O.
• Responsive / devices
and screen sizes
17. Poes oin & ee p et
rcs C d g D vl mn
: o
Types of Social Media
Integration
• See my content (direct link to
channel)
• Subscribe to my channel (FB
Like,
Twitter follow, RSS subscribe)
• Engage with me (Retweet, post
a comment)
• List Twitter, Facebook, maybe
a trendy site, and “more”
• Blogs, RSS, and commenting
• Other social tools (Amazon,
google maps, yelp)
18. Poes oin & ee p et
rcs C d g D vl mn
: o
S.E.O.
• What does Google want?
Google wants what you want.
• Keywords are key phrases
• Use them:
• in context
• consistently
• repetitively
• unique per page
19. Poes oin & ee p et
rcs C d g D vl mn
: o
S.E.O. — technical notes
• Domain name
• File names
• Page titles
• Headers
• Page content (and alt-tags)
• Meta Description -->
• Links (in and out) with keywords
20. Poes oin & ee p et
rcs C d g D vl mn
: o
Responsive Website Design
21. Poes ot anh
rcs PsLuc
: -
Put your URL on everything
Use every tool to drive
traffic to your site
• E-blasts & landing pages
• Blogging!
• Social traffic (Yelp, Facebook,
Youtube, Twitter)
• Other places: Partners, paid
placement, etc.
• Use Keywords!
23. C s S d — Srgors agae osl g
a t y pinb a Lnug C nuin
e u d t
24. C s S d — C ra- ir r e
a ty
e u a lW e a
Tk fm
25. C s S d — C ra -Er D sn
a ty
e u a l ay eig
Tk l
26. C s S d — C ra -F aD sn
a ty
e u a l inl eig
Tk
27. Tka as
aewy:
Follow a process!
• Define your goals for your website.
• Review your online brand messaging. Is it
accurate for your targets?
• Do you have a prominent CTA?
• Evaluate your S.E.O.
• Do you have social tools?
• Can you capture leads?
Take a moment and do this with a couple of audience members’ companies.
1.Interview - Through interactions with your key people, we learn about your business and customers and explore your current challenges. 3.Plan - Through research of your industry, we build our knowledge in order to provide you with a plan that goes beyond that of your competitors. Good work begins with good planning. We evaluate project needs - people, technologies, time - and allocate them to ensure a smooth schedule and successful project. 4.Design - You have constant involvement in samples, demos, and revisions, so you get what you want - no surprises. 5.Build - The plans are set, decisions are made, and we know our direction. Now for the heavy lifting as 3000k does its thing. 6.Test - We test, re-test, and then test one more time. We triple check because we want to make you look your best to your customers. 7.Launch - Once you've approved it and we've prepared it, we launch your project, starting your business on the path to growth and greater success.
1.Interview - Through interactions with your key people, we learn about your business and customers and explore your current challenges. 3.Plan - Through research of your industry, we build our knowledge in order to provide you with a plan that goes beyond that of your competitors. Good work begins with good planning. We evaluate project needs - people, technologies, time - and allocate them to ensure a smooth schedule and successful project. 4.Design - You have constant involvement in samples, demos, and revisions, so you get what you want - no surprises. 5.Build - The plans are set, decisions are made, and we know our direction. Now for the heavy lifting as 3000k does its thing. 6.Test - We test, re-test, and then test one more time. We triple check because we want to make you look your best to your customers. 7.Launch - Once you've approved it and we've prepared it, we launch your project, starting your business on the path to growth and greater success.
1.Interview - Through interactions with your key people, we learn about your business and customers and explore your current challenges. 3.Plan - Through research of your industry, we build our knowledge in order to provide you with a plan that goes beyond that of your competitors. Good work begins with good planning. We evaluate project needs - people, technologies, time - and allocate them to ensure a smooth schedule and successful project. 4.Design - You have constant involvement in samples, demos, and revisions, so you get what you want - no surprises. 5.Build - The plans are set, decisions are made, and we know our direction. Now for the heavy lifting as 3000k does its thing. 6.Test - We test, re-test, and then test one more time. We triple check because we want to make you look your best to your customers. 7.Launch - Once you've approved it and we've prepared it, we launch your project, starting your business on the path to growth and greater success.
1.Interview - Through interactions with your key people, we learn about your business and customers and explore your current challenges. 3.Plan - Through research of your industry, we build our knowledge in order to provide you with a plan that goes beyond that of your competitors. Good work begins with good planning. We evaluate project needs - people, technologies, time - and allocate them to ensure a smooth schedule and successful project. 4.Design - You have constant involvement in samples, demos, and revisions, so you get what you want - no surprises. 5.Build - The plans are set, decisions are made, and we know our direction. Now for the heavy lifting as 3000k does its thing. 6.Test - We test, re-test, and then test one more time. We triple check because we want to make you look your best to your customers. 7.Launch - Once you've approved it and we've prepared it, we launch your project, starting your business on the path to growth and greater success.
1.Interview - Through interactions with your key people, we learn about your business and customers and explore your current challenges. 3.Plan - Through research of your industry, we build our knowledge in order to provide you with a plan that goes beyond that of your competitors. Good work begins with good planning. We evaluate project needs - people, technologies, time - and allocate them to ensure a smooth schedule and successful project. 4.Design - You have constant involvement in samples, demos, and revisions, so you get what you want - no surprises. 5.Build - The plans are set, decisions are made, and we know our direction. Now for the heavy lifting as 3000k does its thing. 6.Test - We test, re-test, and then test one more time. We triple check because we want to make you look your best to your customers. 7.Launch - Once you've approved it and we've prepared it, we launch your project, starting your business on the path to growth and greater success.
1.Interview - Through interactions with your key people, we learn about your business and customers and explore your current challenges. 3.Plan - Through research of your industry, we build our knowledge in order to provide you with a plan that goes beyond that of your competitors. Good work begins with good planning. We evaluate project needs - people, technologies, time - and allocate them to ensure a smooth schedule and successful project. 4.Design - You have constant involvement in samples, demos, and revisions, so you get what you want - no surprises. 5.Build - The plans are set, decisions are made, and we know our direction. Now for the heavy lifting as 3000k does its thing. 6.Test - We test, re-test, and then test one more time. We triple check because we want to make you look your best to your customers. 7.Launch - Once you've approved it and we've prepared it, we launch your project, starting your business on the path to growth and greater success.
- Accurate good succinct content. Feature and media rich. Viewed often.
- Accurate good succinct content. Feature and media rich. Viewed often.
Optimize user experience on any device/ screen size.
Brand, Target audiences, funnels! SEO - worked!! Image choices Social semi-integration
Now for a much more complex wireframe process. This design was made around existing site functionality What is the brand? The CTA? The Target audiences?
- Tons of rotating content. Very updatable More upscale cleaner
Redesigned around the concept of lots of content. A daily news site. Tons of content. From multiple sources. Landing pages for search play into the Ad model Target audiences? CTAs?