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[Naam, organisatienaam]
Working Day - Track: Managing learning networks
Cluster development success factors
Christoph Reiss-Schmidt
Business Upper Austria](https://image.slidesharecdn.com/tci2016working10novchristophreiss-schmidt-161116091013/85/TCI-2016-Business-Upper-Austria-1-320.jpg)
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TCI 2016 Business Upper Austria
The document outlines a five step approach for clusters to support the implementation of megatrends in their region. The steps are: 1) trace relevant research; 2) become a forerunner by studying leading examples; 3) integrate stakeholder feedback through surveys and workshops; 4) support willing companies and establish role models; and 5) develop standardized metrics and tools to measure progress. The approach is demonstrated through Upper Austria's efforts to implement Industry 4.0.
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TCI 2016 Business Upper Austria
- 1. Titel presentatie [Naam, organisatienaam] WorkingDay - Track: Managing learning networks Cluster development success factors Christoph Reiss-Schmidt Business Upper Austria
- 3. Upper Austria -an overview LEADING MANUFACTURING AND TECHNOLOGY LOCATION withindustry-leadingcompaniesandinnovative SMEs
- 4.
- 5. UPPER AUSTRIA'S STRENGTHS Network,cooperate,decide, implement Clusterand Networks
- 6. Hierarchyofa cluster Page 6 Safety(Members, money, infrastructure, etc.) Find opportunities Long term change of approach competitiveness TRUST!! Long term wins (TRUST) Quick wins © Reiss-Schmidt/Murray Basis: Appreciation Reliability Competence
- 7. Detailed Services (TimeLine) 100% 90% 75% 60% 50% 35% 35% 35% 10% 20% 30% 30% 30% 25% 25% 5% 10% 15% 20% 25% 20% 5% 15% 15% 15% 5% 0% 20% 40% 60% 80% 100% 120% year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8 events/direct contacts/ newsletters regional projects national projects eu-projects lighthouse-tower projects page 7 What matters: 1. Maturity 2. Sector High risk for companies
- 8. Key Messageson ClusterManagement page8 Source: http://i.ebayimg.com/images/i/181647656791-0-1/s-l1000.jpg Source: http://images.google.de/imgres?imgurl=http%3A%2F%2Fcdn.idealo.com%2Ffolder%2FProduct%2F2925%2F2%2F2925283%2Fs1_produktbild_mid%2Fpicard- hammer-ganzstahl-latthammer-mit-ledergriff-geraut- 0079010.jpg&imgrefurl=http%3A%2F%2Fwww.idealo.de%2Fpreisvergleich%2FProductCategory%2F19086.html&h=189&w=350&tbnid=PFCdgJTnvqCKlM%3A&do cid=lvx0l0nnPfGXfM&hl=de&ei=VEYXWJu0DMWBU_zssJgK&tbm=isch&iact=rc&uact=3&dur=6964&page=2&start=109&ndsp=57&ved=0ahUKEwibromnkoXQAhXF wBQKHXw2DKM4ZBAzCBAoDTAN&bih=1061&biw=2133 Source: http://www.dude n.de/_media_/ful l/N/Nagel- 201020422903.jp g
- 9. Implementation ofa megatrendin your region DD.MM.JJJJ 9 How do I do it? Which steps Do I take?
- 10. Content • WhyMegatrends matterforclusters • Implementationsupport as aunique selling proposition forclusters • Thefive step approachofBusiness Upper Austria (Clusterland) 1. Trace research 2. Makeyourself a forerunner 3. Integratetheenvironment 4. Support thewilling andmakethem role models 5. Maketheprogress measureable andstandardized 16. November 2016 Seite 10
- 11. Implementation support asa unique selling proposition for clusters • Megatrends donotoccurimmediately –theygrow… • The independentpositionofacluster-independentfromcompanyandresearchpolicies - makeit possibletosupporttheregion andthe partnersaswell. • This strengthenstheUSP ofclustersin bothways(companyandregion) andawin-winsituationis upcoming. • SoMegatrends deliver potentialforclustersto enternew marketsandtoboostgrowth ofyour partnercompaniesandhenceof yourregion 16. November 2016 Seite 11
- 12. Implementation support asa unique selling proposition for clusters • Clustersoptimumis: – Whencompaniesaskyouforyoursupport – Whenthe science communitywouldlike tojoin in projectswithyouas acompany representative. – Whenpolicy askyouhowthe perfectframeworklookslike • The targetfunctionforclustersis to optimizethe„triplehelix“ company,research,policy! • Thefive stepapproachusesthe caseof implementing „industry 4.0“or Advanced ManufacturinginUpper Austria. 16. November 2016 Seite 12
- 13. 16. November 2016 Seite13 Abschlussbericht: Smart Service Welt – Umsetzungsempfehlungen für das Zukunftsprojekt Internetbasierte Dienste für die Wirtschaft (Acatech) Thedevelopment of “Industrie4.0“ in theweb based ongoogle trends
- 14. 16. November 2016 Seite14 A spotlight on 2040 : New products,servicesand businessmodels
- 15. Implementation ofa megatrendin your region DD.MM.JJJJ 15 How do I do it? Which steps Do I take?
- 16. Please shareyourthoughts • ThefivestepapproachofBusiness Upper Austria (Clusterland) 1. Traceresearch 2. Makeyourself a forerunner 3. Integratetheenvironment 4. Support thewilling andmakethem role models 5. Maketheprogress measureable andstandardized 16. November 2016 Seite 16
- 17. The five stepapproach of Business Upper Austria (Clusterland) Step 1: Trace research 16. November 2016 Seite 17
- 18. Step 1:Trace research 16.November 2016 Seite 18
- 19. Step 1: Traceresearch •Prof.ElgarFleisch isascientistwithmorethan170 publicationsasauthororco-author. • Since1999he isengaged in researchworkon internetofthings. • In his research,ElgarFleisch andhis team aimatunderstandinganddesigning theongoing merge between thephysicalanddigital world,avision thatwas recentlycoined the“Internetof Things”. • His workfocuses onapplications,economic impacts,andinfrastructuresof mobile andubiquitous computing. • He foundedninestart-upsandis member ofseveral boards. • Hewas thefirst person withacatchpennypresentation aboutinternet of things inUpper Austria! 16. November 2016 Seite 19
- 20. Step 2: Makeyourselfa forerunner 16. November 2016 Seite 20
- 21. Step 2: Makeyourselfa forerunner • Weimmediatelyorganizedastudytripto Kaiserslautern–Kaiserslauternis knownas cradleof Industry4.0. • Weidentifiedthematicleading companies,visited them toget new ideas. • Westeppedin scientific discussionswith ourscientific partners. • Webrought ourselves ina poleposition! 16. November 2016 Seite 21
- 22. Step 2: Makeyourselfa forerunner 16. November 2016 Seite 22
- 23. Step 3: Integratetheenvironment 16.November 2016 Seite 23
- 24. Step 3: Integratetheenvironment 16. November 2016 Seite 24
- 25. Step 3: Integratetheenvironment 16.November 2016 Seite 25
- 26. Step 3: Integratetheenvironment •Wedida broadsurvey in UpperAustriatoidentifythe statusquoofthe knowledgeof thelocal companies. – This broughtus theglobal pointofview • Weinstalledtwo competencegroups forfeedback-loops – Users group– especially producingcompanies(1 groupwith 10members) – Provider group –IT, components,consultants,research(3 groupswith60 members) – Outcome:detailedpointofview ofthe differentindustrialsectors • Finalresult: – 5 thematicworkshopgroupswith morethan60members(consisting ofusersandproviders). – Topics: Security,modelling andsimulation,productionoptimization,big data, virtualreality 16. November 2016 Seite 26
- 27. Step 3: integratetheenvironment 16. November 2016 Seite 27
- 28. Step 3: integratetheenvironment • Organizeanevent andtell everybodywhythe megatrendis thatimportant. 16. November 2016 Seite 28
- 29. Step 4: Supportthewilling and make them rolemodels • Knowledge support – Offerindividualworkshops – Individual guidance – Develop individual trainings • Informationsupport – Organizethematicevents – Showthemforerunners(e.g. IBM researchcenter RüschlikonCH) – Installa informationplatform • Funding support – InnovationAssistant – Regionalprojectfunding – Develop (trans)nationalprojectswithcompanyintegration 16. November 2016 Seite 29
- 30. Step 4: Supportthewilling and make them rolemodels 16. November 2016 Seite 30
- 31. Step 4: Supportthewilling and make them rolemodels 16. November 2016 Seite 31
- 32. Step 4: Supportthewilling and make them rolemodels 16. November 2016 Seite 32
- 33. Step 5: Makethe progressmeasureableand standardized • Staytunedtothe companyvoices toimmediatelyget the informationfornew needs. • Develop a KPIsystemandatoolboxwhich enablescompaniestoimplement a Megatrend. • Keep themodel shortandsimple – complexityis in dabackground(offera supportsoftware) • Standardizethe procedure 16. November 2016 Seite 33
- 34. Step 5: Makethe progressmeasureableand standardized 16. November 2016 Seite 34 10 10 0 10 Internet of things SmartFactory AVM „company objective“ Delta = „potential of improvement“ AVM „status quo of the company“ X Z Y
- 35. Step 5: Makethe progressmeasureableand standardized 16. November 2016 Seite 35
- 36. 3 6 Step 5:Make theprogressmeasureableand standardized References(e.g.):
- 37. Christoph Matthias Reiss-Schmidt InternationalAffairsClusterland Tel:+4373279810–5157 37 Christoph.reiss-schmidt@biz-up.at www.biz-up.at
Editor's Notes
- #4 Leading manufacturing and technology location with industry-leading companies and innovative SMEs Upper Austria summed up in a few words: a strong manufacturing location with industry-leading companies – it is no coincidence that voestalpine is shown in this slide, one of Europe's or even the world's most innovative steelmaking groups - and innovative SMEs. As a leading export, technology and industry province within Austria, Upper Austria offers everything companies need to be competitive in international markets: first class infrastructure, qualified specialists, innovative environment and the highest quality of life. In figures: two-thirds of regional regional value creation & 80 percent of research takes place in Upper Austria in industrial and industry-related services. Increasing growth dynamics: GDP growth 2016 is 1.9%* Unemployment of 6.1% (2015) Job motor: between 2006 and 2015 plus 52,925 jobs (employees) More information please find in slide number 4. Example of successful Upper Austrian brands: KTM Silhouette PEZ Rosenbauer Example of successful Upper Austrian companies: Engel machines for making Lego bricks: working together for 40 years, 2012 saw delivery of another 1500 injection moulding machines to Lego plants in Hungary, Denmark and Mexico BMW motors: in 2010, the BMW plant in Steyr produced more than 1,000,000 engines per year for the first time. And with 1,036,000 engines achieved a historic production record for the location. Lenzing Fibres: Lenzing fibres are used by international designers in their collections. Organic fibres from Lenzing are used to make Converse footwear. H & M, Zara and Levis are also customers, as well as IKEA who use their fibres for hand towels and bed linen Source: IV OÖ Website: http://www.iv-oberoesterreich.at/bm51
- #6 Network and cooperate: 1950 cluster partners in 2015 132 cooperation projects and cooperative measures per year 3-4 supplier innovation days with 60 participating companies per year 250 – 300 support projects per year (location search, settlement, etc.); 60 of which are implemented successfully Cooperation between companies, educational institutions and research centres (= innovation chain) is standard in Upper Austria and is encouraged thanks to good alignment between strategic industry and research policy. Decide and implement: Decisions are made faster in Upper Austria than anywhere else and we are leaders in terms of implementation as well. Companies are able to relocate to Upper Austria faster than in other Austrian provinces. As an example, applications are approved within 21* days (compared to 44 days in the year 2000). * Time taken by authorities (from submission of all necessary documents until decision is reached) Source: Upper Austrian Department for Industry, Environment and Water Rights (AUWR)
- #33 Role Model!