This document discusses increasing competitiveness through non-conventional partnerships. It describes AXELERA, a competitiveness cluster in France that connects economic actors to develop partnerships between industries, suppliers, universities, and public authorities. The goal is to encourage collaborative innovation for competitive and sustainable solutions in chemistry, environment, and energy industries. AXELERA supports innovation from idea to market through funding, networking, and international collaborations. It aims to promote technology transfer, support commercialization, and help deployment of innovative solutions.