SlideShare a Scribd company logo
Customer Experience Solutions. Delivered.   1




BANK 2.0
Get ready for the Era of
Customer Engagement
Customer Experience Solutions. Delivered.   2




Our latest white paper on Engagement
Banking is available for download at:

banking.backbase.com/adv/futureofbankin
g-whitepaper.php
Customer Experience Solutions. Delivered.             4
                                                                          4



Forrester : Next Gen Digital Financial Services




         Rising customer expectations and the growing importance of the
         Web and mobile as sales and service channels mean that
         financial services e-Business executives need to fundamentally
         improve the way they serve customers via digital channels.
Customer Experience Solutions. Delivered.       5
                                                                     5



Paradigm Shift : From “Inside-out” to “Outside-in”

                               Outside-In
                                  approach
                                                        Customer
       Customer
      Experience
                                                        Experience
        Layer                                           Layer




      Core Systems
       & Products                  INSIDE-OUT
                                     approach
Customer Experience Solutions. Delivered.   6



Loosely Coupled : Customer Experience Layer
                             CHANGE REQUIREMENTS




       Customer
      Experience
        Layer




                               CHANGE CAPABILITY


        INTERNAL
        SYSTEMS
     AND PLATFORMS
Customer Experience Solutions. Delivered.   7




Trends
Customers Expectations for Bank 2.0
8
Eliminate Silo’s
Creating a seamless Customer Journey                                       1


     Superior          My Bank         Any Device         Targeting
    Experience       Customization     Any Place      Cross / Up Selling

  Marketing       Internet    Mobile Mobile
            Customer Experience Layer                                  …
    Site         Banking       App    App
     Security          Application       Process           Content
    Integration        Integration      Integration      Integration




                  Core Banking Systems & Processes
9
  Merging “Open” and “Closed”
  Creating a seamless Customer Journey                                                      2

Public
             Marketing
              Content




                         Personal   Comm.       My      Accounts
                                                                    My Profile
                         Content     Tools   Products   Summary
                                                                   Preferences




                                                                                 Transactions
10
Modular & Flexible (Widgets)
Mix & Match the right content, data and functionality                                                3



Personalization / My Bank                                                     Advisory Tools

   1:1 customer treatment
                                                                        Simulation, Calculators, …
  (targeting, segmentation)

                                         Re-Usable
     Communication                                                               Content
                                          Widgets
  Mail / SMS / Chat / Video                                            Consistent across Channels




                 Internet Banking   Other Back-end Functions   3rd Party Functions

                    Transactional       CRM, Brokerage, …            PFM, …
11
Multi-Device Access
Any Time – Any Place – Any Device                     4




         TV                   Mobile       PC / Mac




               Customer Experience Layer
12
Cross-Channel Customer Journey
CX Layer across multiple customer interaction channels                             5
            ONLINE                 BRANCH                      CALL




    Transaction      Advisory   Communication   Personalized          Engagement
     Systems          Tools        Tools          Content                Apps
Customer Experience Solutions. Delivered.   13




Bank 2.0 Portal
Demo | Examples
Bank 2.0 Portal in Action
Optimize your online Customer Experience




             Portal Manager          Bank 2.0 Portal
        (e-Business Professionals)      (Customers)




                                                       Customers in
                                                         Control

                           Bank 2.0 Portal
DIY Portal Management
Empower e-business teams to manage and optimize your Portal




           Portal Manager                Bank 2.0 Portal
         (e-Business Professionals)       (Customers)




                                                           Customers in
                                                             Control

                            Bank 2.0 Portal
Customer Experience Solutions. Delivered.                                 16



                                                                                               ✓ Superior User Experience
                                                                                 Customer
                                                                                               ✓ Multi-Device Access
                                                                                 in Control
                                                                                               ✓ Personal & Relevant
                         BANK 2.0 CUSTOMER PORTAL



                                                                                               ✓ Optimize Online Results
                        E-BUSINESS PORTAL MANAGER                                 Business     ✓ Lower Cost-per-Contact
                                                                                  in Control   ✓ Reduce IT Dependency


SECURITY                         PERSONALIZATION   CONTENT    PRESENTATION
                INTEGRATION
                                                                SERVICES
SERVICES          SERVICES          SERVICES       SERVICES
                                                                                               ✓ Leverage Existing Systems
                                                                               IT
                                                                                               ✓ Easy Integration
                                                                               in Control
                                                                                               ✓ Secure & Performance
                      CORE BANKING SYSTEMS & PROCESSES




Different layers for different levels of control
Bringing control and ease to customer, e-business and IT teams.

Backbase introduction | July 24, 2011
Customer Experience Solutions. Delivered.   17




About Backbase
Bank 2.0 Portal solutions delivered…
Customer Experience Solutions. Delivered.                              18




        BANK 2.0 Portal Specialist
        Backbase is global Bank 2.0 Portal leader

        We help banks to move their online channel o the next level…
Customer Centric
Our Vision = “outside-in” : Customer Experience Layer

Customer Experience Management is our DNA
Customer Experience Solutions. Delivered.                              20




      Business Centric
      Business Agility : DIY Presentation Orchestration (portal manager)

      Business Results : Drive Revenue & Loyalty
Customer Experience Solutions. Delivered.   21
                                                            21



Backbase : Global Customer Success
Customer Experience Solutions. Delivered.   22
                                                             22



Backbase : Global Partner Network
Customer Experience Solutions. Delivered.   23




Thank you!
WWW.BACKBASE.COM
REQUEST@BACKBASE.COM
NEW YORK : +1 646 205 3648
AMSTERDAM: +31 (0)20 465 8888

More Related Content

What's hot

Banks have to become SUPER
Banks have to become SUPERBanks have to become SUPER
Banks have to become SUPERBackbase
 
Mobile Banking webinar, December 15, 2010 by Jouk Pleiter
Mobile Banking webinar, December 15, 2010 by Jouk PleiterMobile Banking webinar, December 15, 2010 by Jouk Pleiter
Mobile Banking webinar, December 15, 2010 by Jouk PleiterBackbase
 
Engagement Banking Strategy by Jouk Pleiter
Engagement Banking Strategy by Jouk PleiterEngagement Banking Strategy by Jouk Pleiter
Engagement Banking Strategy by Jouk PleiterBackbase
 
Bank 2.0 & Engagement Banking
Bank 2.0 & Engagement BankingBank 2.0 & Engagement Banking
Bank 2.0 & Engagement BankingBackbase
 
Backbase Webinar: Next Level Mobile Banking
Backbase Webinar: Next Level Mobile Banking Backbase Webinar: Next Level Mobile Banking
Backbase Webinar: Next Level Mobile Banking Backbase
 
Bank 2.0 - How to get ready for the new era of Engagement Banking
Bank 2.0 - How to get ready for the new era of Engagement BankingBank 2.0 - How to get ready for the new era of Engagement Banking
Bank 2.0 - How to get ready for the new era of Engagement BankingBackbase
 
The Journey to Digital Transformation with CheBanca!
The Journey to Digital Transformation with CheBanca! The Journey to Digital Transformation with CheBanca!
The Journey to Digital Transformation with CheBanca! Backbase
 
Time to-market starts with you
Time to-market starts with youTime to-market starts with you
Time to-market starts with youBackbase
 
Bank 2.0 Challenges
Bank 2.0 ChallengesBank 2.0 Challenges
Bank 2.0 ChallengesBackbase
 
Backbase Webinar: Next Level Mobile Banking
Backbase Webinar: Next Level Mobile Banking Backbase Webinar: Next Level Mobile Banking
Backbase Webinar: Next Level Mobile Banking Backbase
 
Backbase Webinar: Everyday banking
Backbase Webinar: Everyday banking Backbase Webinar: Everyday banking
Backbase Webinar: Everyday banking Backbase
 
Future of Payments: Mobile & Customer Experience, by Jouk Pleiter
Future of Payments: Mobile & Customer Experience, by Jouk PleiterFuture of Payments: Mobile & Customer Experience, by Jouk Pleiter
Future of Payments: Mobile & Customer Experience, by Jouk PleiterBackbase
 
Backbase: Regain Control of Your Digital Strategy
Backbase: Regain Control of Your Digital StrategyBackbase: Regain Control of Your Digital Strategy
Backbase: Regain Control of Your Digital StrategyBackbase
 
Backbase Webinar: Customer OS
Backbase Webinar: Customer OSBackbase Webinar: Customer OS
Backbase Webinar: Customer OSBackbase
 
Digital Banking in 2012
Digital Banking in 2012Digital Banking in 2012
Digital Banking in 2012Backbase
 
Backbase webinar feat. Jim Marous: State of the Digital Customer Journey
Backbase webinar feat. Jim Marous: State of the Digital Customer Journey Backbase webinar feat. Jim Marous: State of the Digital Customer Journey
Backbase webinar feat. Jim Marous: State of the Digital Customer Journey Backbase
 
Trends In Interactive Banking by Michael Horne
Trends In Interactive Banking by Michael HorneTrends In Interactive Banking by Michael Horne
Trends In Interactive Banking by Michael HorneBackbase
 
Digital Banking Trends in 2014
Digital Banking Trends in 2014Digital Banking Trends in 2014
Digital Banking Trends in 2014Backbase
 
Webinar digital first banking innovation
Webinar digital first banking innovationWebinar digital first banking innovation
Webinar digital first banking innovationBackbase
 
Regain Control of you Digital Strategy with Backbase Engage
Regain Control of you Digital Strategy with Backbase EngageRegain Control of you Digital Strategy with Backbase Engage
Regain Control of you Digital Strategy with Backbase EngageBackbase
 

What's hot (20)

Banks have to become SUPER
Banks have to become SUPERBanks have to become SUPER
Banks have to become SUPER
 
Mobile Banking webinar, December 15, 2010 by Jouk Pleiter
Mobile Banking webinar, December 15, 2010 by Jouk PleiterMobile Banking webinar, December 15, 2010 by Jouk Pleiter
Mobile Banking webinar, December 15, 2010 by Jouk Pleiter
 
Engagement Banking Strategy by Jouk Pleiter
Engagement Banking Strategy by Jouk PleiterEngagement Banking Strategy by Jouk Pleiter
Engagement Banking Strategy by Jouk Pleiter
 
Bank 2.0 & Engagement Banking
Bank 2.0 & Engagement BankingBank 2.0 & Engagement Banking
Bank 2.0 & Engagement Banking
 
Backbase Webinar: Next Level Mobile Banking
Backbase Webinar: Next Level Mobile Banking Backbase Webinar: Next Level Mobile Banking
Backbase Webinar: Next Level Mobile Banking
 
Bank 2.0 - How to get ready for the new era of Engagement Banking
Bank 2.0 - How to get ready for the new era of Engagement BankingBank 2.0 - How to get ready for the new era of Engagement Banking
Bank 2.0 - How to get ready for the new era of Engagement Banking
 
The Journey to Digital Transformation with CheBanca!
The Journey to Digital Transformation with CheBanca! The Journey to Digital Transformation with CheBanca!
The Journey to Digital Transformation with CheBanca!
 
Time to-market starts with you
Time to-market starts with youTime to-market starts with you
Time to-market starts with you
 
Bank 2.0 Challenges
Bank 2.0 ChallengesBank 2.0 Challenges
Bank 2.0 Challenges
 
Backbase Webinar: Next Level Mobile Banking
Backbase Webinar: Next Level Mobile Banking Backbase Webinar: Next Level Mobile Banking
Backbase Webinar: Next Level Mobile Banking
 
Backbase Webinar: Everyday banking
Backbase Webinar: Everyday banking Backbase Webinar: Everyday banking
Backbase Webinar: Everyday banking
 
Future of Payments: Mobile & Customer Experience, by Jouk Pleiter
Future of Payments: Mobile & Customer Experience, by Jouk PleiterFuture of Payments: Mobile & Customer Experience, by Jouk Pleiter
Future of Payments: Mobile & Customer Experience, by Jouk Pleiter
 
Backbase: Regain Control of Your Digital Strategy
Backbase: Regain Control of Your Digital StrategyBackbase: Regain Control of Your Digital Strategy
Backbase: Regain Control of Your Digital Strategy
 
Backbase Webinar: Customer OS
Backbase Webinar: Customer OSBackbase Webinar: Customer OS
Backbase Webinar: Customer OS
 
Digital Banking in 2012
Digital Banking in 2012Digital Banking in 2012
Digital Banking in 2012
 
Backbase webinar feat. Jim Marous: State of the Digital Customer Journey
Backbase webinar feat. Jim Marous: State of the Digital Customer Journey Backbase webinar feat. Jim Marous: State of the Digital Customer Journey
Backbase webinar feat. Jim Marous: State of the Digital Customer Journey
 
Trends In Interactive Banking by Michael Horne
Trends In Interactive Banking by Michael HorneTrends In Interactive Banking by Michael Horne
Trends In Interactive Banking by Michael Horne
 
Digital Banking Trends in 2014
Digital Banking Trends in 2014Digital Banking Trends in 2014
Digital Banking Trends in 2014
 
Webinar digital first banking innovation
Webinar digital first banking innovationWebinar digital first banking innovation
Webinar digital first banking innovation
 
Regain Control of you Digital Strategy with Backbase Engage
Regain Control of you Digital Strategy with Backbase EngageRegain Control of you Digital Strategy with Backbase Engage
Regain Control of you Digital Strategy with Backbase Engage
 

Viewers also liked

The Future of Omni-Channel Banking
The Future of Omni-Channel BankingThe Future of Omni-Channel Banking
The Future of Omni-Channel BankingBackbase
 
Banking on Digital: Innovation in Financial Services
Banking on Digital: Innovation in Financial ServicesBanking on Digital: Innovation in Financial Services
Banking on Digital: Innovation in Financial ServicesBackbase
 
Social Media in Financial Services
Social Media in Financial ServicesSocial Media in Financial Services
Social Media in Financial ServicesBackbase
 
Shift Happens: Key Innovation Drivers in Consumer Payments
Shift Happens: Key Innovation Drivers in Consumer PaymentsShift Happens: Key Innovation Drivers in Consumer Payments
Shift Happens: Key Innovation Drivers in Consumer PaymentsBackbase
 
Roger Peverelli presenting Reinventing Financial Services
Roger Peverelli presenting Reinventing Financial ServicesRoger Peverelli presenting Reinventing Financial Services
Roger Peverelli presenting Reinventing Financial ServicesBackbase
 
Enabling the Everyday Bank
Enabling the Everyday BankEnabling the Everyday Bank
Enabling the Everyday BankBackbase
 

Viewers also liked (6)

The Future of Omni-Channel Banking
The Future of Omni-Channel BankingThe Future of Omni-Channel Banking
The Future of Omni-Channel Banking
 
Banking on Digital: Innovation in Financial Services
Banking on Digital: Innovation in Financial ServicesBanking on Digital: Innovation in Financial Services
Banking on Digital: Innovation in Financial Services
 
Social Media in Financial Services
Social Media in Financial ServicesSocial Media in Financial Services
Social Media in Financial Services
 
Shift Happens: Key Innovation Drivers in Consumer Payments
Shift Happens: Key Innovation Drivers in Consumer PaymentsShift Happens: Key Innovation Drivers in Consumer Payments
Shift Happens: Key Innovation Drivers in Consumer Payments
 
Roger Peverelli presenting Reinventing Financial Services
Roger Peverelli presenting Reinventing Financial ServicesRoger Peverelli presenting Reinventing Financial Services
Roger Peverelli presenting Reinventing Financial Services
 
Enabling the Everyday Bank
Enabling the Everyday BankEnabling the Everyday Bank
Enabling the Everyday Bank
 

Similar to Bank 2.0 & Backbase

Rubik Financial - Introduction- March 2012
Rubik Financial - Introduction- March 2012Rubik Financial - Introduction- March 2012
Rubik Financial - Introduction- March 2012Shelf Companies Aust
 
Nagalakshmi Solutions
Nagalakshmi SolutionsNagalakshmi Solutions
Nagalakshmi Solutionssarvan_20
 
Responsive design and mobile
Responsive design and mobileResponsive design and mobile
Responsive design and mobileLee Andron
 
Managing Multiple Channels in CP/Retail
Managing Multiple Channels in CP/RetailManaging Multiple Channels in CP/Retail
Managing Multiple Channels in CP/RetailJamie Anderson
 
Mindtree's expertise in corporate banking portals.
Mindtree's expertise in corporate banking portals.Mindtree's expertise in corporate banking portals.
Mindtree's expertise in corporate banking portals.Mindtree Ltd.
 
When Content Meets Applications
When Content Meets ApplicationsWhen Content Meets Applications
When Content Meets ApplicationsCraig Randall
 
PCTY 2012, How Mobile changes the World v. Christian Cagnol
PCTY 2012, How Mobile changes the World v. Christian CagnolPCTY 2012, How Mobile changes the World v. Christian Cagnol
PCTY 2012, How Mobile changes the World v. Christian CagnolIBM Danmark
 
MIP Lecture - IBM customer experience suite for retail and banking 2.0
MIP Lecture - IBM customer experience suite for retail and banking 2.0MIP Lecture - IBM customer experience suite for retail and banking 2.0
MIP Lecture - IBM customer experience suite for retail and banking 2.0Max Ardigó 🇦🇷
 
Banking Solutions: Managing Customer Data to Improve Efficiency
Banking Solutions: Managing Customer Data to Improve EfficiencyBanking Solutions: Managing Customer Data to Improve Efficiency
Banking Solutions: Managing Customer Data to Improve EfficiencyIBM Banking
 
Openly Replacing ERPs with Sugar | SugarCon 2011
Openly Replacing ERPs with Sugar | SugarCon 2011Openly Replacing ERPs with Sugar | SugarCon 2011
Openly Replacing ERPs with Sugar | SugarCon 2011SugarCRM
 
080310 watson - msft in banking
080310   watson - msft in banking080310   watson - msft in banking
080310 watson - msft in bankingErick Watson
 
Onlinet cds product description eng copy
Onlinet cds product description eng   copyOnlinet cds product description eng   copy
Onlinet cds product description eng copynickpenev
 
ONLINET CDS queue management software
ONLINET CDS queue management softwareONLINET CDS queue management software
ONLINET CDS queue management softwareONLINET Group
 
Lotusphere 2012: AD105 - Use IBM Domino and Xpages for your social business
Lotusphere 2012: AD105 - Use IBM Domino and Xpages for your social businessLotusphere 2012: AD105 - Use IBM Domino and Xpages for your social business
Lotusphere 2012: AD105 - Use IBM Domino and Xpages for your social businessHerbert Wagger
 
eSavvy - Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRM
eSavvy - Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRMeSavvy - Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRM
eSavvy - Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRMDaniel Dornak
 
IBM mobile strategy at Innovate 2012
IBM  mobile strategy at Innovate 2012IBM  mobile strategy at Innovate 2012
IBM mobile strategy at Innovate 2012Dirk Nicol
 
eSavvy Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRM
eSavvy Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRMeSavvy Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRM
eSavvy Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRMDaniel Dornak
 

Similar to Bank 2.0 & Backbase (20)

Rubik Financial - Introduction- March 2012
Rubik Financial - Introduction- March 2012Rubik Financial - Introduction- March 2012
Rubik Financial - Introduction- March 2012
 
Nagalakshmi Solutions
Nagalakshmi SolutionsNagalakshmi Solutions
Nagalakshmi Solutions
 
Responsive design and mobile
Responsive design and mobileResponsive design and mobile
Responsive design and mobile
 
Managing Multiple Channels in CP/Retail
Managing Multiple Channels in CP/RetailManaging Multiple Channels in CP/Retail
Managing Multiple Channels in CP/Retail
 
Mindtree's expertise in corporate banking portals.
Mindtree's expertise in corporate banking portals.Mindtree's expertise in corporate banking portals.
Mindtree's expertise in corporate banking portals.
 
When Content Meets Applications
When Content Meets ApplicationsWhen Content Meets Applications
When Content Meets Applications
 
PCTY 2012, How Mobile changes the World v. Christian Cagnol
PCTY 2012, How Mobile changes the World v. Christian CagnolPCTY 2012, How Mobile changes the World v. Christian Cagnol
PCTY 2012, How Mobile changes the World v. Christian Cagnol
 
Kana introduction 2013
Kana introduction   2013Kana introduction   2013
Kana introduction 2013
 
MIP Lecture - IBM customer experience suite for retail and banking 2.0
MIP Lecture - IBM customer experience suite for retail and banking 2.0MIP Lecture - IBM customer experience suite for retail and banking 2.0
MIP Lecture - IBM customer experience suite for retail and banking 2.0
 
Banking Solutions: Managing Customer Data to Improve Efficiency
Banking Solutions: Managing Customer Data to Improve EfficiencyBanking Solutions: Managing Customer Data to Improve Efficiency
Banking Solutions: Managing Customer Data to Improve Efficiency
 
Gusto Research Presentation
Gusto Research PresentationGusto Research Presentation
Gusto Research Presentation
 
Tieto Introductie
Tieto IntroductieTieto Introductie
Tieto Introductie
 
Openly Replacing ERPs with Sugar | SugarCon 2011
Openly Replacing ERPs with Sugar | SugarCon 2011Openly Replacing ERPs with Sugar | SugarCon 2011
Openly Replacing ERPs with Sugar | SugarCon 2011
 
080310 watson - msft in banking
080310   watson - msft in banking080310   watson - msft in banking
080310 watson - msft in banking
 
Onlinet cds product description eng copy
Onlinet cds product description eng   copyOnlinet cds product description eng   copy
Onlinet cds product description eng copy
 
ONLINET CDS queue management software
ONLINET CDS queue management softwareONLINET CDS queue management software
ONLINET CDS queue management software
 
Lotusphere 2012: AD105 - Use IBM Domino and Xpages for your social business
Lotusphere 2012: AD105 - Use IBM Domino and Xpages for your social businessLotusphere 2012: AD105 - Use IBM Domino and Xpages for your social business
Lotusphere 2012: AD105 - Use IBM Domino and Xpages for your social business
 
eSavvy - Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRM
eSavvy - Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRMeSavvy - Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRM
eSavvy - Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRM
 
IBM mobile strategy at Innovate 2012
IBM  mobile strategy at Innovate 2012IBM  mobile strategy at Innovate 2012
IBM mobile strategy at Innovate 2012
 
eSavvy Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRM
eSavvy Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRMeSavvy Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRM
eSavvy Top 5+1 Reasons Why Companies Use Microsoft Dynamics CRM
 

More from Backbase

Backbase banking automation bulletin coverage
Backbase banking automation bulletin coverageBackbase banking automation bulletin coverage
Backbase banking automation bulletin coverageBackbase
 
Retail banker intl
Retail banker intl Retail banker intl
Retail banker intl Backbase
 
Transforming banks into digital natives
Transforming banks into digital nativesTransforming banks into digital natives
Transforming banks into digital nativesBackbase
 
2019 outlook : 3 key trends that will impact digital-first banking
2019 outlook : 3 key trends that will impact digital-first banking2019 outlook : 3 key trends that will impact digital-first banking
2019 outlook : 3 key trends that will impact digital-first bankingBackbase
 
Backbase On-Demand Webinar: Banking 2025
Backbase On-Demand Webinar: Banking 2025Backbase On-Demand Webinar: Banking 2025
Backbase On-Demand Webinar: Banking 2025Backbase
 
Backbase Webinar: The Adjacent Possible for Banks
Backbase Webinar: The Adjacent Possible for Banks Backbase Webinar: The Adjacent Possible for Banks
Backbase Webinar: The Adjacent Possible for Banks Backbase
 
Backbase Webinar with Capco: The Adjacent Possible
Backbase Webinar with Capco: The Adjacent PossibleBackbase Webinar with Capco: The Adjacent Possible
Backbase Webinar with Capco: The Adjacent PossibleBackbase
 
PSD2: Making it actionable
PSD2: Making it actionablePSD2: Making it actionable
PSD2: Making it actionableBackbase
 
The Journey to Digital Transformation with Touch Bank
The Journey to Digital Transformation with Touch BankThe Journey to Digital Transformation with Touch Bank
The Journey to Digital Transformation with Touch BankBackbase
 
Embracing FinTech
Embracing FinTechEmbracing FinTech
Embracing FinTechBackbase
 
The Uberization of Banking
The Uberization of BankingThe Uberization of Banking
The Uberization of BankingBackbase
 
Building the 10x better bank
Building the 10x better bankBuilding the 10x better bank
Building the 10x better bankBackbase
 
Disruption in Banking: The Era of Digitisation
Disruption in Banking: The Era of DigitisationDisruption in Banking: The Era of Digitisation
Disruption in Banking: The Era of DigitisationBackbase
 
Building a Smarter Bank, with Ron Shevlin
Building a Smarter Bank, with Ron ShevlinBuilding a Smarter Bank, with Ron Shevlin
Building a Smarter Bank, with Ron ShevlinBackbase
 
Disruption in Digital Banking
Disruption in Digital BankingDisruption in Digital Banking
Disruption in Digital BankingBackbase
 
Everyday Bank: A Journey to Digital Transformation
Everyday Bank: A Journey to Digital TransformationEveryday Bank: A Journey to Digital Transformation
Everyday Bank: A Journey to Digital TransformationBackbase
 
Can a bank disrupt the retail industry?
Can a bank disrupt the retail industry?Can a bank disrupt the retail industry?
Can a bank disrupt the retail industry?Backbase
 

More from Backbase (17)

Backbase banking automation bulletin coverage
Backbase banking automation bulletin coverageBackbase banking automation bulletin coverage
Backbase banking automation bulletin coverage
 
Retail banker intl
Retail banker intl Retail banker intl
Retail banker intl
 
Transforming banks into digital natives
Transforming banks into digital nativesTransforming banks into digital natives
Transforming banks into digital natives
 
2019 outlook : 3 key trends that will impact digital-first banking
2019 outlook : 3 key trends that will impact digital-first banking2019 outlook : 3 key trends that will impact digital-first banking
2019 outlook : 3 key trends that will impact digital-first banking
 
Backbase On-Demand Webinar: Banking 2025
Backbase On-Demand Webinar: Banking 2025Backbase On-Demand Webinar: Banking 2025
Backbase On-Demand Webinar: Banking 2025
 
Backbase Webinar: The Adjacent Possible for Banks
Backbase Webinar: The Adjacent Possible for Banks Backbase Webinar: The Adjacent Possible for Banks
Backbase Webinar: The Adjacent Possible for Banks
 
Backbase Webinar with Capco: The Adjacent Possible
Backbase Webinar with Capco: The Adjacent PossibleBackbase Webinar with Capco: The Adjacent Possible
Backbase Webinar with Capco: The Adjacent Possible
 
PSD2: Making it actionable
PSD2: Making it actionablePSD2: Making it actionable
PSD2: Making it actionable
 
The Journey to Digital Transformation with Touch Bank
The Journey to Digital Transformation with Touch BankThe Journey to Digital Transformation with Touch Bank
The Journey to Digital Transformation with Touch Bank
 
Embracing FinTech
Embracing FinTechEmbracing FinTech
Embracing FinTech
 
The Uberization of Banking
The Uberization of BankingThe Uberization of Banking
The Uberization of Banking
 
Building the 10x better bank
Building the 10x better bankBuilding the 10x better bank
Building the 10x better bank
 
Disruption in Banking: The Era of Digitisation
Disruption in Banking: The Era of DigitisationDisruption in Banking: The Era of Digitisation
Disruption in Banking: The Era of Digitisation
 
Building a Smarter Bank, with Ron Shevlin
Building a Smarter Bank, with Ron ShevlinBuilding a Smarter Bank, with Ron Shevlin
Building a Smarter Bank, with Ron Shevlin
 
Disruption in Digital Banking
Disruption in Digital BankingDisruption in Digital Banking
Disruption in Digital Banking
 
Everyday Bank: A Journey to Digital Transformation
Everyday Bank: A Journey to Digital TransformationEveryday Bank: A Journey to Digital Transformation
Everyday Bank: A Journey to Digital Transformation
 
Can a bank disrupt the retail industry?
Can a bank disrupt the retail industry?Can a bank disrupt the retail industry?
Can a bank disrupt the retail industry?
 

Recently uploaded

Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxWorkforce Group
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfHenry Tapper
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridHolger Mueller
 
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Rahul Bedi
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Associationseri bangash
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettJacobBadgett
 
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxUnveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxmy Pandit
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datassDilipParmar63
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?Alejandro Cremades
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content MarketingChuck Aikens
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxSymbio Agency Ltd
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdfzukhrafshabbir
 
Evolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfEvolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfGutaMengesha1
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportDubai Multi Commodity Centre
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsSlidesAI
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfinsightssuccess2
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesDragon Dream Bar
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseirhcs
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerAlejandro Cremades
 

Recently uploaded (20)

Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptx
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybrid
 
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
 
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxUnveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datass
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
Evolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdfEvolution and Growth of Supply chain.pdf
Evolution and Growth of Supply chain.pdf
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdf
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and Employees
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 

Bank 2.0 & Backbase

  • 1. Customer Experience Solutions. Delivered. 1 BANK 2.0 Get ready for the Era of Customer Engagement
  • 2. Customer Experience Solutions. Delivered. 2 Our latest white paper on Engagement Banking is available for download at: banking.backbase.com/adv/futureofbankin g-whitepaper.php
  • 3.
  • 4. Customer Experience Solutions. Delivered. 4 4 Forrester : Next Gen Digital Financial Services Rising customer expectations and the growing importance of the Web and mobile as sales and service channels mean that financial services e-Business executives need to fundamentally improve the way they serve customers via digital channels.
  • 5. Customer Experience Solutions. Delivered. 5 5 Paradigm Shift : From “Inside-out” to “Outside-in” Outside-In approach Customer Customer Experience Experience Layer Layer Core Systems & Products INSIDE-OUT approach
  • 6. Customer Experience Solutions. Delivered. 6 Loosely Coupled : Customer Experience Layer CHANGE REQUIREMENTS Customer Experience Layer CHANGE CAPABILITY INTERNAL SYSTEMS AND PLATFORMS
  • 7. Customer Experience Solutions. Delivered. 7 Trends Customers Expectations for Bank 2.0
  • 8. 8 Eliminate Silo’s Creating a seamless Customer Journey 1 Superior My Bank Any Device Targeting Experience Customization Any Place Cross / Up Selling Marketing Internet Mobile Mobile Customer Experience Layer … Site Banking App App Security Application Process Content Integration Integration Integration Integration Core Banking Systems & Processes
  • 9. 9 Merging “Open” and “Closed” Creating a seamless Customer Journey 2 Public Marketing Content Personal Comm. My Accounts My Profile Content Tools Products Summary Preferences Transactions
  • 10. 10 Modular & Flexible (Widgets) Mix & Match the right content, data and functionality 3 Personalization / My Bank Advisory Tools 1:1 customer treatment Simulation, Calculators, … (targeting, segmentation) Re-Usable Communication Content Widgets Mail / SMS / Chat / Video Consistent across Channels Internet Banking Other Back-end Functions 3rd Party Functions Transactional CRM, Brokerage, … PFM, …
  • 11. 11 Multi-Device Access Any Time – Any Place – Any Device 4 TV Mobile PC / Mac Customer Experience Layer
  • 12. 12 Cross-Channel Customer Journey CX Layer across multiple customer interaction channels 5 ONLINE BRANCH CALL Transaction Advisory Communication Personalized Engagement Systems Tools Tools Content Apps
  • 13. Customer Experience Solutions. Delivered. 13 Bank 2.0 Portal Demo | Examples
  • 14. Bank 2.0 Portal in Action Optimize your online Customer Experience Portal Manager Bank 2.0 Portal (e-Business Professionals) (Customers) Customers in Control Bank 2.0 Portal
  • 15. DIY Portal Management Empower e-business teams to manage and optimize your Portal Portal Manager Bank 2.0 Portal (e-Business Professionals) (Customers) Customers in Control Bank 2.0 Portal
  • 16. Customer Experience Solutions. Delivered. 16 ✓ Superior User Experience Customer ✓ Multi-Device Access in Control ✓ Personal & Relevant BANK 2.0 CUSTOMER PORTAL ✓ Optimize Online Results E-BUSINESS PORTAL MANAGER Business ✓ Lower Cost-per-Contact in Control ✓ Reduce IT Dependency SECURITY PERSONALIZATION CONTENT PRESENTATION INTEGRATION SERVICES SERVICES SERVICES SERVICES SERVICES ✓ Leverage Existing Systems IT ✓ Easy Integration in Control ✓ Secure & Performance CORE BANKING SYSTEMS & PROCESSES Different layers for different levels of control Bringing control and ease to customer, e-business and IT teams. Backbase introduction | July 24, 2011
  • 17. Customer Experience Solutions. Delivered. 17 About Backbase Bank 2.0 Portal solutions delivered…
  • 18. Customer Experience Solutions. Delivered. 18 BANK 2.0 Portal Specialist Backbase is global Bank 2.0 Portal leader We help banks to move their online channel o the next level…
  • 19. Customer Centric Our Vision = “outside-in” : Customer Experience Layer Customer Experience Management is our DNA
  • 20. Customer Experience Solutions. Delivered. 20 Business Centric Business Agility : DIY Presentation Orchestration (portal manager) Business Results : Drive Revenue & Loyalty
  • 21. Customer Experience Solutions. Delivered. 21 21 Backbase : Global Customer Success
  • 22. Customer Experience Solutions. Delivered. 22 22 Backbase : Global Partner Network
  • 23. Customer Experience Solutions. Delivered. 23 Thank you! WWW.BACKBASE.COM REQUEST@BACKBASE.COM NEW YORK : +1 646 205 3648 AMSTERDAM: +31 (0)20 465 8888