Effectuation 01 kopie

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  • Effectuation 01 kopie

    1. 1. Before we start
    2. 2. “Begin with the end inmind” - Steven Cofey http://www.flickr.com/photos/helico/1568566210/
    3. 3. en nu?
    4. 4. Effectuation“why are entrepreneurs entrepreneurial”
    5. 5. Opbouw• Week 1: effectuation 101• Week 2: het proces + de 5 principes
    6. 6. Verwachtingen• jullie gebruiken het denkproces van effectuation om verder te komen waar planning niet mogelijk is
    7. 7. Schools of thought
    8. 8. • Design school• Planning school• Positioning school• Entrepreneurial school• Cognitive school• Learning school• Power school• Cultural school• Enviromental school• Configuration school
    9. 9. risico onzekerheid hoe beginnen stel een doel kijk wat je kanbasis voor actie moeten kunnen return, risk en verwachte affordable loss resources opbrengst concurrentie anderen? partnerships analysehet onverwachte voorkomen ombuigen de toekomst voorspellen effectueren
    10. 10. Effectuation vs. causality CAUSAL vs. EFFECTUAL REASONING Managerial Thinking (Causal) Entrepreneurial Thinking (Effectual) Distinguishing Characteristic Distinguishing Characteristic Selecting between given means to achieve a pre-determined goal Imagining a possible new end using a given set of means IMAGINED M1 ENDS GIVEN MEANS M2 M1 M2 M3 GIVEN GOAL M3 M5 M4 M4 M5 GIVEN MEANS To the extent thatTo the extent that we can we can control the future, we do notpredict the future, we can control it need to predict it
    11. 11. Oefening• Bedenk een situatie waarbij je effectuerend handelde of causaal handelde.• Deel die situatie met elkaar• Wat waren belangrijke punten in die situatie?
    12. 12. opportunity
    13. 13. Opportunity = Idea + You
    14. 14. Grue en Bleen CONTROL IN VENTURE ENVIRONMENTS HIGH Planning Market Power EMPHASIS ON PREDICTION PREDICTION MONOPOLY Planned Action Overlooked Action Adaptation Effectuation RISK UNCERTAINTY Inaction: Creative Action Learned Helplessness LOW LOW EMPHASIS ON CONTROL HIGH
    15. 15. Case
    16. 16. Terugkoppeling• Means?• Partnerships?• “Affordable loss”?• “contigency”?
    17. 17. You are Nils Bergqvist:What will you do next?• Take an inventory of your available means. What do you have and what you can do based on what is available to help you build an ice hotel?• Take an inventory of your available means. What else can you do besides build an ice hotel?• How will you leverage partnerships to help you create an ice hotel (choose a specific example and plan out how you would approach the partner, and how would you structure the relationship)?• What would you be willing to lose (your “affordable loss”) in working to build an ice hotel?• How will you manage contingency (what are 5 possible unexpected events, and how can you use them to your advantage)? 2
    18. 18. effectuation• 4 principes • non predictive control • “bird in hand” • “crazy quilt” • “lemonade”• 1 process
    19. 19. Bird in hand ASSESSING OPPORTUNITY DOABILITY FEASIBILITY VALUE Is it doable? Technological feasibility Is it worth doing? MARKET Market feasibility Financial feasibility Economic feasibility Do I want to do it? Can I do it? What turns me on about it?PERSONAL What will it take to do it? Why do I want to do it? Whom else do I need? Exit strategies
    20. 20. Huiswerk• lees “effectual entrepreneurship” • (hfst 3,5,9,10 (deze workshop)) • hfst 4,7,11,13,15 (volgende week)• lees case B • verzin een list: hoe krijgen je Absolut aan boord? maak een pitch van 5 min • hint: denk aan “Grue” • hint: wat kan absolut alleen met ICEHotel doen? hoe breng je dat aan hun verstand?

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