The document provides guidance on designing a try and buy model for a product. It discusses determining which features to include in the trial based on user research, ensuring a seamless migration from try to buy with no data loss, handling backend data storage, time limiting or capping the trial, getting user feedback, and maintaining expectations so users have confidence in the system. The overarching goal is to give users an accurate trial experience to assess the product and a seamless transition if they choose to buy it.
158 - Product Management for Enterprise-Grade platforms ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
Over the past several years, the lean startup movement has made the Minimal Viable Product (MVP) a key approach to incrementally discovering effective products and services. In this talk, Levent Gurses will discuss a 5 step MVP process for building great minimum viable products that's been used in real client engagements. His process has been developed working with more than 20 enterprise full-stack and mobile clients over the course of several years. Topics will include the challenges of creating the MVP vision, scoping the activity, what should an MVP cost in time and money, and what should you have when you are “done”. Not only sharing his tales of MVP development, he will provide insights in how he's developed methods to effectively drive vision and development execution.
What is an MVP?
A product that has the absolute minimal set of core features necessary to prove a hypothesis, generally linked to commercial success or market validation. The MVP seeks the highest return on investment versus risk.
The Rise of the Lean Startup Movement
The lean startup movement came about as a result of analysis of many startup successes and failures. Development timeframes have become shorter and customer engagement has increased, which is helping companies better product-market fit and a path to success.
Presentation Outline:
• The MVP Vision (What will I have at the end of the effort?)
• Brief history of the lean startup movement
• Scoping
• Budgeting for MVP
• Features: The MVP Way
• Essential vs. peripheral features
• Must have to prove a hypothesis vs. nice to have
• Assembling a team
• Hiring contractors or vendor firms to build the MVP
• Choosing a technology
• Fake it until you make it: How to create mock features for an MVP
Presenter
Levent Gurses - Developer, speaker, and entrepreneur, Levent is the founder www.movel.co, an enterprise mobility company based in Virginia. He’s a nationally-recognized leader in mobile technologies and is a frequent speaker at tech communities on mobile and full-stack development. Levent holds a BS in Computer Engineering and is a Certified ScrumMaster and Certified Product Owner.
A well designed CTA (Call to Action) button can not only grab the user's attention but can help in navigating the website in the way that the designer wants.
Slides to my talk at NDC Oslo 2016: How to do a really good company wide product demo.
See how I tried to improve on the format of informing all people within the whole company about the latest product releases, the underlying user value and the KPIs each product can drive. It was an iterative process making use of PDCA, start from where you are and continuous learning principles.
Learn tactics to rapidly build and test a startup idea with a minimal budget. Step-by-step details to create your Minimum Viable Product (MVP) and achieve Product-Market-Channel-Fit. Quickly build, launch, test, gather data, analyze data, iterate, and/ or kill the startup idea.
Have questions? Tweet @Adriana_Herrera or email adriana [at] openbubbles dot com.
Why do startups need a minimum viable product (MVP)? How do we define the features for a MVP? What are the principles that we can use to move the team towards building that MVP which can be subjected to a lot of distractions in the market? In this session, I will guide the students in Singapore University of Technology & Design on a product development session and teach them to think, construct and work out a MVP.
158 - Product Management for Enterprise-Grade platforms ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
Over the past several years, the lean startup movement has made the Minimal Viable Product (MVP) a key approach to incrementally discovering effective products and services. In this talk, Levent Gurses will discuss a 5 step MVP process for building great minimum viable products that's been used in real client engagements. His process has been developed working with more than 20 enterprise full-stack and mobile clients over the course of several years. Topics will include the challenges of creating the MVP vision, scoping the activity, what should an MVP cost in time and money, and what should you have when you are “done”. Not only sharing his tales of MVP development, he will provide insights in how he's developed methods to effectively drive vision and development execution.
What is an MVP?
A product that has the absolute minimal set of core features necessary to prove a hypothesis, generally linked to commercial success or market validation. The MVP seeks the highest return on investment versus risk.
The Rise of the Lean Startup Movement
The lean startup movement came about as a result of analysis of many startup successes and failures. Development timeframes have become shorter and customer engagement has increased, which is helping companies better product-market fit and a path to success.
Presentation Outline:
• The MVP Vision (What will I have at the end of the effort?)
• Brief history of the lean startup movement
• Scoping
• Budgeting for MVP
• Features: The MVP Way
• Essential vs. peripheral features
• Must have to prove a hypothesis vs. nice to have
• Assembling a team
• Hiring contractors or vendor firms to build the MVP
• Choosing a technology
• Fake it until you make it: How to create mock features for an MVP
Presenter
Levent Gurses - Developer, speaker, and entrepreneur, Levent is the founder www.movel.co, an enterprise mobility company based in Virginia. He’s a nationally-recognized leader in mobile technologies and is a frequent speaker at tech communities on mobile and full-stack development. Levent holds a BS in Computer Engineering and is a Certified ScrumMaster and Certified Product Owner.
A well designed CTA (Call to Action) button can not only grab the user's attention but can help in navigating the website in the way that the designer wants.
Slides to my talk at NDC Oslo 2016: How to do a really good company wide product demo.
See how I tried to improve on the format of informing all people within the whole company about the latest product releases, the underlying user value and the KPIs each product can drive. It was an iterative process making use of PDCA, start from where you are and continuous learning principles.
Learn tactics to rapidly build and test a startup idea with a minimal budget. Step-by-step details to create your Minimum Viable Product (MVP) and achieve Product-Market-Channel-Fit. Quickly build, launch, test, gather data, analyze data, iterate, and/ or kill the startup idea.
Have questions? Tweet @Adriana_Herrera or email adriana [at] openbubbles dot com.
Why do startups need a minimum viable product (MVP)? How do we define the features for a MVP? What are the principles that we can use to move the team towards building that MVP which can be subjected to a lot of distractions in the market? In this session, I will guide the students in Singapore University of Technology & Design on a product development session and teach them to think, construct and work out a MVP.
ThoughtWorks Turkey 2014 Summit - Continuous Delivery & Design with Martin Fowler. It is story of Experience Design in an Agile delivery project for TW client Hepsiburada
Effective steps and important reminders for launching a minimally viable product (MVP) for your SaaS application, without overinvestment in the wrong resources.
Minimum Viable Product is a common approach to marketing that is built on project management and business practices. These techniques are then applied to various marketing functions.
Build A Minimum Viable Product PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Build A Minimum Viable Product PowerPoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twentyone slides. Our tailor made Build A Minimum Viable Product PowerPoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Build A Minimum Viable Product PowerPoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
So you have a great product idea. Now what?! Learn how to get your Minimum Viable Product (MVP) and what methods are most effective in helping you achieve this.
How Product Frameworks Help PM's by Amazon Web Services Sr PMProduct School
Main takeaways:
-Intro to Product Management frameworks
-Types of Product Management frameworks
-Ideation frameworks
-Making product prioritization decisions
-Frameworks for Product Market Fit
Three in four users delete an app after a single use.
User onboarding— the process of setting up first-time users to be successful with your app— is crucial to grow your app. In this webinar we will cover 7 onboarding tests and their results, providing you with actionable ideas to improve your app’s onboarding flow. You’ll also see a live demo, with a step-by-step breakdown of the steps involved in setting up an onboarding flow experiment. We will also cover interpreting results to gain useful insight.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
Paul Rouke, Head of Usability at PRWD, talks at the Internet Retailing Conference 2011 on both the importance of usability testing to businesses along with comparing the process and type of insights that moderated and remote usability testing delivers
What are the challenges we face while developing the front-end for the largest accommodations reservations website in the world?
Working on an e-commerce interface is already a complex task itself; how do we make it work in 224 countries, for customers all around the world? In this presentation, we'll see how our architecture, performance and UI decisions impact the experience of millions of partners and users who book a room with us.
Experimentation Excellence: Mastering the basicsOptimizely
Digital leaders like the BBC, Farfetch, or HelloFresh didn’t get there by chance. They understand that testing and learning is part of a virtuous circle in creating ever more magnetic user experiences. And it’s all driven by digital experimentation.
Now it’s your turn. If you’re at the beginning of your journey of digital transformation, this webinar will show you where to start, then how to accelerate the process as you scale up.
If you are at the very beginning of your journey, prepare to master the basics: how to get started, how to scale up once you have the skills in place, and how experimentation offers a clear ROI.
What you will learn:
- The essential building blocks of digital experimentation.
- The six steps of your Experimentation Cycle.
- Why you need to share results – and how best to do it.
MHA2018 - Validate It Before You Build It: The Experiment Canvas - Brad SwansonAgileDenver
Validated Learning is the core of the Lean Startup philosophy and it tells us to run low-cost experiments to validate our product ideas. The Experiment Canvas is a one-page simple tool that guides you through the process from articulating the problem (the market opportunity), identifying risks & uncertainties, and selecting the most appropriate experiments to address the biggest risks. Participants will learn about a variety of techniques for running low-cost product experiments to measure gauge the market and ultimately to build the Right Thing.
ThoughtWorks Turkey 2014 Summit - Continuous Delivery & Design with Martin Fowler. It is story of Experience Design in an Agile delivery project for TW client Hepsiburada
Effective steps and important reminders for launching a minimally viable product (MVP) for your SaaS application, without overinvestment in the wrong resources.
Minimum Viable Product is a common approach to marketing that is built on project management and business practices. These techniques are then applied to various marketing functions.
Build A Minimum Viable Product PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Build A Minimum Viable Product PowerPoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twentyone slides. Our tailor made Build A Minimum Viable Product PowerPoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Build A Minimum Viable Product PowerPoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
So you have a great product idea. Now what?! Learn how to get your Minimum Viable Product (MVP) and what methods are most effective in helping you achieve this.
How Product Frameworks Help PM's by Amazon Web Services Sr PMProduct School
Main takeaways:
-Intro to Product Management frameworks
-Types of Product Management frameworks
-Ideation frameworks
-Making product prioritization decisions
-Frameworks for Product Market Fit
Three in four users delete an app after a single use.
User onboarding— the process of setting up first-time users to be successful with your app— is crucial to grow your app. In this webinar we will cover 7 onboarding tests and their results, providing you with actionable ideas to improve your app’s onboarding flow. You’ll also see a live demo, with a step-by-step breakdown of the steps involved in setting up an onboarding flow experiment. We will also cover interpreting results to gain useful insight.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
Paul Rouke, Head of Usability at PRWD, talks at the Internet Retailing Conference 2011 on both the importance of usability testing to businesses along with comparing the process and type of insights that moderated and remote usability testing delivers
What are the challenges we face while developing the front-end for the largest accommodations reservations website in the world?
Working on an e-commerce interface is already a complex task itself; how do we make it work in 224 countries, for customers all around the world? In this presentation, we'll see how our architecture, performance and UI decisions impact the experience of millions of partners and users who book a room with us.
Experimentation Excellence: Mastering the basicsOptimizely
Digital leaders like the BBC, Farfetch, or HelloFresh didn’t get there by chance. They understand that testing and learning is part of a virtuous circle in creating ever more magnetic user experiences. And it’s all driven by digital experimentation.
Now it’s your turn. If you’re at the beginning of your journey of digital transformation, this webinar will show you where to start, then how to accelerate the process as you scale up.
If you are at the very beginning of your journey, prepare to master the basics: how to get started, how to scale up once you have the skills in place, and how experimentation offers a clear ROI.
What you will learn:
- The essential building blocks of digital experimentation.
- The six steps of your Experimentation Cycle.
- Why you need to share results – and how best to do it.
MHA2018 - Validate It Before You Build It: The Experiment Canvas - Brad SwansonAgileDenver
Validated Learning is the core of the Lean Startup philosophy and it tells us to run low-cost experiments to validate our product ideas. The Experiment Canvas is a one-page simple tool that guides you through the process from articulating the problem (the market opportunity), identifying risks & uncertainties, and selecting the most appropriate experiments to address the biggest risks. Participants will learn about a variety of techniques for running low-cost product experiments to measure gauge the market and ultimately to build the Right Thing.
This detention and rapid deportation policy is fundamentally inhumane, undermines refugees' access to legal counsel and fair
process, and is in violation of federal Court Orders issued in the
already resulted in the wrongful deportation of children and families back into the very violence from Flores class action case. It has which they fled and must end once and for all."
Shopify website design – UX best practices that boost salesSoftwareSupp
→ Learn the best UX practices
→ Get recommendations for improvements
→ Optimize the website for mobile
→ Boost user satisfaction and sales
Download a FREE E-COMMERCE GUIDE by SoftwareSupp here: https://bit.ly/free-ecommerce-guide
Do you want to learn more? Go to our blog and see all guides prepared by top professionals: https://softwaresupp.com/blog
Find the best Certified Freelancers to hire on-demand on SoftwareSupp.
How we could use Email as a simple but effective tool to both validate problems and potential solutions AND to understand the users we are designing for a little better in a practical sense.
Like Mobile-First, only a bit different...
Mobile App UX Principles: Improving User Experience and Optimising ConversionMatthieu Tran-Van
The Mobile App UX Principles report is a conversion optimisation framework tailored to "Smartphone" mobile apps. It defines the key considerations when assessing apps, in order to identify how to improve the user experience (UX), optimise conversion and measure performance. It covers the whole customer journey, conversion points at each stage, and usability hygiene. Below is an executive summary of the report.
Lectures for Masterclass Customer Experience Strategie & Executie @Business University Nyenrode
user/customer centric design principes voor digital touchpoints & Usability & user experience principes
5 tips for user onboarding that convertsMal Sanders
Many people think of onboarding as the screens at the start of an app. But onboarding has a huge effect on the success of the product. Here are 5 things to know when designing your onboarding to maximise activation and retention.
Stan Gaidar: How far can you go improving user experience with AI? Lviv Startup Club
Stan Gaidar: How far can you go improving user experience with AI?
Kyiv Project Management Day 2021 Main
Website - https://pmday.org
Youtube - https://www.youtube.com/startuplviv
FB - https://www.facebook.com/pmdayconference
The complete guide to BDD + Cucumber Best Practices and Anti-Patterns.Test Evolve
BDD and tools like Cucumber, when used correctly, should add significant value to your organisation’s project delivery, product quality and customer satisfaction.
…when used correctly…
And herein lies the problem. They are highly prone to unintentional misuse that quickly diminishes their value-add.
More often than not, the process and the tools are used poorly and in a manner far from the intention of the teams that built them.
In this webinar, we’ll take you through the complete guide of firmly accepted best practices to embrace and anti-patterns to avoid when starting to use these tools and processes in your organisation.
1. “ IBM ECM
Design Studio
Where real improvement can be achieved by
making major changes, the interface designer
must balance the legitimate use of familiar
paradigms, which ease the learning process,
against the enhanced usability that can be
attained by abandoning them.
~Jef Raskin
Try & Buy Model research
-brief overview
Tina Adams: UX Co-Lead, Visual Design Lead
2. 2mission
Create a seamless try & buy
experience for the user to allow them an
introduction to the base features of the
product in a meaningful way.
Users need to have confidence that the product will
suit their needs, and the transition from try to buy
MUST be seamless with no data loss.
3. 3mission
Any anomaly or deviation from
expectations, and your user will
immediately lose confidence in your
product.
This is why it is key to set and
maintain expectations for your users
right from the start.
4. 4determining candidates
some basic questions you need to answer
• from your user research, what product features are most important?
• of those features, which are viable for a meaningful t&b experience?
• those features that are t&b candidates, will they be completely
seamless in migrating to ‘buy’?
• will the inaccessible features in the ui be disabled or hidden, and how
will that affect the ‘try’ experience and expectation?
• how will you handle the back-end data/account storage?
• will your offering be limited?
• how will you migrate from ‘try’ to ‘buy’?
• how will you get feedback for your offering?
5. 5determining candidates
from your user research, what product features are
most important?
You must poll your users and do a card sort with them that list all
of your features from most important, to least.
You must provide value to your users the minute they log in to
your offering.
Giving your users access to lesser important features does not
deliver value and will frustrate your users.
6. 6determining candidates
of those features, which are viable for a meaningful t&b
experience?
Now that you have an ordered importance, you need to identify
which of those are viable candidates for a t&b offering.
I would suggest that you accommodate the top 2 in the list in
order for users to be able to assess the product fairly.
7. 7migration to buy
those features that are t&b candidates, will they be
completely seamless in migrating to ‘buy’?
It is key that the migration is seamless. Users greatly dislike re-
entering data and it frustrates them, as well as has them
wondering why there isn’t something as ‘simple’ as data
persistence during migration.
This questioning can also lead to distrust in the product.
If you need additional data from them, that is fine, but you MUST
persist pre-existing data.
8. 8migration to buy
those features that are t&b candidates, will they be
completely seamless in migrating to ‘buy’?
eg. : As a ‘try’ customer, I was only required to enter my name
and my company name, but as a ‘buy’ customer, much more
information is needed.
My name and company should be pre-populated when I log in
to my new purchased account.
Any data should port seamlessly into the new, fully functional
account, with NO data loss.
9. 9determining candidates
will the inaccessible features in the ui be disabled or
hidden, and how will that affect the ‘try’ experience
and expectation?
Now that you have your ‘try’ features you need to decide if you will push the full UI with some
features disabled, or if you hide the non-‘try’ features completely.
This takes much deliberation. Depending on the nature of your product, you MAY gain more
purchases if you show, but disable, these features. This can be a carrot, enticing users.
CAVEAT: a one-off of this model is to allow users to click the feature, and a popup tells them that this
is disabled in the trial version. This can be annoying, yet enticing at the same time. Do your research.
If you decide to hide them, there is less distraction, however the user won’t know what
they are missing in the full version, but they can access everything shown. Do your
research.
10. 10supporting offerings
how will you handle the back-end data/account
storage?
Now that you have your candidates, you need to be able to fully
maintain those, in light that if a user can do something, they will.
eg.: if you don’t limit data upload, a user can, and will, completely flood your system if you
are offering a cloud-hosted storage environment.
How many accounts will you be able to fully manage with the
features defined?
How long will your trial last?
How will you handle closing the offering? (especially if you are
temporarily hosting user data)
11. 11offering constraints
will your offering be limited?
All good things come to an end,
and you need to decide if your trial will be:
• time-based
• inactivity-based
• indefinite limited service
• combination of these
Regardless of what you decide, always notify the user (multiple times)
that their account will be sunset, and remediation actions. Deleting a
user’s data without notification will never be a good experience.
12. 12migration
how will you migrate from ‘try’ to ‘buy’?
You will need to ensure the seamless porting of data from
the trial servers to the customer servers.
eg., If location metadata needs to be updated, it should be invisible to the
customer, and all back-end api connections should map and update
without the customer ever having to do anything.
13. 13feedback
how will you get feedback for your offering?
If you decide to employ a feedback mechanism for your users to leverage
best practices and surface issues/gaps in the experience, it is imperative
that you faithfully maintain the site/board.
If users feel that their issues are not being acknowledged/addressed, they
will not participate in the future, as they feel their contribution is being
ignored.
This is not to say that you must cater to every user, but thoughtfully address
each user comment within 24 hours. Have an auto-notification that
acknowledges feedback receipt, if that is your model.
Contextually group like issues/comments if possible, a FAQ section.
I have seen many trial feedback mechanisms fail due to lack of
maintenance/acknowledgement.
14. 14universal rule
users need to have an accurate, reliable, trial
experience in order to validly assess the
product, with a seamless ‘buy’ migration.