Many people think of onboarding as the screens at the start of an app. But onboarding has a huge effect on the success of the product. Here are 5 things to know when designing your onboarding to maximise activation and retention.

1. 5 tips for
onboarding
that converts
Swipe
Mal Sanders
@malcolm_sanders

2. #1
@malcolm_sandersOnboarding that converts
Users will skip the
intro screens
Build a holistic onboarding journey that uses a variety of tactics.
Use data to learn what is working, and what can be optimised.

3. #2
Measure onboardings
effect on the funnel
First time experience is activation, and ongoing onboarding
effects retention.
Your design should increase these two stages in your
products funnel.
@malcolm_sandersOnboarding that converts

4. #3
Design for the aha
moment
80% of users who download an app never return after 3 days.
Design to get your users to the aha moment as quickly as possible.
@malcolm_sandersOnboarding that converts

5. #4
Use data to inform
user interview goals
It's important to keep improving your onboarding.
Use the data to find ‘what’ happened, and then speak with customers
to learn the ‘why’.
@malcolm_sandersOnboarding that converts

6. #5
Onboarding never
stops
As users progress through the product, or when features ship
onboarding continues.
Use progressive disclosure and lifecycle emails to keep them
engaged and retained.
@malcolm_sandersOnboarding that converts

7. Thank you!
Follow for more product design tips, the business of design,
and making products that matter.
Mal Sanders
@malsthecolonel