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Taxonomy-Driven UX
The document provides insights from a presentation at the Taxonomy Boot Camp 2016 regarding the integration of semantic web technologies in enhancing user experiences in e-commerce. It discusses the role of taxonomies, ontologies, and knowledge graphs in personalized recommendations, along with examples of applications in various contexts. The author, Andreas Blumauer, emphasizes the significance of translating complex jargon into user-friendly insights to improve product discovery and customer engagement.
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Taxonomy-Driven UX
- 1. TAXONOMY-DRIVEN USER EXPERIENCE Taxonomy Boot Camp2016 Washington, DC 1 Andreas Blumauer CEO & Managing Partner Semantic Web Company PoolParty Semantic Suite
- 2. INTRODUCTION 2 Semantic Web Company founder & CEOof Andreas Blumauer developer and vendor of 2004 founded 5.5 current Version active at based on Vienna located part of Taxonomy Knowledge Graph standard for part of is a >200serves customers Ontology manages part ofis a
- 3.
- 4. Using a Semantic Layer ine-commerce Personalization, recommendations Dynamic menus, faceted browsing, polyhierarchies Translating jargon into client’s needs Contextualization and cross-selling Boots Winter Water proof Leather Techlite Multi- Grip Super warm Multi- Heat Comfort able 4 Multi- Tech Neoprene Rain My latest Campaigns Rainy Summer Warm Winter Muddy Spring Mud Rules engine based on semantic layer Personalization
- 5. Taxonomies, Ontologies, Knowledge Graphs How dothey fit together and how they help to improve UX 5
- 6. Instance data prefLabel Venice prefLabel St. Mark’sSquare altLabel Piazza San Marco Peggy Guggenheim Museum
- 7. Schema data prefLabel Venice prefLabel St. Mark’sSquare altLabel Piazza San Marco Peggy Guggenheim Museum http://schema.org/City http://schema.org/TouristAttraction http://schema.org/ArtGallery Monday through Sunday, all day opening Hours image
- 8. CC BY-SA 3.0 Metadata prefLabel Venice prefLabel St.Mark’s Square altLabel Piazza San Marco Peggy Guggenheim Museum http://schema.org/City http://schema.org/TouristAttraction http://schema.org/ArtGallery Monday through Sunday, all day opening Hours
- 9. CC BY-SA 3.0 Taxonomiesand Thesauri prefLabel Venice prefLabel St. Mark’s Square altLabel Piazza San Marco Peggy Guggenheim Museum http://schema.org/City http://schema.org/TouristAttraction http://schema.org/ArtGallery Monday through Sunday, all day prefLabel Piazza altLabel Town Square broader related related opening Hours
- 10. CC BY-SA 3.0 Linksbetween internal and external data prefLabel Venice prefLabel St. Mark’s Square altLabel Piazza San Marco Peggy Guggenheim Museum http://schema.org/City http://schema.org/TouristAttraction http://schema.org/ArtGallery Monday through Sunday, all day prefLabel Piazza altLabel Town Square broader related related same as opening Hours
- 11. The Peggy Guggenheim Collection is amodern art museum on the Grand Canal in the Dorsoduro sestiere of Venice, Italy. same as CC BY-SA 3.0 Mappings to data and documents stored in other systems prefLabel Venice prefLabel St. Mark’s Square altLabel Piazza San Marco Peggy Guggenheim Museum http://schema.org/City http://schema.org/TouristAttraction http://schema.org/ArtGallery Monday through Sunday, all day prefLabel Piazza altLabel Town Square broader related related opening Hours
- 12. Five Generic UseCases Benefiting from Knowledge Graphs 12
- 13. Benefiting from a SemanticLayer based on a Knowledge Graph 13 Knowledge management perspective User experience / e-commerce perspective ▸ Management of controlled vocabularies ▸ Translating jargon into client’s needs ▸ Knowledge discovery ▸ Knowledge visualization ▸ Content discovery ▸ Contextualized views on products ▸ Analytics and complex queries ▸ Faceted browsing ▸ Semantic search ▸ 360O views on business objects ▸ Landing pages / topic pages ▸ Recommender systems ▸ Personalization
- 14. Translating jargon intoclient’s needs https://www.healthdirect.gov.au/
- 15. Contextualized views onproducts https://www.mekon.com/https://fontoxml.com/
- 16. Faceted browsing /semantic search Example: National Park Service Common Learning Portal Taxonomy Driven UX developed by http://enterprise-knowledge.com/
- 17. Landing pages /topic pages (for example in SharePoint) More info
- 18. These waterproof bootsare perfect for quick trips. They’re built with all-over insulation and waterproof leather, with a seam-sealed construction based on Multi-Grip technology to keep you stable on wet surfaces. Personalization based on Semantic Knowledge Graphs Multi- Grip Leather Water proof Preferences: ● Climbing and hiking ● Natural products ● Rainy conditions ● Slippery surfaces Slippery surfaces Natural products Rainy conditions Fits well!
- 19. Essential Features Develop andsustain Knowledge Graphs in Enterprises 19
- 20. Choose the right modelling approach: FromSimple to Complex 20 Taxonomy Ontology Ontology 1 from library Ontology 2 (imported) Ontology 3 (custom-made) Custom Schema
- 21. Integrated Machine Learning 21 Content Manager Integrator Taxonomist/ Ontologist Thesaurus Server Extractor PowerTagging usesAPI is user of is user of is basis of is basis of Index annotates enriches Corpus Learning/ Semantic Analysis CMS extends is basis of analyzes uses API
- 22. GET YOUR TEST ACCOUNT GETCERTIFIED 22 Get your test account at www.poolparty.biz/demo Get certified at www.poolparty.biz/academy/
- 23. CONNECT Andreas Blumauer CEO, SemanticWeb Company ▸ a.blumauer@semantic-web.at ▸ http://at.linkedin.com/in/andreasblumauer ▸ https://twitter.com/semwebcompany ▸ https://www.poolparty.biz ▸ https://www.semantic-web.at 23 © Semantic Web Company - http://www.semantic-web.at/ and http://www.poolparty.biz/