The document discusses how pharmaceutical companies can improve customer experiences through better use of content and digital channels. It notes that customers now expect personalized experiences across multiple channels. The role of sales representatives is changing as well, as reps utilize digital tools to engage with healthcare providers. However, companies face challenges around inefficient content production processes and inability to deliver consistent, compliant content across channels. The document proposes that companies transform their "content engine" by standardizing processes, scaling production, and integrating internal and external content to engage customers through more relevant, timely content delivered via multiple channels. This approach could yield benefits like reduced cycle times, cost savings, and improved customer engagement.
Personalized Recommendations: Finding the needle in today’s ever-growing digi...accenture
Next-generation recommendation engines delight customers with personalized experiences in real time—and at scale. This presentation explore the possibilities of personalized recommendation tools—and how to maximize them.
Read more at: http://www.accenture.com/us-en/Pages/insight-customer-experience-recommendations-digital-haystack-summary.aspx
Consistency is crucial to a good user experience. Designers go to great lengths to create and test consistent visual designs. The structural design of an information environment, which is of equal importance to a good user experience, is too often ignored. Blumauer presents a “four-layered content architecture” for making sense of any information environment by clearly distinguishing between the content, metadata, and semantic layers and the navigation logic. He discusses several use cases for a taxonomy-driven user experience such as personalization or dynamically created topic pages.
An overview of the key aspects and elements in creating effective ux, content strategy and navigation for content- intensive sites, from publishing to commerce, starting with the basics of CMSes and how most content sites are structured. Taught at a 1-day workshop at General Assembly, 8/17/14.
On-Demand Media Consumption: Diminishing Sociability?Nathalia Chua
This flipbook explores the implications of shifting away from Traditional TV to on-demand media consumption, with particular focus on the effects on sociability.
Personalized Recommendations: Finding the needle in today’s ever-growing digi...accenture
Next-generation recommendation engines delight customers with personalized experiences in real time—and at scale. This presentation explore the possibilities of personalized recommendation tools—and how to maximize them.
Read more at: http://www.accenture.com/us-en/Pages/insight-customer-experience-recommendations-digital-haystack-summary.aspx
Consistency is crucial to a good user experience. Designers go to great lengths to create and test consistent visual designs. The structural design of an information environment, which is of equal importance to a good user experience, is too often ignored. Blumauer presents a “four-layered content architecture” for making sense of any information environment by clearly distinguishing between the content, metadata, and semantic layers and the navigation logic. He discusses several use cases for a taxonomy-driven user experience such as personalization or dynamically created topic pages.
An overview of the key aspects and elements in creating effective ux, content strategy and navigation for content- intensive sites, from publishing to commerce, starting with the basics of CMSes and how most content sites are structured. Taught at a 1-day workshop at General Assembly, 8/17/14.
On-Demand Media Consumption: Diminishing Sociability?Nathalia Chua
This flipbook explores the implications of shifting away from Traditional TV to on-demand media consumption, with particular focus on the effects on sociability.
From Mobile Revolution To eXperience Evolution #Wud15Fabio Lalli
Il mobile ha generato uno shift culturale, un cambiamento epocale di atteggiamento e comportamento delle persone.
Il dispositivo è diventato di fatto una vera estensione del cervello, rivoluzionando completamente la vita delle persone.
Sull'onda del cambiamento - Affrontare il mercato e le sue onde.Fabio Lalli
Il digitale ha modificato il mercato, le abitudini delle persone e la sostenibilità di molti modelli di business, creando delle onde che oggi devastano aziende esistenti o consentono la creazione di nuove società in brevissimo tempo. Cavalcare le onde, riuscire a comprenderne la dimensione o crearne nuove è molto complesso e non tutte le aziende stanno modificando processi e modelli per adeguarsi a questo cambiamento.
Intervento al Master in Marketing & Service Management all'Università degli Studi di Napoli Federico II sui nuovi approcci di marketing successivi alla midlife crisis of marketing.
Prima parte dedicata agli approcci di marketing non convenzionale offline: guerrilla, ambient, experiential, viral marketing.
Seconda parte dedicata al social media marketing e al brand reputation management 2.0.
Customer Experience, Marketing e IT: un percorso di evoluzione e convergenzaGianluigi Zarantonello
Il contesto competitivo ormai ha degli ingranaggi complessi tra tecnologia e business che non sempre oggi si incastrano alla perfezione, per mancanza di un linguaggio e di un modo comuni di pensare al cliente...
Responsive is the new buzzword!
The main idea here is to:
* kill the buzzword, and replace it with some accurate truth
* and talk about the very difficult industrialization of the wireframing process, and some ideas for solutions to it (experimental part!)
Non è soltanto una questione di tecnologia. L'experience come elemento strat...Fabio Lalli
Negli ultimi anni la rivoluzione tecnologica ha generato molti cambiamenti. La tecnologia, i social e le dinamiche di engagement sono state i principali vettori di questo cambiamento. Ma il mobile e la disponibilità di connessione everywhere ha generato un nuovo modello di processo di adozione dei servizi e dei prodotti, non più fatto ad onde di lungo termine, ma basato su sequenze di onde caratterizzate da una alta frequenza ed una ampiezza maggiore. Onde che hanno cambiato i modelli di business, la sostenibilità di alcune aziende, le tecniche di marketing ed innovazione, ma anche il comportamento degli utenti, le aspettative e la reattività. Ma se l'utente cambia, cambiano le modalità con cui si interagisce, le modalità con cui si entra contatto ma soprattutto la modalità attraverso la quale si costruisce una relazione di lungo termine. Ed è qui che nasce l'esigenza di rivedere i processi, l'approccio e la cultura delle aziende per costruire servizi e prodotti in grado di dare all'utente una esperienza unica.
In The Cocktail Analysis, we went to the streets to understand the impact that digital has had on the lowest SEL in the country, focusing on the digital uses the youngest generations do.
UX BOT: The newest UX with the oldest UI. Facebook Bot - SiriKitFrancesco Fiore
Cosa sono i BOT in termini di User Experience e Interaction Design?
Che potenziale hanno in termini di business e di design di prodotto?
Come approcciare la progettazione e lo sviluppo di un BOT: consigli utili.
I bot e AI ci portano all’apice dello Human Centered Design in uno scenario dove il designer ha nuovi strumenti e l’utente un ruolo attivo nella definizione dell’interazione stessa.
A quick overview seminar material on Indonesia's Revolution (Shift) in Digital Media Consumption. It talks a bit about how the shift in digital consumption takes place in Indonesia, some stats and data on Indonesia's Internet updates. How this effects for marketers.
Six CPG technology trends enable digital enterpriseaccenture
Explore the next wave of digital technology disruptors and enablers that CPG industry leaders need to act on in the next three to five years as they continue the journey to becoming digital enterprises.
Top technology trends that are disrupting CPG as we know it. Sharpen your digital edge with the help of our recommendations. Read full report on http://www.accenture.com/consumergoods.
From Mobile Revolution To eXperience Evolution #Wud15Fabio Lalli
Il mobile ha generato uno shift culturale, un cambiamento epocale di atteggiamento e comportamento delle persone.
Il dispositivo è diventato di fatto una vera estensione del cervello, rivoluzionando completamente la vita delle persone.
Sull'onda del cambiamento - Affrontare il mercato e le sue onde.Fabio Lalli
Il digitale ha modificato il mercato, le abitudini delle persone e la sostenibilità di molti modelli di business, creando delle onde che oggi devastano aziende esistenti o consentono la creazione di nuove società in brevissimo tempo. Cavalcare le onde, riuscire a comprenderne la dimensione o crearne nuove è molto complesso e non tutte le aziende stanno modificando processi e modelli per adeguarsi a questo cambiamento.
Intervento al Master in Marketing & Service Management all'Università degli Studi di Napoli Federico II sui nuovi approcci di marketing successivi alla midlife crisis of marketing.
Prima parte dedicata agli approcci di marketing non convenzionale offline: guerrilla, ambient, experiential, viral marketing.
Seconda parte dedicata al social media marketing e al brand reputation management 2.0.
Customer Experience, Marketing e IT: un percorso di evoluzione e convergenzaGianluigi Zarantonello
Il contesto competitivo ormai ha degli ingranaggi complessi tra tecnologia e business che non sempre oggi si incastrano alla perfezione, per mancanza di un linguaggio e di un modo comuni di pensare al cliente...
Responsive is the new buzzword!
The main idea here is to:
* kill the buzzword, and replace it with some accurate truth
* and talk about the very difficult industrialization of the wireframing process, and some ideas for solutions to it (experimental part!)
Non è soltanto una questione di tecnologia. L'experience come elemento strat...Fabio Lalli
Negli ultimi anni la rivoluzione tecnologica ha generato molti cambiamenti. La tecnologia, i social e le dinamiche di engagement sono state i principali vettori di questo cambiamento. Ma il mobile e la disponibilità di connessione everywhere ha generato un nuovo modello di processo di adozione dei servizi e dei prodotti, non più fatto ad onde di lungo termine, ma basato su sequenze di onde caratterizzate da una alta frequenza ed una ampiezza maggiore. Onde che hanno cambiato i modelli di business, la sostenibilità di alcune aziende, le tecniche di marketing ed innovazione, ma anche il comportamento degli utenti, le aspettative e la reattività. Ma se l'utente cambia, cambiano le modalità con cui si interagisce, le modalità con cui si entra contatto ma soprattutto la modalità attraverso la quale si costruisce una relazione di lungo termine. Ed è qui che nasce l'esigenza di rivedere i processi, l'approccio e la cultura delle aziende per costruire servizi e prodotti in grado di dare all'utente una esperienza unica.
In The Cocktail Analysis, we went to the streets to understand the impact that digital has had on the lowest SEL in the country, focusing on the digital uses the youngest generations do.
UX BOT: The newest UX with the oldest UI. Facebook Bot - SiriKitFrancesco Fiore
Cosa sono i BOT in termini di User Experience e Interaction Design?
Che potenziale hanno in termini di business e di design di prodotto?
Come approcciare la progettazione e lo sviluppo di un BOT: consigli utili.
I bot e AI ci portano all’apice dello Human Centered Design in uno scenario dove il designer ha nuovi strumenti e l’utente un ruolo attivo nella definizione dell’interazione stessa.
A quick overview seminar material on Indonesia's Revolution (Shift) in Digital Media Consumption. It talks a bit about how the shift in digital consumption takes place in Indonesia, some stats and data on Indonesia's Internet updates. How this effects for marketers.
Six CPG technology trends enable digital enterpriseaccenture
Explore the next wave of digital technology disruptors and enablers that CPG industry leaders need to act on in the next three to five years as they continue the journey to becoming digital enterprises.
Top technology trends that are disrupting CPG as we know it. Sharpen your digital edge with the help of our recommendations. Read full report on http://www.accenture.com/consumergoods.
The Payer of the Future: Modernizing Health Insurance with API-led ConnectivityMuleSoft
Legislative and technological disruption to the healthcare industry has driven payers to rethink how they engage with patients, providers, and partners. In the wake of these market changes, forward-thinking health plans have thrived amidst change by leveraging connectivity to develop solutions to marketplace challenges. Join us for a discussion with Healthfirst, Deloitte, and Salesforce to learn how health insurers are leveraging API-led connectivity in tackling common payer IT challenges, including:
-Integrating new applications like Salesforce to streamline and improve member interactions
-Supporting member engagement and app development
-Modernizing internal systems to improve ability to execute on IT projects
The Power and Promise of SaaS: CA Cloud Service Management Case StudyCA Technologies
As we move to the application economy, companies are increasingly reviewing their portfolio of solutions to help ensure that they are deriving the promised efficiencies and value.
This presentation provides an informative look at how one company is leveraging cloud-based solutions to improve the overall effectiveness of their IT service management operations.
For more information on Management Cloud solutions from CA Technologies, please visit: http://bit.ly/1wEnPhz
More Content, More Channels, More Chill: Your 2022 Self-Care Guide to Content...Kontent.ai
Brands are once again leveling up to deliver seamless digital experiences in 2022. It’s a big win for customers everywhere. But for the content teams behind the scenes, the process from planning to going live can still feel frustrating.
Sound like your team? You’re not alone. And we’ve got the data to prove it. It’s time for a change—and your chance to chill.
In this webinar presentation, you’ll get:
- Exclusive insights on what’s top-of-mind for more than 1,600 content professionals
- A look at how advanced workflows in Kontent by Kentico help teams trust the process
- Actionable tips for improving collaboration and communication to create your best content yet
Watch the webinar: https://kontent.ai/webinars/on-demand/2022-guide-to-content-management
Digitization will reinvent the world economy with individuals, businesses, and societies becoming
interconnected in real time. This new digital economy is more collaborative, intelligent,
responsive, and efficient, with dramatic increases in productivity and economic value.
The digital economy will transform the way we live and work, how business runs, and how society
functions – and it will do this in a timeframe that is much shorter than any other major economic
transition in history.
MindK offers web and mobile app development, quality assurance, and DevOps services. Over the past decade, MindK has developed over 120 complex B2B and B2C solutions in the e-commerce, financial services, and construction sectors. Our coordinated teams include project managers, developers, designers, DevOps, and QA engineers. At MindK, our goal is to help clients accelerate growth and innovation, boost operational efficiency and improve profitability and customer satisfaction.
Our passion for technology and years of experience in the IT industry is reflected in the professionalism of our team, enabling us to deliver predictable results that exceed expectation, accelerating our clients’ time to market and ensuring sustainable growth.
We are proud that:
Our average client relationship is 5 years
96% of our clients' projects have met deadlines
84% of our clients continue working with us on this very day and come back with new projects.
MindK footprint spreads globally and covers the following regions: USA, UK, EU, Norway, Australia, and Israel.
Digital Transformation Road Map for Customer Service with Dynamics 365Manish Chauhan
Dynamics 365 for Customer Service: Digital Transformation Road Map for Customer Service with Dynamics 365. Drive digital transformation with a new approach to customer relationship management (CRM) solutions for a comprehensive view of your customers.
EditorEye is the leading enterprise platform for smart aggregation, curation and delivery of business intelligence to executives when and where they need it.
We integrate global sources, premium publications and internal documents into a single content hub and provide the tools for knowledge managers and end-users to create live alerts, curate newsletters or deliver into collaboration and CRM applications via our API.
The best idea is useless if it is not identified within the organization. CLU is an idea management platform supporting the innovation management process and fostering innovation as an important component of the corporate culture.
Fragile to agile in 24 months: Doing "IT" differently at the NHSnexthink
NHS East & North Hertfordshire CCG overview the steps that took their IT infrastructure from 'fragile' to 'agile', including: a share services approach, hybrid private cloud, robotic process automation, and Nexthink's solutions.
Microsoft Dynamics 365 for Customer Service. Care. Everywhere. An increasingly connected digital world has changed the way customers engage with brands. Get in Touch for Microsoft Dynamics 365 for Customer Service Partner & Demo- https://www.dynamicssquare.com.au/dynamics-365-customer-service/
100 day plan - Technology Vision Australian Perspectiveaccenture
Put this 100-day plan into action to gain a deeper understanding of who your core users are and identify opportunities to better serve individual needs.
Acquire, grow and retain customers with IBM Big Data & Analytics - Client Exa...David Pittman
Are you effectively converting your audience insights into added value for your consumers? 80% of CEOs believe they deliver a superior customer experience, but only 8% of their customers agree. With IBM Big Data & Analytics solutions you can acquire, grow, and retain customers by improving customer interaction, building long term relationships and realizing value from customer sentiment.
Similar to Using Content to Improve the Customer Experience (20)