There was Industrial Revolution, Now its Digital Revolution, hence the concept of Marketing from Industrial prospective to Digital Space should also change. This document explains the best way Startups can redefine the most practised 4Ps.

1. New 4Ps of Marketing Mix for Startups

2. What is the
Problem in
this image ?
The exact problem is the faulty traffic signal.

3. How often do you visit a salon or Beauty Parlour ?
Do you really find yourself struggling at Salons in terms of wastage of
time or you go there with adequate buffered time with you?
Would you like to install an app merely used once a month to find out
the nearest Salon, Wait time, service fee etc or you will simply walk in to
your nearest local salon?

4. Which one is different from its peer?
Product Exclusivity & USP ?

5. Identifying the Problem How big is the Problem/
Market Size ?
USP & Product Exclusivity
Product

6. For Your Startup/Company who are the 2 most Important groups ?
Your Team Your Customers
Who can be a good Co-Founder?
Quality or Quantity of employees/team
Which one matters the most ?
Should there be traditional hierarchy
Or Open Culture in your organization?
Do you prefer customer satisfaction over
Profits?
PeoplePrice & Promotion
If you got great number of satisfied
Customers, you can streamline your
Revenue model anytime.

7. Bhuvan Bam
Music Composer
Founder/Youtuber, BB Ki Vines
PassionRomain Saini
IAS, Doctor turned Entrepreneuer
Co-Founder, Unacademy

8. Shool, 1999, 30 Seconds Appearance Bypass, 2003, Documentary 18 Minutes
Talaash, 2012, Supporting Actor Gangs of Wasseypur, 2012, Lead
Perseverance

9. New4PsofMarketingMix
Product
People
Passion
Perseverance

10. Thank You for Your Attention !
In case you need to reach me
@ranvijay2
meranvijay2
ranvijay@mshipper.com