The document discusses conventions used in magazine layout and design. Some key conventions mentioned include: - Placing the masthead in the top left corner as it is not the primary focus. - Including additional information like the issue or date in smaller text below the masthead. - Aligning cover lines and images according to the rule of thirds for visual balance. - Featuring a prominent main image or artist photo to draw the eye while keeping additional photos grouped together. - Using numbering, bolding, capitalization and positioning to emphasize important elements like headlines, credits and pull quotes over supplementary details.