Hip hop genre research

1. GENRE RESEARCH AND
AUDIENCE
EXPECTATIONS – HIP
HOP
By Joel Franklin

2. PART A - WORDLE

3. PART B – GENRE DEVELOPMENT
• Formed in the United States in the 1970’s hip hop is one of the most popular
genres of music worldwide. Hip hop is said to have originated in The Bronx, New
York City from block parties where DJs would play percussive breaks of popular
songs using two turntables. Rapping developed as a vocal style along with an
instrumental or synthesized beat. The first hip hop record is widely regarded to be
The Sugarhill Gang's "Rapper's Delight" from 1979. Notable artists of this era
include DJ Kool Herc, Grandmaster Flash and The Furious Five. The 1990’s are
widely considered the golden age with worldwide renown artists coming into the
spotlight such as Tupac, N.W.A, Dr Dre, Notorious Big. The early 2000’s is where
Hip Hop massively increased in popularity with artist such as Snoop Dog, Eminem,
50 Cent and Ludacris to name few who made the hip hop industry what it is today.
At the current time the biggest hip hop artists in the world include Kanye West,
Jay Z, Drake and Kendrick Lamar.

4. HOW ARE HIP HOP ARTIST
REPRESENTED
• Hip hop artists are represented as gangsters and individuals
who have a lot of money and power. Them having these
attributes is shown to bring them lots of beautiful woman and
this means a lot of the artists are displayed as sex symbols.
The behaviour of the some the artists show that they should
not be role models like Kanye West and Chris Brown yet fans
of the artists like to copy their lifestyle. The artist may be
displayed in many different ways but they are still talented
musicians like Kanye west for example a lot of people dislike
him but they cannot deny he is a musical ‘genius’.

5. HIP HOP IDEOLOGIES
• Hip Hop artist of often show they have a lot of money and
power in their videos and this has come a conventional part of
being a hip hop artist. Having flashy clothes and cars in a
music video is quite common for example Kanye West “Mercy”
or Drake “started from the bottom”. Due to being flashy this
seems to attract pretty women in the video showing that
money is ‘everything’. Drugs are shown to be acceptable in hip
hop videos and with the way they are displayed they are
shown to be enjoyable and fun which is a negative thing as it
encourages viewers and especially fans to ‘experiment’.

6. EVALUATION
By researching the history and conventions of hip
hop I will be able to use this knowledge to create
a better quality digipak and music video. I will
be able to use traditional themes to make it more
relevant to the genre and more conventional.
Audience expect a fast paced song with a quality
beat to match for the hip hop genre although the
song I plan to use is not very fast passed the
background beat is very good.