Task 3+

1. Design for Advertising
Developing, Producing and Evaluating

2. Initial ideas
1) qWake Up-
Using the idea of both waking up and the natural disaster of an earthquake. (That being the theme of something bad happening if this is not purchased.
Include an image of a bike in the air, jumping over the cracks in the ground from the earthquake.
Have the ‘Up’ in the title raised to imply that the drink gives you that lift.
(The Natural disaster aspect of the Drink may cause offense or be harmful viewing so there may have to be adjustments to the design)
‘Breaking the bounds of Energy’ is an idea for a slogan as it can reflect both the bike’s parts (For the extreme sport aspect) and the cracks appearing in the ground.
The idea of using a bike in the promotion side would be to appeal to males who are into extreme sports and need that extra boost of energy to see them improve their level and try to
be at their best.
2) Improvise-
This second idea is based upon a healthier alternative to the energy drinks and is targeting the nutritious, health conscious audience.
The name is part of the idea that the drink is not the usual drink and it offers a slight alternative to what else is there in the market and is not pre planned that contains all the
unhealthy sugars and content that one ‘normal’ energy drink contains, Something that is made through natural produce.
The design of the can would be clean and slick with the colour Green featured to help enhance the natural aspect of the drink. The use of symbols on the can will also help bring this
idea forward, such as a leaf of sorts.
The name can help interact with the audience due it being fun, unordinary and peculiar. This therefore means that the demographic aimed towards would be females of a young age.
3) Limitless-
This idea is based upon the idea of an energy drink designed towards top athletes and those who take part in very hard sports.
The title can help bring the audience in from the start, the idea of consuming a product that gives you an endless supply of energy and your limits are whatever you want them to be.
Therefore you being in control, which the energy drinks, are designed to be. Giving you that feeling that you for some reason have an edge by drinking that particular can. The design
of the can will be bright and colourful to interact with the audience. The demographic will be those of both genders who aim to play sports to the best of their ability. This however
will be of a younger age group to Idea 1.
The promotion of this will be using people drinking the can and somehow it having a better affect than the other alternatives.
4) Limbo-
The idea of this name is that people who do not purchase it are to forever stay in the same place or not move on whereas people that drink the Can will then move to the afterlife or
to a better place.
This drink will be targeting the dark, hardcore music fans that are seen as aggressive and passionate towards their interests. It will be aimed more towards males but of a wide age
range.
Ages between 18 and 30 as the drink does not rule out certain generations.
The can will be designed in a black shade with silver text written in a custom manner.
5) Life Line
The idea behind this is that after consuming the product you are handed that extra boost you did not have and needed to perform your activity.
This is aimed towards the sports community and similar to that of Lucazade.
It will not be gender specific however will be in relation to a younger audience.
Having images of other athletes picking you up and offering you the beverage will promote the can.

3. Mind Maps
Here is a basic mind map on all the ideas surrounding the design
for my can. It includes Names, Theme’s, target audiences,
colours, the composition and aesthetical features on the designs
and the purpose for the energy drinks in the idea process.
This looks to merge many of the ideas together and bring forth
more inspiration to a final piece. Using this mind map can help
me understand what the theme is and more importantly who the
people it is aimed towards are and if they will purchase it.
Going into more depth
helps me further
understand the audience.
Linking two ideas together
of Natural disasters and
extreme sports can help
raise awareness and
provide energy
Here above is a more detailed mind map into just one of the ideas I had come up
with. This has many of the aspects in the more general mind map, however goes
into more depth to the target market and explores the theme of the name and
brand that has been designed.
After considering all the ideas and theme’s I felt that this particular name was the
one without any major flaws.
This was a unique idea that used both the idea of an earthquake and waking up.
The mind explores what extreme sports the audience view or take part in, to give
me an idea where I can advertise the product.

5. Copy/Script development- qWake UP
Possible Slogan or Sub-headings
Ground breaking content
Off Balance training methods
Time to fly
Need a lift?
Shaky footing
Mind the Gap
That perfectly timed boost!
Extra Energy for those Extreme Moments
A can a day keeps the boredom away
Bring on the excitement
Wake up properly with a drink to cure the slow
Energy when you just can’t see a way out
Can you imagine the consequences of not
drinking it?
We cure that Shattered feeling
You will definitely see the affects to it
Using a slogan that relates to the theme is a great
way to bring the point across.
Not over complicating the text underneath the name
is important as it could put the audience off.
Mentioning both the Energy you receive as well as
natural disaster that could or will happen if you
don’t purchase the drink is a great way of
promotion.
Making the Audience think that not drinking the
product will lead to something disturbing happening
almost makes them obliged to buy the drink.
The use of the word ‘Boredom’ is a good way of
reflecting the theme and imagery used on the
packaging. Also the way the slogans are used make
the earthquake theme exciting and this ultimately
has a positive impression on the drink itself.
Using the so called ‘natural disaster’ as a positive is
somewhat controversial, however for this audience
it is exactly what is needed to grab their attention.
These are young Males, who the majority are
rebellious and have a strong interest on dangerous
sports, these will feel that they can take on the
challenge of the drink and jump over the obstacles.
This will be represented by a bike hopping over the
cracks in the earth surface on the promotional
piece.

6. A person will be failing at sporting activity and on the floor catching their breath. Then an
alarm starts to ring, the camera starts to shake and a ‘qWake UP’ can falls from the sky.
They then take a drink and suddenly get a huge boost of energy which they then say
‘Perfect Timing’
With a voice over saying.. ‘qWake Up provides you with that extra boost of energy when
you need it most. Having a can a day will defiantly keep the boredom away.
The person then sprints past the camera man and shouts.. ‘Bring on the Excitement’
Another idea would be of someone falling off their bike, having a hard time then a person
giving them ‘life Line’ and they suddenly get back on the bike, starting going really fast
then later skipping to a clip of them winning a race which is when they say.. ‘Life Line! I
Needed that’
For ‘Limitless’ the script could involve a person climbing a building and then believing
that they do not have the will power to carry on. Until a Limitless can falls from a window
and they catch it. Which the voice over then says.. ‘Your Limits are the ones you set now’
Then the actor climbing has a extra feel of life and starts climbing right to the top.
The Actor will then get on top of the building and say.. ‘For Endless Energy doing those
Extreme stunts you love, why not try ‘Limitless’.

7. Ideas for possible product names could be of shortening it to qWake or using
the ‘q’ as a trademark or house style. It could even be used on advertising such
as ‘q up for the drink now’ or along them lines. Using it as a symbol can a great
way to get the brand across.
Names of drinks under the brand could be that of a set of natural disasters.
With ‘Volcano’ being a red styled can that uses strawberries for example. Or
Using a Tsunami to express that refreshing effect or relate it to the surfing
extreme sport activity.
For Life Line, they could have an alterative ‘Life Line Light’ which can be very
catchy if used in promotional stunts or Television ads.
This would be a less sugary type product that is an alterative for the less
extreme sport lovers.
For Limitless there could be a set of different names under each product with
still keeping the Limitless branding somewhere on the product. For example
having ‘Believer’ as one name of a product by the brand. Then this would
include a different flavour to others however still keeping the font and style
the same even if the colour is altered.

8. Font/Colour Scheme development
Created through Photoshop, using the style and adjustment tools I created the two colour merge affect.
I first grabbed the ‘T’ tool to make the text, I later changed the font to ‘Silom’ to reflect the theme of Extremeness.
This also relates to the targeted demographic of Young Males due to its bold nature.
The next stage of development was to use puppet warp and create my own custom font. This was so it would relate to
the target audience and be much more unique.
Having a more exciting font can reflect the theme and who it is trying to get it across to.
Having the ‘UP’ raised higher is implying that the drink brings you from the depths of despair and gives you that lift which
you desired.
Using a custom font can also help tie in with a slogan that both match the theme in hand of an extreme and aggressive
way of advertising to correspond with the audience who are believed to play in such dangerous sports or activities.
For all the high sporting energy drinks I will need to use a clear and bold approach for the font. This is so the audience
will understand what the drink is trying to get across, using a loud style helps interact with their interests, of extreme
sports and unusual types of music.
The colours used for the sports drinks will be of dark shades. Keeping the drink in relation to the audience is important.
As the target audience are Males, they are less interested in look and more into the content of the drink and what it can
do to their performance in sports.
The colour of the fonts will be having two colours merged to show some individuality in the brand. This as well as the
unique styled custom font that will be made will help entice the potential buyer.

9. Limitless
Limitless
Limitless
Limitless
This colour will be suitable to the
target audience as it is not too loud,
however will bring the title name out
more.
Having a pattern or mix of
colours on the branding of
the packaging can be a
great way to use a house
style without the need for
unnecessary shapes.
Using a custom font for
qWake UP will help get
the theme across to the
audience.
Having dark packaging
may prevent the
name from being seen
as clearly. With the
use of a flame or
something in relation
to danger it can help
bring the idea through
to the audience.
The 3rd Font here is the better
out of the set due to its relation
to the sporting theme and that of
runners. It has a much softer yet
polished look to it.

10. qWake (Silom)
qWake (Thonburi)
qWake (Impact)
qWake (Lithos pro regular)
Out of all the many fonts I experimented
with I found these four to be ones I will
consider using in the design process of
the unit.
They are all different, however share
many similarities such has who they can
be aimed towards.
I like the third font called impact as it
does exactly what it is called, and for a
target market of young males I believe
that could work well, as it is bold, in
your face and aggressive.
The first font has similar aspects from
impact, however it has a more polished
look to it and could make the name
stand out among some very large
imagery.
The last font explored here is all
in capital letters. This can be a
good way to express the drink as
it is loud, very clear and has a
dangerous feel to it.
However, this does not let me use
the ‘q’ which is considered as my
house style so it may not be the
right font to use.

11. Possible Imagery and colours
Images I will consider using are that of
natural disasters or those which are
related to danger so they relate to the
theme and target demographic of young
males from the age of 18 to 23.
Possible colours that could be used are
that of which are associated with danger.
Colours such as Red, Yellow or orange so
they can reflect the ideas that are
explored with in the imagery on he cover.
The use of a flame or some natural
disaster such as an earthquake can make
the buyer feel as if they are almost forced
to purchase the drink as they do not want
anything stopping them from fulfilling the
best of their ability in a sporting activity.
The font colour will have to match
the shade of the can so if I was to
choose a black and orange styled
design, the font would have to be
orange or red to suggest the same
theme and that of danger.
The idea of extreme sports can
relate a drink such as this.

12. Product packaging development
Here is the original idea concerning the design
of the can and more particularly the
compositional features of the name and
imagery used.
I have taken one of my initial ideas and
experimented by placing the name on a basic
can template.
However, I decided that the Name ‘qWake UP’
was too long for a can and may put customers
off. I found that the name could be shortened
and still keep the same identity.
Using the ‘q’ in such a large size can help
provide that idea of waking you up and also,
giving you a lift.

13. Here I have developed further on the can
design and decided to import a sourced
image.
The idea behind this was to try go back to the
idea of giving you a lift and this can imply
that it is fueling you up when you need it
most.
Due to the audience being that of a young
male demographic, this idea of danger and a
quick source of energy will relate to them and
they will be more likely to purchase it.
Having the Image warped helps enhance the
idea further. The top left of the image being
curved higher gives the impression of
something unusual and again, a lift. All
psychologically telling you that buying this
drink will make you feel energised.

14. On this design I decided to focus on the ‘q’ in
much more detail. Dropping it down was the
first idea to make it look as if the letter itself
was creating that hole, therefore implying it is
waking you up by using extreme ways.
Extreme advertising to reflect the extreme
sports the target market take part in.
The change in shape on the ‘q’ was created by
going through the Edit tool bar on the top of a
Photoshop document, going into transform and
warp.
I then chose the ‘Squeeze’ option on the
letter. This is so it creates the impression that
the drink is taking giving you every last drop of
energy.
I have also used the ‘Levels’ tool to help bring
the colour out of the image more. This is to
entice the audience as they are seeing more
shades and it looks more aseptically pleasing

15. In this design I wanted to try and portray a
more sporty can.
Using the wave type style of the image at
the top can help give the audience the
impression that it is indeed what they are
looking for.
The sporting aspect is shown in the name as
well with the use of the wave type tool
which is found under the warp and free
transform tools.
Having all the text and imagery moving gives
the audience and potential buyer the
impression that it could get them moving
and give them that energy needed for their
sporting activity.
Raising ‘Wake’ up higher is important so it
stays in line with the ‘q’ and is it vital the
audience reads the drink in one word to
gather the same understanding.
Having the image higher up helps
remove unwanted white space
that appeared before.

16. In this design I wanted to incorporate two
aspects of danger and what is associated
with the natural side of the world.
This can help relate to the audience due
to the fear factor which they face in the
sports they take part in.
The use of the fire not only helps fill in
the white space that was there, but it
also gives more detail to the can as well
as making the name stand out more.
In relation to the name, the colour code
has been changed to match its
surroundings. If this was to be part of a
final design the other cans that would be
made as part of the theme will change
and vary in colour, however the
positioning will remain the same as will
the font of ‘Silom’

17. Here I have started to explore different orientation.
I have attempted to use the name on a landscape
angle.
Using an unusual style text position can help relate
to the surreal themes.
I Have also experimented by moving the elements of
imagery. Swapping the Flame to the left and
covering the letter ‘q’ can be a good way to show
the shades together.
However, I believe that having a portrait can styled
text will work better due to the name being much
more clear and does not make the young audience
think too much about the energy drink.
I do feel that the angle adds something different to
the design, however I feel that there is too much
colour at one side of the design and there needs to
be an equal amount on each side, therefore the text
should be going from left to right.

18. *Not to Size*
The idea of this
basic flat plan is
to show what
exactly the can
will contain on
it.
The size will be
of a small
nature, similar
size to a regular
Coke can.
The collar and
rear of the can
will both be
black. This is to
keep in relation
to the dark
shades the
design already
has.
The front will contain the image that has a slight tilt to it,
rising higher at one side of the can.
The Nutritional Information aspect will have the required
numbers, however will try to keep it clear and concise to
keep it relating to the target audience. The back of the can
will be similar to the front, using the title and fonts in the
same position. A slogan will also be used. (In the same font)

20. On the previous slide I used a slogan that I came up with in the idea generation
stage for the script and text that could feature on the product.
I believe that due to its simplicity it will interact more with the target
audience, rather than something witty.
The ‘Lift’ aspect is a theme running throughout the design and unit. The ‘Lift’
of energy you will receive.
The previous slide is a flat plan of a possible design I could make during the
design process.
The use of the two colours, Orange and Black only go further to explain who the
drink is aimed at. The orange as well as the fire help enhance the idea of
danger, with the earthquake representing the name as well as implying that sort
of disaster will happen if you do not purchase the drink.
The slogan relate to this image and that of, if you consume the energy drink,
you will ‘qWake Up’ and be given a lift, out of the natural disaster and given
that extra sense of power and achievement ahead of others.

21. Task 6: Advert Development
Here I have taken a sourced image, I imported it
into Photoshop through the Place tool found in
‘File’.
I have used this image as it best explains what I
want to get across to the audience and how I want
the energy drink to be portrayed.
Here I have taken a small screen Shot of the adding
text process.
I used the ‘T’ to first get the tool on the image.
I then started typing the slogan I came up with in
the pre production process, and then later changed
the font to the same house style as the can (Silom)
Later I then decided where to position it. After the
text was chosen I wanted to incorporate the can
itself. Using it underneath the the man jumping
implies that this can is here to give you that extra
push should you need it in order to reach your goal

22. Here I have taken further screen shots of
the post production techniques I am doing
during this part of the unit.
I used both the Levels and Saturation
adjustment tools in order to manipulate the
colour and shade of the image.
After importing the image, it was not
bringing the best colour out of the piece and
in specific parts as well.
For example, the added artificial light
located near the can is important as it is
drawing attention to it.
Even though it has been altered to a low
opacity, it is still a main part of the advert.
The Levels are controlled by pressing The
shift key and ‘L’ whereas the Saturation can
be accessed by the shift key and ‘U’

23. Here I have used the Warp tool to change the size of the image. This tool is
created by selecting the main layer (Shift and T) then using the first tool on the
left where the arrow is.
This helped me enhance the energy drink underneath.
Moving the cliff downwards gives more room for the drink
to be seen.
After the Warping has finished and you have stopped
dragging the corners then you select the ‘Tick’ tool
just to the right of the warp one.
The purpose of
the effect on this
piece is that it
helps give the
impression that
the person is now
getting the
required speed to
make the jump
over.
This as well as the
Slogan helps make
the point clear.

24. Task 6: Final Advert

25. Task 6: Advert Evaluation
You should evaluate your final piece.
What are the technical qualities of your work?
What are the aesthetic qualities of your work?
Are there opportunities for further development of your work?
Are your final pieces are fit for purpose?
What areas of planning and development worked well?
What areas of planning and development could have done with more work?
What effect did you think your development stages had on the final
product?
You should present your evaluation using a mixture of text and images.
You should use images of existing products for comparison.

26. Task 7: Product Development
Use this to record the variation and
progress of your product packaging.
Take lots of screen shots.
Use this space to comment on your work or
fill it with images with short annotations.

27. Task 7: Final Packaging

28. Task 7: Packaging Evaluation
You should evaluate your final piece.
What are the technical qualities of your work?
What are the aesthetic qualities of your work?
Are there opportunities for further development of your work?
Are your final pieces are fit for purpose?
What areas of planning and development worked well?
What areas of planning and development could have done with more work?
What effect did you think your development stages had on the final
product?
You should present your evaluation using a mixture of text and images.
You should use images of existing products for comparison.

29. Task 8: Web Banner Development
Use this to record the variation and
progress of your web banner.
Take lots of screen shots.
Use this space to comment on your work or
fill it with images with short annotations.

30. Task 8: Final Web Banner

31. Task 8: Web Banner Evaluation
You should evaluate your final piece.
What are the technical qualities of your work?
What are the aesthetic qualities of your work?
Are there opportunities for further development of your work?
Are your final pieces are fit for purpose?
What areas of planning and development worked well?
What areas of planning and development could have done with more work?
What effect did you think your development stages had on the final
product?
You should present your evaluation using a mixture of text and images.
You should use images of existing products for comparison.

32. Storyboard development
Use this space to document your storyboard development.
There should be lots of variety here. The more options you look at now,
the better your final piece of work.

33. Task 9: Storyboard Development
Use this to record the variation and
progress of your web banner.
Take lots of screen shots.
Use this space to comment on your work or
fill it with images with short annotations.

34. Task 9: Storyboard Evaluation
You should evaluate your final piece.
Are there opportunities for further development of your work?
Are your final pieces are fit for purpose?
What areas of planning and development worked well?
What areas of planning and development could have done with more work?
What effect did you think your development stages had on the final
product?
You should present your evaluation using a mixture of text and images.
You should use images of existing products for comparison.