Building a Bodacious Brand
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This document discusses how to build a strong brand. It defines a brand as something that leaves an impression and distinguishes a product or idea through distinctive characteristics. Some key aspects of building a brand discussed are having a consistent look and feel through elements like logo and style, managing expectations through quality and messaging, focusing blog and social media content around your brand's theme or message, and keeping your brand fresh and consistent across all platforms. The overall goal discussed is making your brand part of your identity to strengthen its impact.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The Steadfast and Reliable Bull: Taurus Zodiac Sign
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Building a Bodacious Brand
- 1. ali cross stories that transcend the ordinary
- 2. Building a Bodacious Brand™ by Ali Cross www.alicross.com www.ninjaswrite.com
- 4. What is a Webster’s Dictionary says a brand? brand’s purpose is to . . . ? Impress indelibly. ? To label or mark as if with a brand. ? A kind or variety of something distinguished by some distinctive characteristic.
- 5. How can you recognize a brand?
- 6. How can you recognize a brand? Look & Feel
- 7. How can you recognize a brand? Look & Feel
- 8. How can you recognize a brand? Look & Feel
- 9. How can you recognize a brand? Look & Feel
- 10. How can you recognize a Logo brand?
- 11. How can you recognize a Logo brand?
- 12. How can you recognize a Logo brand?
- 13. How can you recognize a brand? Expectation
- 14. How can you recognize a brand? Expectation
- 15. How can you recognize a brand? Expectation
- 17. Think about it .• .Who do you write your . for? books
- 18. Think about it .• .Who do you write your . for? books • What message or theme do you hope your readers will take away from your books?
- 19. Think about it .• .Who do you write your . for? books • What message or theme do you hope your readers will take away from your books? • Why is that message important to you?
- 20. Think about it .• .Who do you write your . for? books • What message or theme do you hope your readers will take away from your books? • Why is that message important to you? • What do you have to say on the subject?
- 21. Bloggin g
- 22. Bloggin g Once a week plan to blog on a topic that matches your brand.
- 23. Twitt er
- 24. Twitt er About 25% of the time you’ll tweet on the topic of your brand.
- 27. Putting it all together. Making something more of yourself.
- 34. Putting it all together. Keep your brand fresh.
- 35. Putting it all together. Keep your brand fresh. Wherever you are, try to take your brand with you.
- 36. Building a Bodacious Brand™ by Ali Cross www.alicross.com www.ninjaswrite.com