The document provides initial ideas for marketing a new IRN-BRU 32 product across different mediums: - For a magazine advert, it suggests featuring a popular Scottish figure and using IRN-BRU's blue and orange colors alongside a large product image and short copy. - For packaging, it proposes doing the label horizontally like regular IRN-BRU but emphasizing "32" and including an image of the mascot bird. A silver can could also be used for diet versions. - For a web banner, one idea shows two cans pouring liquid to write "IRN-BRU 32" while another has two cans unraveling like scrolls across the top with the text.