At the Capitol Communicator Convergence in Communications Conference (3C), r2i's Director of Search, Kara Alcamo discussed how to measure the success of a website and the process by which marketers and communications professionals can define success, map that to measurable KPIs, slice through big data, and lay everything out in a meaningful report that provides actionable information.
Designing a multichannel campaign for multiple locations that tracks consumers from online and into stores has become easier with tools from Google, Facebook and other platforms, allowing brands to tie in-store point-of-sale systems into campaigns, so brands know what consumers purchased at a specific brick-and-mortar location after searching for a given product. Join us as experts share their experiences connecting search to offline conversions.
Drue Townsend, Senior Vice President of Marketing, FASTSIGNS International, Inc. @DrueTo
The Digital Marketing Audit - 8 Steps to Defining Growth and Improvement Prio...Walter Lis
In order for small business to define their organizational growth and improvement priorities, it’s necessary to have a crystal clear picture of what you’re trying to accomplish. There are many potential objectives that you could have for your digital marketing, so it’s essential to decide what’s most important and what comes first. That's where a digital marketing audit comes in, it provides the steps to define growth and improvement priorities that are necessary to find explosive small business success online.
Optimize Finance Workflows With KPI Data Insights & Team CollaborationJessicaRickard3
A new financial data management and company growth platform has been launched, called Path by Simplex Financials. It unifies teams to drive productivity and achievement. Find out more at: https://pathbysimplex.com
Designing a multichannel campaign for multiple locations that tracks consumers from online and into stores has become easier with tools from Google, Facebook and other platforms, allowing brands to tie in-store point-of-sale systems into campaigns, so brands know what consumers purchased at a specific brick-and-mortar location after searching for a given product. Join us as experts share their experiences connecting search to offline conversions.
Drue Townsend, Senior Vice President of Marketing, FASTSIGNS International, Inc. @DrueTo
The Digital Marketing Audit - 8 Steps to Defining Growth and Improvement Prio...Walter Lis
In order for small business to define their organizational growth and improvement priorities, it’s necessary to have a crystal clear picture of what you’re trying to accomplish. There are many potential objectives that you could have for your digital marketing, so it’s essential to decide what’s most important and what comes first. That's where a digital marketing audit comes in, it provides the steps to define growth and improvement priorities that are necessary to find explosive small business success online.
Optimize Finance Workflows With KPI Data Insights & Team CollaborationJessicaRickard3
A new financial data management and company growth platform has been launched, called Path by Simplex Financials. It unifies teams to drive productivity and achievement. Find out more at: https://pathbysimplex.com
Webinar: Elements of an Effective Local Reviews StrategyRio SEO
Online reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, contractors, dentists and plastic surgeons. In fact, 88% of consumers say they trust reviews as much as personal recommendations.
As a result, reviews have become a critical part of local SEO and enterprises large or small must have a reviews strategy. During this webinar, Rio SEO, the Local Search Association and U-Haul‘s discussed best practices and how marketers can more efficiently monitor, engage and respond to customers online.
* Tools and tactics to identify the right influencers for your market.
* Successfully activating influencers.
* Measuring & managing engagement, content & reach to achieve ROI.
Getting Started with Microsoft Dynamics 365 xRM4Legal 2017David Blumentals
Last month we unveiled and provided a first look at Dynamics 365 xRM4Legal, showing off the capabilities our customers can expect from our latest generation of intelligent business applications. Today, we are excited to announce that Dynamics 365 xRM4Legal is generally available.
The first thing users will see with Dynamics 365 xRM4Legal is that we are bringing our business applications closer together in how they look, feel and integrate with each other. To better enable end-to-end law firm business processes, we have unified the navigation and core user experience across each of the applications from Marketing & Communications to Business Development, Client Care, Time & Billing and Finance. It remains clean, beautiful, and familiar and it gives you the ability to seamlessly move from one application to another without switching windows.
And when a user logs into Dynamics 365 xRM4Legal, the home-screen will show you all the Business Apps and information relevant to you or your role. With one click, users can connect to Microsoft AppSource, quickly and easily locating the most relevant capabilities from hundreds of precisely curated additional business apps enabled by our partners.
Events have become larger. With this, event marketers are under immense pressure of bringing in qualified leads and closing more deals. This has made it important for them to substantiate their approach towards event strategy.
In this presentation, we take you through 5 statistics that need to be highlighted.
Increase Your Instance's Curb Appeal with RTP and ABMKristen Malkovich
http://events.marketo.com/summit/2016/sessions/increase-your-instance-s-curb-appeal-with-rtp-and-abm
Are you embarking on the ABM journey and unsure where to start? This session will demonstrate how to increase your Marketo Mansion’s curb appeal using Real-Time Personalization and Account-Based Marketing. We’ll show you how to use Real-Time Personalization to overhaul your website’s landscape and how to create campaigns that flourish perennially. Then, we’ll examine how to utilize Account-Based Marketing to upkeep your enterprise-based clientele. We’ll polish up your programs, hierarchies, reporting and segmenting, and you’ll leave with all the tools to manicure your instance. You’ll walk away with a blueprint to increase your instance’s property valuation and the ability to creatively architect all your account-based marketing campaigns.
Computerized showcasing strategies, for example, site design improvement (Website design enhancement), web search tool promoting (SEM), content promoting, influencer promoting, content computerization, battle advertising, information driven marketing,internet business advertising, web based life promoting, online networking streamlining, email direct advertising, Show publicizing, digital books, and optical plates and games are ending up progressively regular in our propelling innovation. Indeed, computerized advertising presently stretches out to non-Web channels that give advanced media, for example, cell phones (SMS and MMS), callback, and on-hold versatile ring tones. generally, this expansion to non-Web channels separates computerized showcasing from web based promoting, another catch-all term for the advertising strategies referenced above, which carefully happen on the web.
There are only TWO substantial phases in a life of a digital service: either they are being built or they are being optimized. How to improve your UX with digital analytics?
Dave Chaffey of Smart Insights steps you through 7 steps to create or improve your Influencer Relationship Management (IRM) programme. Plus Dave covers tools and measurement for you to use.
Optimising Your Event Marketing ROI with Real-time DataEventbrite UK
*Where to look for opportunities to improve your marketing ROI
*The data points you need to be obsessing over
*What tools you need for measuring and optimising your marketing ROI
Ratio Partners - Getting Started with Sitecore PersonalisationSteve Renshaw
An overview designed to help you get started with personalisation and build a successful project. If you'd like to find out how we can help you, contact us at hello@ratiopartners.co.uk
Webinar: Elements of an Effective Local Reviews StrategyRio SEO
Online reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, contractors, dentists and plastic surgeons. In fact, 88% of consumers say they trust reviews as much as personal recommendations.
As a result, reviews have become a critical part of local SEO and enterprises large or small must have a reviews strategy. During this webinar, Rio SEO, the Local Search Association and U-Haul‘s discussed best practices and how marketers can more efficiently monitor, engage and respond to customers online.
* Tools and tactics to identify the right influencers for your market.
* Successfully activating influencers.
* Measuring & managing engagement, content & reach to achieve ROI.
Getting Started with Microsoft Dynamics 365 xRM4Legal 2017David Blumentals
Last month we unveiled and provided a first look at Dynamics 365 xRM4Legal, showing off the capabilities our customers can expect from our latest generation of intelligent business applications. Today, we are excited to announce that Dynamics 365 xRM4Legal is generally available.
The first thing users will see with Dynamics 365 xRM4Legal is that we are bringing our business applications closer together in how they look, feel and integrate with each other. To better enable end-to-end law firm business processes, we have unified the navigation and core user experience across each of the applications from Marketing & Communications to Business Development, Client Care, Time & Billing and Finance. It remains clean, beautiful, and familiar and it gives you the ability to seamlessly move from one application to another without switching windows.
And when a user logs into Dynamics 365 xRM4Legal, the home-screen will show you all the Business Apps and information relevant to you or your role. With one click, users can connect to Microsoft AppSource, quickly and easily locating the most relevant capabilities from hundreds of precisely curated additional business apps enabled by our partners.
Events have become larger. With this, event marketers are under immense pressure of bringing in qualified leads and closing more deals. This has made it important for them to substantiate their approach towards event strategy.
In this presentation, we take you through 5 statistics that need to be highlighted.
Increase Your Instance's Curb Appeal with RTP and ABMKristen Malkovich
http://events.marketo.com/summit/2016/sessions/increase-your-instance-s-curb-appeal-with-rtp-and-abm
Are you embarking on the ABM journey and unsure where to start? This session will demonstrate how to increase your Marketo Mansion’s curb appeal using Real-Time Personalization and Account-Based Marketing. We’ll show you how to use Real-Time Personalization to overhaul your website’s landscape and how to create campaigns that flourish perennially. Then, we’ll examine how to utilize Account-Based Marketing to upkeep your enterprise-based clientele. We’ll polish up your programs, hierarchies, reporting and segmenting, and you’ll leave with all the tools to manicure your instance. You’ll walk away with a blueprint to increase your instance’s property valuation and the ability to creatively architect all your account-based marketing campaigns.
Computerized showcasing strategies, for example, site design improvement (Website design enhancement), web search tool promoting (SEM), content promoting, influencer promoting, content computerization, battle advertising, information driven marketing,internet business advertising, web based life promoting, online networking streamlining, email direct advertising, Show publicizing, digital books, and optical plates and games are ending up progressively regular in our propelling innovation. Indeed, computerized advertising presently stretches out to non-Web channels that give advanced media, for example, cell phones (SMS and MMS), callback, and on-hold versatile ring tones. generally, this expansion to non-Web channels separates computerized showcasing from web based promoting, another catch-all term for the advertising strategies referenced above, which carefully happen on the web.
There are only TWO substantial phases in a life of a digital service: either they are being built or they are being optimized. How to improve your UX with digital analytics?
Dave Chaffey of Smart Insights steps you through 7 steps to create or improve your Influencer Relationship Management (IRM) programme. Plus Dave covers tools and measurement for you to use.
Optimising Your Event Marketing ROI with Real-time DataEventbrite UK
*Where to look for opportunities to improve your marketing ROI
*The data points you need to be obsessing over
*What tools you need for measuring and optimising your marketing ROI
Ratio Partners - Getting Started with Sitecore PersonalisationSteve Renshaw
An overview designed to help you get started with personalisation and build a successful project. If you'd like to find out how we can help you, contact us at hello@ratiopartners.co.uk
Coupling Australia’s Researchers to the Global Innovation EconomyLarry Smarr
08.10.08
Third Lecture in the
Australian American Leadership Dialogue Scholar Tour
Monash University
Title: Coupling Australia’s Researchers to the Global Innovation Economy
Clayton, Australia
How to measure success with google analyticsPhenom People
How to Success your Business with Google Analytics
Data Driven Success. Your ... to plan, protect, and grow your business.
website and digital experiences that drive business results in a measurable way.
1. Define website success for your business
2. Determine the metrics that point to that success
3. Implement web analytics to capture the necessary data
The SickKids Foundation on enabling a digital CXM 'hub' with Sitecorenonlinear creations
Learn about the SickKids Foundation’s future digital plans and how non-profit digital objectives can be supported by a Customer Experience Management (CXM) platform.
How world class companies optimize the digital experienceQualtrics
Learn how the world's most innovative companies execute digital optimisation programs built on website / mobile feedback and customer engagement. Understand specific ways to increase loyalty, engagement and conversion across your digital assets.
Using Google Analytics to improve your digital marketing and websiteRezStream
The keys to a healthy booking strategy
As the busy season picks up, it’s important that you strongly look at your booking strategy. The combination of your digital marketing and website is crucial to understanding the keys to success in increasing your revenue. In the webinar recording is a topic on sing Google Analytics to improve your digital marketing and website.
We’ll independent hoteliers use Google Analytics and
Share the reports to run to evaluate performance
Show you what certain data metrics mean
Help you outline a strategy to optimize your booking process
Content Jam Measure What Matters 06/14/12Tim Frick
Good content marketing efforts are for naught if you can’t measure their effectiveness and plan accordingly. In this presentation I will share an in-depth look at measuring the metrics that define online success for your business or organization. Learn how to measure website visitor interactions, track how social media and content sharing efforts affect site performance, and make informed decisions regarding where to focus efforts moving forward.
Digital Key Performance Indicators: Signs of What Exactly?Sonya David
Understanding the importance of Key Performance Indicators and why your digital strategy needs it.How to develop the right KPIs and identify the right metrics for your online campaigns
Optimize Digital Marketing Success with Your Site Launch or RedesignPerficient, Inc.
Designing a new website, launching international sites, or even starting from scratch in the digital space, are all common challenges facing our customers. Often, budgets are spent crafting the ideal user experience without much attention to maintaining traffic and retaining customers after the project goes live. We covered our best practices for addressing these common challenges and showed you how to look like a rock star within months after launch. The digital marketing ecosystem is complex with many factors impacting site speed, search engine optimization (SEO), paid search effectiveness, advertising, and conversion rates.
We broke down these factors with a 9-step approach to digital marketing success through a redesign that enables you to make the smartest and most cost-effective decisions.
Changing customer behaviors have dramatically changed the way brands need to measure success. Starting with an analytics frameworks is essential for measuring business ROI.
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...Arun Agrawal
Don't jump into Google Analytics without defining your KPIs first. Set your targets and analyse with this guide.
Includes strategies and tactics to solve the low traffic and low web site conversion problems. Apply these ideas to improve your sales and leads by a huge margin at a low cost.
Content Marketing Retreat: Using Google AnalyticsTim Frick
This presentation addresses how Google’s flagship measurement app can help you glean actionable insights from your website’s content performance. It also covers how to track engagement and conversions using goals and funnels as well as several use cases for why you should customize it to meet specific needs, such as tracking video playback, email campaign performance, and so on.
Ultimate Guide for Marketing Your Local Business on GoogleSurefire Local
Tune in to hear the latest Google trends and tips for marketing your local business. In this free webinar, you'll walk through the anatomy of Google Search and discover techniques that will help you make sure your business is easily found on the world’s most popular search engine. You’ll come away with actionable steps you can take to increase your business’s local search visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.
Some of the things you'll learn are how to:
- Use your Google My Business listing to its maximum potential
- Get Google to recognize your entire service area and the essential elements to include on your website
- Expand your reach exponentially and get found at the top of Google by quality prospects
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts can make a difference whether you’re in-house, in an agency, or on your own.
Join Portent's Director of SEO, Josh Patrice, and learn what makes a good report that will impact your clients and set you up for success!
Optimizing the Online Business Channel With Web AnalyticsChris McFadden
The Web has gradually evolved from a great experiment to a legitimate business channel. Web analytics has concurrently progressed from simply measuring visits, page views, and revenue to a reliable process used to optimize a web site. This paper discusses some of the fundamentals of Web analytics and how to align measurement with business goals through the use of Key Performance Indicators relevant to the type of web site. Some practical considerations are discusses including key best practices, top challenges for implementations as well as some tactical ways to use Web analytics.
R2i works with clients to help them architect, optimize, integrate and Marketo with CRMs and other marketing technology to execute and manage integrated demand generation, personalization and lead nurturing campaigns.
The presentation slides correspond with the Social Media Monthly November Webinar on Responsive Design, which focused on the web design approach from a marketer's point of view. The presentation serves as a quick but thorough introduction to responsive design and includes informative graphics that help illustrate the concept in an attempt to answer the 5 W's: Who, What, When, Where, Why as well as the How.
For more information, please visit http://www.r2integrated.com
R2integrated - From Pointing Fingers to PartnershipR2integrated
R2integrated and Loyola University Maryland's presentation at the 2014 AMA Symposium for the Marketing of Higher Education, "From Pointing Fingers to Partnership: An Integrated Approach to Drive Enrollments Goals and Departmental Affection", which highlights how r2i was able to increase enrollment at Loyola by 138% while strengthening the brand and building departmental affection in just 9 short months.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
There has been an important shift within the marketing department of organizations because of the use of technology. R2i's Director of Marketing, Natalie Staines, explains why it's something we've been watching for and how the role of the CMO is changing and what they will need to be successful within this new landscape in this years CMO Summit Webinar.
Digital Video: Powerful Today, Explosive TomorrowR2integrated
At the 2013 fall Mid Atlantic Marketing Summit r2i's Senior Digital Marketing Strategist, Lindsay Moore, discussed digital video consumption trends, video marketing & advertising trends and 5 key strategies for success.
Solving Compliance Challenges Across Digital ChannelsR2integrated
At this years Net Finance Conference r2i's VP of Technology, Nick Christy, spoke about how financial institutions are driven by a core set of business goals and how compliance and regulatory laws can stand in the way of achieving the goals.
Measuring the Success of Your Organizations WebsiteR2integrated
R2i's Director of Search Marketing, Kara Alcamo, explains how to measure the success of your website through awareness, lead numbers, site conversions, site engagement and more at this years C3 conference.
Executive Director of Strategic Partnership and Alliances, Chris Chodnicki, talked about how data has changed over the decades, what big and small data is and which one is better for marketers as well as how to use it to their advantage.
The Future of Search Marketing Starts with ContentR2integrated
The "Future of Search Marketing Starts with Content" focuses on how to create a holistic approach to search and content marketing using organic and paid search, content (including social) and analytics for the most optimal campaign performance.
Digital Marketing Dashboard: Which Metrics are Lame & Which are AwesomeR2integrated
In a presentation for the AMA Symposium for the Marketing of Higher Education, r2i VP of Digital Marketing Eric Jones presented with AVP Marketing & Communications Sharon Higgins from Loyola University of Maryland to talk about lessons learned in creating an omnichannel dashboard and the value of combining offline and online marketing metrics. When faced with big data, marketers have to know how to create the small data sets that will provide meaningful information about marketing campaigns. From evaluating landing page performance to creating campaigns to drive more qualified lead conversions, Loyola captured all activity in multiple marketing dashboards with a focus on what was working and what was not. An optimized dashboard leads to optimized marketing.
Softening the Social Blow with Crisis ManagementR2integrated
Not all messaging is a flashy slogan or catchy tagline and not all customer communications are special offers and promotions. Sometimes brands have to deliver bad news, product recalls or information that could challenge their customer loyalty. A common practice is to plan out the softest and least offensive communication and hope that no one will notice. But, what if you took a proactive approach to anticipating negative reactions and had a crisis management plan in place before the bad news is even released? This presentation by r2i Senior Social Marketing Strategist, Lynn Morton, and Emilie Bridon, Senior Digital Marketing Manager at Microsoft shares how a proactive approach using social media along with an online listening and engagement plan mitigated customer dissatisfaction and maintained positive brand sentiment.
Microsoft Compete: 2013 PSAMA Pulse Award Winning CampaignR2integrated
R2i's "Why Microsoft" campaign developed for Microsoft Compete won at the 2013 Puget Sound AMA Pulse Awards for its integrated strategy, tactical execution and measurable outcomes all of which leveraged Microsoft Compete social channels to position the product against competitors in the market. R2i was responsible for the social strategy, content development, campaign optimization and reporting.
Everything r2i does for our clients includes a layer of data and analytics that we use to inform the digital strategy and optimize individual tactics. We do this by boiling big data down into manageable small data sets that tell a story. The real value of big data comes to life when you can create intersections and identify meaningful small data sets tied to KPIs, targets and goals.
At the Inbound Marketing Summit in Boston in 2013, r2i Co-founder Chris Chodnicki and VP of Digital Strategy, Eric Jones, discussed the power of small data during a fireside chat. They discussed why relying on small data alone is shortsighted for marketers, the definition of small data, the valuable insights that marketers can get out of small data and how small data can help marketers get down to the last millisecond of activity with a customer.
This deck breaks down a few key facts about big and small data and what marketers can do to efficiently and effectively leverage small data for marketing activities.
If you are a marketer, designer or developer, Windows 8 should be in your overarching digital assets as a platform to deliver your brand experience to the huge number of consumers that use Windows devices and Windows 8 technology. Windows 8 technology has a user-friendly interface, clean design elements and intuitive features and functions that can be scaled across desktops, tablets and Windows phones. R2i has designed and developed numerous W8 solutions for clients in a variety of industries in part so they can leverage the unique capabilities of Windows 8 and in part so they can provide a holistic platform offering across all devices to their customers. Find out why Windows 8 should be part of your digital strategy.
Social's Real Impact on Buying Behavior - Digital Marketing Exchange - r2iR2integrated
Most marketers think of social media as a tool and while it is indeed a tool that helps to publish content and engage with target audiences there are certain aspects of social media that marketers need to understand as it relates to their customer's buying behaviors. Rather than focus on how many likes, fans or retweets social can generate, marketers should focus on the un-owned properties and communities of interest that their audience turns to for advice seeking and giving. Since more than 75% of consumers have completed all their research before making a buying decision, it is imperative that brands understand where their customer is getting their information so they can contribute in a relevant way to their customer's decision-making journey.
Digital Video: Powerful Today, Explosive TomorrowR2integrated
Lindsay Moore, Senior Digital Marketing Strategist at r2i, a digital marketing and technology agency, presented on the current landscape and future of digital video and the role it plays in social media marketing. This presentation is from the Baltimore 2013 Mid-Atlantic Marketing Summit.
Digital Summit 2013: Using Social Media to Drive ActionR2integrated
How do you measure your social media campaigns to determine whether or not they are providing value? Do you evaluate what messages and images are generating action and response?
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
4. 44
4 | R2integrated
What is Success?
In order to measure success, you first must
define it.
Start with overall organizational goals:
• Increase attendance to event(s) by
15%
• Increase donations by 20% YoY
5. 55
5 | R2integrated
What is Success?
Once you’ve defined success, determine
how your website can play a role:
• Generate awareness?
• Bring new leads?
• Nurture existing relationships?
• Reduce workload of internal
departments?
8. 88
8 | R2integrated
Conversions
Identify site actions that define your business goals
Engagements
Identify site engagements that funnel into those actions
Source
Identify the ways in which people find your website
Segmenting into Small Data
9. 99
9 | R2integrated
Site Conversions
411 CLICKS
2,442CLICKS
What site actions define the
business goals that you’ve
identified?
Examples:
• Registrations
• Form fill outs
• Applications
10. 1010
10 | R2integrated
436 clicks
873 clicks
1,687 clicks
Site Engagements
524 CLICKS
1,256 CLICKS
987 CLICKS
What elements funnel into
those site actions?
Examples:
• Non-conversion clicks
• Video views
• Social shares
21. 2121
21 | R2integrated
Confidential 3/28/2014
Reporting
1. Define the audience
2. Ask questions
3. Create context
4. Turn on your right brain
5. Test and adjust
24. 2424
24 | R2integrated
Refine and Test
Create Reporting
Outline Data Dimensions
Outline Business Goals
Identify Site Actions that Define Those
Business Goals (Conversions)
Identify Elements that Funnel Into
These Site Actions (Engagements)
Identify How People Find These
Elements and Site Actions (Traffic
Sources)
Recap – Measuring Success
25. 2525
25 | R2integrated
Kara Alcamo
Director of Search Marketing
R2integrated
@r2integrated
kalcamo@r2integrated.com