The document outlines Amelia Barrett's initial ideas for two television advertisements promoting a line of sports clothing for women. The target audience is identified as women ages 18-25, who are interested in fitness and a good figure. To appeal to this demographic, the ads will feature young actress models and use fast-paced, motivational music and imagery to encourage an active lifestyle. Key conventions that will be incorporated include bright graphics, extreme camera shots, and depicting a journey or process through editing. The overall goal is to show that fitness can be stylish through contrasts of sportswear and night out clothing.

1. Initial Ideas
By Amelia Barrett

2. My ideas
I will be advertising the products of sports clothing to show style, comfort
and support for females best suited for the gym and the sports running and
athletics.
I will be creating two adverts that will have the purpose to persuade my
intended audience and any other viewers who are females to purchase my
products of sportswear. The adverts will also be made to encourage
females to keep active by for example using diegetic motivational music to
grab their attention.
I would like my advert to be
 Intense
 Fast paced
 Motivational
 Exciting

3. Target audience
The target audience for sports adverts can be any gender and
any age group. However the age group that will bring more
popularity to the sports wear and get a better use out of the
sportswear are 18-25 year old females. This is because this is
the age that wanting a good figure and fitness is important to
them. As well as the age where affording the gym is possible
as once you turn 18 there are more job opportunities.
I intend to appeal to my target audience by using actresses that
are similar ages to my target audience. This is so that the
audience will see the sportswear as a trend for their age and
want to buy the clothing range more.

4. Examples of adverts that are
advertising female sports
clothing.

5. Conventions that meet this style of
adverts.
 Young adults as the actresses
 Bright and graphic imagery
 Fast paced/motivational music
 Extreme/close up shots
 A journey being shown
 Intense facial expressions
 Variety of locations

6. My Advert
The genre that my advert will be is sports and mainly focusing on the fashion in
female sports clothing.
It will be shown on TV channels such as sky sports and will follow major sports
tournaments as this is where my target audience will be to view my sports
clothing.
The main aim of both of my adverts will be to show how fitness doesn't’t have to
be a chore it can be done in style.
I hope to achieve this by using the contrast between sports wear and night out
clothing and also slow motion editing to get a closer look at the sportswear.
Ideas of sound will be very fast paced, motivational music that will contain no
conversation or speech until the end of the advert when the brand is shown and
the slogan.

7. Related imagery