Task 3 part a (p3)
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This document profiles 4 stereotypical avatars of Star Wars fans on different demographic scales. The first avatar is a young girl aged 5-10 who identifies with the character of Rey and enjoys dressing up like her. The second is a young boy aged 5-13 who admires Finn and saves money to buy lightsabers and weapons. The third is a working class middle aged woman who is a fan of Maz Kanata and fills time by rewatching Star Wars. The fourth is an upper middle class middle aged man obsessed with Kylo Ren who spends a lot of money on rare Star Wars merchandise.
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Task 3 audience profiling research
The document profiles 4 stereotypical Star Wars fan avatars representing different demographic groups. The first is a middle-aged working class woman obsessed with Star Wars who dresses as Maz Kanata. The second is a middle-aged upper middle class man obsessed with Kylo Ren who spends a lot on merchandise. The third is a 5-10 year old girl from a skilled working class family who dresses as Rey. The last is a 5-13 year old boy from a lower middle class family who dresses as Finn but also identifies with the character's journey from the dark to light side.
Primary and secondary audiences
This document discusses the primary and secondary target audiences for Star Wars: The Force Awakens. The secondary audience is described as males and females aged 12-25 who may be less familiar with previous Star Wars films but would be interested in the action scenes and characters like Finn and Rey. The primary audience is described as males and females aged 30-60 who would have seen previous films and be drawn to nostalgic elements and iconic scenes. Both primary groups would relate more to older characters and be more likely to purchase merchandise.
G321 evaluation questions
The document discusses how the media product challenges conventions of real media products through its location, characters, and costumes.
Specifically, it summarizes:
1) The location of an upper-class 1950s British schoolroom was chosen to fit the noir thriller genre but challenges conventions by depicting the female character gaining independence when the male is distracted.
2) The character Eve challenges conventions by betraying the male character against expectations and dressing in a seductive, convention-challenging style to represent her defiance.
3) The male character Frank's name was chosen to fit the 1950s thriller genre theme.
Question 2
The document discusses the representation of social groups in a media product. It notes that the media product portrays a strong female protagonist who tortures a male hostage, contrasting common portrayals of women as victims. It also features a racially diverse cast, including a Jamaican female protagonist and Russian ally, avoiding stereotypical portrayals of these groups. The document argues this representation of empowered women and diverse racial groups is realistic and will be well-received by audiences.
Question 1
This document compares the opening of a student-created spy thriller "Torment" to scenes from the James Bond film "Spectre" to analyze how it develops and challenges conventions of real spy/thriller films. The student notes their opening contains darker lighting and more sinister tones compared to "Spectre", with an emphasis on creating a sense of danger, mystery, and hopelessness rather than flashy action scenes. Key differences include having a female lead rather than male, and focusing more on plot and intrigue over visual spectacle. Overall the student aims to craft a thriller tone rather than an action film with their opening.
Primary and secondary audiences
The document discusses primary and secondary audiences for Star Wars: The Force Awakens. The secondary audience is described as males and females aged 12-25 who may be new to Star Wars and would be attracted to the action scenes, robots, and new characters like Finn and Rey. The primary audience is described as males and females aged 30-60 who have seen the previous films and would be drawn to nostalgic elements and iconic characters like Han Solo and Luke Skywalker that they formed relationships with as younger viewers. Both groups would watch for diversion and entertainment.
Star wars audience avatars
This document profiles four potential Star Wars fan avatars: an older male fan in his 40s-50s who saw the original film in 1977; an older female fan of similar age who also saw the original films as a teenager; a younger male fan aged 14-17 who enjoys the newer films and games; and a younger female fan aged 12-17 who was drawn to the newer films because of the strong female lead. Each profile provides details on their age, interests, spending habits, and where they fit within consumer segmentation models.
Poster analysis
This document analyzes and summarizes key elements of three movie posters:
1) Godzilla: King of the Monsters poster uses a blue color scheme and features Godzilla amid military vehicles, implying his power.
2) Star Wars: The Force Awakens character poster focuses on the villain Kylo Ren in red, black and silver, suggesting his role.
3) The Dark Knight teaser poster features a smeared bat symbol in black, red and grey, foreshadowing the Joker and a dark, gritty superhero film.
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Task 3 audience profiling research
The document profiles 4 stereotypical Star Wars fan avatars representing different demographic groups. The first is a middle-aged working class woman obsessed with Star Wars who dresses as Maz Kanata. The second is a middle-aged upper middle class man obsessed with Kylo Ren who spends a lot on merchandise. The third is a 5-10 year old girl from a skilled working class family who dresses as Rey. The last is a 5-13 year old boy from a lower middle class family who dresses as Finn but also identifies with the character's journey from the dark to light side.
Primary and secondary audiences
This document discusses the primary and secondary target audiences for Star Wars: The Force Awakens. The secondary audience is described as males and females aged 12-25 who may be less familiar with previous Star Wars films but would be interested in the action scenes and characters like Finn and Rey. The primary audience is described as males and females aged 30-60 who would have seen previous films and be drawn to nostalgic elements and iconic scenes. Both primary groups would relate more to older characters and be more likely to purchase merchandise.
G321 evaluation questions
The document discusses how the media product challenges conventions of real media products through its location, characters, and costumes.
Specifically, it summarizes:
1) The location of an upper-class 1950s British schoolroom was chosen to fit the noir thriller genre but challenges conventions by depicting the female character gaining independence when the male is distracted.
2) The character Eve challenges conventions by betraying the male character against expectations and dressing in a seductive, convention-challenging style to represent her defiance.
3) The male character Frank's name was chosen to fit the 1950s thriller genre theme.
Question 2
The document discusses the representation of social groups in a media product. It notes that the media product portrays a strong female protagonist who tortures a male hostage, contrasting common portrayals of women as victims. It also features a racially diverse cast, including a Jamaican female protagonist and Russian ally, avoiding stereotypical portrayals of these groups. The document argues this representation of empowered women and diverse racial groups is realistic and will be well-received by audiences.
Question 1
This document compares the opening of a student-created spy thriller "Torment" to scenes from the James Bond film "Spectre" to analyze how it develops and challenges conventions of real spy/thriller films. The student notes their opening contains darker lighting and more sinister tones compared to "Spectre", with an emphasis on creating a sense of danger, mystery, and hopelessness rather than flashy action scenes. Key differences include having a female lead rather than male, and focusing more on plot and intrigue over visual spectacle. Overall the student aims to craft a thriller tone rather than an action film with their opening.
Primary and secondary audiences
The document discusses primary and secondary audiences for Star Wars: The Force Awakens. The secondary audience is described as males and females aged 12-25 who may be new to Star Wars and would be attracted to the action scenes, robots, and new characters like Finn and Rey. The primary audience is described as males and females aged 30-60 who have seen the previous films and would be drawn to nostalgic elements and iconic characters like Han Solo and Luke Skywalker that they formed relationships with as younger viewers. Both groups would watch for diversion and entertainment.
Star wars audience avatars
This document profiles four potential Star Wars fan avatars: an older male fan in his 40s-50s who saw the original film in 1977; an older female fan of similar age who also saw the original films as a teenager; a younger male fan aged 14-17 who enjoys the newer films and games; and a younger female fan aged 12-17 who was drawn to the newer films because of the strong female lead. Each profile provides details on their age, interests, spending habits, and where they fit within consumer segmentation models.
Poster analysis
This document analyzes and summarizes key elements of three movie posters:
1) Godzilla: King of the Monsters poster uses a blue color scheme and features Godzilla amid military vehicles, implying his power.
2) Star Wars: The Force Awakens character poster focuses on the villain Kylo Ren in red, black and silver, suggesting his role.
3) The Dark Knight teaser poster features a smeared bat symbol in black, red and grey, foreshadowing the Joker and a dark, gritty superhero film.
Question 1
The document discusses how the filmmaker's thriller opening challenges and develops conventions of the genre through its use of mise-en-scene, characterization, and construction. Key aspects discussed include the unglamorous café setting which creates a gloomy atmosphere inspired by Essex Boys; costumes including a trilby hat and long black coat for the character Adrian that portray him as mysterious and threatening; and intertextual references to shots from films like Psycho and The Third Man to build tension and suggest impending danger.
The force awakens case study
The Force Awakens was directed by J.J. Abrams and produced by Walt Disney Studios and Bad Robot Studios with a budget of $306 million. It uses nostalgia, strong female characters, and sci-fi tropes to appeal to existing Star Wars fans as well as attract new audiences. The film was shot on film rather than digitally to emulate the style of the original trilogy and appeal to older fans. It establishes the First Order as antagonists through imagery evoking the Nazi regime to manipulate the audience's response.
Poster analysis
This document analyzes and summarizes three movie posters:
1) Godzilla: King of the Monsters poster uses a blue color scheme and features Godzilla amid military vehicles, implying his power.
2) Star Wars: The Force Awakens character poster for Kylo Ren uses red, black and silver, suggesting he is the villain. The text is positioned well without obstructing the image.
3) The Dark Knight teaser poster uses black, red and gray, foreshadowing the Joker. Only the title and a cryptic tagline are shown, creating mystery. A smeared bat symbol in blood implies a dark, gritty superhero film.
Media representations
Media representations do not simply reflect reality but actively work to construct a new one from a particular viewpoint. They portray groups, topics, and ideas in a way that serves some ideological perspective. For example, film posters use symbolic imagery and narrative cues to represent the genre, characters, and central conflict of the story in a limited space. Details like locations, costumes, poses, and facial expressions aim to intrigue viewers and set expectations about the themes and values explored in the film.
Propps character theory.
Vladimir Propp's theory proposes that certain character types, such as heroes, villains, princesses, and helpers, are commonly found across different narratives. The document analyzes trailers for the soap operas Emmerdale and EastEnders, finding examples that fit Propp's character types. In Emmerdale, a vulnerable older woman seems to be in danger and fits the princess role. EastEnders depicts Roxy as a princess in an abusive relationship. Both soaps include heroes who protect loved ones. EastEnders features a clear villain portrayed with red lighting. The analysis suggests following Propp's theory by including villain, hero, and princess roles in a soap opera to create mystery for audiences.
Our soap
This document discusses genres and conventions of soap operas. It provides context on how soaps target specific audiences and include certain stereotypical characters. Examples are given of popular soap operas and their genres, like EastEnders being a light entertainment soap. The document outlines some common narrative techniques soaps use, such as cliffhangers. It also explains how mise-en-scene elements like setting, facial expressions, lighting and costumes are used to convey meaning and emotion to viewers. Finally, it discusses how soaps develop devoted audiences through engaging storylines.
Slasher tropes
The document discusses several common character tropes that are often seen in slasher films. It describes the villain, who is usually disfigured or wears a mask, and is oddly powerful. It also discusses the group of friends, which often includes a jock, stoner/nerd, promiscuous girl, and final girl. Other tropes mentioned include the benefactor, who gifts the group items; common locations like cabins in the woods; and the final girl character who is typically the last survivor. The document also examines psychological theories about the oedipal complex and how some analyses see the final girl representing castration anxiety.
Question 1-in what ways does your media product
This document analyzes 11 frames from a student media project to identify how it uses, develops, or challenges conventions of real horror films. For each frame, the student explains what conventions are present, including isolated locations, point-of-view shots from the killer, diegetic sounds, and characters representing stereotypes like the "final girl" and "jock." However, the student also notes ways their project challenges conventions, such as having the character expected to survive be the one killed. Overall, the analysis demonstrates an understanding of common horror tropes and how the media project incorporates or puts a new spin on these forms and techniques.
Genre conventions
The document discusses various techniques for establishing setting and characters in the opening of a dystopian sci-fi film. It examines how films like The Hunger Games, Maze Runner, and Divergent use contrasts in setting sizes and futuristic objects to set the scene and introduce characters. It also explores ways to indicate supernatural characters through props like contact lenses or tattoos. Costume design with worn, dull colors is discussed as a way to portray living conditions. Finally, it analyzes title design techniques used in other films, like bold metallic fonts or nature scenes, recommending an original font that links to the film's themes.
Reservoir dogs
The document discusses analyzing the magazine cover for the film "Reservoir Dogs" since there was no cover found for "L.A. Confidential". It notes that "Reservoir Dogs" is in the same crime genre as "L.A. Confidential" and has a similar criminal narrative. It then examines various elements of the "Reservoir Dogs" magazine cover, including the banner with purchase details, the masthead with the magazine title, the central image showing two men in suits aiming guns at each other, the lead article promoting the main feature, and a flash encouraging readers to buy the magazine.
Research of slasher movie tropes
The document discusses several common character archetypes and conventions in slasher movies:
- The Jock is often seen as the false hero who fails to save the group. The Stoner provides comic relief. The Token Minority and Promiscuous Girl are often the first killed. The Main Male and Final Girl are the most sympathetic and often the last surviving.
- Common locations include haunted houses, cabins, and woods. The Killer wears a mask and uses weapons to dominate victims. A group of friends is formed that gets killed one by one.
- German Expressionist films used symbolism and shadows to add atmosphere and deeper meanings that still influence horror films today.
Task 2 - Analytical film review
The document provides an analytical film review of Star Wars: The Force Awakens. It summarizes key details about the film such as the director, studio, budget, and purpose. It then analyzes elements of the film's genre, form, style, and various shots included in the movie trailer. The review examines how the trailer introduces both new and familiar characters and explores their roles and meanings.
Poster analyses
The document analyzes several movie posters, summarizing key elements and techniques used:
The Black Dahlia poster uses dark red text on white to represent death covering happiness. Legend prominently features the main characters and title in bold, noting it is based on a true story. The Dark Corner uses bright colors against a dark background to draw the eye to the title and actors. Positioning and lighting of characters are analyzed to infer plot details and character traits. Effective poster techniques highlighted include using contrast to make important elements stand out and conveying personality through lighting.
Evaluation Question One
The trailer conforms to many conventions of the comedy and action-adventure genres while also challenging some conventions. It establishes three misfit main characters, Winston, Chester, and Loco, who conform to familiar archetypes. Their costumes and introductions further characterize them for the audience. The trailer's theme of the characters' quest to find the world's last crate of beer subverts the alcohol consumption typically seen in comedies. It shows the characters in daily life but disrupts this with the news of no more beer, conforming to genre structure. Though focusing on a group of three leads rather than one, it features elements like a map scene common to action-adventure films.
David fincher analysis essay – zodiac
David Fincher's 2007 film Zodiac tells the true story of the hunt for the Zodiac Killer in the San Francisco Bay Area in the 1960s-1970s. The film analyzes a key scene where the character Graysmith meets with a man named Bob who knows one of their suspects. During their unsettling meeting at Bob's creepy home late at night with rain outside, Graysmith grows increasingly panicked by Bob's strange and threatening behavior, heightening the scene's tension. Fincher employs signature directorial techniques like low lighting, color palettes, and camera angles to build an eerie atmosphere and show the power dynamic between the characters.
Improved Powerpoint
This document discusses the key elements of soap operas including genres, target audiences, common storylines, and characters. It provides examples of different soap opera genres like glamorous, light entertainment, and social realist. It describes some common stereotypical soap opera characters and how they are used. It also discusses the importance of narratives and cliffhangers in keeping audiences engaged. Overall, the document analyzes several aspects of the soap opera format and style.
Empire Magazine Front Cover Evaluation
The document provides an analysis of the Empire magazine front cover advertising the film "I Am Legend" starring Will Smith. It notes that the masthead is partially covered by Will Smith's head, showing Empire's confidence in their brand recognition. The main cover line and large image of Will Smith holding a weapon effectively advertise the horror film. Black, white and red colors, as well as a mysterious foggy effect, maintain a horror theme fitting for the genre. Smaller images and text plugs advertise other magazine contents, but clearly position the "I Am Legend" feature as most important. The analysis concludes by identifying design elements to incorporate in a magazine cover promoting their group's film.
Question Two
This document discusses how the media product represents different social groups through its main characters.
For the main character, Sally Blunt, the producers chose a female role to challenge thriller conventions which typically feature male heroes. Sally is portrayed as a strong, independent woman inspired by characters like The Bride from Kill Bill. She is given no dialogue to create mystery around her skills and background as a former FBI agent.
The villains are a group wearing dark clothing and white masks to hide their identities and blend in, creating tension and the theme of good versus evil. Their confident yet sly movements are meant to appear threatening and ensure they will achieve their goal.
Characters
In the trailer for The Equalizer, Robert McCall is portrayed as a mysterious former hitman who now protects the people of Boston from violent Russian mobsters. He sees a young vulnerable girl being abused and vows to take down the gang. As he fights back against the mobsters who robbed his store, it shows he will go to extreme measures to help friends and restore safety. The girl is shown wearing revealing outfits and wigs, indicating she is vulnerable and hasn't found herself. The trailer establishes McCall as a courageous hero and the girl as someone he tries to empower.
Task 3
The document discusses audience profiling research for the film Star Wars: The Force Awakens. It includes:
- Descriptions of 4 target audiences (young male, old male, young female, old female) with their interests.
- A survey of 36 people on their Star Wars interests and preferences.
- Findings that different genders and age groups prefer different characters, story elements, and events related to the film.
- The conclusion that the primary demographic is older male fans who grew up with the original films, while the secondary demographic is younger fans interested in new characters and action.
Characters _SA
Robert McCall is portrayed as a mysterious hero in The Equalizer who aims to restore peace in Boston from violent Russian mobsters. He sees a young vulnerable girl being abused and feels compelled to take down the gang. As a former hit-man, he is determined to leave that life behind. He builds a connection with the girl, encouraging her that she can change her lifestyle. At his store, he courageously fights back when it is robbed, returning all stolen goods. His casual clothing contrasts with the girl's revealing outfits and wigs, showing her vulnerability and search for identity. The hybrid genres of action, crime and thriller will appeal to fans of those styles.
Adventure proforma
Tris lives in a futuristic society divided into factions. She is "divergent" and able to belong to multiple factions. Jeanine takes control of the Dauntless faction through brainwashing and seeks to take over the entire society. Tris works to reunite with her family from different factions and goes to war against the Erudite faction led by Jeanine. Through defeating Jeanine and turning off the brainwashing serum, Tris is able to save society, though she loses most of her family in the process.
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Question 1
The document discusses how the filmmaker's thriller opening challenges and develops conventions of the genre through its use of mise-en-scene, characterization, and construction. Key aspects discussed include the unglamorous café setting which creates a gloomy atmosphere inspired by Essex Boys; costumes including a trilby hat and long black coat for the character Adrian that portray him as mysterious and threatening; and intertextual references to shots from films like Psycho and The Third Man to build tension and suggest impending danger.
The force awakens case study
The Force Awakens was directed by J.J. Abrams and produced by Walt Disney Studios and Bad Robot Studios with a budget of $306 million. It uses nostalgia, strong female characters, and sci-fi tropes to appeal to existing Star Wars fans as well as attract new audiences. The film was shot on film rather than digitally to emulate the style of the original trilogy and appeal to older fans. It establishes the First Order as antagonists through imagery evoking the Nazi regime to manipulate the audience's response.
Poster analysis
This document analyzes and summarizes three movie posters:
1) Godzilla: King of the Monsters poster uses a blue color scheme and features Godzilla amid military vehicles, implying his power.
2) Star Wars: The Force Awakens character poster for Kylo Ren uses red, black and silver, suggesting he is the villain. The text is positioned well without obstructing the image.
3) The Dark Knight teaser poster uses black, red and gray, foreshadowing the Joker. Only the title and a cryptic tagline are shown, creating mystery. A smeared bat symbol in blood implies a dark, gritty superhero film.
Media representations
Media representations do not simply reflect reality but actively work to construct a new one from a particular viewpoint. They portray groups, topics, and ideas in a way that serves some ideological perspective. For example, film posters use symbolic imagery and narrative cues to represent the genre, characters, and central conflict of the story in a limited space. Details like locations, costumes, poses, and facial expressions aim to intrigue viewers and set expectations about the themes and values explored in the film.
Propps character theory.
Vladimir Propp's theory proposes that certain character types, such as heroes, villains, princesses, and helpers, are commonly found across different narratives. The document analyzes trailers for the soap operas Emmerdale and EastEnders, finding examples that fit Propp's character types. In Emmerdale, a vulnerable older woman seems to be in danger and fits the princess role. EastEnders depicts Roxy as a princess in an abusive relationship. Both soaps include heroes who protect loved ones. EastEnders features a clear villain portrayed with red lighting. The analysis suggests following Propp's theory by including villain, hero, and princess roles in a soap opera to create mystery for audiences.
Our soap
This document discusses genres and conventions of soap operas. It provides context on how soaps target specific audiences and include certain stereotypical characters. Examples are given of popular soap operas and their genres, like EastEnders being a light entertainment soap. The document outlines some common narrative techniques soaps use, such as cliffhangers. It also explains how mise-en-scene elements like setting, facial expressions, lighting and costumes are used to convey meaning and emotion to viewers. Finally, it discusses how soaps develop devoted audiences through engaging storylines.
Slasher tropes
The document discusses several common character tropes that are often seen in slasher films. It describes the villain, who is usually disfigured or wears a mask, and is oddly powerful. It also discusses the group of friends, which often includes a jock, stoner/nerd, promiscuous girl, and final girl. Other tropes mentioned include the benefactor, who gifts the group items; common locations like cabins in the woods; and the final girl character who is typically the last survivor. The document also examines psychological theories about the oedipal complex and how some analyses see the final girl representing castration anxiety.
Question 1-in what ways does your media product
This document analyzes 11 frames from a student media project to identify how it uses, develops, or challenges conventions of real horror films. For each frame, the student explains what conventions are present, including isolated locations, point-of-view shots from the killer, diegetic sounds, and characters representing stereotypes like the "final girl" and "jock." However, the student also notes ways their project challenges conventions, such as having the character expected to survive be the one killed. Overall, the analysis demonstrates an understanding of common horror tropes and how the media project incorporates or puts a new spin on these forms and techniques.
Genre conventions
The document discusses various techniques for establishing setting and characters in the opening of a dystopian sci-fi film. It examines how films like The Hunger Games, Maze Runner, and Divergent use contrasts in setting sizes and futuristic objects to set the scene and introduce characters. It also explores ways to indicate supernatural characters through props like contact lenses or tattoos. Costume design with worn, dull colors is discussed as a way to portray living conditions. Finally, it analyzes title design techniques used in other films, like bold metallic fonts or nature scenes, recommending an original font that links to the film's themes.
Reservoir dogs
The document discusses analyzing the magazine cover for the film "Reservoir Dogs" since there was no cover found for "L.A. Confidential". It notes that "Reservoir Dogs" is in the same crime genre as "L.A. Confidential" and has a similar criminal narrative. It then examines various elements of the "Reservoir Dogs" magazine cover, including the banner with purchase details, the masthead with the magazine title, the central image showing two men in suits aiming guns at each other, the lead article promoting the main feature, and a flash encouraging readers to buy the magazine.
Research of slasher movie tropes
The document discusses several common character archetypes and conventions in slasher movies:
- The Jock is often seen as the false hero who fails to save the group. The Stoner provides comic relief. The Token Minority and Promiscuous Girl are often the first killed. The Main Male and Final Girl are the most sympathetic and often the last surviving.
- Common locations include haunted houses, cabins, and woods. The Killer wears a mask and uses weapons to dominate victims. A group of friends is formed that gets killed one by one.
- German Expressionist films used symbolism and shadows to add atmosphere and deeper meanings that still influence horror films today.
Task 2 - Analytical film review
The document provides an analytical film review of Star Wars: The Force Awakens. It summarizes key details about the film such as the director, studio, budget, and purpose. It then analyzes elements of the film's genre, form, style, and various shots included in the movie trailer. The review examines how the trailer introduces both new and familiar characters and explores their roles and meanings.
Poster analyses
The document analyzes several movie posters, summarizing key elements and techniques used:
The Black Dahlia poster uses dark red text on white to represent death covering happiness. Legend prominently features the main characters and title in bold, noting it is based on a true story. The Dark Corner uses bright colors against a dark background to draw the eye to the title and actors. Positioning and lighting of characters are analyzed to infer plot details and character traits. Effective poster techniques highlighted include using contrast to make important elements stand out and conveying personality through lighting.
Evaluation Question One
The trailer conforms to many conventions of the comedy and action-adventure genres while also challenging some conventions. It establishes three misfit main characters, Winston, Chester, and Loco, who conform to familiar archetypes. Their costumes and introductions further characterize them for the audience. The trailer's theme of the characters' quest to find the world's last crate of beer subverts the alcohol consumption typically seen in comedies. It shows the characters in daily life but disrupts this with the news of no more beer, conforming to genre structure. Though focusing on a group of three leads rather than one, it features elements like a map scene common to action-adventure films.
David fincher analysis essay – zodiac
David Fincher's 2007 film Zodiac tells the true story of the hunt for the Zodiac Killer in the San Francisco Bay Area in the 1960s-1970s. The film analyzes a key scene where the character Graysmith meets with a man named Bob who knows one of their suspects. During their unsettling meeting at Bob's creepy home late at night with rain outside, Graysmith grows increasingly panicked by Bob's strange and threatening behavior, heightening the scene's tension. Fincher employs signature directorial techniques like low lighting, color palettes, and camera angles to build an eerie atmosphere and show the power dynamic between the characters.
Improved Powerpoint
This document discusses the key elements of soap operas including genres, target audiences, common storylines, and characters. It provides examples of different soap opera genres like glamorous, light entertainment, and social realist. It describes some common stereotypical soap opera characters and how they are used. It also discusses the importance of narratives and cliffhangers in keeping audiences engaged. Overall, the document analyzes several aspects of the soap opera format and style.
Empire Magazine Front Cover Evaluation
The document provides an analysis of the Empire magazine front cover advertising the film "I Am Legend" starring Will Smith. It notes that the masthead is partially covered by Will Smith's head, showing Empire's confidence in their brand recognition. The main cover line and large image of Will Smith holding a weapon effectively advertise the horror film. Black, white and red colors, as well as a mysterious foggy effect, maintain a horror theme fitting for the genre. Smaller images and text plugs advertise other magazine contents, but clearly position the "I Am Legend" feature as most important. The analysis concludes by identifying design elements to incorporate in a magazine cover promoting their group's film.
Question Two
This document discusses how the media product represents different social groups through its main characters.
For the main character, Sally Blunt, the producers chose a female role to challenge thriller conventions which typically feature male heroes. Sally is portrayed as a strong, independent woman inspired by characters like The Bride from Kill Bill. She is given no dialogue to create mystery around her skills and background as a former FBI agent.
The villains are a group wearing dark clothing and white masks to hide their identities and blend in, creating tension and the theme of good versus evil. Their confident yet sly movements are meant to appear threatening and ensure they will achieve their goal.
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Similar to Task 3 part a (p3)
Characters
In the trailer for The Equalizer, Robert McCall is portrayed as a mysterious former hitman who now protects the people of Boston from violent Russian mobsters. He sees a young vulnerable girl being abused and vows to take down the gang. As he fights back against the mobsters who robbed his store, it shows he will go to extreme measures to help friends and restore safety. The girl is shown wearing revealing outfits and wigs, indicating she is vulnerable and hasn't found herself. The trailer establishes McCall as a courageous hero and the girl as someone he tries to empower.
Task 3
The document discusses audience profiling research for the film Star Wars: The Force Awakens. It includes:
- Descriptions of 4 target audiences (young male, old male, young female, old female) with their interests.
- A survey of 36 people on their Star Wars interests and preferences.
- Findings that different genders and age groups prefer different characters, story elements, and events related to the film.
- The conclusion that the primary demographic is older male fans who grew up with the original films, while the secondary demographic is younger fans interested in new characters and action.
Characters _SA
Robert McCall is portrayed as a mysterious hero in The Equalizer who aims to restore peace in Boston from violent Russian mobsters. He sees a young vulnerable girl being abused and feels compelled to take down the gang. As a former hit-man, he is determined to leave that life behind. He builds a connection with the girl, encouraging her that she can change her lifestyle. At his store, he courageously fights back when it is robbed, returning all stolen goods. His casual clothing contrasts with the girl's revealing outfits and wigs, showing her vulnerability and search for identity. The hybrid genres of action, crime and thriller will appeal to fans of those styles.
Adventure proforma
Tris lives in a futuristic society divided into factions. She is "divergent" and able to belong to multiple factions. Jeanine takes control of the Dauntless faction through brainwashing and seeks to take over the entire society. Tris works to reunite with her family from different factions and goes to war against the Erudite faction led by Jeanine. Through defeating Jeanine and turning off the brainwashing serum, Tris is able to save society, though she loses most of her family in the process.
Task 3
The document discusses audience profiling research for the Star Wars film by creating avatars to represent 4 target audiences: young male, young female, old male, and old female. It then analyzes the results of a survey given to 36 people about their Star Wars preferences. Key findings include that younger audiences prefer the action scenes while older audiences prefer the storyline and character relationships. Males generally liked the fighting scenes while females connected more with Rey as a role model. Older audiences were more likely to attend Star Wars events due to having more disposable income than younger audiences.
My avatar analysis and survey analysis
The document discusses different target audiences for the film Star Wars: The Force Awakens based on demographics like gender, age, income level, and interests. It analyzes survey results that show the film appeals to a wide range of audiences. Both male and female viewers enjoyed the film equally. Most viewers were ages 12-18, though some were older. People who enjoy sci-fi, action, comedy, and romance genres are all potential target audiences. Aspects that would appeal to viewers include both new characters and the return of favorites from the original trilogy. The trailer influences viewers by showcasing the different genres through spaceship battles, lightsaber fights, and teasing connections to Darth Vader through the
Theory meaning pro-forma (george wetton) (george wetton) (george wetton) (2)
The document discusses various semiotic concepts like denotation and connotation and provides examples for symbols like snakes, flags, and guns. It then analyzes movie posters for Get Out and Halloween, discussing how visual elements and color connotations relate to and hint at the plots. It also analyzes a video game poster for GTA and two movie trailers for tone and techniques used to set mood. Finally, it discusses stereotypes for different groups and iconography for genres like western and sci-fi.
Theory meaning pro-forma (george wetton) (george wetton) (george wetton) (2)
The document discusses various semiotic concepts like denotation and connotation and provides examples for symbols like snakes, flags, and guns. It then analyzes movie posters for Get Out and Halloween, discussing how visual elements and color connotations relate to and hint at the plots. It also analyzes a video game poster for GTA and two movie trailers for tone and techniques used to set mood. Finally, it discusses stereotypes for different groups and iconography for genres like western and sci-fi.
BELT Conventions
This document analyzes how a media product uses and challenges conventions of gangster films through various shots. It discusses shots that follow gangster conventions, such as characters hanging out in alleys, and shots that challenge conventions, such as a high angle shot making a character look weak rather than superior. Costuming is also analyzed for how it portrays the characters' personalities and intimidation levels. The school setting establishes characters' backstories, and their outfits later in life show their diverging paths. Facial expressions and body language are visible in medium shots to advance the conversation.
Star wars micro analysis
The document provides a detailed micro analysis of the mise-en-scene elements in Star Wars: The Force Awakens. It discusses how the locations, lighting, props, costumes, actor's movements and camera work are used to develop characters and advance the plot. The forest setting isolates Rey and builds tension during her pursuit by Kylo Ren. Kylo Ren's all-black costume and voice altering helmet dehumanize him to portray him as the villain. Sound design uses diegetic and non-diegetic elements to immerse the audience and link scenes together chronologically.
Star wars micro analysis
- The document analyzes elements of mise-en-scene in the film Star Wars: The Force Awakens, including location, lighting, props, costumes, and actor movements.
- Key locations include desert planets associated with Rey, ruins associated with Kylo Ren, and a forest where Rey hides but is vulnerable.
- Lighting uses colors like blue and red to identify good and villainous characters, and shadows create tension.
- Iconic props like lightsabers further define characters, and stormtrooper costumes make them anonymous and numerous.
- Costumes also clearly identify characters with colors like white for Rey and black for Kylo Ren and stormtroopers.
- Character movements establish
Media avatars and there annotations
This document discusses different audiences for Star Wars movies based on avatars described in the text. It summarizes that older generations who saw the original Star Wars films are important opinion leaders who influence younger audiences. A young female avatar had not seen Star Wars but enjoyed the newest film after friends recommended it, making her interested in previous films. A young male avatar loves Star Wars and his room is filled with merchandise, showing his dedication; he and other young fans will be important for continuing the franchise's popularity. Younger audiences are also a key demographic as their parents use the films to occupy them, and they can influence their friends to watch.
MUSIC VIDEOS - TITANIUM.pptx
The document discusses the use of mise-en-scene, costumes, lighting, and intertextual references in a music video to construct stereotypes and establish narrative codes. Specifically, it establishes the dichotomy between the adolescent protagonist and the repressive adult world through the symbolic representations of teachers, police, and paramilitary forces that pursue the young hero. While the adult world is shown as boring and oppressive, the protagonist demonstrates the irrepressible power of youth through defeating his pursuers at the end, suggesting a message of countercultural values.
Evaluation question 1
This document discusses how the media product challenges conventions of representing relationships and gender in youth culture films. It uses scenes from the movies Kidulthood and Adulthood to represent typical tropes, such as a male character disrespecting his female partner, and a female portrayed as unorganized. The media product subverts these tropes by showing the main male character Caesar displaying affection and care for the female character Flo. It also challenges the representation of females as rowdy or boyish by portraying the female lead as sophisticated, educated, and feminine in her appearance. The locations are the same as in the source material but the characters are depicted very differently to challenge common stereotypes.
Mutual findings
The group researched thriller movies to inspire ideas for their film's plot and characters. They decided on the title "Mutual Findings" to hint at revelations for more than one character. The protagonist Eve is a 15-year-old middle class female student, making her seem vulnerable. Her teacher Mr. Devlin is the potential antagonist, his position of trust making his behavior seem shocking. Details of Eve's school uniform and Mr. Devlin's black gloves are provided to characterize them. Next steps include deciding the target audience and gathering feedback.
Media task two
This is the second task in which I talk about the stereotypes displayed with the characters based on existing films and society
Costume and props
The document discusses costume and prop ideas for different characters in the film "Mantis". For the main character in phase 1, he will wear run-down clothes from the 1970s to appear weak. The bullies will wear aggressive 1990s sportswear like jackets associated with skinheads. The police character will look rough in a military jacket or jogging bottoms. When seeking revenge in phase 2, the main character will give himself tattoos and wear intimidating clothes from the grunge subculture like a Metallica shirt. Props will include weights to show the character's transformation, a sledgehammer for violence, and a retro bicycle to set the 1990s era.
Adventure pro forma Updated
The Amber Assassin, a renowned hitwoman, is hired by an underground crime syndicate to assassinate the mayor of Shanghai by sniping him from the top of a skyscraper, but upon arriving at the rooftop she discovers another assassin also attempting to complete the job, leading to a standoff between the two masked figures as they both try to claim the bounty.
Adventure pro forma main.pptx
The Amber Assassin, a renowned hitwoman, is hired by an underground crime syndicate to assassinate the mayor of Shanghai from the top of a skyscraper. However, upon arriving at her vantage point she discovers another assassin also there for the job. A fight ensues as the two assassins battle to claim the bounty, climbing across the skyscraper's exterior beams in a life-or-death confrontation.
Adventure pro forma main reupload
The Amber Assassin, a renowned bounty hunter, is hired by an underground crime syndicate to assassinate the mayor of Shanghai by sniping him from the top of a tower in the city center. However, when she reaches her vantage point she discovers another assassin also has the same target. A confrontation ensues between the two assassins as they both aim guns at each other's heads, fighting over the lucrative bounty.
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Theory meaning pro-forma (george wetton) (george wetton) (george wetton) (2)
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Audio research
The document discusses finding royalty-free background music and sound effects for audio advertisements for Ringwood School and its sixth form from the websites Bensound and Free Sound. It recommends the tracks "Ukulele" and "Summer" from Bensound for the adverts and explains that these upbeat tracks will keep listeners engaged and make the ads sound more professional. It also notes that using tracks and sounds from these royalty-free sites will not impact the project's budget.
Recording day template
This document outlines a recording day template for Wednesday May 16th. It details the schedule, location, responsible parties, and equipment needed for various recording tasks including reading scripts, printing scripts, collecting equipment, recording a school advert and sixth form advert in the RSR studio, checking the audio, and uploading the files for editing. The template is used to plan and coordinate a day of recording audio advertisements.
Our advertising campaign presentation
The document outlines Dimensions Advertising Company's proposed advertising campaign for Ringwood School and Sixth Form. It includes:
- Target audiences for each radio advert, focusing on parents of primary/secondary students for the school advert and primary students/secondary parents for the sixth form advert.
- Scripts for 30-second radio ads for the school and sixth form that will promote programs, Ofsted ratings, and open day information.
- Plans to record voiceovers in the school's RSR recording studio, using a female teacher for the school ad and a sixth form student for the other.
- A production schedule spanning March to May including tasks like developing ideas, writing scripts/treatments, conducting a
Task 8 schedule
The document outlines a production schedule for an audio advertising campaign spanning March to May. It details the tasks, locations, individuals responsible, and equipment needed on a weekly basis. This includes initial planning meetings, developing proposals, scripts, and assets. It then covers presenting ideas to the client, gaining feedback, recording audio advertisements, and concluding with an evaluation blog post.
Task 7 risk assessment
This risk assessment identifies several hazards that could occur in a recording studio:
Trip hazards from wires and equipment left on the floor, electrocution from damaged electrical equipment, cuts and bruises from sharp objects, objects falling from above, fires from overheating electronics, and equipment damage from spilled liquids. It rates the risks of each hazard on a scale of 1 to 5 and provides solutions to mitigate each risk, such as taping down wires, maintaining electrics, securing suspended objects, having a fire extinguisher available, and banning food and drinks in the studio.
Task 6 reece
The document discusses recording an audio advertisement in the school's RSR studio located in the geography block. It notes that the studio provides a quiet space with all necessary equipment. It also mentions ensuring health and safety precautions are taken, such as keeping extra equipment and wires tidy and out of the way to avoid tripping hazards in the small space.
Planning our advertising campaign
The proposed advertising campaign aims to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings in 2018. The campaign will target parents and students to drive attendance at the open evenings. Specifically, the campaign will:
1) Create a radio advertisement highlighting Ringwood School and Sixth Form's excellent reputation, diverse curriculum and extracurricular opportunities to showcase what they offer.
2) Split the target audiences between Ringwood School, targeting parents of Years 6, 7, 8 and 9 students, and Ringwood Sixth Form, targeting Year 11 students and parents.
3) Launch the campaign in September 2018 to remain top of mind for the open evenings in October and November, and take advantage of local events like Ring
Ringwood sixth form moon board
The document provides details about an event occurring on Wednesday the 7th of November. The event will take place from 6pm until 8pm and is related to the Sixth Form of the school. The document gives the date, time and audience for an upcoming event but provides no other context or details.
Ringwood school moon board
The document provides a date and time range. It states that Thursday, October 4th is the date, and the time range is from 4:30pm to 7pm. The document gives a specific date and time window but does not provide any other context or details about the event or purpose.
03. unit 1 student guidebook and checklist
This document provides information and tasks for learners to complete an assignment on analysing media products and audiences. It includes:
- A scenario where learners will produce an online educational resource on the film industry, focusing on Disney and Star Wars: The Force Awakens.
- 5 tasks involving researching Disney Studios, analysing the Force Awakens trailer, profiling the target audience, creating a production/distribution timeline, and exploring legal/ethical issues and representation.
- Guidance on formatting, research, analysis and evidence required to complete each task successfully. The tasks assess learning outcomes related to understanding media institutions, products, audiences and regulatory issues.
Disney legal ethical regulatory bodies
The document discusses various theories about the potential effects films can have on audiences, including the hypodermic needle theory, two-step flow theory, uses and gratifications theory, and desensitization theory. It then applies these theories to analyze possible effects of the film Star Wars: The Force Awakens. Some positive effects discussed are diversion, entertainment, and providing role models for diverse audiences. Potential negative effects include desensitizing young viewers to violence. The document also examines issues of representation in the film in terms of race, gender, age, and sexuality, and whether the film challenges societal norms or provides typical mainstream portrayals. Current societal debates around representation that relate to the film are also mentioned.
03. unit 1 student guidebook and checklist
The document provides information and tasks for a learner to complete an assignment on analysing media products and audiences. It includes 5 tasks: [1] A case study on Disney Studios covering its ownership, operating model, products, marketing position, and competitors; [2] An analytical film review of Star Wars: The Force Awakens using media terminology; [3] Audience research and profiling of the film's target demographic through surveys; [4] A timeline of the production process, distribution, and advertising of The Force Awakens; [5] A report on the legal, ethical and regulatory issues surrounding the film and its impact and representation. The document concludes with a checklist for the learner to ensure they have completed all tasks for
Audio advertising media homework
The document summarizes listening to different radio stations and a film review program. It notes the types of music, ads, and content heard on a national commercial station, local commercial station, and national non-commercial station. The ads focused on apps, competitions, new music releases, and upcoming TV shows. It also compares a live film review program to live radio, noting the review program lacks music, news, and has longer conversations between two presenters about movies. The film review's target audience is suggested to be people interested in movies with spare time to listen to lengthy discussions.
Disney legal ethical regulatory bodies
The document discusses several theories about the potential effects media can have on audiences, and how some of these theories could apply to the film Star Wars: The Force Awakens. It explains the hypodermic needle theory, two-step flow theory, uses and gratifications theory, desensitization theory. It provides examples of how The Force Awakens could influence audiences according to each theory, such as spreading information through opinion leaders (two-step flow), allowing escapism and entertainment (uses and gratifications), and weakening responses to violence through repeated exposure (desensitization). The document also outlines some positive effects the film may have like providing diversion, building personal relationships with characters, and offering new role models.
Task 2 analytical film review of the force awakens
The document provides an overview and analysis of Star Wars: The Force Awakens. It summarizes the film's director, studio, budget, and box office performance. It then analyzes several scenes and elements from the film's trailer to understand how they were manipulated to create an emotional response in audiences and raise questions. Key techniques discussed include mise-en-scene, cinematography, sound, editing, and narrative/special effects. The document examines how these elements establish the science fiction and fantasy genres and appeal to both new and existing Star Wars fans.
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Task 3 part a (p3)
- 1. LO2 (P3, M2, D2): Understand the relationship between media products and their target audience Task 3: Audience Profiling Research Stereotypical avatars I have chosen to create 4 stereotypical avatars of star wars fans. This avatar is a young girl who would be aged between 5-10 years of age. On the NRS social demographic scale her and her family would be skilled working class people which gives them a social grade of C2. This avatar and her family would be a huge fan of star wars and watch it all the time. On the 4CS scale this avatar would be the explorer as she looks up to Rey, who is driven by a need for discovery. This avatar loves how there is a dominant female character who loves to explore and therefore likes to dress up and explore just like how Rey does. The avatar is wearing a ‘Rey outfit’ for scavenging desert planets, making speedy escapes, and other adventures. It is a nude tunic which is what Rey wears in the film, the avatar is also placed in the dessert which is where she was first seen in The Force Awakens. She is also holding a weapon as Rey is very good with weapons and in action situations. In terms of gratification this avatar is finding a personal identity. For example, while watching star wars this young female avatar would learn behaviours and values from the character of Rey. As this avatar is only young they do not have a lot of spending power, however when they get a little bit of pocket money or extra change they insist on getting more ‘Rey costumes’ to wear and posters to stick in their room. This is my second stereotypical avatar. It is a young boy aged between 5-13 years old. On the NRS Social demographic scale their family’s social status would be lower middle class which would give them a social grade of C1. This avatar would attend school every day and would go home and watch star wars films with their family. On the 4CS Scale this avatar would be The Succeeder as they would possess self-confidence and have strong goals. This particular avatar loves Finn and how he was a storm trooper and became a good guy. They are wearing a storm trooper outfit while holding a red lightsabor which shows they are from the dark side. However there is also a picture of the avatar without his helmet, showing that he is good underneath just like Finn, which is shown in the filmas he left the dark side. In terms of gratification, this avatar would build a personal relationship with the characters, especially Finn. This young boy would submit star wars for social life and would always have a conversation just on star wars. In terms of spending power, this avatar would save up all their pennies just to buy the
- 2. LO2 (P3, M2, D2): Understand the relationship between media products and their target audience different coloured lightsabers and all the weapons they can find in shops, so they can battle with their friends or in their room after school. This is my third avatar who is a middle aged woman. On the NRS Social demographic scale their social status would be working class which is a social grade of D. This avatar would be a semi and unskilled manual worker who would obsess over star wars in her spare time. On the 4CS Scale this avatar would be the Struggler as they would live for the day and make few plans for the next. This would include going to star wars conventions and using their spending power on little action figures a t-shirts. This particular avatar is a big fan of Maz Kanata and is dressed wearing her big circular goggles. Maz Kanata is more than a thousand years old, a diminutive being with vast experience at surviving in the underworld. In terms of gratification this avatar likes diversion. They escape from everyday problems and routines by relaxing and filling time and emotional release with enjoyment. This avatar fills time by re-watching all the star wars over and over again. This is my last avatar who is a middle aged man. On the NRS Social Demographic scale the social status of this avatar is upper middle class and they have a social grade of A. On the 4CS Scale they are The Aspirer as their core need in life is for status. This particular avatar, outside of their work life, is obsessed with star wars and Kylo Ren. Kylo Ren is from the dark side and this avatar wears dark clothes to portray this look. This avatar even has a Kylo Ren mask and red lightsaber just like Kylo Ren in the filmThe Force Awakens. The lightsaber shows that this avatar is ready for a battle and the fact that it is red and not blue shows he is evil. In terms of gratification this avatar also likes the entertainment and escapismstar wars brings him. For example, watching star wars is a great way to escape from everything as it involves a lot of action, spaceships and explosions which is good entertainment and gets the audience exited. Also, they like to build personal relationships. This avatar has watched all the star wars and feels like they are friends or enemies with all the old characters and likes building relationships with the new characters. In terms of spending power this avatar is very wealthy and would spend a lot of money on very old star wars merchandise which could be very expensive and worth a lot of money. They would have a room full of antiques and valuables all related to all the different star wars and this avatar would be very proud of this room.