Photography is used in many industries to promote products and services. In advertising, photography is used to showcase clothing, cars, and other products to target audiences. Photographs in the fashion industry display the latest trends from catwalks around the world. The music industry relies on photos for album covers, posters, and merchandise to promote bands. Sports photography is featured in newspapers, magazines, and advertisements to capture action shots and showcase sports equipment. Photojournalism tells stories through images in newspapers and online, such as photos from sporting events. Fine art photography expresses the artist's subjective vision rather than just documenting reality.

1. Task 1. Different Applications of
Photography
Stick your name here

2. Advertising Industry
The Advertising Industry is about how
to sell a product and send a message
to the target audience.
In the advertising industry anything
can be advertised, for example:
clothing, cars, shoes.
Company's like Nike or Puma advertise
there new clothing range with pictures
to show off the latest trends. Like the
pictures to the right, they normally
create abstract images to get people
attention and it makes to shoe look
better.
The advertising industry can also
highlight negative things in the media,
for example: on a cig packet when they
have pictures of lungs. This is a strong
message to the buyer showing them
what could happen to them if they
carry on smoking.

3. Fashion Industry
The fashion industry is a multi-billion
pound global industry and is widely
showed off by pictures showing the
latest trends and clothes from
catwalks around the world. Also you
can show colours and different styles
through photography.
Steven Meisel is an American
photographer who has become
famous through working in the USA
and Italy and working with famous
starts like Madonna. He is considered
as one of the best in the industry and
does regular shooting with Vogue.
As shown in the pictures too the right
he does not only show off the new
clothes/trends he does it in a abstract
way that will stand out from the
crowds.

4. Music Industry
Photography in the music industry is
widely used, for example it is used on
band albums, posters, t- shirts and at
gigs.
Bands use photos to make their album
covers stand out from the rest. It is
manly for promotional posters or ads
that pictures of the band/artist are
taken.
Here are some examples to the right,
of different t-shirts and posters you
can purchase.

5. Sports Industry
Photography in the sports industry is
huge. It is used everywhere from in
news papers, shop windows, online, in
magazines and on bill boards. Pictures
are used to advertise products like
bikes or football boots.
By taking a picture of the product in a
‘action’ shot it allows the viewer to get
a sense of what the product can do,
and it also makes them look more
appealing to the audience like the
photos to the right instead of just
being on a white or black background.

6. Photo journalism
Photo journalism is used in
newspapers/online in a story. It can be
used in sport to show what happened.
It records what happens in sport, for
example at a football match when
somebody scores a goal.
Romano Cagnoni used to photograph
sculptures in the small town of
Pietrasanta, Tuscany, which is famous
for its sculpture studios. In 1958, he
moved to London, UK, where he lived
for 30 years. Here, he started working
as a freelance photographer
contributing to different European
magazines.
Here is a picture that could be used In
a newspaper to go with a headline, for
example “another win for United”

7. Fine Art Photography
Fine art photography is photography
created in accordance with the vision
of the artist as photographer. Fine art
photography stands in contrast to
representational photography, such as
photojournalism, which provides a
documentary visual account of specific
subjects and events, literally re-
presenting objective reality rather
than the subjective intent of the
photographer; and commercial
photography, the primary focus of
which is to advertise products or
services.
Scott Mead is a good example of a fine
art photographer, here are a few
examples of his work to the right.