This document contains summaries of different types of factual writing:
- A how-to guide on photography is evaluated. It uses a semi-formal tone and clear typography but could be more concise. Photos with details support the text.
- A product manual for installing a baby seat is very formal and concise for safety. Illustrations paired with numbered steps leave no ambiguity.
- A newspaper article is shown to have a biased and ambiguous tone that questions its accuracy. It aims to rile readers rather than provide facts.
This document provides a factual layout analysis of several documents, including a yoga leaflet, vegan lifestyle leaflet, article on overfishing, and airsoft gun instruction manual. Key points analyzed include font choices, image selection, use of formatting like bolding, paragraph structure, and how design elements match the topic and intended audience. The analysis finds the documents are generally clear and easy to understand, with design and information presentation fitting the subject matter.
This how-to guide provides simple instructions for making paleo pancakes. The guide uses a muted color palette of greys and features images showing each step of the recipe alongside short, clear instructions in a simple font. The images and formatting help make the recipe easy to follow visually and through short, declarative sentences. The guide aims to provide accurate instructions for readers to interpret and follow as they wish to make the paleo pancakes.
Leaflets, instruction manuals, 'how to' guides, and magazines/newspapers all aim to inform readers through factual writing. However, their styles and purposes differ. Leaflets advertise brands and locations, using persuasive language. Instruction manuals provide step-by-step guidance through diagrams and text. 'How to' guides offer advice and tips through a mix of text and images. Magazine and newspaper articles entertain while informing on various topics, using facts and evidence to back opinions. All must be clearly written and structured to effectively achieve their goals.
This leaflet uses different fonts and illustrations to target different audiences. A plain font is used for adults, while a bolder, fun font is used for children accompanied by illustrations. The leaflet is biased towards nature as it promotes the national trust. It has clear sections and organization to be easily understood by various audiences.
This document summarizes a factual news article. Key details include:
- The article uses different colors and monochrome text to grab readers' attention.
- Intriguing offers are placed in colored boxes at the bottom to entice readers to buy the paper.
- The main title uses an old-fashioned font to relate to the paper's founding in 1937.
- Bold formatting is used for section headings to draw the eye to new stories.
- Emotional headlines are designed to engage readers and make them want to read more.
The document discusses how the student's media products used and developed conventions of real media forms.
For their documentary on technology, they were influenced by the documentary "Super Size Me" in their use of voiceover, images, facts, statistics, interviews, and a personal challenge. Their radio advert followed conventions of 30 second length and inclusion of music, facts, and interviews.
Their double page magazine spread was conventional in its 50/50 split of text and image, column layout, use of headings, images, and bylines. They analyzed other spreads to incorporate standard conventions into their own.
This document discusses factual media production. It begins by defining factual media as products that report true information, as opposed to fictional media. It then examines some common types of factual media like documentaries, news broadcasts, newspapers and magazines. The document outlines some key conventions used in factual media, such as formal language, quoting sources verbatim and citing facts. It also compares the structures of radio news programs and documentary TV programs. Finally, it provides guidance on developing a factual media idea, conducting research, creating a proposal, pre-production planning and the production and post-production processes.
This document contains initial ideas and development work for an energy drink brand and packaging design. It includes ideas for four different drink themes based on popular video games: a sports drink theme inspired by Grand Theft Auto, a music festival drink inspired by Call of Duty, a natural drink inspired by Fez, and a protein drink. Color schemes, fonts, and packaging layouts are tested to match each gaming theme. Market research on existing brands is also referenced to inform the design process. The goal is to create a line of energy drinks targeted towards gamers with unique designs drawing inspiration from different video game genres.
This document provides a factual layout analysis of several documents, including a yoga leaflet, vegan lifestyle leaflet, article on overfishing, and airsoft gun instruction manual. Key points analyzed include font choices, image selection, use of formatting like bolding, paragraph structure, and how design elements match the topic and intended audience. The analysis finds the documents are generally clear and easy to understand, with design and information presentation fitting the subject matter.
This how-to guide provides simple instructions for making paleo pancakes. The guide uses a muted color palette of greys and features images showing each step of the recipe alongside short, clear instructions in a simple font. The images and formatting help make the recipe easy to follow visually and through short, declarative sentences. The guide aims to provide accurate instructions for readers to interpret and follow as they wish to make the paleo pancakes.
Leaflets, instruction manuals, 'how to' guides, and magazines/newspapers all aim to inform readers through factual writing. However, their styles and purposes differ. Leaflets advertise brands and locations, using persuasive language. Instruction manuals provide step-by-step guidance through diagrams and text. 'How to' guides offer advice and tips through a mix of text and images. Magazine and newspaper articles entertain while informing on various topics, using facts and evidence to back opinions. All must be clearly written and structured to effectively achieve their goals.
This leaflet uses different fonts and illustrations to target different audiences. A plain font is used for adults, while a bolder, fun font is used for children accompanied by illustrations. The leaflet is biased towards nature as it promotes the national trust. It has clear sections and organization to be easily understood by various audiences.
This document summarizes a factual news article. Key details include:
- The article uses different colors and monochrome text to grab readers' attention.
- Intriguing offers are placed in colored boxes at the bottom to entice readers to buy the paper.
- The main title uses an old-fashioned font to relate to the paper's founding in 1937.
- Bold formatting is used for section headings to draw the eye to new stories.
- Emotional headlines are designed to engage readers and make them want to read more.
The document discusses how the student's media products used and developed conventions of real media forms.
For their documentary on technology, they were influenced by the documentary "Super Size Me" in their use of voiceover, images, facts, statistics, interviews, and a personal challenge. Their radio advert followed conventions of 30 second length and inclusion of music, facts, and interviews.
Their double page magazine spread was conventional in its 50/50 split of text and image, column layout, use of headings, images, and bylines. They analyzed other spreads to incorporate standard conventions into their own.
This document discusses factual media production. It begins by defining factual media as products that report true information, as opposed to fictional media. It then examines some common types of factual media like documentaries, news broadcasts, newspapers and magazines. The document outlines some key conventions used in factual media, such as formal language, quoting sources verbatim and citing facts. It also compares the structures of radio news programs and documentary TV programs. Finally, it provides guidance on developing a factual media idea, conducting research, creating a proposal, pre-production planning and the production and post-production processes.
This document contains initial ideas and development work for an energy drink brand and packaging design. It includes ideas for four different drink themes based on popular video games: a sports drink theme inspired by Grand Theft Auto, a music festival drink inspired by Call of Duty, a natural drink inspired by Fez, and a protein drink. Color schemes, fonts, and packaging layouts are tested to match each gaming theme. Market research on existing brands is also referenced to inform the design process. The goal is to create a line of energy drinks targeted towards gamers with unique designs drawing inspiration from different video game genres.
The document discusses several guidelines for journalists to consider when reporting on social and cultural groups:
1) Journalists should write about minority groups carefully, using non-biased language so they are represented accurately and avoid reinforcing stereotypes.
2) The National Union of Journalists has created guidelines for journalists to use respectful language when discussing groups like immigrants, people with disabilities, and others. However, these guidelines are not legally binding.
3) When writing stories, journalists should consider how different audiences may interpret the story based on their own backgrounds and life experiences. Minority groups especially may interpret stories differently if their experiences are not widely understood.
The document discusses the importance of journalists writing about social and cultural groups carefully and without bias. It talks about guidelines created by the National Union of Journalists (NUJ) to help journalists use appropriate language when discussing minority groups. However, these guidelines are not legally binding. The document also discusses how journalists should consider alternative readings of their stories by different audience groups based on their backgrounds. An example is provided of a Daily Mail headline that inappropriately blames Muslims for bringing ebola to the UK.
The student created two factual writing pieces: a fanzine and magazine/interview. For the fanzine, the student felt their time management and evaluation of the work during creation was successful. They received feedback from others and made changes. The student found the layout challenging to get right. For the magazine, the student again felt they managed their time well. They reviewed the writing and got feedback. The student found the magazine layout easier than the fanzine layout using InDesign. Overall, the student felt they achieved their goals for both pieces.
- The document is a leaflet created by Chadwell Primary School to promote healthy eating. It uses simple visuals and text to appeal to children. The informal language makes it enjoyable to read.
- Instructions are provided for assembling and operating a Batman toy. labeled diagrams and clearly explained text provide accurate information in a style fitting the theme.
- An online guide offers solutions to common iMessage problems through headings, images, and bold text to aid navigation. While technical, it references other sources and informal language aids readability.
This leaflet uses different fonts and illustrations to target different audiences. A plain font is used for adults, while a bolder, fun font is used for children accompanied by illustrations. The leaflet is biased towards nature as it promotes the national trust. It has clear sections and formatting for easy reading.
This document provides examples of different types of factual writing and their key features. It analyzes leaflets, instruction manuals, how-to guides, and factual journalism. For each example, it examines typography choices, use of images and colors, and how communication elements like clarity, referencing sources, and avoiding ambiguity are applied. Overall, the document demonstrates how factual writing styles are tailored for different purposes and audiences through typographic and structural techniques.
Research 141114100640-conversion-gate02HannahMizen
This document contains summaries of several secondary sources that provide information about Phil Elverum and his music. It includes summaries of interviews, album reviews from websites like Pitchfork, YouTube videos of live performances and music videos, and articles that provide biographical details and discuss his artistic process. The summaries concisely outline the key topics and perspectives covered in each source to give an overview of the essential information and perspectives they provide about Phil Elverum and his work.
Factual Writing of different media forms holly hudson
This leaflet from The Vegan Society aims to promote veganism through clear and concise messaging. It uses simple language and compelling images of animals to convey the key reasons for being vegan - compassion for animals, justice for people, and protecting the planet. The accuracy of the information can be relied on as it comes from a large, reputable organization. The leaflet's presentation with calming colors and striking visuals seeks to portray veganism positively.
This document summarizes and analyzes different types of factual writing, including leaflets, instruction manuals, how-to guides, textbooks, and magazines. It discusses the purpose, language, design elements, potential biases, and legal considerations of each type. Overall, the document demonstrates how the format and style of factual writing must align with its intended audience and objective.
This document contains summaries of various types of factual writing documents. It analyzes leaflets, instruction manuals, guides, and journalism articles on their design, formatting, language and content. Key elements summarized include the use of color, images and formatting to attract audiences and highlight important information. Accuracy and avoiding bias are also discussed as important for factual writing.
This document summarizes a leaflet advertising a zoo. It uses bright colours and images of animals and families to attract families with young children. The large, colourful headings and images make it appealing and help parents visualize the fun activities. The simple, clear language and table of information allow busy parents to find details quickly. Overall, the leaflet is targeted towards entertaining families rather than solely children.
This leaflet uses different fonts and styles to target different audiences. A plain font is used for adults, while a bolder, fun font is used for children alongside illustrations. The leaflet is biased towards nature as it promotes the national trust and environmental protection. It has clear sections and organization to be easily understood by all audiences.
This leaflet uses different fonts and styles to target different audiences. A plain font is used for adults, while a bolder, fun font is used for children alongside illustrations. The leaflet is biased towards nature as it promotes the national trust and environmental protection. It has clear sections and organization to be easily understood by all audiences.
The document contains analyses of different types of factual writing, including leaflets, instructions, how-to guides, and journalistic articles. The analyses examine aspects like layout, design, language, use of images, clarity, and factual accuracy. For each sample, the author evaluates techniques used to clearly convey important information to the intended audience in a concise manner.
This document summarizes a how-to guide for making paleo pancakes. The guide uses simple images and minimal text written in an informal register. The color palette is muted greys and the images are emphasized with grey borders. Important text like the title and ingredients are written in a darker, capitalized grey to stand out. Overall, the guide has a simple, easy-to-follow design to clearly instruct readers on the paleo pancake recipe.
This newspaper article from The Sun reports on an alleged attack on a former model, Alicia Douvall, by her ex-boyfriend. The headline uses attention-grabbing language to summarize that the ex-boyfriend "battered" Douvall as she drove her car. The article includes a large photo of Douvall with bruises on her face and quotes from her describing the attack. While only telling the story from Douvall's perspective, the article cites her as the source of information and avoids naming the ex-boyfriend since he has only been arrested, not charged, to prevent legal issues like libel.
This document analyzes several factual writing pieces including a breastfeeding information leaflet, photography how-to guides, instructions for origami, and a journalistic news article. Key analysis points made about each piece include their use of visual elements like images and formatting to draw attention to information, inclusion of evidence and perspectives to support arguments, and language choices to establish tone and make information clear and accessible. Permission for using any copyrighted content is also noted as an essential part of publishing factual writing.
This factual journalism piece reports on the Hillsborough inquests with a high level of accuracy and clarity. It avoids ambiguity by directly quoting police officers and reports. The register is both formal in its description of legal proceedings and informal when quoting individuals. Accuracy is essential given the sensitivity of reporting on a tragedy where people lost their lives.
This document summarizes different types of factual writing styles:
1. Instruction manuals contain step-by-step instructions with images to make the assembly process clear. They avoid bias and ambiguity to accurately guide the user.
2. How-to guides provide advice and tips through a clear layout with highlighted key points in bubbles or banners. They keep language simple but allow some interpretation.
3. Factual journalism informs on events through longer articles using images to break up text. It relies on interviews but can be biased based on a single perspective without opposition.
The document analyzes different types of media including leaflets, instruction manuals, how-to guides, and factual journalism. It examines the text to image ratios, typography, language, accuracy, and adherence to codes of various examples. For each media type, it assesses visual and written elements and considers the intended audience. The analysis finds that images effectively support the text in each example and formatting is used strategically to guide the reader's attention.
This document summarizes and analyzes several types of informational documents, including a leaflet on alcohol awareness, an instruction manual for a DSLR camera, a how-to guide for painting a pole, and a piece of factual journalism about the Hillsborough disaster inquests. For each document type, it discusses the accuracy, clarity, conciseness, register/tone, illustrations, colors, fonts, and other design elements, assessing how well each document achieves its informational goals.
This document summarizes and analyzes several types of informational documents, including a leaflet on alcohol awareness, an instruction manual for a DSLR camera, a how-to guide for painting a pole, and a piece of factual journalism about the Hillsborough disaster inquests. For each document type, it discusses the accuracy, clarity, conciseness, register/tone, illustrations, colors, fonts, and other design elements, assessing how well each document achieves its informational goals.
The document discusses several guidelines for journalists to consider when reporting on social and cultural groups:
1) Journalists should write about minority groups carefully, using non-biased language so they are represented accurately and avoid reinforcing stereotypes.
2) The National Union of Journalists has created guidelines for journalists to use respectful language when discussing groups like immigrants, people with disabilities, and others. However, these guidelines are not legally binding.
3) When writing stories, journalists should consider how different audiences may interpret the story based on their own backgrounds and life experiences. Minority groups especially may interpret stories differently if their experiences are not widely understood.
The document discusses the importance of journalists writing about social and cultural groups carefully and without bias. It talks about guidelines created by the National Union of Journalists (NUJ) to help journalists use appropriate language when discussing minority groups. However, these guidelines are not legally binding. The document also discusses how journalists should consider alternative readings of their stories by different audience groups based on their backgrounds. An example is provided of a Daily Mail headline that inappropriately blames Muslims for bringing ebola to the UK.
The student created two factual writing pieces: a fanzine and magazine/interview. For the fanzine, the student felt their time management and evaluation of the work during creation was successful. They received feedback from others and made changes. The student found the layout challenging to get right. For the magazine, the student again felt they managed their time well. They reviewed the writing and got feedback. The student found the magazine layout easier than the fanzine layout using InDesign. Overall, the student felt they achieved their goals for both pieces.
- The document is a leaflet created by Chadwell Primary School to promote healthy eating. It uses simple visuals and text to appeal to children. The informal language makes it enjoyable to read.
- Instructions are provided for assembling and operating a Batman toy. labeled diagrams and clearly explained text provide accurate information in a style fitting the theme.
- An online guide offers solutions to common iMessage problems through headings, images, and bold text to aid navigation. While technical, it references other sources and informal language aids readability.
This leaflet uses different fonts and illustrations to target different audiences. A plain font is used for adults, while a bolder, fun font is used for children accompanied by illustrations. The leaflet is biased towards nature as it promotes the national trust. It has clear sections and formatting for easy reading.
This document provides examples of different types of factual writing and their key features. It analyzes leaflets, instruction manuals, how-to guides, and factual journalism. For each example, it examines typography choices, use of images and colors, and how communication elements like clarity, referencing sources, and avoiding ambiguity are applied. Overall, the document demonstrates how factual writing styles are tailored for different purposes and audiences through typographic and structural techniques.
Research 141114100640-conversion-gate02HannahMizen
This document contains summaries of several secondary sources that provide information about Phil Elverum and his music. It includes summaries of interviews, album reviews from websites like Pitchfork, YouTube videos of live performances and music videos, and articles that provide biographical details and discuss his artistic process. The summaries concisely outline the key topics and perspectives covered in each source to give an overview of the essential information and perspectives they provide about Phil Elverum and his work.
Factual Writing of different media forms holly hudson
This leaflet from The Vegan Society aims to promote veganism through clear and concise messaging. It uses simple language and compelling images of animals to convey the key reasons for being vegan - compassion for animals, justice for people, and protecting the planet. The accuracy of the information can be relied on as it comes from a large, reputable organization. The leaflet's presentation with calming colors and striking visuals seeks to portray veganism positively.
This document summarizes and analyzes different types of factual writing, including leaflets, instruction manuals, how-to guides, textbooks, and magazines. It discusses the purpose, language, design elements, potential biases, and legal considerations of each type. Overall, the document demonstrates how the format and style of factual writing must align with its intended audience and objective.
This document contains summaries of various types of factual writing documents. It analyzes leaflets, instruction manuals, guides, and journalism articles on their design, formatting, language and content. Key elements summarized include the use of color, images and formatting to attract audiences and highlight important information. Accuracy and avoiding bias are also discussed as important for factual writing.
This document summarizes a leaflet advertising a zoo. It uses bright colours and images of animals and families to attract families with young children. The large, colourful headings and images make it appealing and help parents visualize the fun activities. The simple, clear language and table of information allow busy parents to find details quickly. Overall, the leaflet is targeted towards entertaining families rather than solely children.
This leaflet uses different fonts and styles to target different audiences. A plain font is used for adults, while a bolder, fun font is used for children alongside illustrations. The leaflet is biased towards nature as it promotes the national trust and environmental protection. It has clear sections and organization to be easily understood by all audiences.
This leaflet uses different fonts and styles to target different audiences. A plain font is used for adults, while a bolder, fun font is used for children alongside illustrations. The leaflet is biased towards nature as it promotes the national trust and environmental protection. It has clear sections and organization to be easily understood by all audiences.
The document contains analyses of different types of factual writing, including leaflets, instructions, how-to guides, and journalistic articles. The analyses examine aspects like layout, design, language, use of images, clarity, and factual accuracy. For each sample, the author evaluates techniques used to clearly convey important information to the intended audience in a concise manner.
This document summarizes a how-to guide for making paleo pancakes. The guide uses simple images and minimal text written in an informal register. The color palette is muted greys and the images are emphasized with grey borders. Important text like the title and ingredients are written in a darker, capitalized grey to stand out. Overall, the guide has a simple, easy-to-follow design to clearly instruct readers on the paleo pancake recipe.
This newspaper article from The Sun reports on an alleged attack on a former model, Alicia Douvall, by her ex-boyfriend. The headline uses attention-grabbing language to summarize that the ex-boyfriend "battered" Douvall as she drove her car. The article includes a large photo of Douvall with bruises on her face and quotes from her describing the attack. While only telling the story from Douvall's perspective, the article cites her as the source of information and avoids naming the ex-boyfriend since he has only been arrested, not charged, to prevent legal issues like libel.
This document analyzes several factual writing pieces including a breastfeeding information leaflet, photography how-to guides, instructions for origami, and a journalistic news article. Key analysis points made about each piece include their use of visual elements like images and formatting to draw attention to information, inclusion of evidence and perspectives to support arguments, and language choices to establish tone and make information clear and accessible. Permission for using any copyrighted content is also noted as an essential part of publishing factual writing.
This factual journalism piece reports on the Hillsborough inquests with a high level of accuracy and clarity. It avoids ambiguity by directly quoting police officers and reports. The register is both formal in its description of legal proceedings and informal when quoting individuals. Accuracy is essential given the sensitivity of reporting on a tragedy where people lost their lives.
This document summarizes different types of factual writing styles:
1. Instruction manuals contain step-by-step instructions with images to make the assembly process clear. They avoid bias and ambiguity to accurately guide the user.
2. How-to guides provide advice and tips through a clear layout with highlighted key points in bubbles or banners. They keep language simple but allow some interpretation.
3. Factual journalism informs on events through longer articles using images to break up text. It relies on interviews but can be biased based on a single perspective without opposition.
The document analyzes different types of media including leaflets, instruction manuals, how-to guides, and factual journalism. It examines the text to image ratios, typography, language, accuracy, and adherence to codes of various examples. For each media type, it assesses visual and written elements and considers the intended audience. The analysis finds that images effectively support the text in each example and formatting is used strategically to guide the reader's attention.
This document summarizes and analyzes several types of informational documents, including a leaflet on alcohol awareness, an instruction manual for a DSLR camera, a how-to guide for painting a pole, and a piece of factual journalism about the Hillsborough disaster inquests. For each document type, it discusses the accuracy, clarity, conciseness, register/tone, illustrations, colors, fonts, and other design elements, assessing how well each document achieves its informational goals.
This document summarizes and analyzes several types of informational documents, including a leaflet on alcohol awareness, an instruction manual for a DSLR camera, a how-to guide for painting a pole, and a piece of factual journalism about the Hillsborough disaster inquests. For each document type, it discusses the accuracy, clarity, conciseness, register/tone, illustrations, colors, fonts, and other design elements, assessing how well each document achieves its informational goals.
This document analyzes the factual writing style used in various documents, including a NHS information leaflet on OCD, instruction manuals, diagrams, and newspaper articles. Key aspects discussed include the use of clear and direct language, balanced perspectives from multiple sources, formal and objective tone, visual elements like diagrams and images to support the text, and protecting privacy through anonymizing or blurring details. Overall, the analysis examines techniques for presenting information factually, objectively and in an accessible manner for readers.
The leaflet is for a charity called 'Viva' that advocates against cruelty to lambs. It uses clear language, facts, and accurate information. Pictures of lambs are included to visually depict the issues. Pink text is used for headlines to make them stand out. The title engages the reader by mentioning 'Lucky the lamb' and tells the lamb's story to elicit an emotional response. Contact information and a call to action are prominently displayed.
This document summarizes and compares two different types of factual writing - an instruction leaflet and a magazine article.
The instruction leaflet uses simple black and white illustrations, a plain font, bold text for headings, and a minimal color scheme to clearly communicate assembly steps without distraction. In contrast, the magazine article uses various fonts, bolding, italics and one color photo to make the text more interesting and break up a large amount of information.
While the instruction leaflet is very concise to be understood by all, the magazine article uses less concise language that fits the style of the publication and tells more of a story. The article aims to appeal to its target female audience on a personal level about losing
This document summarizes and compares two different types of factual writing - an instruction leaflet and a magazine article.
The instruction leaflet uses simple black and white illustrations, a plain font, bold text for headings, and a minimal color scheme to clearly communicate assembly steps without distraction. In contrast, the magazine article uses various fonts, bolding, italics and one color photo to make the large amount of text more interesting and readable for its audience.
While both aim to accurately communicate information, the leaflet is highly concise to concisely convey assembly instructions, whereas the magazine article is less concise to tell a story in a style fitting for its publication. The language is also more formal in the leaflet
The document discusses different types of leaflets and instruction manuals. It provides examples and analyses of a health information leaflet, a conservation group leaflet, and an instruction manual for assembling a product. The analyses examine typography, formatting, use of images and colors, clarity of information, and how different elements are used to effectively communicate with the intended audience. The document concludes that instruction materials must be clear, concise, accurate, and address any legal or safety issues to properly inform users.
The document discusses different types of leaflets and instruction manuals. It provides examples and analyses of a health information leaflet, a conservation group leaflet, and an instruction manual for assembling a product. The analyses examine typography, formatting, use of images and other design elements. The document emphasizes that instruction manuals and leaflets must be clear, concise, accurate and easy to understand in order to effectively communicate information to target audiences.
This document contains initial ideas and development work for an energy drink brand and packaging design. It includes ideas for four different drink concepts focused on sports, music, natural/eco-friendly ingredients, and protein. It also explores font, color scheme, and packaging designs inspired by popular video games like Grand Theft Auto, Call of Duty, and Fez to appeal to the target gaming audience. Mood boards and mind maps were created to develop themes and aesthetics for the brand identity.
This document discusses different types of photography and their purposes. Advertising and promotional photography aim to sell products and raise awareness, using controlled shoots and post-production editing. Photojournalism documents real events to accompany news stories, but can also manipulate images to influence viewers. Fashion photography sells clothing through idealized images of thin models, often heavily edited. Portraiture captures subjects' emotions and details through posed or candid shots. Architecture photography styles vary from artistic to realistic depending on the intended use of the image.
The document discusses various camera settings and techniques that can be used to manipulate photographs, including:
- Aperture, which controls depth of field and amount of light. A wider aperture means less depth of field and more light.
- Shutter speed, measured in fractions of seconds. A faster shutter speed freezes motion while a slower shutter allows blur.
- ISO, which controls the light sensitivity of the camera sensor. A higher ISO means more noise but allows shooting in darker conditions.
- White balance, which shifts the color tone to compensate for lighting conditions like daylight, shade, or tungsten.
- Editing techniques like dodging and burning, levels, cropping and color adjustments
1. Fashion photography aims to sell and advertise clothes by portraying attractive, slim models wearing the outfits in a very controlled setting with artificial lighting. The goal is to make the clothes look desirable so consumers will want to purchase them.
2. Fashion photography is highly manipulated, with nearly all images edited in some way, such as enhancing skin or changing body shapes. While editing can make photos more aesthetically pleasing, overly thinning models' bodies sets unrealistic standards that can harm self-esteem and mental health.
3. Portraiture captures subjects' emotions, details, and colors in both black and white and color photos. Photographers instruct posed models on facial expressions and positions against plain backgrounds to focus
This document provides initial ideas and development for the design of an advertising campaign and product packaging for an energy drink. It includes four potential energy drink ideas focused on sports, music, being natural/eco-friendly, and protein. It also details the development of font, color scheme, and packaging ideas inspired by video games like Grand Theft Auto, Call of Duty, and Fez. Mockups of potential can designs and branding incorporate pixelated graphics and fonts to match different game aesthetics.
This document provides initial ideas and development for four potential energy drink concepts:
1. A sports drink targeting people who like to exercise aged 30-40 focusing on energy from plants in a bottle with a sports cap.
2. A music-themed drink targeting teens and people aged 16-20s into music in a colorful can.
3. A natural and eco-friendly drink targeting people aged 18-29 in fun packaging focusing on a healthy boost.
4. A protein-focused drink targeting bodybuilders and gym-goers in a familiar protein shake bottle shape with milk-based flavors.
This document discusses several types of audience responses to media:
- Preferred responses occur when the audience agrees with and is willing to change their behavior based on the media.
- Negotiated responses mean the audience understands the message but will not change their behavior.
- Oppositional responses mean the audience does not believe or agree with the message and will ignore it.
- Participatory responses encourage the audience to engage with the media by giving opinions and participating in discussions and voting.
- Cultural competence means tailoring media like advertisements to different cultures' understandings and languages.
- Fan culture refers to passionate fans who form online communities called "fandoms" to discuss their favorite shows, bands, and books.
1) A close-up shot of gamers' intense faces and hands gripping controllers, with the drink can in focus. The text "Stay Wired" hints that the drink provides energy to keep gaming.
2) A split screen shows gamers in intense online battles, with one screen fading to a can of the drink and the text "Fuel Your Game".
3) Esports athletes are shown celebrating a victory, holding up cans of the drink. The text "The Official Drink of Champions" promotes the drink's endorsement of elite gamers.
The strengths of the final images are:
- Clear theme/subject matter - They are all based on The Smiths band which connects them.
- Attention to detail - The rotoscoping is done very neatly which shows skill.
- Variety - Different poses, compositions and styles were explored rather than just repeating one idea.
- Audience focus - Consideration was given to targeting specific demographics like younger fans.
What could be developed if the image was repeated?
Some things that could be further developed if the images were repeated include:
- Additional band members - Adding designs featuring Johnny Marr or Andy Rourke.
- Product options - Creating versions without backgrounds for more printing/color flexibility
The document discusses different types of digital graphics file formats including raster graphics, vector graphics, JPEG, TIFF, PSD, AI, and 3DS.
Raster graphics use pixels and have a fixed resolution, so they can lose quality when resized. Vector graphics use paths and shapes so they maintain quality at different scales but have larger file sizes.
JPEG is best for web use due to its small file size but loses quality with multiple edits. TIFF has better quality than JPEG but much larger file sizes. PSD saves layers and supports transparency but has large file sizes. Vector formats like AI can scale without pixelation but have limited software compatibility. 3DS is used for 3D modeling and animation and has universal viewing but also
The document provides details on the development process of branding assets for a social action organization. It describes creating a logo by drawing a crab mascot and scanning it digitally. Further logo iterations experiment with style and color variations. Posters are designed to educate children on litter cleanup in a fun, game-like way. Merchandise designs include t-shirts, hats and bodyboards featuring the logo and messaging. Membership forms are given underwater themes through rotoscoped illustrations of crabs, turtles and seals to appeal to children while still including necessary legal information. The branding assets were created to be cohesive in style and message across different mediums.
The document describes the process of designing logos and posters for a children's environmental organization called Seas for Life. The designer created a cartoon crab character logo to appeal to children while incorporating subtle elements of the existing Surfers Against Sewage logo. They refined the logo design through several iterations to make it distinct from the original yet flexible enough to work in different contexts. Three educational posters were also created with simple, clear messaging about litter and how it affects beach animals, tailored to be understood by and engage children. The techniques used, like hand drawing and Photoshop, helped make the logo and posters visually appealing yet understandable for their intended young audience.
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
The document provides details on the development of branding and promotional materials for the organization Surfers Against Sewage. It describes creating a logo featuring a crab mascot with pastel colors. Posters were made to educate children about litter, using illustrations and facts. Merchandise with the logo was designed, including t-shirts and bodyboards. A membership form was created with an underwater scene and characters from the logo to engage both children and parents. Consistency was maintained across materials through repeated use of themes, colors, fonts and characters.
The document outlines a 4-week schedule and lists resources needed to create a marketing campaign. In week 1, the schedule details plans to design a logo by experimenting with shapes, developing characters, and refining a final design. Week 2 involves creating a poster through mind mapping, mood boarding, rough designs, and finishing a chosen design. Week 3 focuses on designing merchandise through mind mapping, creating artwork concepts, and finishing a design. Week 4 has plans to design a membership form by experimenting with layouts and creating the final professional form. The resources section lists a computer, design software, paper/pencils, scanner, camera, transport, and fonts needed for the different tasks.
The document provides initial ideas for three different campaigns to raise awareness about ocean conservation.
The first idea is aimed at children and involves creating cartoon animal mascots to educate them about healthy sea life through books, games and posters.
The second targets adults interested in fitness with an event combining a beach run with litter collection. Merchandise and minimalist posters would promote the fun run for charity.
The third addresses fishing enthusiasts by using shocking imagery and facts on posters to illustrate the harmful effects of abandoned fishing equipment on wildlife.
Surfers Against Sewage (SAS) is an environmental charity established in 1990 by surfers in Cornwall to improve water quality at UK beaches. SAS campaigns on issues related to the sea and coastlines like litter, sewage waste pumped into the sea, and toxic chemicals. They have achieved awards and influenced companies but still hope to make all UK beaches litter-free and increase public awareness of threats like climate change. SAS also campaigns against threats from shipping like oil spills and flags of convenience that can pollute the sea. They provide key facts and figures on marine litter and pollution to support their campaigns and awareness efforts.
Surfers Against Sewage (SAS) uses graphic designs and logos to promote their mission of protecting oceans and waves. Their logo features a wave that is also an eye, representing surfers. They use shocking imagery like a surfboard in a grave to emphasize how pollution threatens surfing. SAS merchandise targets different audiences, like a feminine shirt promoting beach conservation and a darker shirt for men. SAS also produces educational materials and campaigns to teach children about ocean stewardship. Overall, SAS crafts consistent yet versatile branding to engage various supporters.
Surfers Against Sewage (SAS) is an environmental charity established in 1990 by surfers in Cornwall to improve water quality at UK beaches. SAS campaigns on issues related to the sea and coastlines like litter, sewage waste pumped into the sea, and toxic chemicals. They have achieved awards and influenced companies but still hope to make all UK beaches litter-free and increase public awareness of threats to beaches and seas like climate change. SAS also campaigns against issues like shipping that can cause oil spills and the use of flags of convenience allowing underqualified crews. Key facts provided show the large and growing amounts of marine litter, its impacts on wildlife, and SAS's beach cleaning efforts.
The cherry: beauty, softness, its heart-shaped plastic has inspired artists since Antiquity. Cherries and strawberries were considered the fruits of paradise and thus represented the souls of men.
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2. • You will critically evaluate the qualities necessary for effective
factual communication in print products with supporting arguments
and elucidated examples, and consistently using subject
terminology correctly.
• You will look at a wide range of different factual products and pieces
of writing and show how and why the techniques have been used.
• You should critically evaluate the use of supporting illustrations and
diagrams as well as typography choices.
• You should discuss in detail the need for clarity, conciseness,
accuracy, avoidance of ambiguity, bias, register, evidencing of
argument, referencing sources, legal constraints and codes of
practice.
3. How to guide
A how to guide is a piece of factual copywriting which tells you how to go about doing something. This can include a large variety
of things such as how to bake a cake, how to compose yourself in an interview and how to play an instrument. These guides
will usually be clear and simple, step by step guides, giving information on the basics of this task. They will usually include
illustrations or diagrams, making it easier for people to understand. The language and register these how to guides can vary,
but usually they are very laid back, yet the information is still written with simple and clear words that everyone can
understand and make sense of. How to guides have to be clear in their typography, they have bold headings and will usually
have diagrams or pictures, informing the reader in a different way, which compliments the text along with it. Because these
are telling people what to do they must be clear but also accurate or the producer could run into trouble is the information
on this is false.
In this how to guide, it is telling you how to take photos which look
professional and help the reader improve their photography skills. The first
thing I am going to evaluate is the factual communication this how to guide
has with its reader, and how it creates this relationship with them. The way
the how to guide uses it register is in a semi-formal way. The text is formal,
but also friendly. It does this by using formal words with a friendly tone,
such as how the text is using formal words which are quite technical, like
“diverging, wide-angle view, and over warm colour balance”, but then the
piece is made more personal by referring to someone else's name, in this
instance the persons name is Paul. This makes the reader feel more at ease
and less intimidated by the guide and the technical aspects of it. The
information in the how to guide is very clear in its words but not as concise
as it could be, the information could use less technical, long words to help
prevent confusion. But the accuracy of this how to guide is good and
detailed this means there is no ambiguously about this how to guide.
The colours in the typography have been kept very simple, all the text is white,
apart from the page number, which is in yellow. This is to make the page
number stand out against the rest of the text, so it doesn’t blend in with the
rest of the text, so this is not so confusing, even though the difference is subtle,
the guide is trying to look sophisticated and sleek. The text is mostly in a classic,
serif font. The headings for the text doesn’t change apart from the size, where
it enlarges a couple of sizes to make it stand out and look like it is a heading of a
paragraph and a new piece of information. I think that the headings should be
made more obvious and clear, by making them underlined or bolder. The text is
small, and I would argue that for a how to guide that it is too small for this kind
of information, to be able to pick out small areas of information quickly, the
text is too small to read quickly.
4. How to guide
Here in the how to guide there is pictures to accompany the
text. The pictures are an outcome of the information that has
been given in the how to guide, an example of what your
photos could be like if you follow this guide. These photo
outcomes are made more believable because of the names
the guide has given to the photos, so they had an identity,
that a normal, inexperienced person can take these photos,
like Sarah Arnold took the top photo, and there is a quote
from her to back up how easy it is to learn how to take photos
like this. The photos are also accompanied by the kind of
camera and settings that were used on this photo, things like
aperture setting, shutter speed. The setout of the photos is
showing one main photo, which is made obvious by the size
and largeness of it, then 2 other smaller alternative photos.
5. Leaflets
Leaflets are a piece of factual text that inform the reader on a certain subject.
These are usually very informative but also one sided and bias, so even though
the facts may be accurate, both sides of the argument of the subject are not
being put forward. These leaflets are usually very clear in their text and in the
way they are set out, making sure they are easy to read. Leaflets also have
concise information, so it is straight to the point, usually listed and bullet
pointed, with main facts highlighted in some way, making sure there is no
ambiguities. Leaflets will usually use photos or illustrations to break up the text,
so it is more interesting to read. The leaflets usually stick to a theme, with a
certain font and colour, which is clear and easy to read, and gives off a friendly
feeling. In this leaflet it gives you information about the Green Party policies on
animals. The register in which this leaflet comes across to the reader is semi-formal,
it doesn’t use any heavy, long, inappropriate language, but instead uses
simple language that everyone would be able to understand. The way it also
addresses the reader is in an almost desperate way, desperate for the justice of
animal suffering. They also make the leaflet more personal by putting a face to
the words and facts, they include a picture of Caroline Lucas who is an MP for
the Green Party, which talks to the reader and makes them feel like they know
who is behind this leaflet. Because this is a factual leaflet there are facts and
numbers about animal slaughter, a fact is ‘850 million animals are slaughtered
for food every year’. Even though this is a detailed fact which doesn’t have any
ambiguities, it still may not be accurate are there are no references to sources
to where this fact was figured out, the same goes for a lot of the number facts
on here, which makes it questionable whether it is a fact, and that it could not
be accurate. With this leaflet it is very bias and The Green Party is a left wing
political party, so they are going to push all their side opinions and blank any
other opinion, so this leaflet doesn’t include any other opinion for any other
political party. The leaflet is essentially an argument about what they think is
right and correct, and their argument had evidence and is backed up by morals
and shocking facts and numbers, for example 1.6 million animals were used in
experiments and 92% of these experiments fail human tests. To make this
argument stronger the leaflet should reference where the information was
collected from.
6. Leaflets
The typography in this leaflet is very simple and clear. The font is a thick, easy to
read, san-serif font. The san serif font makes it look more modern and up-to-date.
The fonts are broken up into headings, important text and normal text.
The headings are either green or white with a green background, these are
also a larger sized and are in bold, the green squares around the white
headings make for a underline type of style, so these break up the different
sections and create some structure. Some parts of the text has been made into
bold, which makes it stand out and easier to pick out against the other text,
this also tells the reader that this piece of information is important and can be
read without the rest of the context around it and it will make sense. The
colours used are green, white and then black for the font. These simple colours
look clean and fresh and not overbearing. The green reflects the leaflet and
what it is about, it being about animals and the environment, which the colour
is related to organic products and nature. The leaflet is made to look clean,
sharp and straight to the point. I think that a change of font throughout the
leaflet like changing the headings to a different font that has a more natural
and organic feeling about it.
To illustrate this leaflet picture have been used to accompany the text and subject
body. The pictures used have been put in certain places to get a certain point
across, having different kind of subject matters in the pictures depending on
the text. So on the front of the leaflet, there are pictures of happy and healthy
animals, these are surrounding the green party logo, so the read associates the
green party with happy animals. Then in the leaflet the pictures are more
graphic and disturbing, showing pictures of animals in distress. These pictures
are put in the leaflet to support the point they’re making, showing that there is
evidence of their facts.
7. Instruction Manual
An instruction manual is a piece of factual writing, it is usually in a booklet. An instruction manual is something that contains
information on how to build something, working something or take something down, for example, how to build a wardrobe,
how to work your new phone or how to keep your car working. Instruction manuals can have information about a product
like a car, like where certain parts are like the oil compartment or how to build a wardrobe from a flat pack. Manuals will
usually contain some sort of illustrations to accompany the information, making the information easier to understand. The
information is usually detailed and long with some specific words associated with the subject of the manuals. The
typography in instruction manuals is usually very plain and very simple, black small, simple font on a white background, with
underlined bits of text breaking up the sections. Because of the amount of detailed information being given, where the
information is very important, it has to be very simple and clear, where it has to be accurate and have no ambiguity. Also the
register in these are usually formal to make it feel more important and it would also be easy to understand for everyone.
This is a instruction manual for how to fit a baby seat into a car. With this piece of factual
text the way the register the reader is in a very formal, sharp way, to give the reader the
understanding that is is imperative that this is how the baby seat is fitted. Formal words
are used like do not instead of don’t. The register is also quite broken up and short in its
sentences. This makes it easier for the reader to follow each step of the manual at a time,
this makes this manual concise and straight to the point, which is important because the
reader doesn’t want to waste time and get bored, so they will be less likely to follow the
instructions which could potentially be dangerous. This also accurate which is also
important, as for this car seat they make it clear this can only be done one way which is
the only safe way. To avoid ambiguity even more the text is paired with numbers, which
then match up to the different illustrations to make sure the reader knows exactly what
to do. This manuals writing has to be accurate up to a point where it passes codes of
practice like the the motor industry codes of practice and the DVLA codes of practice,
strict ones that deal with children’s safety when in a car. If these are not followed and the
information on the child’s seat is wrong or not following codes of practice this means the
company who is responsible for it could face legal actions.
8. Instruction manual
In this instruction manual the layout is very simple and clear to understand.
The font is a san serif which is small for it to all be able to fit in the
same area on the page, which is important when the manual is being
used and being read the reader doesn’t want to have to keep swapping
pages. Some of typography is highlighted in bold, this sticks out of the
page and against the other texting, making it obvious that this
information is very important. The headings for the different sections
of the manual look different from the actual informational text. It is a
larger size font and also more spread across the page rather than the
letters being more squished together. The simple layout of the black
and white look professional, it also looks like the information is being
taken seriously and like the reader can trust it.
The illustrations on this manual are drawn and they are very detailed. They
are showing how to perform each step of the written instructions. This
is made even more obvious by the numbers that are floating above
each picture, the number 1, 2, 3 etc relates to step 1, 2, 3 which is
written next to it, these numbers act like a key where they are matched
up. On the illustrations there is a second colour from black, pink is also
used as a highlighting colour, used for arrows and important parts of
the removal of a seat pad, for example in picture 7 the seat cover is
pink, making it more clear where the seat cover is rather than having
confusing black lines everywhere. The pictures are there as a
supporting aid to the writing, just incase the reader can not understand
how to change the seat just with the writing.
9. Newspaper
Newspapers are a compilation of different articles written by different journalists. The standard thing for a newspaper to deliver is a non-bias, accurate story.
Some newspapers focus on different things, for example a local newspaper like the Selby Times will have articles about things that people have
achieved in the local area, like school students, events that have happened and maybe some local crime stories. Then bigger newspaper companies like
the independent and the daily mail focus on issues that are going on around the world, the most relevant news that is trending. Even though
newspapers are supposed to be accurate and non-bias usually that’s the way they are not. For example the Daily Mail has shown a very bias leaning
towards the right wing politics parties, and are very against immigrants and migrants. Other newspapers also twist stories making them not accurate in
some cases newspapers have been taken to court because of the false and harmful information that they release. The set out for newspapers has a
basic standard, on the front page there is a giant heading which will be something that is worded in a way to catch people’s attention. The front page
heading is Usually the largest size and the font it is in is a serif font, because this is a traditional style that has always been used in the newspaper
industry, then the set out will be there is the article underneath the large heading. The story if it is the most important or relevant will be accompanied
by a photo to help illustrate the story or put a face to the people in the story.
This newspaper is a front page of the the Daily Mail. The register in this newspaper
would be expected to be formal, but actually it isn’t and you can tell this straight away
by the use of a contraction in the heading, straight away there is an informality of using
‘can’t’ instead of can not. Then underneath the title there is a subheading that adds
some attitude to this paper, this line is ‘and yes, you can blame human rights again’
which almost seems to want to create some atmosphere of tension and like the writer
wants to get the reader on one side, to blame someone and create an argument, so
straight away you can see that this newspaper is controversial and this isn’t always a
good thing. The way they have also worded their heading shows that they are bias, bias
against foreign people in Britain as they make a deal and seem more disgusted at the
fact that the murderers and rapists are from a different country rather than their
crimes. The accuracy of this paper is questionable after the bias shown, as they are only
going to mention information that backs up their article, leaving other important
information out, and no mention of any sources in the article just a vague stab at
‘human rights’ whoever that is being directed at. The newspaper is also written in an
ambiguous way, so the reader will read it in a way which will work in the papers favor.
This article is all to rile up the reader and to create an argument, the most prominent
evidence of this argument would be the sub-heading, blaming someone, which is the
basis for an argument. This newspaper must follow codes of practice
http://www.pcc.org.uk/cop/practice.html . Here you can see that this paper may be
breaking codes of practice, which means legal actions can take place, legal actions
would be taken through the press complaints commission.
10. Newspaper
The layout of this newspaper is very standard to every other newspaper out
there. There is a large heading on the front page, this is worded in a way to make
it seem interesting, controversial and so that it grabs people’s attention. The font
for the heading is very large and in a serif font, it nearly takes up the whole page,
then underneath the actual story/article is in a lot smaller text, this is in a san
serif font. The first paragraph of this article is in caps and a serif font, because
this is traditional and the standard format for a newspaper and it would be
unusual for a newspaper to do anything different. All the text of the article is in
one place so its easy for the reader to read and not lose their place. The page is
broken up by an underline underneath the heading and subheading, this gives
the page more structure and order, so the reader has more idea where
everything is and knows which story is matching to which heading and picture.
The name of the newspaper is right at the top, this layout structure is a visual
hierarchy, where the most important thing is at the top, then the least important
thing is at the bottom, and everything going in the middle going down in order of
importance.
Most important
Middle
importance
Least important
In this newspaper front page there is a picture of two people. The picture is a
photograph, the subject matter of the photo is actually not relating to anything on
the front page, but actually being used to advertise a story and entice readers, as
they could be fans or just interested in the picture that is being shown. Also on the
page there is an advertisement at the top advertising a family holiday for £15, and
there is also a picture on this advertising the deal or offer, the photo is a stock
photo of a family playing in the sea. The photos that journalists accompany stories
with are always in a certain style, if a story is about a celebrity, the photo will be
one that has been taken with a large flash, where a celeb has attended an event of
some sort, and there is no difference here in the photo shown on the newspaper.
The photo accompanies the story which is assumingly on the next page.