2. Purpose of Quantitative research
• Since for our coursework we have to make a trailer, poster and
magazine cover for an original Noir film we decided to execute some
audience research.
• We wanted to find out how audiences hear about new films, how
they view the importance of trailers and what they think make an
effective trailer.
• We will use our results to make an effective and professional trailer,
poster and magazine cover.
3. These results are not surprising as for the
past 40 years the number one form of film
advertisement has been the trailer.
However, in recent times there have been
increasing popularity and use of film
posters in film advertising. Magazine
articles aren’t normally used for advertising
new releases as they’re typically more
formal and focus on the actor/actresses
themselves rather than the characters they
play. It is also not surprising that 45% of the
people who took our find out about new
films through all of the advertising tools as
distribution companies typically have an
advertising campaign that features multiple
techniques and tools rather than just
focusing on having a trailer for example. We
will work from these results by making sure
that our poster and trailer have good
convergence with one another and that
they are used more as advertisement than
the magazine cover.
4. These results are what we expected
as a trailer is the clearest indicator
about what the plot of the film is
and ergo without a good trailer that
is effective in establishing the basics
of the plot and that is exciting
audiences most likely won’t want to
go watch the film being advertised.
These results show just how
important film trailers are in
advertising new texts being released
and so we will be ensuring that our
trailer is both professional and
effective in attracting our target
audiences and other large audiences
in general.
5. These results aren’t of huge importance, we asked
this question out of interest to see how influential
cinema and the film industry in general still is and
the results show them both to be important in
people’s lives. What the results do show is that there
are a number of films being shown all at once which
allows for large frequent audiences and as a result
we’ll have to ensure that our trailer is as professional
as possible so that it attracts audiences to our films
rather than other films being shown at the same
time.
6. This was one of the most important questions
we asked during our quantitative research as
we’ve already established the importance of
trailers and therefore the results from this
question will provide us with the key factors of
a good trailer. As over 31% of the results show
the most important part of a good trailer is
the cinematography featured, therefore we
will focus most on the manner in which we
shoot our construction to ensure that it’s the
best it can be. 22% of the results show that
music is another key component of a good
trailer and as a result we will be sure to make
the music and sound effects used will be
professional and effective in capturing the
attention of audiences.
7. Although our film is going to be a Neo-
Noir film we decided to ask this question
as Neo-Noir is quite a niche genre and we
felt as though we had a better chance to
appeal to a larger target audience if we
made a hybrid genre with another, more
popular genre. However, the most
popular genre was comedy and in reality
creating a comedy neo-noir hybrid
wouldn’t be very good and would most
likely end up being cheesy. The second
most popular genre is action but as
action is already an archetypal
convention of neo-noir we will focus on
making a thriller neo-noir genre.
8. We asked this question to see how
popular the Noir genre was in order
to better understand whether or
not we could adapt the archetypal
conventions of the genre to try and
appeal to a larger audience. Almost
70% of the people we asked knew
about the Noir genre, with this in
mind we’ll conform to most of the
conventions but as 30% of the
people we asked don’t know about
the Noir genre we can include some
atypical conventions in our
construction.
9. The reason why we asked this
question was that we didn’t
really have any idea about the
popularity of film magazines
and so we felt as though this
question would help us get a
better understanding. Over
95% of the people we asked
don’t read film magazines.
Seeing these results we’ve
decided that we will dedicate
the poster and the trailer to
advertise the film whereas
we’ll use the magazine to focus
on the actors involved. We will
also include some atypical
convention to try and appeal
more to our target audience as
the current conventions clearly
don’t appeal to them.
