The document discusses the history and global spread of the Korean cultural wave known as "Hallyu". It began in the late 1990s in East Asia with the popularity of Korean TV dramas and has since expanded globally in three waves through K-pop music artists. Hallyu now has over 830 fan clubs in over 80 countries with 6 million members and Korean artists are adapting their music and videos for Western audiences.

2. Introduction
 Hallyu literally denotes “Korean (Cultural)
Wave/Current,” and was first used by the Chinese
media in the late 1990s. These days, “K-Pop” means
overall Korean pop culture including music, movies,
dramas, and fashion.
 The first wave of Hallyu started in Japan a decade ago
with the Korean TV drama “Winter Sonata.”

3. The Winter Sonata

4. Examples
 The second wave of Hallyu reached beyond Asia, with
singers like Rain, Boa and the Wonder Girls advancing
into the United States.
 The third wave of Hallyu has broadened the sphere. It
has become a global phenomenon. Music videos of
idol stars like Girls’ Generation, 2NE1, Big Bang, Super
Junior and 2PM are popular around the world and the
most recent phenomena has been caused by Psy’s “
Gangnam style” when the video went viral on YouTube
reaching over 500,000,000.

6. Hallyu Influence
 The cultural wave, or hallyu, is establishing itself as a
global phenomenon and reaching all over the world.
 As a result, there are now more than 830 hallyu fan
clubs in more than 80 countries, with a total of 6
million members.

7.  Even k-pop artists are now adapting their songs and
videos directed towards the western markets and to
their foreign fans. There lyrics now include more
English words and phrases and their videos now often
depict the western culture.
 Some of their music videos
are now even been shot
in foreign location
such as USA.

8. K-pop Videos
 http://www.youtube.com/watch?v=oyftIOv0qQo
 http://www.youtube.com/watch?v=ZCyuAwftPY0

9. Conclusion
 The hallyu wave, enabled by globalization and
through the power of Internet is making access to
Korean entertainment media easy for overseas fans.
 The language barrier is not really a barrier at all. K-
dramas are subtitled very well and the melodies of
the songs are universal.
 Thus, the initial surge of interest in Korean television
dramas and popular music and nowadays all things
Korean, from food, movies and dances to fashion and
language are quite the rage.

10. 감사합니다
(Thank You)