The client is proposing an advertising campaign for a perfume called Charm by Chloe targeting teenage girls, young adults and middle aged women with a £100,000 budget. The goals are to introduce the new product and boost sales of a less popular product. Print and online ads are recommended to target the target markets that use the internet and social media, featuring bright, colorful, modern and stylish imagery appealing to teenagers and young women.

1. Client Proposal
In order to create an advertising proposal, I need to gather
information about the company that makes the product, where
it wants to advertise, what it wants the advertising to achieve
and how much it has to spend.
The advertising budget for my campaign to advertise a
perfume for teenage girls, young adults and middle aged women
called Charm by Chloe is £100.000.
I want to introduce a new product to the market and boost
sales of a product that is not as popular as it used to be, I
want to be able to attract teenage girls, young adults and
middle aged women to the new perfume and be able to make it
become popular and well known.
I think that print and online adverts will suit my campaign as
my target market is aimed at teenagers and young adults and
teenagers and young adults use the internet, facebook, twitter
etc and as they go on the internet often if I advertise my
product on the internet they will see the advert and be
tempted to buy it.
The type of print advert I have in mind is a bright eye
catching, colourful advert which will be modern and stylish and
very girly as my target market is for teenage girls and young
women as this is what that sort of age range prefer.
The type of people I am aiming my product at is teenage girls,
young adults and middle aged women, the target markets
hobbies/interests that I want to aim my product at will be
shopping, boys, jewellery, clothes, shoes etc. As the target
market are for girls/women.