2. • The brand for this product is called RALPH
LAUREN and the name of this product is
called BLUE
• Typography. The writing is times new roman
because RALPH LAUREN has always been
a very popular brand and people been
shopping there for years.
• Image. The image for this advertisement is
a man who wears a lot of blue and is sitting
by the ocean and the sky and because he
has used the aftershave called blue.
• Behaviour. He is a very masculine person
so he fells very confident for wearing this
aftershave.
• Costume he wears a lot of blue because the
name of this aftershave is called blue.
• The target audience for this product is for
young men.

3. • The brand is David Beckham the products
name is called HOMME.
• Typography. The writing for this product is
ARIAL. It is very masculine simplistic and it
fits very well with message of the brand
• Costume. David Beckham wears a suit in
this advert to show to people that he is a
very successful man.
• Image. The image is David Beckham
dressed all smart with his hair all nice and
neat promoting is aftershave.
• Behaviour. He is in a very masculine pose
so he fills very confident for wearing this
aftershave.
• The target audience for this product is for
young men.

4. • The brand is Bruce Willis and the products
name is BRUCE WILLIS.
• Typography. The writing is very army type
writing. To make think that this aftershave is
strong and if you wear this aftershave you
will be strong like Bruce Willis.
• Costume. Bruce Willis is wearing a sweater
vest dressed all smart with the power of this
aftershave you can be like Bruce Willis
• Image. The image is of Bruce Willis dressed
all smart and handsome and cool because
of the power of this aftershave.
• Behaviour. The expression is On his face
very calm and in a confident pose knowing
that anything is possible with this
aftershave.
• The target audience for this product is for
young men.

5. Summary
• What I see for all these perfume ads is
that male models all fell very masculine
and confident for wearing there
aftershaves and that they are all trying to
say that anything is possible if you wear
there aftershaves.

6. Summary
• What I see for all these perfume ads is
that male models all fell very masculine
and confident for wearing there
aftershaves and that they are all trying to
say that anything is possible if you wear
there aftershaves.