The author's original idea for their perfume advert changed from a strong, manly aftershave for men to a powerful aftershave for young adults to make them feel powerful. Technology helped turn the design into a real product, as the author used computers, programs like Word, PowerPoint, Photoshop, and the internet to develop the colors, fonts, text, images, and final advert. The author feels the product is suitable for their target audience of young adults, as it is meant to make the wearer feel invincible and confident.