The document summarizes a teaser trailer for a horror film project. It will tell the story of 3 students who move into a new, haunted university accommodation and begin experiencing supernatural events. The target audience is 15-24 year olds, and the genre conventions include blood, knives, victims, and dark, ominous settings. Paranormal Activity and Grave Encounters provide inspiration for portraying seemingly realistic supernatural occurrences. The production company will be Paramount Pictures, with a £10,000 filming budget and £20,000 marketing budget. The film's branding will feature red, white, and black colors displayed on posters and billboards at public transportation hubs to target the young adult demographic.

1. By Klay, Jess, Kip and Kellie

2.  The genre of our teaser trailer is horror.
 Conventions of Horror:
Iconography: Blood, Knifes, Killer
Characters: Victim
Setting/Location: Dark forest, haunted house
 We chose this genre because we all enjoy horror films
and thought we could use our knowledge of many
horror films that we have watched to create good
ideas.

3. Paranormal activity was a low budget Grave encounters was not as big a
film, with the use of super natural events paranormal activity at box office, however
all happening in a haunted house of a has the same type of concept of super
family. But only showing snippets of bits natural/ghostly events happening but in a
in the teaser so u get the idea of the film. hospital.
We will use these ideas but revise some
ideas to our own. (e.g: Uni
accommodation)
Both of these examples try there best to make the horror film seem real so
people believe it, and watch it with great interest. These examples of horror
are going to be similar to our teaser trailer because we are going to have
‘paranormal activities’ and are going to base it on that type of film. This is
where you have a protagonist but you don’t actually see them.

4.  There are going to be 3 students that are going into
their first year in university. They move into there new
accommodation, However they are unaware that the
house is haunted and then begin to experience super
natural events that begin to freak them out, and it gets
worse and worse the longer they stay there ad there is
no escape.

5.  15-24
 The target audience that we are basing ours on is
paranormal activity, this is because our trailer is going
to be similar. The target audience for paranormal
activity is from 15 – 24.
Paranormal Activity
The age certificate is going to be
15

6. Paramount Pictures
is our chosen
production company.
Paramount pictures was founded in 1914 it’s main
industry is based on films. It’s a subsidiary of Viacom,
with a revenue of $1.2Billion (high Budget production
Blumhouse productions company)
has signed a Three year
contract with
Paramount Pictures

7. Figures for Paranormal Activity
 Based on the figures of Paranormal Activity with a
budget of $15,000 (£9,587)
 Our filming budget will be £10,000.
 Our marketing budget will be £20,000.

8.  We will brand our product by creating a logo and
colour theme (house Style) this will help people
recognize the film and the teaser trailer and they will
be able to relate the colours and theme to the trailer.
 The colours will be Red, White & Black because red
related to horror Blood and black elates to darkness
and fear and white because it will give the movie the
brightness it needs for text to stand out.

9.  These will be displayed on posters and billboards at
bus stops and train stations because 15-24 year olds use
public transport on a daily basis.