The target audience for the film is females aged 12 to 25, as the main characters are 17-year-old girls portrayed as strong and courageous. People of middle-class social status and a B social grade who are fans of the genre may also be interested due to the personalities of the girls and inclusion of genre elements. Males aged 12 and up may also be interested because of some action elements in the film. The filmmaker created an avatar to represent the target audience as a teenage girl in skinny jeans and a hoodie to depict the type of everyday clothing the actors will wear to look like normal teenagers.

1. Jack Routledge
Target Audience
I will be mainlyaimingmyfilmatfemalesagedtwelve toaroundtwenty- five becausethe main
characters inmy filmare both17-year-oldgirls.Bothcharacterswill be portrayedasstrongminded
and courageouswhichwill be something thatyoungergirlslookuptooandwantto be like.Ithink
people thatwouldlike thisfilmwouldbe aroundaB social grade and have a middle classsocial
statusbecause of the girl’spersonalitiesandthe waytheydress.Iwill alsobe targetingfansof the
genre as I hope toinclude manyof the keyaspectsof itin myfilm.Malesagedtwelve andabove
may alsohave interestinmyfilmdue toit havingsome elementsof actioninitwhichmalestendto
like.
I createdthisavatar to representwhatI think
my targetaudience will looklike.She isa
teenage girl wearingskinnyjeansandahoodie.
My actors will be wearingclothesabitlike this.I
wantmy actors to looklike everydayteenagers
so that the youngerendof my targetaudience
can aspire to be like them.