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The target audience for the film is females aged 12 to 25, as the main characters are 17-year-old girls portrayed as strong and courageous. People of middle-class social status and a B social grade who are fans of the genre may also be interested due to the personalities of the girls and inclusion of genre elements. Males aged 12 and up may also be interested because of some action elements in the film. The filmmaker created an avatar to represent the target audience as a teenage girl in skinny jeans and a hoodie to depict the type of everyday clothing the actors will wear to look like normal teenagers.
