1. WHO WOULD BE THE
AUDIENCE FOR YOUR
PRODUCT?
By Shani Casey
2. Female Profile
GENDER: FEMALE
AGE: 17
INTERESTS: Films, sport, watching YouTube, hanging out with friends.
HOBBIES: Running and reading.
EDUCATION: Public School
SOCIAL BACKGROUND: Middle class, C2-C1, fairly social and outgoing.
LOOKS: Brunette or blonde. Medium hair length.
INCOME: ยฃ5.00 an hour, around ยฃ150-200 on a monthly schedule.
Why did I choose this person?
I felt that this person was an ideal candidate for our target audience because
she is clearly interested in films and would most likely encourage her friends
to go and watch them together. She is interested in YouTube so she will
understand how are film incorporates the theme of vlogging and she is also of
the age of 17 which our characters are in The Shadow of Eden. This makes
them more relatable to her and so she finds the situation more frightening
and life like.
3. Male Profile
GENDER: MALE
AGE: 17
INTERESTS: Being with friends, watching films, watching YouTube
Videos, listening to music
HOBBIES: Playing video games, watching television and playing
guitar.
EDUCATION: Public School, bright student.
SOCIAL BACKGROUND: C1-B1. Shy but likes making friends.
LOOKS: Any hair colour, any style, however possibly blond and
slightly short (for generalisation).
INCOME: ยฃ5.00 an hour, ยฃ150-250 per month.
Why I chose this profile?
I chose this type of person because I feel that they would be
interested in watching our film. They like watching movies and
are interested in YouTube videos, this again makes the feature
more relatable but also easier to understand. They watch
television a lot so they are bound to see an advert for our feature
(if we had one created) and they are of the age of 17 which
makes them relate to the characters in our film more. They also
have a part time job so they can definitely afford to go and
watch the film.
