Tarceva (erlotinib) is an oral targeted therapy approved for treating locally advanced or metastatic non-small cell lung cancer (NSCLC) that has progressed after chemotherapy. It works by inhibiting the HER1/EGFR tyrosine kinase receptor, blocking cancer cell proliferation. Clinical trials showed Tarceva improved progression-free and overall survival compared to placebo in NSCLC patients, with common side effects including rash and diarrhea.