Techaccess Media Solutions provides solutions to help media and entertainment companies meet challenges around increasing competition and demand for innovation. Their framework enables customers to create new service offerings, support efficient business processes, and leverage content across distribution platforms. They provide a comprehensive reference architecture that allows rich media to be ingested, managed, transformed, and delivered to applications across different devices and platforms.

1. Media & Entertainment
Innovative Solutions

2. Delivering new age media solutions for next
generation media
The Business Case
Techaccess Media Solutions (TAMS) provides solutions to telecommunications, media and
entertainment customers that empower them to meet the challenges of increasing
competition and demand for service innovation head-on while maintainging profitability
and market share.
Our Framework for Digital Media enables customers to create new service offerings,
support more efficient business processes, and leverage content assets across any
number of new and emerging distribution platforms and applications.
The Challenge
Telecommunications, media and entertainment companies are constantly looking for ways
to differentiate themselves, remain relevant to their customers/audience, maintain profit
margins, and expand market share in an increasingly competitive global market. Today,
this is accomplished by introducing new services that meet the need of the marketplace
while maintaining carrier-grade levels of performance and security. New entertainment
and information services need to be flexible, reliable, secure and cost-effective from the
service provider’s perspective while providing value to the consumer or business
subscriber.
In short, today’s communications companies need a
strategic vision and robust information
infrastructure that will grow with their expanding
needs. tams can assist with its wide array of
services and strategy building models to help media
companies realise their goals and visions, while
providing tangible revenue streams built on an
ROI framework.
We provide a comprehensive reference architecture
that enables any type of rich media to be ingested,
managed, transformed, repackaged, and delivered to
any application, such as editing, effects, scheduling,
linear broadcast, VOD across SDV/IPTV, mobile,
Internet and downloads. Our infrastructure
products include world leading lifecycle
management storage products, network
management systems, content management/
business approval systems, DRM and secure
distribution, and archival/rentention systems.

3. Comprehensive Media solutions for all Sizes
The business case
Media companies are continously looking for new adaptive technologies that give them
a competitive edge in the industry.
The enterprises in the media space are continously needing to evolve and adapt to
changing market conditions, driven by new technologies and end consumer
requirements.
Techaccess helps all organizations in the media & entertainment industry regardless of
size to best realise and adapt to new technologies of the digital age, understand their
consumers and clients, provide content more effectively and for a larger market, and
captalize on growth oppurtunities for new performance and greater market share.
Maximizing the value of your digital media.
Consumers can no longer be expected to view media through television, radio and static publishing alone.
They are evolving and increasingly demanding anytime, anywhere and anyhow access to content, due to
a large penetration of media enabled digital devices, high speed wireless connectivity and enriched
handheld devices.
This means that companies within this space must create, store, share and access digital content quickly,
efficiently and securely to compete within this rapidly transforming market space.

4. Increasing the value of your digital media business
The Business Case
With a large emergence of new technologies that are able to access media, anytime,
anywhere, and anyhow, operators, television stations, and other companies that are
looking to tap into this lucrative market, are left with another dilemma.
Content retailing is a science, you need to know your market, your audience, their tastes,
and you don’t have time to try and test. To achieve higher market shares, you need to
align with a content provider that knows their business. TAMS has a cumulative
experience of over 50 years in the content industry, and we are a leading provider for
content solutions for diverse platforms globally. Serving telcos and other new media
markets, we offer our customers complete turnkey content solutions, be it VOD,
programming lineup, mobile and new media content, all of which are inclusive of
programme acquisition, encoding, programming, management and security
Why TAMS?
Content companies must connect with their audiences on the move, but within the context of their
communities. A singular focus on repurposing content for small screens ignores what makes mobile
indispensable to our everyday lives: the ability to deliver the right content to the right user in the
right context.
- Video is the key revenue generator among value added services.
- tams works with a wide range of content providers, last mile distributors and strategic alliance
partners.
- Centralized, streamlined and simplified process for acquisition and management of digital media rights
Aggregating content on behalf of last mile distributors that do not want to be involved in media.
- Representing content in markets that do not have a presence and/ or are not very strong.

5. IPTV Rollouts are not for Faint of Heart but Needed
to Gain Greater Market Share
The Business Case
IPTV represents important competitive opportunities for communications companies and
operators should be acting now to address their most important operational
challenges.
Service provisioning and customer service are extremely important, for example. So is
storage and management of content, and developing true, end-to-end quality of service
in a complex network.
A robust and stable platform is the most important ingredient to success. Without such
a platform, and the architecture that underpins it, operators cannot develop and retain
the customer base necessary to succeed.
What is IPTV?
First of all, IPTV is not Internet TV. Internet TV is more aptly described as the ability to download streams
of content over the open internet. Since the internet offers “best effort” delivery, especially to the home,
the quality of user experience may suffer as the bandwidth availability rises and drops during the streaming
session. This is one area where IPTV offers significant advantage over Internet TV. IPTV systems use a
dedicated transport network to deliver exceptional quality of service leading to a much better experience
for the end consumer.
enabling better user experience
With the wide variety of technology for
IPTV, the choice becomes difficult, add to
the wide variety of vendors quoting IPTV
capability, the solution as a whole looses
credibility.
Techaccess Media Services (TAMS) works
with it’s partners to deliver an end to
end service for telcos, property developers
and broadcast stations to realise the
benefits of both IPTV and Internet TV.
We are also able to provide content
from our aggregators for your IPTV
service.
IPTV enables higher quality content to
be delivered to your end client, allows
organizations to monetize more
effectively using services like VOD (Video
on Demand), PPV (Pay per view), games,
VoIP, and many more.
IPTV has been proven worldwide that
it increases market share from both
subscription based revenue and
advertising based revenue.
Enabling a two way communication to
the consumer enables more effective
adverts to be positioned.
Moving away from the traditional push
based advertising, IPTV providers are
now able to generate a greater
accuracy in their statistics.
Why Move to IPTV?
The introduction of Internet Protocol provides the
telecom provider with the ability to introduce a virtually
unlimited number of services to the home. The IPTV
infrastructure should be considered an enabler leading to
better entertainment, communication and control of
personal services and content.
IPTV brings with it a number of additional benefits. First,
depending upon the transport method, the pipe to the home
is being increased to support between 20 Mbps and 50 Mbps.
This increase in data speed to the home will support a mix
of High Definition and Standard Definition channels along
with internet service and multiple VoIP calls.
IPTV will become an anchor service from which to attract
and retain customers.

6. Studios that work for you.
The business case
The design and construction of a new production studio is a very daunting task. There
are dozens of things that need to be considered and several rooms that need to interact
seamlessly.
A new studio will require thousands of pieces of equipment that need to be
selected, tested and installed in a manner that creates an efficient and flawlessly
functioning workflow. With so much to consider, you need a partner with the
experience and expertise required to execute such a large project.
Techaccess Media Solutions (TAMS) is the ideal company to help you into your new
facility. We have tremendous experience in every phase of completing a new
production studio.
Unleash your creative potential!
At tams we put the client in charge of the studios we design and build. Our systems specialists
work closely with our customers to develop a plan specifically suited to their needs. Everything from
the equipment to the overall workflow goes through our clients before any decision is made.
Production Studios are often made up of several rooms that need to work together as one. Your new
facility may require a Master Control Room, Machine Room, Editing Systems and various other systems
working together flawlessly in order to ensure you get the most from your new facility. Axenttech's
experience in designing each of these smaller systems as well as our knowledge of workflow design
ensure that our complete facilities operate smoothly from day one and that a seamless sharing of data
from station to station is a part of your infrastructure.
As a systems integrator, TAMS is brand agnostic. This means that we are not tied to a specific
manufacturer's gear. We go to great lengths to find the equipment that best suits both our clients'
needs and budgets. Whether you're interested in Sony, JVC, Panasonic, Grass Valley or any other brand,
our Integration Team can create a solution around your desired piece of gear.
Upgrade Your Vision!
in addition to the construction of new production facilities, Axenttech can also upgrade your current
studio for High Definition. We are familiar with all the latest Professional HD Gear and have tremendous
experience integrating it into existing studios. We work hard to ensure that our new gear looks like it
was there during the initial construction and works in harmony with any legacy equipment you'd like
to keep. Our staff also offers training so you can feel as comfortable with your new equipment as you
did with the gear you were using for years.

7. Media anywhere, anyhow, anytime!
The Business Case
The primary benefit of mobility is that it speeds things up. That is, employees don't need
to wait until they're back in the office to access information. The primary benefit of
collaboration is that improves overall context — employees have a better and more
targeted information base from which to make decisions.
Mobiles are now new media enabled by default, able and enabled to access media &
entertainment at all times via high speed connectivity like 3g, wifi and other forms of
wireless access. However building a mobile application requires a strong business case:
both in terms of increased efficency and revenue.
Operators and others are starting to realise the value of this untapped market. With
fast connectivity cost becoming more affordable, consumers are increasing adoption of
wireless packages, but without VAS (Value Added Services), there is only so much revenue
that can be acquired from wireless data packages.
Best User Experience
Techaccess Media Solutions (TAMS) drives additional revenue for converged operators and service providers
by delivering the best multimedia user experience, while reducing associated costs.
We offer a comprehensive suite of solutions that deliver any multimedia content to any device, focusing
on the best possible user experience to drive consumer adoption of converged services like MMS, mobile
& web TV, user generated content and video on demand.
Being able to create an ecosystem for the ingestion, optimization, management, delivery of multimedia
content is key to service success. The only way for network operators to monetize these new services
is to own the infrastructure that controls the management and delivery of the content. The User
experience is crucial, so it is mandatory to manage best look and feel for each device and network
variations. The only way to profitably introduce these new services is on a modular platform that is able
to help with management of the bandwidth necessary for the roll out.
The TAMS Offering
The TAMS Offering enables operators and media related organizations by:
Best quality and broadest reach media content ingestion,
optimization, filtering, and streaming platform
Single point of optimization for all converged services,
including messaging, TV & radio, browsing and
downloads
Only platform that combines multimedia optimization,
advertising insertion, publishing and delivery
range of services contributing to ARPU growth,
brand recognition, intimacy and increase
customer loyalty
Mobile Applications centered around
various consumer interests like sports, etc.
Offering real time information, embedded
streaming of related information and
community portals to encourage
customer loyalty
customized applications on operator request,
including consultancy, build of scope and ROI
projection.

8. Quantifying the value of Digital Signage
Why digital signage?
Getting the attention of your audience is the most important part of any display. With
“video-like” digital signage, viewers are not only more likely to notice your dynamic sign
but research shows they are more likely to receive the message and act on it.
Your content can dynamically change to deliver a focused message to your targeted
audience at each point of playback (location). Eliminating the need to print and
distribute static signs each time your message or campaign changes saves on costly
printing and distribution fees. Operation can be done in house or outsourced.
No heavy logistics. No more hours lost reprinting outdated or erroneous materials.
Benefits of Digital Signage
Digital Signage messaging is dynamic, possessing the capability to display complex graphics and videos,
resulting in attention garnering messages. The marketing messages are capable of rapid deployment
system-wide, store-wide or in a single store aisle, and can leverage specific regional and store conditions,
such as customer demographics, weather conditions, promotions, educational content, and can further
be fractionalized into day-parts.
The Signage networks can be centrally monitored, ensuring that system-wide, brand-compliant messages
are deployed. This represents a major advantage over other forms of in-store communications, which are
plagued with questions of store compliance. The Effective Dynamic marketing can enhance customer
service and improve store personnel productivity. Digital signage assists customers in locating the
merchandise they are looking for in the store, and can provide in-depth information and product
demonstrations to aid in the purchase decision.
Digital signage marketing networks can reduce
in-store operating costs associated with graphics
deployments and increase labor productivity
relative to other types of signage. Digital Signage
eliminates the costs associated with printing,
distributing and installing static signage. In
addition, Digital Signage may decrease store labor
costs, while improving labor productivity. For
example, the UAE Postal Service is experimenting
with digital signage marketing to direct customers
with simple service requirements to self-service
options, and to educate customers while waiting in
the lobby line about products and services to
reduce time spent with a retail associate at the
counter, thus improving its employee productivity.
Most Importantly, the Digital signage marketing
networks are capable of timely and accurate
measurement of a message's impact upon a consumer.
Integration Concepts
With our experience in integrating various forms
of live data into a digital signage network, such as
live telephone PBX data, live weather data and
others we can provide you a system to suite your
specific needs.