Wix Labs currently has 17 apps in production with 27 more in development stages. Around 950,000 apps have been installed on sites so far with the top 5 being Blogger, Tumblr, Instagram, Google Calendar, and Countdown Clock. The funnel for editor apps shows 101,721 viewed the app page with 84,639 adding it and 72,085 keeping it installed. The roadmap proposal is to launch 8 new apps, add apps to 4 templates, complete mobile versions, add localization to 10 apps, redevelop Google Calendar, and close work with one vendor. The process will be improved by prioritizing the idea backlog, moving to a pull system, allocating product and design resources, and analyzing

1. Q1 2014 Roadmap Proposal
WixLabs

2. Apps
Apps
Installations
Funnel
Resources
Roadmap
Proposal
Sources
• 17 Wix Labs apps on production
– 15 editor apps, X% of App market apps
– 2 business apps, X% of App market apps
• 27 apps in various progress stages
9
6
4
8
Product
Await Design
Design
Development
• Mobile versions in 7 of 15 apps
• First localized app to be launched in Nov.

3. Installations
Apps
Installations
Funnel
Resources
Sources
• ~ 950,000 apps added to site
• ~ 305,000 currently installed in X sites
%X
%Y
Free Sites
Premium Sites
• Top 5 apps:
–
–
–
–
–
Blogger: 89895
Tumbler: 53800
Instagram: 53115
Google Calendar: 44675
Countdown clock: 17046
Roadmap
Proposal

4. Funnel (Oct. 2013)
Apps
Installations
Funnel
Editor (16 apps)
Viewed app page
101,721
Resources
Business (2 apps) Premium (1 app)
4,965
1776
?%
Added to site
84,639
83%
2,359
?%
679
?%
Deleted
72,085
85%
2
?%
333
?%
Currently installed (~)
12,554 15%
Roadmap
Proposal
Sources
2,357
?%
346
Clicked premium
71
Upgraded
35
Cancelled
2
Paying us 2.99$ a month… :>
33
?%
?%
?%

5. Resources
Apps
Installations
Funnel
Resources
Sources
Roadmap
Proposal
• Development:
Ukraine
Lithuania
1 TL, 5 developers
50%-100% apps
Developed 2 apps
Working on 3
CodeOasis
Galil
Outsource
Develop based on need
Developed 2 apps
Mainly maintenance
Develop based on need
Developed 7 apps
Mainly maintenance
2 developers
Working on 1st app
Wix TPA
2 developers
100% apps
Developed 4
Working on 1
Citrus (LT) – 1 app
MediaPark (LT) – 1 app
Msbit (IL) – 2 apps
• Product: 1 in Ukraine, more pending resource allocation
• Design: Pending resource allocation

6. Sources
Apps
Installations
Funnel
Resources
Wish List
Roadmap
Proposal
Hackaton
People in Wix
Verticals
Management
Biz Dev
Sources
Support
Idea
App Market
Searches

7. Roadmap Proposal
Apps
Installations
Funnel
Development:
•
•
•
•
•
•
Launch 8 new apps (12)
Add apps to 4 templates (10)
Complete mobile versions for all
apps
Add localization options for 10 apps
(all apps)
Re-develop Google Calendar
Close MSBit activity (migrate
Linkedin & Restaurant Registration
Tool apps)
Resources
Sources
Roadmap
Proposal
Improve Process:
• Ideas:
– Review, prioritize and organize as
backlog
– Move from push to pull
– Work closely with verticals
• Product
– Decide on routine product allocation
• Design
– Allocate designated resources
• Follow-up
– Decide on BI tool (replacing Google
analytics)
– Analyze each app once a quarter