Informate Final Report on IPL 3 - content accessed on mobile

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Informate's report on cricket content accessed through mobile phones duriung IPL 3.

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  • Picture source: Tech2.in (http://tech2.in.com/media/images/2008/Apr/img_58741_prison_break.jpg)
  • * Source: Mobile Gaming in India – Statistics and Source of Consumption [Market Report]http://www.pluggd.in/mobile/mobile-gaming-in-india-statistics-consumption-source-report-4110/^ Source: http://www.telecomindiaonline.com/telecom-india-daily-telecom-insights-on-mobile-gaming-in-urban-india.html
  • Informate Final Report on IPL 3 - content accessed on mobile

    1. 1. Analysis of Week 1-6 of IPL <br />Indian Premier League on Mobile <br />“An Informate Mobile Intelligence Report”<br />
    2. 2. <ul><li>Informate Mobile Intelligence, consists of 2 products</li></ul>Informate Meter – Behavioral data from a metering application which tracks SmartPhone usage<br />Informate Quest – On-device survey platform that captures attitudinal data of users<br /><ul><li>Informate Mobile Intelligence offers</li></ul>Mobile consumer intelligence - With the help of India's first on-device mobile meter, Informate captures real time mobile phone usage across a wide network of mobile users<br />The most accurate metrics on mobile behavior today, providing actual mobile usage data on a regular basis<br />Together with our monthly consumer survey, the Informate report presents critical insights and competitive benchmarks which will enable organizations to plan richer business and competitive strategies<br />2<br />Informate Mobile Intelligence : An introduction<br />
    3. 3. Informate Mobile Tracker : Methodology<br /><ul><li>SmartPhone users are recruited using purposive sampling as per the quota plan
    4. 4. Quota plan based on tele-circle (representative cities within each circle), age range, gender spread, handset price range & available service operator
    5. 5. On successful registration & installation of the SmartMeter, his/her profile data is collected
    6. 6. The meter starts tracking the usage and Actual usage data of every panelist is captured and is transferred through GPRS to the server, on a daily basis
    7. 7. Captured actual usage of applications/ features etc., are analyzed at the aggregate level to understand behavior and track usage patterns</li></ul>Mobile User<br />Completes Registration<br />Agrees to be a part of the meter panel<br />Operator<br />Receives an SMS with a WAP link to the application<br />Informate<br />How Informate works?<br />Participating in the brands survey. Click http://test.mobileinformate.com/Ol.aspx?t=e31f1fedf288190 to continue behalf of DB5, thank you for<br />Installs meter application on device<br />Option s Menu<br />Application transfers usage data to Online Servers on a daily basis<br />Online access to view periodic reports<br />3<br />
    8. 8. 4<br />Top cricket based sites on Reach – comparison<br />Reach %<br />1st week of IPL<br />11-18th March 2010<br />2nd week of IPL <br />19-25th March 2010<br />3rd week of IPL <br />26th March -1st April 2010<br />4th week of IPL <br />2nd -8th April 2010<br />5th week of IPL <br />9th -15th April 2010<br />6th week of IPL <br />16th -22nd April 2010<br />Pre IPL week<br />IPLT20 has maintained its popularity as top website with consistent rise in last 3 weeks. After a dip in the week 4, Cricinfo sees a slight improvement over the last couple of weeks. Similarly Cricbuzz also sees a slight improvement after dip in week 5.<br />
    9. 9. Share of the IPL based websites – by Pageviews<br />1st week of IPL<br />11-18th March 2010<br />2nd week of IPL <br />19-25th March 2010<br />5th week of IPL <br />9th -15th April 2010<br />6th week of IPL <br />16th -22nd April 2010<br />Cricinfo and IPLT20 leads on pageviews amongst IPL related sites but seen a slight drop in the 6th week. Cxrick.cc has shown sharp rise in the last week.<br />
    10. 10. Top cricket websites across age groups – based on reach<br />There has been a slight improvement of sports sites overall in the 5th & 6th week. <br /> Data for 6th Week of IPL<br />16th – 22nd April ‘10<br />The top three sites for Cricket at the overall level are IPLT20, Cricinfo and Cricbuzz<br />
    11. 11. Top cricket applications- based on reach <br />Reach (%): Percent of total universe accounted for by total application users during the report month<br /> Data for 6th Week of IPL<br />16th – 22nd April ‘10<br />Crickzenga and Cricinfo mobicast have remained the two most popular cricket based applications for this IPL season.<br />
    12. 12. Top cricket games – based on reach <br />Reach (%): Percent of total universe accounted for by total application users during the report month<br />
    13. 13. Thank Youfor more details contactanswers@informatemi.commore SmartPhone Metrics available at www.smartmobi.inwww.smartmobi.us<br />9<br />

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