The document discusses the value of social media and social recruiting. It notes that social media can help companies target top talent, reduce noise, and build talent pipelines. However, social recruiting is still in its early days. Companies need to consider consistency of their employer brand across touchpoints and manage candidate expectations. Social media policies must balance trust and control for the best outcomes.

1. Social Media and Value of Hire Matt Alder – MetaShift

2. Introductions www.Link2Matt.com www.twitter.com/mattalder www.recruitingfuture.com www.metashift.co.uk

3. Agenda Definitions and Examples Value of Hire Things to Consider

4. The World is Social 24 Billion mins spent on Facebook a day LinkedIn adds 3 million people a month 35 Hours of Video uploaded per minute 2 Billion Tweets sent a month

5. Social Graph

6. Professional Graph

7. Employer Brand Balance of Power

8. Social Recruiting?

9. Social Job Distribution

10. Social Recruiting

11. Social Recruiting

12. Social Recruiting

13. Why? Target Top Talent Reduce Noise Build Pipelines

14. Costs?

15. Value of Hire?

16. Very Early Days “ there are known knowns there are known unknowns; there are also unknown unknowns”

17. What We Know http://bit.ly/recruitingfuture Better Informed Hires

18. What We Suspect

19. Things to consider

20. Your Recruitment Process

21. Consistency of Brand Touchpoints

22. Expectation Setting

23. Expectation Setting

24. How connected are you?

25. Two Ends of the Spectrum “ At Ryman, we had to knock this problem on the head about a year ago, when it became obvious that too much staff time was being eaten up by this nonsense ”

26. Two Ends of the Spectrum “ If you don't trust your employees to tweet freely, it's an employee or leadership issue, not an employee Twitter policy issue ”

27. Summary Social Job Distribution isn’t Social Recruiting Route to The Best Talent Peer to Peer Recruitment Time and Resources Consistency and Expectations Act Now!

28. You have to do something!

29. Contact Matt Alder - [email_address] www.metashift.co.uk/digital360