Reducing digital clutter: How to clean up the back of your house
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Organizations love to produce content, but the majority suck at making it available to internal resources and external audiences. In the race to provide more content for our audiences, we’ve created a systematic web of back-end digital clutter. In this talk, you’ll see how a cluttered internal content environment at a leading medical device company meant the difference between life and death. Fret not—we can fix this. Matthew will demonstrate how organizations in healthcare, technology, and financial services are cleaning up the back of their house, and how it has translated to richer content experiences for their audiences.
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Reducing digital clutter: How to clean up the back of your house
- 1. REDUCING DIGITAL CLUTTER: HOW TO CLEAN UP THE BACK OF YOUR HOUSE Matthew Grocki Grass Fed Content www.grassfedcontent.com @mgrocki #ConfabMN
- 4. #ConfabMN@mgrocki Our personal behavioral patterns affect the content we produce and manage1 Organizational culture and behavior impacts the content they produce and manage2 Map out effective practices and tactics to align individual behavioral patterns with organizational approaches to content 3 TODAY
- 5. YOUR AUDIENCE YOUR ORGANIZATION FRONT OF THE HOUSE BACK OF THE HOUSE
- 7. #ConfabMN@mgrocki PERSONAL BEHAVIORS ORGANIZATIONAL BEHAVIORS WHO’S DOING IT RIGHT WHAT YOU CAN DO
- 8. #ConfabMN@mgrocki PERSONAL BEHAVIORS ORGANIZATIONAL BEHAVIORS WHO’S DOING IT RIGHT WHAT YOU CAN DO
- 12. 5 X 35 = ? X 15 X 2
- 14. “awe”
- 15. “awe shit”
- 19. HOW DO YOU COLLECT CONTENT? WHERE DO YOU STORE YOUR INFORMATION?
- 21. WHAT ABOUT OUR DIGITAL CONTENT?
- 25. #ConfabMN@mgrocki YOUR PERSONAL DIGITAL HABITS AFFECT YOUR COMPANY’S CONTENT
- 31. #ConfabMN@mgrocki “In 2013, GoPro users uploaded to YouTube 2.8 years worth of video” - Los Angeles Times
- 35. “CONTENT MANAGEMENT IS VERY MUCH A PAIN POINT FOR CONSUMERS, AS VIDEO IS STORAGE-INTENSIVE AND FIGURING OUT HOW TO PRODUCE POLISHED, SHAREABLE CONTENT FROM HOURS OF FOOTAGE CAN BE TRYING.” - GoPro
- 36. WHY DO WE ABANDON OUR CONTENT? TIME MOTIVATION ACCOUNTABILITY
- 37. #ConfabMN@mgrocki PERSONAL BEHAVIORS ORGANIZATIONAL BEHAVIORS WHO’S DOING IT RIGHT WHAT YOU CAN DO
- 38. @mgrocki ORGANIZATIONAL APPROACHES TO CONTENT #ConfabMN TACTICAL This EVOLVING NOT THEIR BUSINESS IMPERFECT
- 41. WHERE DOES THE CONTENT STRATEGY GO?
- 45. Product Positioning A. One-handed grasping B. Curved tip reload (with optional flexible introducer) C. Backend reloads enables thick tissue stapling D. Enhanced visualization E. What happens if it breaks?
- 46. WHERE DOES THE CONTENT STRATEGY GO?
- 47. #ConfabMN@mgrocki “ORGANIZATIONS ARE SO BUSY LOOKING FORWARD, THEY RARELY HAVE THE TIME TO LOOK BACK AND CLEAN UP THEIR CONTENT” - Hilary Marsh
- 48. #ConfabMN@mgrocki PROCESS DRIVES TOOLS2 OPPORTUNITIES TO ORGANIZE BACK END CONTENT 1 RIGHT PEOPLE ON THE BUS 3 REDUCE NET NEW CONTENT
- 49. 1
- 50. 2
- 51. 3
- 52. #ConfabMN@mgrocki PERSONAL BEHAVIORS ORGANIZATIONAL BEHAVIORS WHO’S DOING IT RIGHT WHAT YOU CAN DO
- 54. 750,000 CONTENT ASSETS 6,800 CONTENT AUTHORS 2,326 DIGITAL PROPERTIES
- 55. #ConfabMN@mgrocki “We used to help people make [naughty word] websites faster. Now we have procedures in place to better serve our internal users.” - Gianna Pfister-LaPin: Sr. UX Designer Mayo Clinic
- 56. HOW DID MAYO DO IT? 3. The right team 1. Defined content policies 2. Over 45 individual personas
- 57. #ConfabMN@mgrocki PERSONAL BEHAVIORS ORGANIZATIONAL BEHAVIORS WHO’S DOING IT RIGHT WHAT YOU CAN DO
- 58. WHAT CAN YOU DO? STRATEGIC TACTICAL ACTION
- 60. COLLABORATION IS NOT A TOOLSET TACTICAL
- 61. ACTION OWNERSHIP MAKES IT PERSONAL
- 64. #ConfabMN@mgrocki Ownership, governance, and measurement can help provide the motivation needed for individuals, teams, and organizations to be more accountable for the content they create, triggering reduced back end digital clutter.
- 65. THANK YOU Matthew Grocki Grass Fed Content www.grassfedcontent.com @mgrocki #ConfabMN
- 66. @mgrocki WHAT YOU CAN DO: ACTION #ConfabMN ACTION RESULT • Ownership makes it personal • Governance drives accountability • Measurement quantifies success Drives personal, team, and organizational motivation
- 67. @mgrocki WHAT YOU CAN DO: TACTICS #ConfabMN
- 68. @mgrocki WHAT YOU CAN DO: TACTICS #ConfabMN 1. Evangelize the importance of personal and organizational digital behaviors/Empower teams to act 2. Identify triggers to expedite simplicity 3. Push for policy
- 73. #ConfabMN@mgrocki PHYSICAL REALITY MENTAL MODELS INDIVIDUAL IDENTITY ORGANIZATIONAL IDENTITY FUNCTIONING ECOSYSTEM
- 76. #ConfabMN@mgrocki PHYSICAL REALITY MENTAL MODELS INDIVIDUAL IDENTITY ORGANIZATIONAL IDENTITY FUNCTIONING ECOSYSTEM
- 77. WHAT’S YOUR CONTENT POLICY? HOW MUCH WHAT TEAM HOW MANY HOW FINDABLE
- 79. #ConfabMN@mgrocki ]VB]RIGHT (AND WE ARE SEPARATING WHITERIGHT (AND WE ARE SEPARATING WHITE
- 80. @mgrocki HEALTHCARE CASE STUDIES #confab2015 01 02 03 04 05
- 81. #ConfabMN@mgrocki PHYSICAL REALITY MENTAL MODELS INDIVIDUAL IDENTITY ORGANIZATIONAL IDENTITY FUNCTIONING ECOSYSTEM
- 83. NOT EVERYONE IS A CONTENT HOARDER BUT WE DO HAVE VARYING LEVELS OF CONTENT COLLECTION
- 84. PUSH FOR POLICY (although standards will do)
- 85. @mgrocki Frank Stella fanboy Philip Glass on heavy rotation Saves nothing Digitizes everything Scans receipts THE MINIMALIST #ConfabMN
- 86. @mgrocki Bills neatly stacked Children’s artwork framed in the foyer Magazines are fanned out on the coffee table THE CURATOR #ConfabMN
- 87. @mgrocki Organization at a price Dream kitchen Nightmare spare bedroom ALL the dog photos Latest doc file report, somewhere… Locate 2008’s taxes receipts in 30 seconds THE ?? #ConfabMN
- 88. @mgrocki Refrigerator is a canvas of artwork, appointments, and last year’s school photos Paper stuck to every flat surface Their office? Where trees go to die THE POST-IT WARRIOR #ConfabMN