This document summarizes a social media analysis report of the "#GetWhatYouPayFor #SwitchToAirtel" campaign from March 1st to 3rd. It found a 213% rise in posts about the campaign on Twitter, reaching 270 million impressions over 3 days. The hashtags trended on Friday through Sunday. Engagement peaked on Saturday afternoon with 9k posts and the previous day at noon. The top influencer was Janet Machuka and the top handles and hashtags discussed Airtel and Safaricom mobile networks in Kenya. The conversation spread nationally on Twitter, Facebook, and other platforms.