Post Campaign analysis strategy for #WorthMoreAlive Campaign. Main objectives: Global ban in Ivory Trade & Poaching of Wild animals. digital campaign channels where social media, GDN, Landing page, Youtube Masterhead & influencers.

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KWS#WorthMoreAlive
Post campaign
analysis

2. 2
#WorthMoreAlive Campaign heading global ivory trade
ban to prevent the extinction of Elephants and Rhino
populations across African national parks and reserves
via poachers. Main goal, global ban on Ivory trade,
poaching and game hunting.
Campaign hashtag had close to a Billion impressions
on Twitter in a weeks period of the campaign,
increasing owned media by 50% across all digital
channels.
USA, Thailand and China banned ivory trade 6months
Post Campaign Results

3. 3#WorthMoreAlive
Twitter Summary
3.0 million Impressions in 28days
109.4K Impressions per day

4. 4
Page/Handles
Growth
Twitter
11,679 followers Per Month
Current Audience: 89,814 followers

5. 5Page/Handles Growth
Facebook
Current: 125,352likes
Previous: 87,354likes
Added: 37,998likes

6. 6#WorthMoreAlive
Facebook Summary
Page views: 19,871
Video views: 255,905

7. 7Page/Handles Growth
Instagram
Current: 8,269
Previous: 5,530
Added: 2,739
#WorthMoreAlive
Tags: 6,073
Photos

8. 8#WorthMoreAlive
Twitter Reach
Total Reach: 590 million
Mentions: 101,151
Users: 65,126

9. 9
#WorthMoreAlive
BuzzGraph & Mentions
Top Hashtags

10. 10Geographical worldwide search
Query #WorthMoreAlive

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Traditional Media Conversations

12. 12
Traditional Media Conversations

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Traditional Media Conversations

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Top Sources
@kwskenya
@USEmbassyKenya
@wildlifedirect
@Paulakahumbu
@awf_official
@SmritiVidyarthi
@bobgodec
@Philipogola
@2njeri
@evelynegathoni
@dotooleo
@juliegichuru

15. 15Overall Distribution (Blogs & Social Media)
101,074 Mentions
USA 66.6%
Belgium 33.3%

16. 16Media Distribution (Tweets)
101,001 Mentions
Kenya 53.6%%
Other 15.7%
USA 17%
UK 7.1%
Canada 2.6%

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Top campaign Posts Facebook

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Top campaign Posts Facebook

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Top campaign Posts Facebook

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Top campaign Posts Facebook

21. 21Top campaign Posts Facebook

22. 22Top campaign Videos Facebook

23. 23
Top campaign Videos Facebook

24. 24
Top campaign Videos Facebook

25. 25
Top campaign Videos Facebook

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Top campaign Posts Twitter

27. 27
Top campaign Posts Twitter

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Top campaign Posts Twitter

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Top campaign Posts Twitter

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Top campaign Posts Twitter

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Top campaign Posts Twitter

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Top campaign Posts Twitter (Sponsored)

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Top campaign Posts Twitter (Sponsored)

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Recommendations
1. Leverage Video Content in
schedules.
2. Enhance storytelling in brand
audience communication via
Images & current developments
in game parks & reserves.
3. Use relevant influencers to
drive messages.
i.e. @Paulakahumbu