With $32,000 budget for two weeks, what would you do?#WorthMoreAlive Campaign. Main objectives: Global ban in Ivory Trade & Poaching of Wild animals. digital campaign channels where social media, GDN, Landing page, Youtube Masterhead & influencers.

1. #WorthMoreAlive
Spend Report

2. #WorthMoreAlive Campaign heading global ivory trade
ban to prevent the extinction of Elephants and Rhino
populations across African national parks and reserves
via poachers. Main goal, global ban on Ivory trade,
poaching and game hunting.
Campaign hashtag had close to a Billion impressions
on Twitter in a weeks period of the campaign,
increasing owned media by 50% across all digital
channels.
USA, Thailand and China banned ivory trade 6months
after the campaign
Post Campaign Results

3. Channels Breakdown
Google Display
3
YouTube Masthead
Twitter
Promoted Trend | Tweet Engagement
Follower Ads
Facebook
Like ads | Engagement ads

4. Budget Breakdown
4
Channel Budget Spent Balance
Facebook Likes $2800 $2599.95 $200
Blogger Engagement $5000 $5000 $0
Facebook Engagement Ads $4200 $1,060 $3140
Tweet Engagement $1100 $905 $195
Follower Ads $900 $861.12 $38
Promoted Trend $6000 $6000 $0
Display Ads $2000 $276.82 $1,723
YouTube Masthead $6500 $6500 $0
Total $32000 $23,202.89 $8,797

5. Google Display Network

6. Total Budget: $2000
Spent: 276.82
Total Impressions Served: 559,584
Total Clicks : 739
Click through Rate: 0.13%
Avg. Cost Per Click: $ 0.37

7. Interest and Remarketing Ad Group
Spent: 276.82
Total Impressions Served: 559,584
Total Clicks :739
Click through Rate:0.13%
Avg. Cost Per Click: 0.37

9. YouTube Masthead

10. Masthead - Desktop Key Results
Saturday 30th
216,559 Total Impressions
impressions are captured when the user
makes the ad display full-screen,
mouse's over the ad for at least one
continuous second
expands the ad
1,884 Clicks
Total number of clicks received by users on the
call to action
16.95s Interaction Time
The average time, in seconds, that a
user interacts with a rich media ad
38,089 Total Interactions
The number of custom and standard
events that are triggered when a user
interacts with a Rich Media ad.970,519 Total Impressions
Both Mobile and Desktop

11. YouTube Masthead – Key Mobile Metrics
Saturday 30th April
753,960
Total Impressions
The number of times that the ad
was displayed
21,675
Clicks to Watch Page
11,137 Viewers Watched
50% of the video
2,528
Clicks to Landing Page

12. Twitter

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Promoted Trend – #WorthMoreAlive
Twitter
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23. Facebook

24. 24
Facebook – Page Promotion
Spent: 2,599.95
Total People Reached: 795,677
Total Impressions Served : 2,488,845
Page Likes: 31,290
Avg. Cost Per Like: $ 0.08

25. 25
Mobile Newsfeed ad
Desktop Right Column ad

26. 26
Facebook – Post Promotion
Spent: $350
Engages: 11,871
Total People Reached: 285,908
Total Impressions Served : 308,462
Avg. Cost Per Engagement: $ 0.03

27. 27
Facebook – Post Promotion
Spent: $360
Engages: 53,431
Total People Reached: 1,008,994
Total Impressions Served : 874,86
Avg. Cost Per Engagement: $ 0.01

28. 28
Facebook – Post Promotion
Spent: $350
Engages: 13,125
Total People Reached: 455,761
Total Impressions Served : 448,982
Avg. Cost Per Engagement: $ 0.02

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